Reborn fashion designer

Chapter 426 The olive branch offered by CNC (please vote for me!)

"HYS unites global sports brands to promote the establishment of ITRA"

This topic quickly attracted the attention of the media amid the chaotic scandal reports.

Whether it is HYS or Xiangyang, they immediately became an alternative in the luxury goods circle.

Because according to Axel's revelation, this proposal was first proposed by Xiang Yang in an internal meeting and was unanimously recognized by the entire group.

There are many collaborations between luxury brands and sports, but it is really rare for HYS to perfect a competitive sport in such an alternative way. Regardless of whether this proposal takes shape or not, anyone with a discerning eye can see at a glance that the future development history of cross-country running, an emerging sport, will be opened by HYS.

Brands such as Beifang, Garmin, and Red Bull that received Axel's call also responded immediately.

After all, as a brand owner, we sponsor competitive sports not only for profit, but also to create a healthier brand image in front of the public.

A good image is the foundation of everything.

The brand's image is overturned every day due to the "drug ban" scandal.

As a sponsor, the brand is confident in its tough attitude.

When a large-scale sport is held, the sponsorship of brands is indispensable and neglected, and the right to speak is often very important.

Because before the competition, sponsors often take action very early to promote the event through various products and activities.

This is just like the 2021 European Cup held in 2020.

Before the postponement was announced, sponsors had already poured out materials and publicity for the 2020 European Cup.

Want to change the words 2020 to 2021?

UEFA thinks nothing of it.

It is precisely because of the objections of sponsors that UEFA's official website issued an announcement stating that the European Cup postponed to 2021 will still be called "European Cup 2020".

It is impossible for top football events to compete with sponsors, let alone emerging events such as cross-country running.

The French cross-country running association held a press conference after receiving the notice to support the establishment of ITRA. Subsequently, more and more cross-country running associations in various countries began to respond to the organization proposed by sponsors.

Everyone knows the truth about cake.

The successful promotion of the event benefits everyone except those athletes who rely on ‘banned drugs’.

After UTMB Africa announced that it would cooperate with the anti-doping agency and conduct blood tests for athletes in the professional category during the competition to ensure the fairness of the competition, some people regretfully announced their withdrawal from UTMB on the grounds of health. This year's competition.

Inside the Fourqueux golf course.

Axel, who was swinging on the lush green field, shook his head after receiving the news.

"It seems that some people are really using banned substances in cross-country running events."

He couldn't even imagine what kind of dilemma the HYS-sponsored UTMB event would face once this kind of scandal was revealed after the game.

The humiliation brought about by such a failure in international competitions is no joke, and its impact on the brand is no joke.

"I think there will still be people who take risks." Xiang Yang had no choice but to deal with his worries.

Just like the golf game in front of him, he gets worried once he encounters a slope, hits the bunker and surrenders immediately.

In his opinion, if it could be so easy to prevent competitors from using banned drugs, there would be no anti-doping organizations.

"Well, for the athletes we sponsor, contracts with supplementary terms have also been issued." Axel also understood that this kind of thing cannot be prevented.

Only by mercilessly punishing those who cross the red line can the brand be protected from the influence of these athletes.

Little John, who had been dealing with French local TV stations a lot in the past two days, had other ideas. In front of Axel and Xiang Yang, he expressed his views without any scruples.

"I think we can sponsor "Between Cities" to dilute the connection between HYS and professional competitions."

"'Between Cities'?" Axel frowned and handed the sand wedge in his hand to the caddy.

"Between Cities", a large-scale fun sports game show, has been the most watched program in France since its launch in 1962.

And various European countries have successively launched their own "Between Cities".

Even China has them.

Each program often involves two or more cities participating in interesting sports competitions. While helping to promote the national fitness movement, the program is also famous for its huge production scenes, huge investments, and over a thousand live audiences for each show, making it a huge influence.

