Life 1984
Chapter 773: Destroy 5 US dollars!
Li Yunhai quoted a price.
His goal was not to defeat Compaq Computer.
Even if he hadn't taken action, Compaq computers would have been eliminated by the times.
This is the inevitability of historical development.
Li Yunhai just wanted to take advantage of this opportunity to win over a few allies and survive in the fierce competition.
On behalf of Compaq, Ken agreed to become an ally of the Cosmopolitan Group.
They have no choice.
Only Sihai Group has X64 chips.
In addition to chips, the entire supply chain is also controlled by Sihai Group.
Compaq can only cooperate with Li Yunhai.
With the departure of Compaq, Lenovo, Sanjiang and other companies, the so-called Sea-hunting Alliance disappeared just after its establishment.
For their own benefit, no one can give up the X64 market share.
When Li Yunhai started to cut off supplies, these manufacturers began to turn against him.
The mob is indeed just a pile of loose sand.
Li Yunhai made a slight move and killed his opponent.
The autumn press conference is almost here.
Li Youzhen accompanied his father, Chairman Li, to Xizhou.
After receiving the news, Li Yunhai personally went to the airport to greet them.
Chairman Li is only in his early fifties, in the prime of his life.
This is a man who was born with a silver spoon in his mouth.
However, he was only in charge of Samsung for 7 years.
Samsung is now in urgent need of expanding its business.
Samsung has always coveted my country's huge market.
So after the two countries established diplomatic relations, Chairman Li immediately set up a branch in our country.
This cooperation with Sihai Group was decided after careful consideration.
Sihai Group is the largest electronics company in my country and ranks among the top five in the world.
In fact, in 1987 when Chairman Lee took over Samsung, Samsung was still just a small player in the electronics industry.
In 1987, Samsung Electronics successfully developed the 4M DRAM, which was at the world's leading level at that time.
It was also in this year that Samsung's semiconductor industry finally turned a profit, and the tight belt was finally loosened. However, the founder of Samsung Group died of illness in this year. Chairman Lee immediately took over as the chairman of Samsung, and Samsung entered a new era.
You can see far by standing tall.
After becoming the head of Samsung, Chairman Lee believed that Samsung could no longer rely on trade to earn meager profits and had to shed its image of selling goods at low prices.
So he launched a reform at Samsung, "Everything must change except wife and children", and moved towards high technology.
Chairman Li’s first step in reform is to learn from all advanced countries, including the United States and Europe.
1993 was destined to be a turning point in Samsung's fate. Chairman Lee led more than 100 senior executives to Los Angeles, Tokyo, Frankfurt and other places to hold a large-scale "marathon" meeting to publicize his new business reforms.
Li Yunhai had done this several years ago.
Sihai Group participates in various trade fairs around the world, which is equivalent to allowing senior executives to go abroad and broaden their horizons.
Only executives who have traveled to developed countries such as the United States, Germany, and Japan can better understand Li Yunhai's business philosophy.
This is also why the senior executives firmly believe in and implement what Li Yunhai says.
Because they all know that Li Yunhai's business philosophy is consistent with the mainstream ideas in the world.
Executives who have broadened their horizons and thinking have a different perspective.
Only such enterprises can be at the forefront of the world's electronics industry!
Only the products of Sihai Group can keep pace with the world and remain invincible.
Thanks to Chairman Lee's determined reforms, Samsung's profits have doubled or tripled every year.
By 1994, Samsung had grown into one of the top five largest group companies in the world.
This year, Samsung's involvement in a wide range of industries is very broad.
Papermaking, restaurants, department stores, electronics, electrical pipes, data, etc.
Samsung initially made its fortune by selling rice.
During this period, Samsung also had its own car brand.
Renault Samsung.
It was jointly built by Renault and Samsung of France.
As for what happened later, needless to say, the brand's sales were not good, inventory backlog was serious, and it died without success.
After this disastrous defeat, Samsung never touched the car industry again.
This is roughly all Li Yunhai knows about President Li.
On that day, Li Yunhai arrived at the airport and greeted President Li and his party.
The one who accompanied Chairman Li was Li Youzhen.
Standing next to President Li was a very beautiful woman. Judging from her dress, she should be President Li's secretary.
President Li and Li Yunhai shook hands.
