Reborn fashion designer

Chapter 502 Wall Dong
What's Xiang Yang's reaction?
If Liu Qianqian hadn't walked in with coffee and asked him, Xiangyang, who had been busy all morning, would not have known anything about the Internet.

"How do you know? Someone from HUAWEI is looking for you?"

After taking the coffee she brought, Xiangyang took a sip and paused, "The coffee my wife makes is delicious."

"They didn't look for me." Before she could finish her words, she took out her cell phone from her pocket and handed it to Xiang Yang and continued:
"See for yourself."

"Uh." Xiangyang nodded, turned on the phone screen and took a closer look. The room instantly became silent.

Watching Xiang Yang's fingers keep sliding down the screen, his brows furrowed.

Liu Qianqian coughed slightly.

"Rebus is so smart." Xiang Yang suddenly raised his head and praised from the bottom of his heart.

"clever?"

"Yes." Xiang Yang confirmed again.

HYS's spray painting and patterns can be customized.

It’s just that some unsightly patterns will not pass the review department. After all, HYS still has style requirements for its own products.

But it didn’t say that corporate logos are not acceptable.

Rebus had the brains to take advantage of this loophole first and spend a small amount of money to maximize Internet marketing.

If you don’t admire it, isn’t that too out of place?
"Oh, I didn't realize that your situation is so big." Liu Qianqian glanced at Xiang Yang contemptuously.

In the morning, I didn’t know who it was.

Because a few phone cases will make you angry.

"My layout is not that big."

Hearing Xiang Yang bragging about himself again, Liu Qianqian smiled and said, "Then why were you frowning just now?"

"You said this"

Xiang Yang shook his head helplessly.

Enterprise trademarks are protected by trademark law and copyright.

Even if Rebus spends his own money to customize a batch of mobile phone cases with orange M letters, HYS staff or the view system will issue an early warning when reviewing the order.

Whether it's HYS, Xiangyang, or Hermès.

I don’t want to have the legal department entangled with lawsuits about infringement every day for a business.

You know, Hermès’ legal department is very busy.

There is still someone in Spain who is keeping an eye on Messi.

Therefore, it is impossible for this orange M mobile phone case that debuted in the scarf to be finally ordered.

Xiang Yang felt that Rebus must have thought of this too.

But it comes down to Internet marketing. Does it really matter whether HYS does it or not?
Even if it doesn't pass in the end, Rebus might be able to come up with a rhetoric to attract everyone's attention again.

"You business people are so thoughtful." Liu Qianqian gave her honest evaluation.

Xiang Yang smiled.

It is better to have many eyes than not to have any.

"Then he's not afraid of being said by netizens to be hyping up?"

"So this is the drawback of Internet marketing." Xiang Yang said with a smile: "Everyone thinks it's nothing if the boomerang happens once or twice. But when the number increases."

"Shooting yourself in the foot?"

Liu Qianqian couldn't help but ask.

"There will definitely be such a day." Xiang Yang thought for a while and nodded.

But what also surprised Xiang Yang was that Rebus's boomerang came very quickly.

During the fashion week, both the designer team and the brand's senior management of luxury brands focus on the shows and media promotions of each brand.

No one will take the time to care about a 'small company' that was just established in China.

But the legal department is not idle.

The Hermès public relations team has also paid more attention to social media since Little John trolled Messi online.

It won’t work if it doesn’t increase.

News on social media spreads quickly, and irrelevant news is flying all over the place.

Unlike other luxury brands, HYS, a sub-brand of Hermès, also has its own community app.

So, within hours of Rebus's scarf being issued.

An email responding to the announcement template appeared in Axel's mailbox.

Of course, Xiang Yang was also included in the CC.

For enterprises, HYS's mobile phone cases can create hot spots on the Internet, whether it is the Chinese Internet or other countries.

Axel's attitude is generally open-minded.

As long as it's positive, that's fine.

But his open attitude does not mean that he will accept it. The reason is exactly the same as Xiang Yang's explanation to Liu Qianqian.

"China's mobile phone brand"

Looking at Xiaomi's company introduction, Axel showed a hint of interest on his face, but this interest gradually became indifferent with in-depth understanding.

The idea of ​​launching a co-branded smartphone has been lingering in his mind.

After being rejected by Apple three times, although the two parties reached a cooperation on the design of Air Pods, they finally regained their composure.

But headphones are headphones.

Its market is by no means comparable to the future prospects of smartphones.

So much so that he has considered having some in-depth understanding of brands such as Samsung, HTC, and BlackBerry.

Yes, even if HYS finally chooses a mobile phone from the Android camp, it is by no means co-branded with Xiaomi, a brand promoted on the Internet in the name of 'cost-effectiveness'.

The reason is too simple.

Let the words HYS and 'cost-effectiveness' not be related.

This is from the commercial perspective of the brand and is by no means looked down upon.

You can't, just force it on.

"Xiang, take a look at this email. If it's OK, I'll sign it."

Axel, who was ready to take this opportunity to persuade Xiang Yang to agree to his plan, made a call.

"I'm watching."

Xiang Yang's voice sounded gloomy as he had to work overtime after returning from the show.

The content of the email is very simple, it is aimed at users of all brands, whether individuals or users, to reiterate that HYS is a company that respects design, business, and trademark copyrights.

then
Then it was gone.

It's that simple.

Xiang Yang glanced at it and said, "I think it's okay, but it's best to wait."

"What? You have a different opinion?" Axel asked.

"I'm wondering whether Xiaomi will grant us the license to brand the logo."

Upon hearing this, Axel quickly understood.

Rebus's approach did pose a problem for HYS.

When a brand authorizes the ordering of mobile phone cases with its own logo, the key point is not profit, but influence.

