Reborn fashion designer

Chapter 494: After the hard work, comes the emotional service
After staying in the capital for a day, Xiang Yang hurried back to Paris without seeing anyone except to fill up the car with gas.

Because Fashion Week is coming as scheduled, he can only go out to socialize sadly.

Except for work, of course.

It's for sure to bring some gifts back to my wife.

In addition to my wife's, there are naturally two little guys'.

In short, there is no such thing as him.
In addition, after he came back, he rested at home for one night and went to Axel's office early the next day to report the harvest.

Axel expressed his support for HYS to carry out a full series of authorized cooperation with FILA owned by Anta.

The secondary brand is to get a share of the big sports market.

FILA is not lower than HYS.

However, considering the protection of his own brand, Xiangyang still came up with an idea.

On the day of Paris Fashion Week, the HYS official website and social app mall suddenly launched new products.

"HYS's sky-high price mobile phone case is made of leather and is limited to 999 pieces worldwide. Its price starts at US$1999, which is more than 30 times more expensive than the official website's finely woven twill protective case."

“HYS entry-level customized mobile phone case (made of glass), priced starting from 1999RMB, and the 3D texture design renderings are stunning.”

"According to your model, let Hermès Birkin craftsmen make it for you"

"."

"Holy shit, Hermès is so poor!"

Rebus almost shouted. He had never seen luxury mobile phones. They could use scraps of leather and glass to make money like this.

This was the first time he saw it.

What surprised him even more was the number "1999".

These familiar Arabic letters flashed before his eyes, and he couldn't help but be surprised.

Because this is the price he gave for the Xiaomi Mi 1 that he was preparing to launch after painstaking efforts to integrate the supply chain.

"This shit must be coming for me."

Looking at the relevant reports, Rebus couldn't help but hold his head.

It’s the same as Birkin’s global limited edition mobile phone case using the same Togo leather (calfskin).

The glass version also has a limited quota.

Although the 9999 global quota is not as good as the calfskin that was fully booked after its launch, the number was also booked within half a day after its launch. Thousands of them were booked.

Of course, HYS is also conscientious.

Various renderings of the transparent soft shell (spray painted) priced at US$99 are also posted on the official website.

Beautiful patterns and colors~
The price is also relatively affordable.

The disadvantage is
out of stock!

At this moment, Rebus understood why Xiangyang ignored Xiaomi at all.

This person is also a master of marketing.

People simply don't fall for it.

But people in China who see these mobile phone case products can quickly think that he has invited the other party on his scarf.

Mobile phone cases worth hundreds, thousands, or tens of thousands of yuan are aimed at the consumer groups.

How many will be Xiaomi’s future users?
HYS said bluntly:
"Jun'er, it's not that I don't want to cooperate with you. Look, the model of the handmade mobile phone case I have here can be requested by the customer."

But this price tells everyone straightforwardly:

"Whether we can have a relationship depends on your support, not on me. I have the same price for all manufacturers' models."

After understanding the secret behind this, Rebus wanted to fly to Paris and ask Xiang Yang face to face:

"Are you OK?"

But don’t mention it, the phone shown in this rendering is quite good.

Looking at the three mobile phones shown in the renderings, apart from the familiar iconic appearance of iPhone 4, there are two models that cannot be seen at all.

Rebus couldn't help but think.

The layman looks at the excitement and the insider looks at the doorway.

Both mobile phones have shadows of other brands, and they even look similar to engineering machines that have appeared at some technology consumer goods exhibitions.

But it is definitely not the one that has been sold on the market today.

"Could it be that this is the mobile phone that Anta is secretly using?"

After Xiang Yang left China, Anta and Ding Zhong were still in constant contact with major foundries in China.

Smart bracelets also require chips.

In addition to the simpler appearance design compared to smart watches, sensing technology, cloud management technology, and big data analysis technology are the core of smart bracelets.

Anta has never done any of this and can only look for people to help.

In order to confuse future market competitor Garmin, Ding Zhong went to several mobile phone manufacturing foundries.

Over time, major domestic mobile phone manufacturers really thought that Anta was going to make mobile phones.

For cloud management technology, he finally had to come to HUAWEI.

If the negotiation couldn't be concluded here, he was going to ask Ali.

After all, in 2010, there were only one or two companies that started to develop cloud technology in China, and Tencent Cloud, Baidu Cloud, and NetEase Cloud had not yet been established.