This year's "Between Cities" international finals will be held on July 7, local time in Paris, France.

Among the teams participating in the finals, there is also China.

The Yinchuan team from China will compete for the championship of the finals. If it succeeds, this will be the second time that China City has won the championship in the international finals.

"This is a good idea, but it's a pity." Axel looked at Little John with a smile.

Obviously, he is very interested in Little John's proposal, but "Between Cities" has no shortage of sponsors, and the cost of sponsoring this program is not small.

And the finals are about to begin. Even if you want to sponsor, do you still have to fulfill the original contract?

"Did France 2 give you any feedback on the documentary proposal?"

"We are still communicating. I have already met the person in charge of CNC. They are very interested in our project. However..."

Little John said, casting his eyes on his friend.

It's not that he messed up the matter, but it was originally agreed with Xiang Yang that it should be started in China first.

After communicating with Han Sanping and Yu Dong to reach an agreement to assist in the filming, the internal meeting had just been approved, and the two documentaries were still in the process of registering copyright, and someone was eyeing the good stuff.

The other party's background is not small.

CNC.

French National Film Center

In France, all documentaries are managed by CNC, whether they are film documentaries or TV documentaries.

Because of good projects, they will directly participate in the production.

In addition to providing about 60% of the budget to help solve the practical problem of funding sources for documentaries, CNC will also cooperate with other departments to participate in locally produced films related to the culture of other countries.

Whether it is the Marseille Documentary Film Festival or the Paris Real Film Festival, these two French specialized documentary film festivals have received the support of CNC to be held continuously.

"I personally feel that China's part still needs to maintain the independence of the program."

Xiangyang nodded, since his golf ball fell into the sand trap, he immediately quit the game.

"Of course, I have checked T.J.'s accounts. We can fully support China's Fingertips and Tongue Tips independently, and there is financial assistance from both sides."

Little John quickly smiled.

According to project estimates, the two documentaries will be shot in 8 and 7 episodes respectively.

The production cost of each documentary is about 500 million yuan.

This kind of investment is completely manageable for T.J., which has obtained sufficient funds through "Downton Abbey" and has not blindly expanded. It’s only 100 million euros.

T.J can still get it out if he squeezes it.

Hearing what the two said, Axel glanced at Xiang Yang with a slight hesitation before deciding: "Then let Ms. Jiang Qiong'er fly to Paris, and I will arrange to sign the contract."

"Then I'll make arrangements right away." Little John said.

"But what do you think about "Between Cities"?" Axel's voice was filled with hope, "If you can come up with such a good idea for a documentary, I guess you can also have good ideas for such an amateur variety show. .”

"Amateurs," Xiang Yang frowned slightly and said with a smile, "I really don't have any idea about amateurs. But for the athletes we sponsor, I think we can make a sports competition program."

"Oh? Are you a professional player?" Axel asked with interest: "Tell me what you think."

"Uh" Xiang Yang cleared his throat and said with a smile:

"In fact, HYS's publicity strategy relies on sports events and athletes as intermediary carriers to bring us closer to our customers. The risk of sports scandals is, to say the least, something we can never escape."

"In this case, it is very unfair to the outstanding athletes we sponsor."

"How about we organize our own activities, give them some bonuses, copy other sports competition variety shows, and use copyright fees to prevent these athletes from relying too much on competitive performance to seek commercial value."

On the side, Little John listened carefully.

Why is this routine so familiar? It's very similar to the theory of 'slap and give a sweet date' that Principal An told him.

"But it's not easy." After Xiangyang finished speaking, Little John hurriedly expressed his opinion, "The bonus, the production cost of the program, and the publicity fee are all..."

"You can first communicate with the TV station in France 2 or France 4."

Axel thought it was feasible.

The purpose of establishing Hermès Film Investment Company is to better promote the brand's positive publicity in the film and television field.

Now that Xiang Yang has given the idea, someone needs to do it.