Both men deeply admired each other's business acumen. This meeting between the two was equivalent to a summit meeting between the world's two largest electronics groups!
"Mr. Li, I have heard of you for a long time!" Chairman Li said with a smile, "I often tell my children that the person you should learn from the most is the Chinese Li Yunhai! It only took Mr. Li ten years to make Sihai Group the size of our Samsung Group! It took us nearly sixty years to reach this size."
Li Yunhai smiled modestly and said, "President Li, you are overpraising me. Our Sihai Group cannot be compared with Samsung."
President Li said, "That's enough! Mr. Li, don't be too modest. You and my little girl Yuzhen already know each other, so I won't introduce you anymore."
Li Yunhai invited them into the car.
After arriving in the city, Li Yunhai invited President Li and his party to stay at the Tianhua Sihai Hotel.
The press conference will not be held until tomorrow.
Li Yunhai still has a lot of things to do.
He also had no time to accompany Chairman Li and his party. After making all the arrangements, he sent someone to take care of them and then left. The press conference entered the countdown.
Li Yunhai confirmed all the procedures and the list of guests attending again.
Just after breaking up the Sea-hunting Alliance, Sihai Group held a high-profile autumn press conference.
This time, Li Yunhai invited the CEOs of Samsung, Compaq, Lenovo, Sanjiang and other companies to come and observe.
He was also declaring the strength of his allies to his opponents!
After arranging everything and making sure there were no omissions, Li Yunhai convened another short meeting to discuss relevant matters regarding tomorrow's press conference with the executives.
Shi Wentao, Gong Jie, Zhu Lin, Guo Wanhua, Liang Wei and other regional managers and agents from other places all arrived in Xizhou.
To Li Yunhai's disappointment, Shi Wenyin did not come.
But he could also understand that Shi Wenyin's belly was big now and it was not convenient for her to travel long distances by plane.
Shi Wentao met with Li Yunhai alone and said helplessly: "My sister was left on the island. I am waiting for you to recapture her as soon as possible!"
Li Yunhai smiled bitterly and said, "Do we have to wait until we recover the territory before we can meet again?"
Shi Wentao said: "It's really hard for me to say. At least, within the next two or three years, unless you go to see her, she will definitely not be able to come. She has to give birth to a child, and the child is too young. She will definitely not want to leave."
Li Yunhai sighed softly and said, "Let's talk about it later!"
Shi Wentao laughed and said, "I really didn't expect that you could get my sister! It's hard for her to be attracted to a man! Anyway, I've never seen her look good to any man."
Li Yunhai blushed and said, "Mr. Shi, you make me feel ashamed when you say that."
Shi Wentao smiled and said, "It's okay! I don't mind. We are good friends and relatives at the same time. How great! To be honest, you have helped our Shi family so much that we have never known how to repay you. This situation now can be considered a kind of repayment!"
Li Yunhai said seriously: "Mr. Shi, there is real affection between me and Sister Shi."
Shi Wentao said: "We are all men, no need to explain, we all understand! If you say you have no feelings, you can't have children!"
Li Yunhai laughed dumbly.
In the evening, Li Yunhai entertained everyone.
At the banquet, Samsung Chairman Li and Li Yunhai said: "We are here this time to learn from Mr. Li. Xizhou is also west of Seoul, so we are also going to the West to learn from him!"
Li Yunhai said: "President Li, we can communicate with each other and learn from each other."
The two clinked their glasses and each took a sip of wine.
President Li pondered and said, "I am facing a very troublesome matter and would like to ask Mr. Li for advice."
"What is it?" Li Yunhai asked, "If I can help in any way I can, I will definitely do my best to help."
Chairman Li said, "Sihai's mobile phones are selling very well! I have used your mobile phones before, and they are beautifully designed, fully functional, and of very good quality. However, our Samsung mobile phones are not selling well. I would like to ask Mr. Li for some advice."
Li Yunhai said: "Samsung's mobile phones are not selling well, that's for sure!"
Everyone at the table was shocked.
How can you speak like this in front of others?
Lin Zhi stood on his left side and couldn't help but whispered, "Yun Hai, watch the way you speak."
President Li said, "I like people to tell the truth the most! Mr. Li, our mobile phones are not selling well, this is something everyone knows, I don't feel ashamed. Excuse me, is there any way we can change the fact that sales are sluggish?"
