Life 1984

Everyone looked at Li Yunhai in surprise.

Mali just mentioned a car casually.

Could Li Yunhai just ask someone to drive a car like this over?
Everyone gathered together, wanting to see if Li Yunhai could drive over a car of that model. Comparing the two cars, which one was better?
After a while, someone drove a joint venture car slowly over and stopped next to Si Hai Xing Guang.

The audience roared with applause.

With Li Yunhai's wealth, it would be easy for him to buy a car like this.

But Li Yunhai can actually mobilize a car like this at any time, and it’s a new car!

This shows that Li Yunhai was well prepared.

Li Yunhai pointed at the car and said, "Mr. Ma, take a look. Is this the brand and model you just mentioned?"

Ma Li touched his chin and nodded slowly: "Yes!"

Li Yunhai clapped his hands and shouted, "Come on, engineers!"

There were many automotive engineers from Sihai Group on the scene.

At the boss's command, several people immediately came forward.

Li Yunhai said: "Tear down both cars, take out the main parts of the cars, and put the same parts together for comparison!"

Countless media reporters at the scene pointed their cameras in this direction.

The engineers did not ask why. They brought various tools and disassembled the two cars on site.

Both are brand new cars!

With the engineers' skillful techniques, the two cars were quickly disassembled.

The five major assemblies of a car: engine, steering gear, transmission, front and rear axles, frame, and other important parts, including engine accessories, transmission accessories, brake accessories, steering accessories, running accessories, etc., were all disassembled.

This scene is more attractive than the press conference.

The scene was packed with people.

Everybody was chatting and laughing, just enjoying the fun.

When it comes to cars, it's really true that laymen watch the excitement while experts see the details.

When two cars with the same parts are placed together, someone will immediately exclaim, "Hey! Wow! That's it!"

Ma Li has been in the automotive industry for many years and is of course very familiar with these auto parts.

He looked at the accessories put together and couldn't help but be stunned.

Other experts also saw the trick and started talking about it.

Li Yunhai pointed at various parts and said loudly: "You are all leaders in the automotive industry. You must be familiar with these auto parts, right? At the press conference just now, you clearly and carefully introduced the configuration of our Sihai Xingguang car. Maybe you didn't hear it clearly at that time, or you may have missed it. Now, I will give you a detailed introduction!"

Someone shouted, "No need to introduce them. All these accessories of yours are foreign products, right?"

Li Yunhai smiled and said, "My friend, you have good eyesight! Congratulations on getting the answer right! We have just started making cars and do not have the ability to produce our own engines, so our cars and engines are all foreign goods. You can see that at the same price, the engines we use are a level higher than those used in joint venture cars!"

Ma Li's face turned strange and he looked extremely embarrassed.

In fact, he saw the contrast at a glance!

Not only the engine, but also other accessories used by Sihai Xingguang are better than those of that joint venture car.

Anyone who has studied auto parts can see this.

The same foreign products, even from the same manufacturer.

The accessories used by Sihai Xingguang are of higher specifications than those of joint venture cars.

The quality of the two cars can be felt most intuitively!
The spotlights on the scene kept flashing.

Reporters used the cameras in their hands to record everything truthfully.

Li Yunhai also gave a comparative explanation of other components.

Finally, he compared the designs of the car bodies.

Cars in the same area use similar parts and components, and the biggest difference is the design of the body.

As we all know, car design is a difficult task, and it is also a matter of personal opinion.

From the perspective of a car brand, the design difficulty may lie in the following aspects.

The first point, of course, is the lack of standards in aesthetics.

In 1889, the Eiffel Tower located on the Champ de Mars in Paris was officially completed. In the following hundred years, it has brought countless tourists to Paris and has become one of the landmark buildings in France.

However, when it was first completed, the tower was met with a lot of resistance from locals, who thought the tower was extremely scary and even worried that it would destroy the beauty of the underlying buildings in the city.