When Ding Zhong came to HUAWEI, he was received by Yu Chengdong, President of Strategy and Marketing. After a serious exchange, he talked about things on his mobile phone. He couldn't help but laugh at himself:

"If we at Anta had the ability to make mobile phones, we wouldn't come to your company for help."

As their eyes crossed, Yu Chengdong nodded affirmatively and said with a smile:
"Indeed, mobile phones are not easy to make."

HUAWEI’s mobile phones are classified into terminal business.

The so-called terminal is inside HUAWEI, and anyone with a discerning eye knows that it is for better selling base station services.

Although after hiring Liu Qianqian as a spokesperson, the sales of mobile phones were pretty good.

But to be honest, there are no more three major communication providers.

The quality of Huawei's own mobile phones alone has almost exhausted the appeal brought by Liu Qianqian.

The mobile phone business is a burden for Huawei.

If it hadn't been for the financial crisis 2 years ago, I would have sold it long ago.
Until now, in internal meetings, the sale of the mobile phone business is occasionally discussed at the senior management level.

Unfortunately, it couldn't be sold.

In two years, China's mobile phone market has changed too quickly.

HUAWEI, who is involved in this, is also looking at the clouds and mist, not knowing where the future direction is.

Moreover, compared to Xiaomi.

HUAWEI still has a difficulty, that is, it cannot offend the three major domestic telecommunications carriers with its mobile phone terminal business.

Hearing that Yu Chengdong agreed with his point of view, Ding Zhong looked up and said in a somber tone:
"Actually, I'm not afraid of Mr. Yu's jokes. When it comes to how to make clothes and shoes more comfortable to wear, we at Anta still have the ability. But for these technological supplies, to be honest, the principle of improving product quality is the same in every industry. But How to improve user experience”

"Oh?" After talking, Yu Chengdong was very interested, "It seems that Mr. Ding has really worked hard."

"Actually, that's not the case." Ding Zhong waved his hand and said with a smile, "I am also imitating a parrot."

"Mr. Ding can explain it in detail." Yu Chengdong smiled, "We have also been discussing the point you just mentioned internally. After all, we also serve customers."

"Actually, this is a coincidence." Ding Zhong pursed his lips, "The person who told me this is still related to your company."

Yu Chengdong frowned and wondered: "From our company?"

Although Ding Zhong's words seem simple, there is one point in his words that is very worthy of people's attention.

There must be important touch points between the brand and consumers.

This touch point should not only be products, but also be guaranteed by high-quality personalized services.

At the same time, consumers are invited to participate in the brand's social activities to build trust and favorability, and establish a fixed emotional connection.

During this period, Ding Zhong also gave an example. That’s free gift wrapping.

This is the first reform measure he issued to all self-operated stores of the group after contacting Xiangyang.

In the past, shopping at ANTA, even as a birthday gift, was nothing more than finding a gift bag with a newer appearance to wrap the shoes and other clothing purchased by the customer.

But from Xiangyang's point of view, how much time can your shopping guide waste on helping customers wrap these things carefully?
How much additional cost will it cost to use the Sydney paper packaging commonly used for luxury brand clothes?

How much can you spend on a gift bag with exquisite packaging and a more exquisite design?
Although it will increase operating costs, how will it make customers feel after long-term persistence?

When the customer was happy, he bought two more clothes and got everything back.

Over time, consumers' trust and goodwill towards a brand cannot be measured with money.

"Yes, Mr. Yu. Your company's spokesperson's lover had an in-depth exchange with our company a few days ago."

Ding Zhong looked at Yu Chengdong, dumbfounded.

Even if he has such resources, he doesn’t even know what HUAWEI is thinking.

"It turns out it's him!"

Yu Chengdong suddenly realized.

No wonder, you can do physical marketing so well.

"Then the cooperation between your company and HYS has been concluded?"

"That's almost it."

Ding Zhong smiled.

If it wasn't for the purpose of coming up with a cooperation plan faster, he wouldn't be rushing around to investigate.

According to Xiang Yang, HYS will set up a separate HYS Design department in the future.

Specializes in providing design solution services to joint parties.

From now on, every product produced by Anta and co-branded with HYS can be authorized by HYS Design.

"This is a bit like Porsche Design." Yu Chengdong nodded.

As we all know, Porsche has two independent brands.

