Reborn fashion designer

Chapter 493: Customization of HYS requires quality first
“I solemnly invite @向阳 to visit our Xiaomi headquarters and discuss the needs of contemporary young people for mobile phones.”

The next morning, Xiang Yang saw the scarf issued by Rebus himself that night.

He frowned at the sight.

Different from having contact with HUAWEI, he has never used Xiaomi mobile phones.

But he somewhat understood its reputation.

"As expected of Rebus."

After thinking about how such a thing could happen, Xiangyang put the phone aside.

He was not even interested in clicking on the message under the scarf.

It's not that he's arrogant.

But it’s useless to look at it.

To reply to a comment on his scarf, he has to report it to the public relations department, which is really troublesome.

Besides, why reply to it?
Although Xiaomi is a future Fortune 500 company, the adjustability is completely incompatible with HYS.

Xiang Yang knows that at the critical moment of Xiaomi Mi 1 development, both the company and the fans who gathered because of MIUI like to talk about it as "diaosi".

In order to cater to this argument, Rebus even customized a batch of 'adiaos' T-shirts
Is this kind of business marketing good?

If it was good, why was a Xiaomi executive fired from the company because of complaints from his consumers after he called out "Diosi wins the world"?
It turns out that Xiaomi’s fanbase can laugh at themselves.

But from the bottom of my heart, I don’t want to be labeled a “diaosi”.

In the same way, are HYS's consumer groups willing to get involved with "diaosi" when a simple sports shirt and a pair of basic yoga pants cost thousands of dollars?

Definitely not happy.

Therefore, the controversy caused by Rebus's scarf is inevitable.

There is even some faint disharmony.

"Boss, have I caused trouble for you?" Jiang Mumu, who had an exclusive interview with Xiang Yang, came as scheduled.

With her was Bea Shaffer.

Today the three of them are flying to the capital together.

After a day of adjustment, Xiang Yang will fly back to Paris.

"It has nothing to do with you." Xiang Yang said bluntly: "Don't take yourself too seriously."

After weighing it in his mind for three seconds, Jiang Mumu pursed her lips slightly and said:

"Oh, that's fine."

Her idea was simple, as long as she didn't make Xiang Yang unhappy, that was fine.

As for others.
To put it bluntly, Xiang Yang is right.

Don't take yourself too seriously, thinking that everything must have something to do with you.

"But Boss, you really should take some measures."

On the way here, Bei Shaffer used Jiang Mumu to get a general understanding of what happened.

Although, this entrepreneur named Rebus @ is Xiang Yang himself.

But after all, Xiangyang is the creative director of HYS.

It is difficult for others to discuss HYS and Xiaomi together.

According to the feedback she received, this scarf also caused a lot of discussion in HYS’s community app.

Some speech cannot be controlled.

Some remarks that disparaged Xiaomi and even domestic mobile phones were screenshotted and posted on other social media, which attracted a lot of attention.

"That's it"

There was a little sadness between Xiangyang's brows.

This is what Internet marketing is like. When someone touches you, it doesn't matter whether you like it or not.

All he had to do was take advantage of it.

As for boomerangs and the like, don't they still need to 'let the bullets fly for a while'?
"In this case, let me call Mr. Ding." Xiangyang had no choice but to deal with certain arguments in the HYS community.

He is not a leader and can influence people's thoughts.

The only thing that can be done is to minimize the impact of such inappropriate remarks on the brand.

How to lower it?
Who says HYS looks down on Chinese brands?

That's just a personal statement.

Regarding the announcement that the two parties are actively discussing cooperation, Anta's Ding Zhong has always been happy to see the results.

At the moment, the differences are nothing more than negotiating specific cooperation matters and their specific products.

Talking about this will definitely take time.

But why not announce the progress to the outside world to focus the attention of the media and consumer groups?

It only took about half an hour after the two of them had a simple phone call.

Anta's official website and official scarf took the lead in issuing a detailed report on the recent contact between Anta and HYS.

According to the news released by Anta, HYS made a special trip to seek contact.

And until Xiangyang landed in the capital.

HYS’s official website and community responded.

Luxury brands have always had a bad habit of being slow to respond, and HYS has learned it in a disciplined way.

"HYS really cooperated with Anta?"

Hatfield, who returned to the United States, was not only surprised but also regretful after receiving such news.

"Where are we now?" he asked the secretary.

