Reborn fashion designer

Chapter 496 Mobile phone case is the blue ocean

Mobile phones don’t make money, only accessories make money.

Among them, mobile phone cases, which are booming hand in hand with smartphones, are naturally the most profitable.

As of 23, the famous market research company NPD Group has published a survey showing that 75% of mobile phone users around the world purchase mobile phone cases, a key accessory.

Among them, iPhone has the highest ranking, reaching 87%.

Users of major Android brands also have 66% of consumer groups who will buy it.

In other words, when the number of new mobile phones worldwide reaches 2021 billion in 14, about 10 billion users are using mobile phone cases.

What is even more exaggerated is that there are actually 1000 million users who consume about 12 or more mobile phone cases every year.
What is the use of mobile phone cases?

In addition to protecting the phone, it is also the simplest fashion item.

"Different colors, different pattern combinations, and different materials can not only be used in different scenes and worn with different styles of clothing to show uniqueness, but also inject freshness into life."

Hermès' 2011-2012 spring and summer show had just ended, and Xiang Yang, who wanted to leave but failed, was forced to accept an interview with reporters.

In addition to responding to her feelings about this show, she was also asked about the latest developments of HYS during the fashion week.

"Like other products, it is very difficult to grasp the user preferences and fashion trends of smartphones, so in addition to focusing more on the research and development of materials, we also hope to reflect the quality and uniqueness in our products. I believe it will be better in the future Become the third accessory besides lipstick and necklaces.”

“Third accessory???”

"Yes, mobile phone cases often inherit people's emotions and habits. It is also a representative of social attributes and an expression of personality."

In the noisy show environment, Xiang Yang talked freely.

Personalized customization services must of course be launched, otherwise how can we make money from rich people?

From a business perspective, HYS's mobile phone case is actually a fashionable item. It seems to be just an inconspicuous accessory, but it is actually aimed at women aged around 20-35 who have great spending power.

Of course, the men have no intention of letting it go either.

Don't underestimate this thing, there is a reason why all luxury brands will launch it one after another in the future.

Because it is the product with the lowest single price in luxury brand stores.

The price is only entry level.

And people who buy are often regarded as "foolish people with too much money".

But its repurchase rate is very high.

In fact, even if they are not luxury brands, they are just some trendy brands that are good at making mobile phone cases, and they can get tens of millions of dollars in financing based on this.

So this kind of money is not earned in vain.

If you make money, you won't make it in vain.

"The third accessory?" Little John, who was standing next to Xiang Yang and waiting for him, really didn't dare to agree with his friend's face.

But if you can't stand it, someone will recognize it.

As soon as this statement appeared in the relevant reports of Fashion Week that day, it aroused the attention and discussion of many people in the fashion circle.

In the world of fashion, lipstick and necklaces hold a unique position.

As for the phone case.
Friends in the fashion circle who have always been in close contact with Xiangyang, of course, as always, praised these remarks.

Fashion is all about the right to speak.

During fashion week, designers from major brands are accustomed to using their works and show layouts to explain their thoughts on the next trend.

As a member of the fashion industry, is there anything wrong with Xiangyang saying this?
of course not.

But just like Little John, many people were dismissive of Xiang Yang's words, and even thought it was just to gain a reputation.

Xiang Yang just smiled at such remarks.

When it comes to his vision for the next ten years or so, he has never been slapped in the face.

only.
"Honey, can you comfort me tonight?"

"Ok?"

Hearing this, Liu Qianqian couldn't help but feel angry, "I have promised to help you make a short film, please don't go too far~"

"This is too much to ask for." Xiang Yang sighed slightly.

But Liu Qianqian smiled slightly, changed the topic and asked, "During the meal just now, did you have any thoughts on what Little John and Director Scott said?"

"Yes, of course." Xiang Yang said, his face drooping even more.

I thought this meal would be a simple one, just introduce Liu Wen to Ridley Scott.

But I never thought that something like Little John would happen.

Liu Qianqian, who wanted to be a good listener, suddenly changed her mind.

If Xiang Yang lied to her, he would be punished.

Smirking, she raised her hands and rubbed Xiang Yang's face until it became swollen. She smiled and said, "Then tell me quickly."

"Woooo." Xiangyang pouted and made a hesitant sound.

After being rubbed several times, he felt his face being released.

With a wry smile, he said: "I actually have a plan in mind for a co-branded mobile phone case for "Alien", and it can also be linked with Musk."

"Really? I don't believe it."

"Why are you lying to me?" Xiang Yang stared at Liu Qianqian, took her into his arms and said, "I can't lie to you even if I lie to anyone."

"Cut~"

Liu Qianqian raised her head and gave Xiang Yang an honest look.

Feeling that this was not enough, she opened her mouth and added: "That means I am smarter now, otherwise I would have been deceived by you just now!"

"Just now? Did I?"

Xiang Yang licked his lips.

