Reborn fashion designer

Chapter 1024 Money is never a problem
"Good fellow, you actually know the tricks that the Americans play!"

Unlike Ding Zhong who was determined to follow Xiangyang till the end and concentrate on brand building, Little John was surprised after hearing the plan only because his friend actually knew PSL!

this.
Haha too.

Xiangyang is very close to those people who are engaged in technology investment in the United States, so it is impossible for him not to know this concept.

The concept of PSL was actually proposed not long ago.

It is also inextricably linked to the construction of sports venues.

In 1984, after the Miami Dolphins owner was refused funding for the construction of a new stadium by the city of Miami, Joe Robbie, the owner, chose to raise funds to build a new stadium himself.

The way he obtained funds was through PSL.

That is, sell personal seat licenses in advance to quickly obtain funds.

As American capital poured into the football market, this practice, which was commonplace for major rugby clubs, also entered the football field.

In later generations, major clubs have demonstrated their commercial power through this move.

皇马可以一下子卖掉300个换取7000万欧元的资金，巴萨更是一口气卖掉475个VIP座位30年的使用权来豪取1亿欧元的收入。

Premier League
To be honest, forget about selling VIP seats by overdrawing future collections.

In order to increase their own revenue, football clubs have done things that are even beyond the imagination of fans.

Even their own digital assets can be sold (fan tokens).

For example, PSG, a club that John is a die-hard fan of, had a transaction volume of fan tokens exceeding approximately 7.22 million euros before the introduction of Messi.

Then, with Messi joining Paris Saint-Germain, the price of PSG’s fan token soared 130%.

"Yes, I want to do what rugby clubs do and have Liverpool carve out the rights to 500 VIP seats and sell them off in packages."

Xiangyang smiled and nodded.

500 VIP seats, 20-year usage rights.

Strive to obtain 7000 million euros of funds in the market.

Then use this money as collateral and find a bank or institution in China to obtain sufficient funds to carry out the next operation.

However, unlike Little John who thought that this was another attempt to cut the fans' costs, Xiang Yang had no intention of actually selling this "personal seat license" to the fans from the beginning.

Instead, the income from these 500 seats for the next 20 years will be mortgaged to the institution.

This not only eases the relationship with the fans, but also quickly solves the funding needs.

Kill two birds with one stone.

As for the organization that bought it, what do they do with it?
To be honest, the reason why PSL was quickly accepted and used by major clubs is not only because the clubs followed suit due to financial needs, but more importantly, it has investment attributes.

If we do a careful calculation, based on the funds Xiangyang wants to get, the 500-year use rights of 20 VIP seats would only cost 7000 euros per year on average.

But the real price of Liverpool VIP seats.
Xiangyang swore that as he didn't care about money, he would never do something like Chelsea selling VIP tickets for the away game against Liverpool for 7500 pounds.

after all
The VIP seats that Xiangyang wanted to sell were not the most luxurious VIP seats after the reconstruction.

It's just closer to the bench and the box.

But even so, it is difficult to change its attributes that are worthy of investment.

Even loyal fans often overlook the fact that the main reason why PSL, which is used by major clubs to make money, is easy to sell is that its ownership can be changed in the secondary market.

"Would you like to buy a few? I can arrange the best seat for you." Xiangyang asked.

"Come on, I have a box to use, why should I squeeze in the crowd?" Little John said that he would not spend a penny when going to Anfield.

"I never thought that President Xiang already had a specific plan." After Ding Zhong came to his senses, he agreed.

The PSL practice is also common in the NBA in the United States.

but
Suddenly realizing something, he quickly stopped talking.

In other words, Xiang Yang also inadvertently conveyed that his real acquisition target was – Polytechnic University!

Because the price of the Workers' Stadium is definitely not something that can be paid for with just 7000 million euros.

But the price of the gymnasium located on the campus of Beijing Institute of Technology, which was renovated for the Olympics, is much lower than this figure.

However, university gyms are not usually sold.

However, the right to use the facilities can be contracted out.