This person is naturally Little John.

"Damn it, I turned out to be a handyman for Xiangyang." Regarding the fact that the job fell on him in the end, Little John glanced at his friend angrily. While muttering in his heart, there was not much left to think about playing ball.

Coming out of the golf course, Axel was treated to a lunch as the winner of the competition.

As soon as lunch was over, Little John, who was taking the Xiangyang car home, asked in a pretentious manner as soon as he got up: "Master designer, please tell me your ideas."

"Ah, what? Are you talking about a show?"

"Why not?"

Regarding Little John's attitude, Xiang Yang raised his eyebrows disdainfully.

He said as he drove:

"Didn't I say it all? You just need to mix the variety show content from other sports and competitions, and then combine it based on the competitions we currently sponsor and the events that the athletes are good at."

"It's yoga, it's gymnastics, it's cross country, it's marathon runner, it's..."

Little John counted on his fingers, his emotions brewing, "Tell me which event is more suitable for bringing all athletes together."

"Well you can ask a professional."

Xiang Yang was too lazy to share Little John's worries.

Because he was tired of dealing with the sudden scandal, he was very tired.

"Yes." Little John looked at Xiang Yang silently, and found that his friend seemed to have no specific ideas, so he gave up on the matter and said, "Do you need help going to the airport this weekend?"

Xiang Yang said softly "Yeah".

Liu Qianqian's aunt and her family came to Paris this weekend, and they must pick them up in person.

"Don't you need to spend the weekend with Mr. Han and the others?"

"No, they went to Cannes." Little John boasted. "They wanted to invite me to go with them, but I didn't agree. By the way, I saw the female star who came to your office yesterday. What's her name?" ."

For a moment, Little John, who couldn't remember Fan Xiaopang's name, frowned.

"The crew of "Rizhao Chongqing" came here so early?" Xiang Yang asked in surprise.

"People have been here for several days."

"Why are you here so early?" Xiang Yang asked.

"Public relations, but the actress has no hope, but the actor should have no big problem." Little John glanced at Xiang Yang speechlessly and said:

"The actor named Qin has been nominated for Best Actor twice. I asked Binoche and other people on the jury, and they were all very impressed by him."

Hearing Qin Hao's name, Xiang Yang couldn't help but grin.

"Do you think I still have hope?"

Alas, it's a pity that such a good actor has to wait several years before he becomes famous.

"I heard from our Laura that Liu is quite interested in him." Little John said with a smile.

Although the script of "Time Traveler" is still being written, the theme is becoming increasingly clear.

He quite liked the tone of the movie.

Especially the theme Liu Qianqian came up with when Laura told him: For the people we love most, don’t say forever, just say cherish.

Very flavorful.

"When Liu finishes writing the movie's script, if the quality is good, I'm going to buy the movie rights." Little John felt that he was a good friend.

"Why did you buy it?" Xiang Yang was a little distracted.

"Of course it's a remake." Little John said, "Do you know "The Untouchables"? Now there are producers from Hollywood coming to the door."

"The movie hasn't been released yet? Does Disney want to buy it?"

"Absolutely." Little John nodded, "Weinstein International Pictures is also considered Disney, but Disney is also interested in purchasing the rights to remake it. It depends on what Anna Wintour thinks."

"Weinstein"

Hearing this more familiar name, Xiangyang didn't just grin, "Don't get too close to this guy."

"You also know about him?"

"Nonsense, who knows what Harvey Weinstein did?"

"Haha, do you think Pepper Gwyneth Paltrow really won the Oscar through him?"

"How do I know?" Regarding the fact that she became the undisputed winner of the Oscar for "Shakespeare Love", Xiang Yang was speechless. "But it's possible for Aunt Mei, what do you think?"

"This is normal." Little John shrugged his shoulders and said with a smile:

"But Weinstein's public relations strategy is right, let every judge see the movie first."

(End of this chapter)