"Speak carefully now."

"Really, I swear." Sensing that his wife's tone had become a little urging, Xiang Yang quickly put on a serious look, "Have you ever heard of aramid fiber?"

After receiving another roll of the eyes, Xiang Yang gave another wry smile.

When it comes to synthetic fiber materials such as aramid fiber, few people can react.

But if we say it has another name - Kevlar.

People who like to buy mobile phone cases in the future will definitely have a sudden realization.

Essentially, Kevlar is a type of aramid fiber, and the reason why the two are named differently is because when the trademark was originally registered, one was in Europe and the other was in the United States.

This material is very mysterious because it was originally regarded as a strategic material and was not disclosed to anyone.

The initial application areas were also in high-tech fields such as spacecraft and rockets.

Its unique visual sensory effect, coupled with its application fields, it is most suitable to combine the two and use it in the Alien series.

"You're quite smart." Liu Qianqian pursed her lips and praised.

"Of course." Xiang Yang, who was hugging her, was delighted when he heard this. He couldn't help but lower his head and pat Liu Qianqian's forehead, and said proudly:

"I'm not smart enough to catch you."

"It's a pity that no matter how smart you are, I will keep you submissive." Liu Qianqian clenched her fists and said with a demonstrative smile.

"." Xiangyang frowned and smiled bitterly.

"What, you have an opinion?"

"How dare you."

"Hey, does this sound like you are resentful?"

"I don't have any resentment, that's all." As he spoke, Xiang Yang tightened his hold on Liu Qianqian's shoulders and said with a smile:

"There is a lot more joy in a little farewell than in a newlywed, hehe."

The autumn night is endless, and the love is lingering.

The next day.

While having breakfast at the hotel where he was staying, Yu Chengdong noticed Xiang Yang's remarks last night.

"This one called Xiangyang is really something!"

Looking at the HYS Community App that was installed just yesterday, Yu Chengdong became more and more eager to see Xiang Yang.

When he returned to the hotel yesterday, he locked himself in the room and never came out.

Systematically recalling the shopping experience in front of the HYS store was not enough, so he also wrote down every detail.

After he finished writing, he just wanted to say a word.

"Hermès is truly a treasure."

Yu Chengdong also agrees with Xiang Yang's view that he is very optimistic about mobile phone cases.

After finishing shopping at the HYS store, he took Tao Jinwen and did not leave in a hurry. Instead, he carefully observed the store.

The vast majority of people who come to the smart watch area come to match a new watch chain.

Instead of buying a smart watch.

Because these customers already exist.

And what surprised him was that HYS’s watch chain was not just for its cooperation with Garmin.

为机械表通用的20mm、22mm、24mm，为石英表通用的16mm、18mm也全部有售。

Individual customized services can also be provided according to different customer needs.

It can be said to be.
In order to bring a satisfactory shopping experience to any customer who walks into HYS, a lot of effort has been made.

Yes, after about two hours of careful observation, Yu Chengdong was fully convinced in his heart that HYS had brought the best service from a high-end luxury store into a sports brand store.

He was even more complimentary about the improvements made by HYS.

However, how to make the shopping guide patiently do this, he knew that if he wanted to learn from it, he would need to find Xiang Yang himself.

It is not impossible to get an internal training manual from Hermès or HYS.

But this is obviously more troublesome than meeting Xiangyang.

"Lao Yu, hurry up and eat. Why are you staring at your phone?"

Tao Jinwen, sitting opposite Yu Chengdong, asked curiously.

"Hey, I was watching how others built tall buildings, and I used my brain to see how we could use these in our company." Yu Chengdong said.

"Built a tall building?" Tao Jinwen thought to himself: "Don't let the building collapse."

Yu Chengdong, who was not thinking about eating at all, subconsciously stuffed a piece of bread into his mouth and chewed a few mouthfuls.

After swallowing, he suggested: "Old Tao, I'm going to go to the HYS store again today to take a look."

"Are you still going?" Tao Jinwen opened his mouth in surprise, "Lao Yu, don't be so stunned."

"It's not that I'm crazy, I just want to make more preparations." Yu Chengdong said slowly, "Although I'm not sure how much HYS's marketing model has anything to do with the designer named Xiang. I'm not sure either. How much can we use the model, but I vaguely feel that this will be of great help to us. ”

"We still need to develop ourselves better, don't we?"

"You are right." Tao Jinwen commented on Yu Chengdong's second sentence.

As for the first sentence.
He felt that it would be too difficult to take what he had seen and experienced back into Huawei's terminal business and apply it.

Unless Lao Ren can support me.

Otherwise, this road will definitely not be easy.

"How about this, Lao Yu, why don't we also check out other HYS stores, or else we'll always look at this one, okay?"

Yu Chengdong and Tao Jinwen looked at each other, nodded and said:
"That's exactly what I meant."

(End of this chapter)