Reborn fashion designer

Chapter 425 A strange way to get out of the small circle (please vote for me!)

After the plan was written, and Jiang Qiong'er and Jiang Qiong'er had not yet settled on the details, something unexpected happened that instantly disrupted Xiang Yang's plan.

Not long after HYS announced its sponsorship of the AG2R team.

A report from the Wall Street Journal suddenly ignited the yet-to-be-held Tour de France.

Landis, a former USPS teammate of Armstrong, suddenly reported via email that he had taken banned substances during the game. Although Armstrong immediately denied the matter, you must know that with the World Cup approaching, sports are the focus of the world.

A simple denial cannot stop the spread of the situation.

At one time, 22 Tour de France teams held press conferences one after another.

It is affirmative to deny that his team members are involved in this matter, and at the same time, he strongly condemns Armstrong, who has won 7 Tour de France championships through this move.

There is quite a feeling of being pushed down by a wall.

When Axel saw this news, he cursed.

It has only been a few days since HYS announced its sponsorship, and it has been involved in such negative news?

It was inevitable that the person responsible for the initial investigation of the cooperation would be scolded. The key lies in whether anyone from the AG2R team is involved.

The person responsible for the investigation was also aggrieved.

When HYS was first established, it was related to the Tour de France.

So this kind of research has been done very early.

This group of athletes can even deceive the anti-doping organizations of various countries, and it is easy for them to deal with ordinary business investigations.

"What a bad luck." When Xiang Yang was called to the meeting, he cursed in his heart.

The construction of brand promotion has been smooth sailing. If AG2R team players are also found to have used banned substances, it will undoubtedly bring shame to HYS, one of the sponsors.

He expressed concerns from the beginning, but no one listened.

The Tour de France held every year is not a small competition. The three-week broadcast of the race every year can accumulate about 35 billion TV viewers around the world. The publicity effect on the brand is very intuitive.

The AG2R team is also a veteran French team in the Tour de France.

"Hi, Xiang." Axel saw Xiang Yang walking into the conference room and motioned for him to sit next to him to participate in the meeting.

"Don't blame yourself too much," Xiangyang nodded and came to his side, comforting him, "You did nothing wrong, and you don't need to take responsibility for this kind of thing. It's those athletes."

"What I'm worried about is whether such scandals will occur in other competitions sponsored by our HYS, as well as our sports funds." Axel shook his head and expressed his biggest concern.

"Then what can we do?" Xiang Yang also sighed.

To put it bluntly, Armstrong has always been considered a myth in the international racing world, and an inspirational legend and role model in the sports world. The commercial value returns he earned with such a persona are astonishing.

Acting stars make a lot, but sports stars also make a lot.

"Axel, Xiang." Pierre walked in and saw the two of them there, so he directly asked his assistant to pass a document to them.

In the evening, on the CBS "60 Minutes" program, there will be another former teammate of Armstrong named Taylor Hamilton who is ready to stand up and break the news.

In addition, according to insiders, Armstrong was tested positive as early as the 2001 Tour of Switzerland.

But the International Cycling Federation was involved in manipulating the drug testing process to cover up the facts.

To put it bluntly, it’s just a nest of snakes and rats.

"What a damn guy. I bought his yellow ribbon back then." Looking at the contents of the document, Axel cursed angrily: "I didn't expect that he was actually a liar who would do anything to win the competition."

"Who says it isn't?" Xiang Yang was also shocked by the contents of the document.

The main reason is that the document also describes why Armstrong's former teammate came out to break the news.

The cause of the accident is actually quite ironic.

Landis' own urine test failed, so he simply broke the news to Armstrong.

And this American named Landis has always been known as the new car king of the Tour de France.

According to him, the reason he left Armstrong's team was because the team sold his bike in exchange for money to buy doping for Armstrong.

The simple understanding is that the spoils are divided unevenly.

You know, Armstrong, who has sponsors such as Nike, Budweiser, and Trek Bicycles, is rich. With a sponsorship of 7500 million US dollars, can he be short of money to buy banned drugs?

Although banned drugs are expensive, they obviously don’t treat their teammates as human beings.

"Well, this feeling is even worse than the 98 Tour de France scandal."

"Who says it isn't?" Pierre's voice sounded cold, "Axel, please contact the AG2R team again and ask about the team's specific situation.

In addition, some of your HYS activities require special attention recently. "

Axel nodded, the UTMB event will be held soon.

Originally, there was no anti-doping testing for this event because this emerging cross-country event was not included in the doping monitoring system and was not within the IAAF.

In other words, there were no doping tests in cross-country running around the world in 2010.

But as a competitive sport, the problem of doping is actually inevitable.

And precisely, the traditional British endurance race, the predecessor of cross-country racing, is the source of doping in modern sports.

"I think this is a good thing for us." Xiang Yang thought for a while and felt that if scandals continued to break out, it would really bring bad prospects for HYS's future sports sponsorships, so he suggested:

"Since we are the main promoter of this event, why not stand up and call on other brands to jointly establish an organization?"