The brands here are of course not limited to the field of smartphones.

Developing this business will expand HYS's brand influence in all aspects.

"What do you think we should do better?" After thinking for a moment, Axel decided to listen to Xiang Yang's opinion. When in doubt, ask Xiangyang.

It seems to have become a habit for him.

Generally speaking, Xiang Yang's prediction was correct.

Besides, the answer is already in front of you.

As Hermès’ public-facing secondary brand, HYS cannot stand on the opposite side of users of other brands.

"I think we can find some familiar partners to try first."

"A familiar partner."

Axel smiled and said, "Xiang, are you free?"

"Can I say I don't have it?" Xiang Yang said angrily.

"Haha, I'm afraid that won't work."

After hanging up the phone, Xiang Yang, who was forced to work overtime, hung his head.

When she opened the door and walked in, on the sofa in the living room, Liu Qianqian was holding an iPad, waving a machete and competing with fruit for reaction speed.

At first glance, he was angry.

The records of each level of Fruit Ninja were simply not something that his hands and eyes could break through.

In resentment, Xiang Yang stepped to Liu Qianqian's side.

Hearing the noise he made as he came quickly, Liu Qianqian subconsciously raised her head, "What's wrong with you?"

"I'm fine."

Xiang Yang snatched the iPad away without saying a word and threw it on the sofa.

Taking advantage of Liu Qianxi's surprised look, he leaned down and kissed her slightly open lips.

"Remember, check to see if there is an almanac online and buy one for me. I'll go out first."

Liu Qianqian was angry and surprised at being taken advantage of.

She stared blankly as Xiang Yang licked the corner of his mouth proudly, then turned around and walked to the porch to change her shoes, and at the same time took a car key from the small basket.

Just give her a back view.

Liu Qianqian was unhappy.

"wait a moment."

Before she could finish her yelling words, she stood up from the sofa in one quick step.

"Ok?"

Xiang Yang, who had just put on one shoe, raised his head.

"You took advantage of me for no reason and want to run away?"

Liu Qianqian, who had already arrived in front of Xiang Yang, didn't have so much ambiguity and deliberation. She pushed Xiang Yang directly against the wall with both hands.

There was a "boom" sound, and the back of Xiang Yang's head buzzed.

I didn't have time to cry out the pain.

Liu Qianqian kissed her open mouth.

"Woooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooootww......" Xiang Yang couldn't open his mouth, hesitating and bursting into tears.

Yes, he cried.

But TM is definitely not moved
Sometimes, it is difficult to explain clearly what time is.

Although in physics, time is only one of the seven basic physical quantities, with the symbol t. But when you look at the SI unit, the base unit of time is s.

It is what we commonly call "seconds".

And people’s feelings about time are also very magical.

When your heart is filled with joy, comfort, and enjoyment, it will be like a white horse passing by.

And when you are in a state of anxiety, restlessness, and pain, it is considered good to use the words "days are like years" to describe it.

Waiting for others can also feel like time passes very slowly.

Its dimensions seem to have been deliberately stretched by a pair of invisible hands.

This feeling was felt not only in Beijing, but also by Rebus who was sitting in his office thinking about how to face HYS's next response.

In London, Yu Chengdong, who was preparing to return to Paris, also had a deep understanding.

"Lao Yu, I guess I won't see you today." Tao Jinwen came over with their plane tickets.

"Ah."

Yu Chengdong could not hide his disappointment.

One day passed, and he didn’t know how many times he had browsed HYS’s community app and official website.

In addition to some news from fashion week, there are some photos of events held in other regions.

Regarding Xiaomi, there is no response at all.

"Thinking about the last time, I guess you won't get a response even if you wait patiently for a few more days."

Tao Jinwen tried to persuade Yu Chengdong to stop competing.

At the end of the day, the two of them were not idle, thoroughly analyzing Rebus's marketing behavior from different angles.

There's really no need to get into trouble here over that piece of paper.

Yu Chengdong did not refute Tao Jinwen's words, but there was always an inexplicable expectation in his heart that it would not be that simple.

The last time Rebus’ marketing was targeted at Xiangyang individuals.

This time, it is aimed at the HYS brand.

In essence, there is still a difference between the two.

This was also the reason why Rebus didn't choose to go home to rest late at night and stayed in the office to suffer.

He also felt that this time it would not end so lightly.

one day.
Two days
HYS's official website and app are, as always, full of news from Paris Fashion Week.

The update speed is even the same as that of "Vogue Medium Issue", and it has become a media promoting fashion week.

As long as every brand Xiangyang attends, there will be photos and videos of the scene sent out.

Seeing Xiang Yang taking photos with creative directors, executives, and supermodels from fashion brands, Rebus felt that he had gained nothing in the past few days except being able to name many supermodels.

And on the third day, when he was ready to give up.

A pop-up window suddenly popped up in the HYS App.

"HYS creative director Xiang Yang personally visited the Paris Community Stadium and met with Chelsea Football Club representative John Terry and Paris Saint-Germain Football Club"

Then, because I followed the HYS and Hermès scarf accounts.

Before Rebus could click on it, the notification sound of "ding ding ding" caused the phone to vibrate.

"Paris Fashion Week, HYS supports the development of sports and creates a brand ecosystem that combines fashion, sports and technology"

“From Hermès’ hand in horse racing, look at the sports marketing methods of top luxury brands”

“How does HYS find a new way to break through fashion week marketing?”

"."

Looking at the screen in confusion and surprise, Rebus had not yet pulled down to unlock it, and Rebus subconsciously muttered:

"Why would he go to play football instead of going to the show?"

"It doesn't matter if there are no supermodels to watch today, but I was actually asked to watch a black guy."

"."

(End of this chapter)