Li Yunhai put down his chopsticks and said slowly: "Tell me the truth! The quality of your products is not good!"
The whole place was shocked.
Only Li Yunhai dares to say such words in front of the Samsung chairman!
Chairman Li nodded humbly: "Mr. Li is right, our quality is indeed not as good as Sihai Mobile Phones."
Li Yunhai said: "I'm not bragging! I have done research on all the mobile phone brands and models on the market. And it's a very in-depth research, not just a simple trial."
President Li said, "Mr. Li, may I ask, what should we do?"
Li Yunhai said: "President Li, let me tell you a story! This is a true story. The protagonist of the story is a friend of mine. My friend's name is Zhang Ruiming, and he makes refrigerators."
The story he told was about Zhang Ruiming smashing the refrigerator in anger.
After Zhang Ruiming took over the company, he found that the company had lost 147 million yuan! Half of the employees wanted to leave.
Not long after he took office, he received a letter from a customer saying that he wanted to buy a refrigerator, but after picking out many, all of them had problems, so he had to reluctantly take one away.
Realizing the seriousness of the situation, Zhang Ruiming personally went to the factory warehouse and inspected more than 400 refrigerators. He found 76 defective refrigerators. He called the employees to the workshop and asked them what to do. How to deal with the defective refrigerators? Some employees said that the products did not affect their use, so it would be better to sell them to employees at a lower price. At that time, the market price of refrigerators was about 800 yuan, which was equivalent to two years' salary for an employee.
The result was beyond everyone's expectation. Zhang Ruiming said that all the problematic refrigerators should be smashed, and whoever did it should do it. Among them, Zhang Ruiming took the lead and smashed the first one with his own hands. Many employees looked at the smashed refrigerators and shed tears with heartache.
The final result of the matter was that three years later, Zhang Ruiming won the first national quality gold award in my country's refrigerator industry. Since then, their home appliances have been exported overseas and even exempted from inspection in Germany, a country with strict requirements. If it hadn't been for that hammer, it is still unknown whether their company would survive or not.
After Li Yunhai finished telling this story, he said to Chairman Li: "I suggest you learn from the heroic act of the entrepreneur in our country who smashed the refrigerator in anger, and improve the quality of your products! Although what you smashed was real money, only in this way can you truly restore the dead confidence of consumers! Otherwise, they will always suspect that you repackaged the mobile phones with quality problems and sold them again!"
Everyone fell silent!
Li Yunhai's words were like a heavy blow, hitting everyone's heart.
Everyone looked at President Li.
I wonder what choice the head of Samsung will make?
President Li's face turned pale and he remained silent.
Everyone talked in low voices, and everyone felt that Samsung would never do such a thing.
Li Youzhen said: "Mr. Li, our mobile phones are not only 800 yuan each, and not only 76 of them have problems. If we want to smash them, it will cost at least 5000 million US dollars!"
Everyone was shocked!
A cell phone worth 5000 million dollars, all smashed?
Even for Samsung, 50 million US dollars is a huge amount of money!
With just one sentence from Li Yunhai, the other party will lose 50 million US dollars!
If someone else said something like this, the people at Samsung would probably flip the table on the spot, right?
Fortunately, Li Yunhai is Li Yunhai after all!
His prestige in the electronics industry is unmatched.
Not only did no one say no, some people even thought what he said made sense.
The female secretary sitting next to Chairman Li whispered, "Chairman, we can't listen to him. How can we destroy all the products worth 2500 million? We can sell them at a low price! Even if we sell them at half the price, we can get back million US dollars."
Li Yunhai understood what she said in Korean, and said, "Absolutely not! The products you sell represent your reputation! Every consumer who buys your products will hate you for the rest of their lives once they find out that your mobile phones are so rubbish! Not only will they not buy your mobile phones anymore, they will not even trust your computers, cars, printers, and everything else! Because your brand is just a piece of shit in the eyes of others!"
What he said was very vulgar!
But very real!
Easy to understand!
Chairman Li was shocked and said, "I must improve product quality. This is the most critical step for us to expand and strengthen our company! Mr. Li is right. We have only one way to go! These mobile phones cannot be sold or disassembled. They must be smashed directly. I will also set them on fire and burn them all! I want consumers to understand that this is our attitude towards inferior products. We will never allow any inferior products to flow into the market!" (End of this chapter)
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