"According to the news on HYS's official website, the two parties are still in active contact. However, the cooperation involved is quite extensive now."

Hearing this, Hatfield raised his eyebrows.

Not just shoes?
After taking the information from the secretary's hand, he clicked his tongue.

On the information, the words "full range of products" are particularly eye-catching.

Does this full series refer to the full range of HYS products or the full range of Anta products?
Until the evening, Rebus couldn't help but feel a little disappointed.

It has been about 12 hours since I distributed my scarf, and it triggered active discussions among netizens.

From the main point of view, there was no response at all.

This is inevitable, because with the popularity of this short ten hours or so, the number of fans of Xiaomi scarf is constantly increasing.

Just today I received a lot of calls from investors, former colleagues and colleagues asking about it.

He dared to conclude that as long as Xiang Yang responded at this moment.

Then the marketing purpose this time has been completely achieved.

And the last thing he wanted to see was Xiang Yang's lukewarm response, with no reaction at all.

It's not the humiliation of having a hot face pressed against a cold ass.

Rather, there is no topic left to speculate on.

Yes, Xiang Yang, who is familiar with some Internet hype patterns, doesn't want to respond to Rebus' scarf at all.

Before the plane to the capital, after careful consideration, he asked Bea Shaffer to convey the principle of not allowing any department of HYS to respond to the matter.

Even when someone called the customer service of Hermès and HYS out of curiosity, the information they received was the same.

"Don't know, don't know, don't answer."

Answering three questions with no answers really showed off his airs.

"Boss, are you really not going to release a co-branded mobile phone?" After getting on the plane, after Xiangyang finished the interview with Jiang Mumu, he took out his iPad and prepared to continue competing with the computer, Bea Shaffer asked curiously.

She remembered that Axel had expressed his desire to jointly brand mobile phones many times.

However, Xiang Yang remained indifferent in this regard.

"Not entirely." Xiangyang opened the tablet, used HYS's stand protective case to stand it up, and clicked on the game.

"Actually, co-branding is not difficult, but the brands we cooperate with may not necessarily meet our needs."

"Can't VERTU do the same?" "My ideal mobile phone is really different from VERTU's."

Xiang Yang smiled. Of course, Xiang Yang was also familiar with this luxury mobile phone company founded in London by Nokia chief designer Frank Novo.

In fact, there are still many people around who use his mobile phone.

For people like Little John’s father, who is well-known in the luxury goods circle, the best thing to use is the CONSTELLATION QUEST FERRARI that VERTU has just released, with its case and screen all made of sapphire.

Frank Novo's design team prefers sapphire.

Not only are the buttons on the phone cut from sapphire, but the display screen is also covered with a layer of sapphire crystal.

It is worth noting that the sapphires here are not 'Ziyan' sapphires.

In addition to sapphire, his mobile phones are often made of crocodile skin, the entire body is handmade, and they have private butler service.

Even the ringtones are tailor-made by the London Symphony Orchestra.

Put all these together, and the selling price is very impressive.

Although its cumulative sales have reached hundreds of thousands of units, mobile phones like VERTU have big flaws.

Born out of Nokia, it has never been able to find a real luxury brand to be affiliated with, unable to obtain continuous brand premiums, and cannot form a product matrix. What is the meaning of the words 'high-end' and 'luxury'?

After all, no one could have imagined that the development of smartphones would be a leap forward almost every year.

Just show off with VERTU.

But in terms of user experience, its 'personal assistant' service is not as useful as the voice assistant.

Which truly wealthy person needs a mobile personal assistant when booking flights, staying at hotels, and making restaurant reservations?

"So Boss, what kind of mobile phone do you like?"

Bea Shaffer became interested.

It won't be
Looking at the HUAWEI on the table with her peripheral vision, she dared to say that it was definitely not this one.

Because Xiang Yang has complained about this phone countless times.

Just
Jiang Mumu, who was listening to their chat, smiled and interrupted: "Hey, actually I don't like HUAWEI's mobile phones either."

Although she also bought one, her main phone was the iPhone 4 launched by Apple this year.

Supporting idols is support.

But back to the level of life, even if her office computer is Apple, she can only buy an Apple mobile phone to use.

Apple phones are also available in Xiangyang.

Sent.

He forgot where he threw it.

Regarding mobile phones in 2010, Xiangyang really doesn’t have much experience to speak of, and has basically experienced all of them.