One is Porsche cars, and the other is Porsche Design, which will have many collaborations with mobile phones in the future.

It is different from the single-manufactured Porsche cars.

Porsche Design covers many products, including men's clothing, bags, leather watches, sunglasses, etc.

It is the same as the sub-brands of some luxury brands.

No successful company in an industry will waste its brand potential.

The reason why Ding Zhong looks forward to reaching in-depth cooperation with HYS is because of the unique brand potential of Hermès behind HYS.

It can provide ideas for building a brand matrix and provide unique brand potential. The more Yu Chengdong thought about it, the expression on his face became a little unnatural.

"It seems that in addition to congratulating Mr. Ding for finding such a good partner, we also need to make a summary ourselves."

Ding Zhong smiled and said, "Mr. Yu, according to my observation, Mr. Xiang himself has a very favorable impression of Huawei."

"Oh? What do you say?" Yu Chengdong's eyes lit up.

Without waiting for him to ask more questions, Ding Zhong smiled and explained: "In the past few days that I have been in contact with him, the mobile phone he has always belonged to your family."

"This"

Yu Chengdong's unnatural expression turned into surprise.

He really didn't expect that Xiangyang would use a HUAWEI mobile phone.

After all, as the design director of a luxury brand, I can’t afford any kind of mobile phone.

After receiving Ding Zhong, he couldn't wait to go to the terminal business department.

I found out after asking around.

The mobile phone Ding Zhong mentioned to Xiang Yang was most likely given to Liu Qianqian for free when she signed an endorsement contract.

"It seems that we have found a good spokesperson." Yu Chengdong smiled.

What is this called?
In professional terms, this is called NPS.

This is the so-called "Net Promoter Score".

Net promoter score, from the perspective of brand operation, is much more important than the group of people on the Internet who pursue cost-effectiveness every day.

The higher the NPS score, the greater the number of recommenders, which means the higher the user growth of the product.

And this value will continue to rise as the base number increases.

Of course, NPS is just the starting point.

What really affects the success of a product depends on its own quality and the reputation of its users.

"Lao Yu, why are you so interested in our terminal business department? Do you also want to go to Paris?"

"Paris?" Yu Chengdong said with a kind smile: "I'm afraid, I will go there if I ask for leave this time."

"how?"

"I'll tell you when I think it through."

Liu Qianqian arrived at the Hermès show as scheduled.

This time, Xiangyang didn't hold her back, but as the lover of the HYS brand director, she still received great courtesy, sitting in the best seat in the front row to admire the 2011-2012 spring and summer women's wear.

The dress she wore was the dress Xiangyang made for her.

Seeing the familiar skirt, Flamel shook his head.

He guessed that Xiang Yang was making clothes in a hurry, and it was definitely not for sale.

"Xiang, Liu is very suitable for this fresh design. But you can also look at my women's clothing. The neutral style is also suitable for her. You should make her bolder."

Flamel smiled as he greeted Liu Qianqian, who was sitting with Ridley Scott, from a distance.

"You are so heroic? Haha." Xiang Yang's eyes were smiling.

He came to the backcourt to find Liu Wen.

After the show, Ridley Scott treated the guests to dinner, and he planned to take Liu Wen with him.

Lao Lei’s daughter wants to be a model.

This time he even made a special trip to bring his daughter.

Xiang Yang, who was willing to help, thought that he should find this girl a dedicated model to talk to, lest she think it is easy to make money.

"Brother Yang! Long time no see."

Standing in the model queue, Liu Wenjian, who had just finished applying makeup, chatted with Xiang Yang who walked over to Le Maire and immediately said hello.

"Dear, long time no see."

Xiang Yang, who was in a good mood, did not hide his support for Liu Wen in front of a group of foreign models.

But people who know him well are not surprised.

After saying hello to Liu Wen, Xiang Yang chatted with several models around her and then smiled at Liu Wen:

"After dinner is over, I'll go out first."

"Okay, Brother Yang."

Dressed in papaya orange and wearing a men's cotton poplin shirt with a stand-up collar, Liu Wen still looked particularly confident even though his face was filled with a friendly smile.

And within a few seconds of walking out from the backstage, Xiang Yang was tapped on the shoulder from behind.

"Who?"

Before he could turn around, a nasty voice came from behind.

"Hey~Have you missed me?"

(End of this chapter)