Even Maupassant once commented: "This restaurant is the only place in Paris where you can sit down to eat without looking at the terrible tower."

In fact, one of the goals of all exterior designs, not just cars or buildings, is to create artistic beauty. However, aesthetics is not mathematics, and there is no standard answer that applies to all. This may be one of the biggest difficulties in design, and no design can please everyone.

Therefore, some people say that the most effective aesthetic design is actually to find the greatest common divisor among the diverse aesthetics of all target consumers.

Secondly, there is the instability of aesthetics.

For example, in the 80s, what was the most popular dress for young people in my country? Suits, bell-bottom pants, and leather shoes. This style was called disco.

In the 90s, jeans, T-shirts and sneakers became popular, and young people began to imitate the dress style of Hong Kong and Taiwan movie stars.

After the millennium, hip-hop style and pop art entered my country, Japanese and Korean styles of dressing were unrivaled, and minimalism and national tide styles took over the baton one after another.

Twenty years later, retro style became popular again, and bell-bottom pants and baggy suits that had been silent for many years re-entered the public eye.

Aesthetics are constantly changing, and each generation has its own fashion. Especially today, the diverse collision of international styles and the viral spread of the Internet have made the changes in aesthetics even more dramatic.

The variability of aesthetics brings difficulties to product design. Compared with radical trendy designs, the safest way is to find a cornerstone design concept within the product life cycle. It may not be the most popular mainstream argument at a certain point in time, but it is the most stable. For example, the solemn, majestic, and square appearance of a car is a design element that is difficult to become outdated in the minds of Chinese people.

Again, the design of a car should not only be beautiful, but also practical!
This involves the consideration of both design and product. In the 1930s, a famous Fallingwater villa was built in Pennsylvania, which was designed by the famous architect Frank Lloyd Wright.

From an aesthetic point of view alone, it is unparalleled.

The villa is located above a stream, with smooth, square modern structures interspersed with rough stone cliffs, creating a poetic beauty. However, after actually moving in, it was discovered that the stream was filled with vapor, the room was so damp that it was uninhabitable, and there was a risk of flooding the villa during every flood season, which has led to much criticism.

Car design emphasizes practicality and safety more than villa design.

Once the villa is built, it is almost never moved.

When a car is in use, it is moving all the time.

Product design is different from pure artistic creation. All its pursuit of artistic beauty must be based on the premise of retaining functionality and practicality to the greatest extent.

In terms of car styling, the design must take into account aspects such as aerodynamics, collision safety, and space practicality, and is also subject to the constraints of road conditions, laws and regulations. It is another kind of dancing with shackles on.

Finally, the difficulty lies in originality!

The automobile industry has a history of more than 200 years. In the process of repeated product iterations and optimizations, there are mature, effective and relatively convergent solutions for how to design the entire vehicle and how to layout various parts.

Therefore, original design has become very difficult.

How to break away from the existing style?
How to create a new design concept?
How to avoid being described as a patchwork freak by users?
It has become a difficult problem for every original designer.

During the development of Sihaixingguang, Li Yunhai had rejected dozens of design plans!
You have to know that these plans have been designed with a lot of time, energy and money, but they were kicked out by him and not adopted. You can imagine how much money was wasted!
Of course, Li Yunhai spent so much money, not all of it was spent on design.

The majority of them are used in the development of various spare parts!

However, the development of these spare parts is not so easy to achieve results.

The same principle applies to car design.

After more than two hundred years of development, the automobile industry has reached a very high bottleneck in the design and research and development of various accessories. Various designs and patents have become a mountain that is difficult for latecomers to climb!

It will take some time to fully realize the self-research, production and manufacture of spare parts. Even if a lot of time and money are spent, it may not be possible to develop them.

This is also the real reason why Sihai Group spends money like water.

When the Sihai Starlight model was launched, the Sihai Group actually already had some accessories developed by itself.

However, because these accessories have not yet undergone rigorous testing, Li Yunhai believes that they should not be used on the first model.