"Haha, Mr. Ding, the sports venues in the university are not worthy of commercial development." Xiangyang said with a smile.

"So what do you mean?"

"That depends on whether there is support from above, and also on how the talks with Edwards go." Xiang Yang spread his hands.

Anyway, he can secure 7000 million euros to push the overall plan forward.

The rest depends on whether it can be put into action. Xiangyang can have such an idea, not only thanks to the case of the Workers' Stadium renovation that he saw before his rebirth, which absorbed social capital.

I would also like to thank Florentino and Wanda for their contact.

"You want to compete with me in China, but you are still a little short of it."

Although he knows that there is a gap between his own Liverpool and Real Madrid in terms of the level of top clubs, Xiangyang is not a person who will admit defeat.

And this investment will not be a loss.

You should know that the renovation of Gongti cost more than 50 billion due to factors such as prices, labor, land, etc.

Now it is possible to participate in advance and launch such a project by paying only 7000 million euros.

It's exciting just thinking about it.

"Mr. Xiang, it seems like you guys are having a very happy chat." Director Liu was busy all the time after arriving at Miaofeng Mountain.

He first shook hands and greeted the staff at the finish line one by one, and then accepted a brief interview from the media here.

Then, he expressed his gratitude to the public who came to the scene to support him.

After working for nearly half an hour, he finally got away.

Unexpectedly, several sponsors of the event were always gathered together and whispering to each other.

"I'm so sorry, Director Liu." Xiang Yang smiled and pointed at Little John and said, "He was very curious about what the temple on the mountain was for, and he insisted on going there to worship after the game. It took us a lot of explanation to stop him."

"Haha." Director Liu almost hugged him.

Miaofeng Mountain is a famous holy place for seeking children in Beijing.
"It's okay, it's nice for you young people to go inside and see the scenery." Director Liu smiled and let go of Xiangyang's hand.

As for whether you worship or not.
Even though he was old, Director Liu couldn't help but take a few more glances at Xiangyang because of his joy.

This look made Xiangyang feel uneasy.

I should have said it earlier.

"Comrade Xiao Xiang, why don't you get ready and present the awards with Pat McQuaid and me later."

"Okay, Director Liu, it's my honor to present the award to you and Mr. Pat." Xiangyang's expression remained unchanged. He spoke modestly, but he was complaining in his heart.

Originally, he didn't even need to come.

There is no need for him to go on stage to present awards to the drivers.

He doesn't like it either.

As a result, because of Florentino's arrival, he also flew here.

After some consideration, the organizing committee also made adjustments to its arrangements.

"Young people have great potential, so don't always be so humble." After Director Liu finished speaking, he patted Xiangyang's shoulder again.

He thought that it would be better if the young man in front of him could participate for a few more days.

Bicycle racing, although the public's attention is not high.

But this is a national sport.

It also has high commercial value.

It is worth promoting vigorously.

"Director Liu, I really can't refuse the Guangzhou Marathon." Xiang Yang explained quickly.

In fact, he wanted to stay.

Or Director Liu, could you please say a few more words so I can record a message and send it to my wife?

As a result, just as he started to make plans, he heard Director Liu laugh, "Haha, the momentum over there is also very big. Your brand is able to join forces with our Chinese companies to jointly promote the implementation of large-scale events. It deserves praise."

"Director Liu, we still need to do a lot to promote national fitness," Ding Zhong added.

Hearing this, Xiangyang became depressed instantly.

No, brother, you are so old, can you please not cause trouble?

"What a pity. I have an important meeting to attend here." Director Liu took over the conversation and sighed with regret.

"Well, next time you have the chance to come to Beijing, please contact my secretary. I will specially prepare a thank-you banquet for you."

While inviting Xiang Yang, he also deliberately added:
"Everyone is very concerned about your youth football fund. If you have any questions, you can also contact me."

Xiangyang's eyes lit up.

刘局
No, dear Uncle Liu.

Could you please help me contact the property rights agency of Gongti? I need help from them.
(End of this chapter)