"It seems that there isn't such an organization for cross-country running now, right?" After he finished speaking, he turned his attention to Pierre's assistant.

Of course, this kind of preparation of information needs to be done by an assistant.

Soon, the information obtained by the assistant answered Xiang Yang's doubts.

Although there are cross-country running associations in various countries, there is really no international cross-country running association. "Well, it's a good idea to divert the media's attention from our sponsorship in this way." Axel happily patted Xiang Yang on the shoulder, "I'll contact Red Bull and Beifang first, and "

It is not an easy task to establish a third-party non-profit organization to coordinate the organizers of various events and national cross-country running associations.

It is undoubtedly difficult to activate this kind of thing by HYS alone.

It would be a better choice to ask more people to speak out together to promote it.

However, in a separate briefing that day, Axel made it clear that in the following UTMB events, as well as various competitions and athletes sponsored by Hermès and HYS, they must cooperate with anti-doping investigations.

There was no way, Armstrong was making too much noise.

For a time, the global media focus was on this scandal. Even in France, the topic of the Cannes Film Festival was overshadowed by the scandal of the upcoming Tour de France.

Just when the media was focusing on this, the leading actors of "Rizhao Chongqing" arrived in Paris together.

Fan Xiaopang saw the media reports and called him bad luck.

It seems like every time she comes to Paris, something happens that shifts the focus of the media.

"Xiang, Mr. Han and Mr. Yu are holding a party today. Are you interested in attending, just to relax." Pushing open the glass door of Xiangyang's office, Little John put his head in and asked.

The brand my friend is responsible for has been affected by the athlete scandal, so he must be in a bad mood.

He decided to put aside the fight between them and appease his friends.

"Me?" Xiangyang raised his head and refused: "What a coincidence, I don't have time."

"What? Willn't Liu go to the hospital in a few days?"

"Yeah, but we need to start preparing things. Her aunt and my parents are coming, so I have to prepare some things here." Xiang Yang grinned and said:

"If you go, help me take a look at this thing and communicate with Mr. Han and Mr. Yu."

"What is it?" Little John walked in, stood in front of the desk and looked down at Xiangyang with a proud smile on his face. He thought to himself, knowing you want my help, and picked up the folder.

There are two types of content in the document, and of course the one Little John read was not the Chinese version.

"Aren't you not interested?" Little John frowned when he saw the specific development plan written by Xiangyang about Fuhuadao Company.

"It's not that I'm not interested, I just don't have the energy." Xiang Yang said, picked up the landline phone, asked his assistant Annabelle to buy two cups of coffee, and then explained:

"If T.J can develop better, of course I would be happy to see it happen."

"Thank you for remembering such a company." After teasing his friend, Little John took the document and walked to the sofa to read it carefully.

"Do you agree to such a cooperation plan?" After reading only two pages, Little John was attracted by the above plan.

Sitting in his position, the focus of T.J's development is no longer limited to simply making profits.

Although making money is the goal, it is not the means.

How to expand T.J's business development and form a barrier that is difficult for other companies to overcome is very critical.

There are many clothing production and leasing companies around the world, including China. How can we make them bigger, stronger and more stylish?

Xiangyang's plan gave a clear answer.

Through cooperation with intangible cultural heritage inheritors, we can establish a unique brand image and create high-level barriers to differentiate ourselves from other competitors.

At the same time, seek help from partners.

Yes, even the start-up funds for the project have been written down in the plan.

Shangxia and T.J jointly funded and commissioned China Film or Bernard to produce "China on the Fingertips" and "China on the Tip of the Tongue".

After the filming is completed, the copyright will be sold to raise funds to support China's intangible cultural inheritors.

At the same time, T.J will undertake some costumes and props for film and television productions to develop together with the inheritors of intangible cultural heritage.

"You shouldn't just focus on China. Such good things should be promoted in Europe." Looking at the almost detailed plan above, Little John suddenly said.

In Europe, too, a lot of craftsmanship is being lost.

"We can try it with China first and see the effect." Xiang Yang said unhurriedly after hearing the words: "We will definitely do it in Europe, but the production cost here is higher, and you always have to consider the balance between income and expenditure. "

"That's true." Little John made some calculations in his mind.

Just as she was talking, Annabelle gently knocked on the office door, interrupting the conversation between the two.

Sipping the coffee Xiangyang paid for, Little John smiled proudly.

Reservedness was never a good trait in his character.

Shaking the folder in his hand, he said directly: "We can seek cooperation with ITV and French TV stations.

In addition, I also need to help you register the copyrights of these two series globally, otherwise you may be making wedding dresses for other people. "

"Okay, please give me a try." Xiang Yang agreed without any hesitation.

"Haha, shouldn't you say thank you?"

"."

"By the way, I heard Axel say that you are promoting the establishment of ITRA?"

"What am I pushing for?"

"ITRA, International Trail Running Association"

　ITRA, International Trail Running Association, was a third-party non-profit organization jointly established in July 2013 by sports brands, anti-doping organizations, event organizers, event media, elite athletes, statisticians, and national cross-country running associations. For-profit organization.

　　

　

(End of this chapter)