Reborn fashion designer

Chapter 495: We haven’t met yet, let’s kill him first
"When did you come back!"

Disgusted, he opened Little John's hand on his shoulder and glared at him.

He also brags about how many Chinese books he has read all day long.

I don’t even understand why I can’t just pat my shoulder casually.

"As you say, I am not from Hermès." Little John said with a smile and gestured in the direction of Flamel.

"I just came back this morning and I'm exhausted."

"Then why don't you come back soon."

"Because of "The Social Network", we always have to socialize before the show." Pulling Xiangyang away, Little John pretended to be mysterious and said:

"Guess who I met."

Xiang Yang didn't even bother to raise his eyebrows, which left him guessing where to go.
"Emma Stone, she actually came to participate in the event." After Little John finished speaking, the corners of his mouth raised slightly, "Are you surprised?"

Xiang Yang's mind wandered for a moment, as if he was recalling something, and then he said, "Uh, it's okay."

"You don't care about others."

After giving his friend a teasing look, Little John sighed.

"I'm concerned," Xiang Yang shrugged nonchalantly, "How is the filming of her movie going? The one she collaborated with Damien."

"It's pretty good. I also took a look at the sample and it's pretty good."

"Really."

They casually found a seat in the back row and sat down. Before the show started, Xiang Yang and Little John started discussing in a low voice.

As he spoke, Little John suggested: "By the way, I saw that you are going to put on a new mobile phone case. It's really ugly."

"Haha, thank you." Xiangyang glanced at him sideways.

"Don't blame me for not reminding you. You can arrange for someone to design several mobile phone cases and other peripheral items for "Black Swan"."

Little John yawned, "Natalie Portman and Darren are going to the Toronto Film Festival."

"Oh? Really?" Xiang Yang raised his eyebrows.

I wonder why this guy keeps finding things to do for himself all day long?
"Musk and the others have almost chatted with Fox. I met him before I came back."

"."

"By the way, I almost forgot to mention that this time I went to Hollywood and met a guy who couldn't stop talking. I'll introduce you to him if I have a chance."

"Can't stop talking? Isn't that the same as you?"

"Actually, no. He's not as funny as me, and he's still likeable. He comes across as a bit mean."

"Oh, isn't that you?"

Xiang Yang stared at him.

Little John was stunned for a moment, "No, I think you are even meaner."

"It's obviously you."

"It's you."

Yu Chengdong is an activist. He has worked in Europe before and is very familiar with Paris Fashion Week.

He knew that during the week-long fashion week, neither Liu Qianqian nor Xiang Yang could spare their energy.

So when he arrived in Paris, he was not in a hurry to contact Liu Qianqian.

Not to mention squatting under the sun at the show venue.

Instead, like a tourist, I came to the Hermès main store on Fubao Avenue.

HYS's flagship store in Paris is not far from here.

What surprised him and his colleagues was that during the fashion week, there was also a long queue at the entrance of HYS's flagship store.

While Yu Chengdong was staring at the queue at the gate and thinking, Tao Jinwen, who was dragged to Paris with him, said in surprise:
"I didn't expect this brand to be so popular in Paris."

His voice interrupted Yu Chengdong's contemplation, "It's selling well."

Before coming, he consulted with his original clients and was mentally prepared for this.

"Are you doing any discounts?"

"Probably not," Yu Chengdong glanced at Tao Jinwen, shook his head and said with a smile, "I heard that this brand doesn't offer discounts."

"Isn't it said that their points can be used as money?" Tao Jinwen looked confused.

"But no discount."

After repeating the sentence, Yu Chengdong walked to the end of the line thoughtfully.

Looking towards the front, just as Tao Jinwen said, many young people in line had mobile phones in their hands.

There's iPhone, there's Samsung, there's Blackberry, HTC
But no matter which brand of mobile phone they hold, the topics they talk about are either exchanging experiences in obtaining HYS points, or discussing the new mobile phone case that has just been released but has no actual product.

Only when you listen carefully will you know.

It turns out that if you want to order this mobile phone case, you must first be a community member of HYS.

Even if you want to buy the $1999 Birkin joint series, you must be a formal member of HYS.

The so-called official membership requires points.

These points can only be obtained by participating in various activities organized by HYS.

But another good news is that points can really be used as money.

Only the deduction ratio is different.