Therefore, the main spare parts of Sihai Xingguang are all purchased from large manufacturers!

Because of this, Li Yunhai is not afraid to compare configurations with other joint venture cars!

When Ma Li made such a request, Li Yunhai immediately realized that this was a great opportunity to make his own car a big hit!

Sure enough, when everyone saw the configurations of the two models, they were stunned.

Reporters took a ton of photos, which will definitely dominate all major media outlets tomorrow!

As for the design of the car body, Li Yunhai spent so much money and effort on it, how could it not be unique?
If it doesn't meet his ideal of perfection, he won't launch this car!

You know, Li Yunhai once personally vetoed a new car that was about to be launched on the market!

Just because that car is uncomfortable to drive!
Just this one reason overturned all the efforts of all the teams in Sihai Group and made tons of money go down the drain.

Li Yunhai would rather not build one than create the most perfect car model in his mind.

The car body is a special component in the structure of a car. It is composed of hundreds of parts, and its processing constitutes an important process in automobile production.

The four traditional processes in automobile production are: stamping, welding, painting, and assembly.

The first three of them are for the production of car bodies, and the last one, final assembly, also starts with the assembly of the car body as the basic components.

To do a good job in car body design, we must first understand the functions and design requirements of the car body.

The qualification of a car's body design can be analyzed from the functional aspects such as space, aesthetics, and load-bearing performance.

The most important function of a vehicle body, especially a passenger car, is to provide a comfortable and quiet interior space for passengers while also ensuring driving performance.

More importantly, if an accident occurs, the car body should effectively absorb the impact energy, minimize the damage to the occupants caused by the deceleration caused by the collision, and ensure the firmness of the car body and the survival space for the occupants.

The car body, especially the load-bearing body, is the assembly carrier for most automobile parts and should meet the assembly requirements of these parts.

For example, it should have the strength and rigidity to withstand the vibration of the power system and the vibration caused by uneven road surfaces, and prevent the vibration and noise of these components from being transmitted into the car, thus maintaining quietness.

In addition, the structure of the engine fuel supply and cooling device will also have a great impact on the vehicle body.

The body shape is an important reason for choosing a car, but the body shape cannot be considered separately from the function. It is very important for designers to realize their intentions under the constraints of functions and various conditions. From the power and chassis layout to the composition of the body structure and the design of the opening shape and sealing structure of the door, all body parts should consider both shape and good function.

Moreover, these functions of the car body are not independent of each other, but influence each other.

Therefore, under the constraints of cost and quality, the best option should be selected after comprehensive consideration of various factors.

Li Yunhai asked the audience to sit in the two cars and experience the comfort and space of each driving position.

Everyone understands one thing: the bigger the car, the harder it is to design, and the more expensive it is!
When many people evaluate whether a car is good-looking or not, they only look at the front and rear of the car, which is as one-sided as looking at a person only at the face. In contrast, the side of the car is like a person's body shape and mental outlook, which is something that few people mention.

The side profile of Four Seas Starlight is streamlined and elegant, like a work of art.

The main reason is that the length of the front overhang of the Sihaixingguang is designed very reasonably. The length of the front overhang of a car can affect the posture of a car. For example, traditional luxury brands usually use a short front overhang and a long rear overhang design, thereby moving the visual center of gravity of the whole car backwards, creating an elegant and stable posture.

Four Seas Starlight just has such advantages!

Another one is the wheel height ratio.

Taking the wheel diameter as the standard, when the ratio of wheel diameter to body height is 1:2, that is, when the body is equal to the height of two wheels, the visual effect of the car is the most perfect.

The stars in the four seas are particularly in line with this aesthetic theory.

Whether in terms of appearance or riding comfort, the Sihai Xingguang is two levels higher than joint venture cars of the same price!

In this comparison, Four Seas Starlight wins!
Li Yunhai smiled slightly and asked Ma Li: "Mr. Ma, what do you feel now?" (End of this chapter)