Let’s go back and contact him again. Really, as long as you can make a phone call.

"That means, boss, what you are after is experience?"

"more or less."

Xiang Yang nodded and said, "Actually, I'm quite obsessed with flip phones and push-button phones."

"Haha, sure enough." Jiang Mumu smiled after hearing this.

Xiang Yang, a person with a bit of an antique temperament, likes to be nostalgic.

but
Looking sideways at Xiang Yang, she felt that Xiang Yang could hardly feel the feeling of twilight that she felt when they first met.

Xiang Yang was very disdainful for her simply blaming flip phones and push-button phones as antique machines.

"Shaffer, bring me a piece of paper."

Designing a mobile phone that combines a flip cover with buttons is not very simple.

Not really.

Jiang Mumu: "Boss, you don't want to draw a Motorola Blade, do you?"

"." Xiangyang was speechless, who said flip covers only have blades!
Bea Shaffer was also curious about what kind of mobile phone Xiangyang wanted to draw.

When Xiang Yang actually took the pen in his hand, he hesitated a little and didn't know how to start writing.

Full screen?
Folding phone?

Well.
Anyone who knows something about digital should know that consumer electronics technology exhibitions are also held every year.

Whether it's CES, IFA, AWE, GITEX, or KES.

Many design plans for exploring the future global consumer electronics industry have been discussed.

Some extremely innovative designs failed to come to fruition simply because the manufacturing cost was too high.

And so-called 'innovation'.
"Forget it, there's no point in trying to fool two laymen." Thinking about it, Xiang Yang started drawing on the paper.

Xiangyang naturally wouldn't draw a mobile phone with a folding screen, although he had seen such a mobile phone before.

But he still doesn't know whether flexible OLED screens will appear.

However, it’s okay to have all the buttons and a screen.

There is a camera on the back of the fuselage and a small screen to display the time. The two are arranged in a circle on the right side of the back of the phone.

The material and pattern on the back of the fuselage also need to be designed.

It cannot be blue ceramic.

It cannot be a monotonous solid color, it must be embellished with lines to give the back of the fuselage some artistic flavor.

Well.
After finishing the painting, Xiangyang felt that such full keyboard keys were ugly.
So I drew another slider phone.

This way the screen and keyboard look pleasing to the eye.

"How about these two mobile phones?"

Jiang Mumu looked down, scratched her head, and said, "This clamshell looks quite small, it's just this keyboard."

"You don't know how to look at this one?" Xiangyang tapped the drawing of the sliding phone with a pen.

"But I think the flip-top version looks good." After Jiang Mumu finished speaking, Bea Shaffer also read it carefully. She nodded and said:
"Indeed, the clamshell looks more delicate and compact, and it should be lighter."

"Haha, you're the only one with a lot to do." Xiang Yang threw the pen away.

"But Boss, your lines look very good. Are they inspired by clothes?"

"It's not bad. If you have more pictures like this, you'll get ideas." Xiang Yang replied with a smile.

Xiangyang didn't know anything about mobile phone parameters, configuration, screen, battery capacity, or this motor or that motor.

But the design on the back of the phone, from his professional perspective, is actually something he should do.

After all, there are specialties in the art industry.

He is a designer, why does he have such a clear understanding of mobile phones?

He doesn't play games on his phone.

At most, reply to a message or make a phone call.

In later generations, that is, watching videos, watching JD.com and Taobao.

"Shaffer, think about it, what if you make this back panel transparent and combine lines with refracted light and shadow to create a 3D spatial vision?"

"I don't really understand. But I'm looking forward to it."

Bea Shaffer smiled gently and said, "Boss, you can try asking HYS to design a mobile phone case with this element as the main part. I think I will buy it."

"I can do it too." Jiang Mumu flattered him appropriately.

"This is feasible." Xiangyang thought about it and decided to make the phone case first and see the effect.

By the way, I will also make one for my wife’s HUAWEI.

Then make the packaging more refined.

It's best to put another piece of paper inside and put it in an envelope.

Inside is a letter of thanks signed by the craftsman who made the case.

Is this phone case cost-effective?
Absolutely not, unless this craftsman becomes a master of art in the future!
But full of style~
"Boss, how much do you want to sell this mobile phone case?" Jiang Mumu suddenly asked.

"1999!"

(End of this chapter)