For example, a $1999 mobile phone case can only be exchanged for $99 with 99 points.

For glass phone cases and painted spray cases, the percentage of points that can be deducted is even lower.

“Can points be used as money or can they be obtained for free?”

Yu Chengdong, who was eavesdropping on others' speeches, thought about what role this kind of marketing could play in HUAWEI's terminal business.

Can you redeem some small gifts with consumption?

Or what kind of warranty service can I enjoy?
Or.
"Have you heard that all members who have participated in all UTMB events this year will also receive an official commemorative mobile phone case?"

"I'm afraid there aren't many people like that."

Although the cross-country running event is in full swing, it is not difficult to guess how many people can participate in the professional competitions on the four continents, in addition to professional athletes.

But after careful analysis, Yu Chengdong was suddenly shocked.

His keen intuition told him that HYS's purpose of doing this was by no means as simple as a gimmick.

As long as this commemorative edition phone case is exquisitely made, even if the material is not as high-grade as the materials used in the $1999 Birkin.

But it can also attract more enthusiasts who like cross-country running and have spare money to participate in more UTMB events in the future, adding more popularity to this sport.

In addition to its popularity, it can also consolidate the UTMB event's outstanding position among various emerging cross-country running events.

You must know that in order to quickly enhance its influence as an outdoor sports brand, HYS has made a huge investment in sponsoring UTMB event enthusiasts to participate in the competition.

There is quite a situation where Juan's friends and businessmen want to follow suit.

Combined with the influence of the main brand Hermès, we will maximize our own advantages and quickly form a brand effect.
"It seems that we have come to the right place this time." Yu Chengdong pondered.

"Well, for the uncertain improvement effect, such a large-scale commercial investment is indeed amazing."

Tao Jinwen also felt something.

But more than anything else, he marveled at Hermès's courage.

But it can be attributed to Huawei's terminal business. He feels that there are not many places worthy of imitation.

After all, in his inherent thinking, this is too risky.

Although HUAWEI advocates 'wolf culture'.

Compared with the 'Yu Dazui' next to him who dared to slap the table on the board of directors, his understanding of the terminal business is different.

Every year, the terminal business department only needs to produce contract machines for communication providers.

Although the profit from this is not much, it is not bad to slowly accumulate skills while maintaining harvests during droughts and floods. Mobile phone research and development is not as simple as making a mobile phone case. Every technology that wants to break through the technical blockade of other manufacturers requires a huge amount of money to develop.

Input, output and income should pay attention to cost performance.

Although HUAWEI has succeeded in fields such as switches and converters, the segmentation of mobile phones is another field and another track.

Although the business model can be copied, the actual benefits can only be expected.

Yu Chengdong also understood the meaning of Tao Jinwen's words.

But when I taste it carefully, my heart feels heavy.

Because compared to the areas where HUAWEI is successful, the groups faced by the terminal business are more complex and diverse.

but
Slowly walking forward with the queue of people, I saw the brand new poster in the door and window of HYS showing the same mobile phone as the mobile phone case renderings on the official website.

Yu Chengdong couldn't help but laugh: "Look, even a sub-brand of a luxury brand is putting forward its own vision for future mobile phones."

"After all, they don't make hardware." Tao Jinwen shook his head.

At this time, the two people communicating also attracted the attention of others.

The foreigner who had been chatting just now and was overheard turned around. Judging from his clothes, he was a digital enthusiast.

Not only is he wearing a smart watch co-branded by HYS and Garmin on his wrist, he also has an earphone that looks like a HYS earbud hanging from one ear.

The headphones licensed to Apple have not yet been officially put on sale.

Therefore, the headphones he wore looked like "knockoffs" at first glance!
Seeing two Asians pointing at HYS's mobile phone case poster and making comments, he smiled and asked although he didn't understand what they were talking about:

"Are you also interested in HYS's smart products?"

Yu Chengdong hesitated and said with a smile, "Yes."

The white foreigner smiled and said:
"Then you may have to wait until next year. HYS won't be able to release such a product in a short time. But you can try their watches first. They are very good."

"HYS wants to produce mobile phones?" Yu Chengdong raised his head in surprise.

"I guess it's true this time." The foreigner shrugged and said with a rather uncertain smile: "But according to HYS's style, they always like to boldly seek cooperation."

"That's true." Yu Chengdong smiled.

HYS gave him the same feeling.

But to say that HYS is attacking everywhere and blindly cooperating in different fields, he disagrees.

It seems radical, but there is always an anchor point.

That is to combine youth, sports and fashion elements to expand outside the field of clothing.

"I heard that they also looked for iPhone before, but failed." Another foreigner also turned around and interjected.

It can be seen that in the long queue, everyone is looking for a way to pass the time in line.

Tao Jinwen looked around indifferently.

It is as if HYS lacks a co-branded mobile phone partner and has nothing to do with the terminal business he is responsible for.

Seeing this, Yu Chengdong smiled bitterly and shook his head.

Before Anta and HYS stopped cooperating, he could understand if he could tell his true feelings.

But what to say now?
Feeling a little unhappy, he chose to chat more with the foreigners in front of him.

He is not very interested in HYS's clothing.

But for the smart watch co-branded by HYS and Canon, he would like to hear the actual experience of people who have used it.

"This is a watch." The foreigner who was the first to speak to Yu Chengdong had a serious smile.

When it comes to this watch, he has more to say.

People who like digital are like this and are willing to share with others the new experiences brought about by the advancement of technology.

Like a HYS non-staff salesperson, he summarized his experience.

In his words, apart from the need to charge it every day, both the appearance and the wearing experience are very good.

Even if you come to a HYS store to re-film the dial or use ultrasonic cleaning of the dial, you can get a good service experience.

It doesn’t cost a penny, and while you’re waiting, you can have a friendly chat with the shopping guide and get the latest event information.

This service is familiar.

Listening to the other party's conversation, Yu Chengdong seemed to have returned to the scene when he was chatting with Ding Zhong that day.

"Best of all, these services are free."

The white foreigner was elated.

Yes, compared to the cleaning effect and the quality of the protective film, he thinks this is the most worthy of mentioning.

Because, in Europe, labor is expensive.
Compared with European labor, tips in the United States are higher.
But in all HYS stores, these services are provided free of charge by dedicated personnel, except for the need to queue up.

In fact, there is nothing to do in HYS’s flagship store.

Each store provides iPads to allow waiting customers to surf the Internet.

After they lined up and walked into HYS's flagship store, Yu Chengdong just wanted to say that if it weren't for the fact that there were too few such stores, HYS's service would not have too many shortcomings to fault.

But he also knows that there is a long way to go to replicate this service concept in China.

At the very least, you have to be willing to spend money to hire a group of high-quality shopping guides, and you have to be willing to spend real money to build a flagship store of your own brand.

But when he walked into HYS's store, it was not his fault.

The service from HYS gave him a really different feeling.

Be patient, approachable, and non-salesy.

After shopping around, he not only bought the latest sports watch, but also registered as a HYS community member with the help of a shopping guide.

It wasn't until he paid and registered as a member that the shopping guide carefully tore open the plastic packaging of the watch box in front of him.

That gentle movement was like showing off an expensive Hermès bag.

When touching the body of the watch, I also put on a pair of clean white gloves, for fear that my fingerprints would be contaminated on the sapphire glass dial.

"Sir, please confirm, this is the SN code of the watch, and this is the PN code of the product material number."

"Sir, this is the watch strap you chose. Please try it on to see if the weight of the watch body meets your expectations."

"Do you like the color of the watch strap? We can provide a replacement service before leaving the store."

"very good."

When Yu Chengdong said this, his heart was filled with affirmation.

No wonder, the white guy just boasted about HYS’s service.

No wonder, there is a long queue outside.

No wonder.
He kept sighing, but he never realized how expensive this co-branded smart watch priced at 999 euros was.

"Excuse me, can I also apply for a customized mobile phone case?"

Yu Chengdong looked at the watch on his wrist with satisfaction and asked as the shopping guide helped put the product box into the shopping bag.

"Sir, I need to confirm first whether there are still reserved places."

"Okay, okay." Yu Chengdong nodded, "Can I also reserve HUAWEI mobile phones?"

"This depends on your model."

The shopping guide showed a friendly smile and added:

"Some different styles of mobile phones can only be ordered at stores in corresponding regions."

"Ok?"

"The customized version of the mobile phone case in each region is handmade by handmade artists in the region."

"Is there any difference?"

"um, yes."

(End of this chapter)