Reborn fashion designer

Chapter 755: The value of IP, who is the big winner?

"Xiang, congratulations on signing the player you wanted."

Nasser, the chairman of PSG who was far away in Paris, called Xiangyang. He had just signed a contract that was about to take effect.

Deng Zhuoyue.

It was the young Chinese player who scored a free kick this summer and helped the Chinese team win an unexpected 1-0 victory over France.

Even though this is just a warm-up match.

But don't underestimate the deep impression this strange free kick left on the French who were watching the game at the time.

The Spanish newspaper Marca, which was watching the fun, even publicly mocked the surprising fact that the French team lost to the Chinese team despite having many main players on the field.

Some even praised him as the Zidane of China.

And according to the report from PSG.

Deng Zhuoyue is now the main international player of the Huaxia team and is far more influential than the two young players signed by Liverpool for commercial purposes.

Of course, this report also includes Deng Zhuoyue’s injury history.

The most striking thing is of course the hidden danger of his right ankle which will affect his future career path.

But according to PSG's team doctor, this type of injury often occurs in professional players and may pose a great risk of hidden dangers.

However, it is not uncommon for players to be unable to play due to injuries during contract physical examinations in European clubs.

It depends on the decision-makers at the club.

The team's medical staff will only issue a detailed evaluation report to provide feedback to the club on the athlete's various functions.

As for whether to sign or not, they don’t actually have much say.

Although, clubs are often reluctant to sign injured players or delay signing them, it all depends on the team's manager.

Nasser decided to sign him not to improve the team's competitiveness.

They won't even waste their precious non-EU registration qualification for him. More importantly, they are preparing for a series of commercial developments in China next summer.

So if you are injured, then arrange for surgery.

PSG doesn't lack this little money.

But actually, there is nothing wrong with registering.

In Ligue 4, any club that can use up the registration qualifications of four non-EU players will be well-known for developing the South American football market.

Because athletes who are members of the ACP are not considered foreign players.

Who told them to owe money?
"Why not, wait until next year's event starts and arrange for them to come back together to promote it. This way, it will have a bigger impact."

Xiangyang thought about it and decided to ask Zhang Xizhe and Wu Lei to come back by then.

Anyway, the two of them are in Ghent and may not be able to play in the game.

"That's what I wanted to tell you." Nasser immediately understood what Xiangyang meant.

"Well, I hope we can succeed in the commercial development of the club." Xiang Yang couldn't help but sigh in his heart when he said this.

If Chinese players can really play well, the commercial returns will be higher.

For now, just make do with it.

"When the time comes, coordinate with the Ghent Club." Turning his head, Xiang Yang and Edwards gave instructions.

"I'll try to coordinate."

Edwards is not stupid.

Including the transfer fee, signing fee and contract, Zhang Xizhe and Wu Lei cost Liverpool nearly 300 million euros. In addition, the commercial value they have shown in China is not bad, so they must make back the money.

You can’t earn it on the court.

It’s also okay to make money off the court.

Just
"I understand what you're thinking." Xiang Yang signaled him not to worry too much about whether doing so would hinder the career development of the two young players.

To be honest, if there weren't these friendly matches that are about business operations.

There is no need to even think about whether they can actually wear the Liverpool jersey.

But at least, when the business operations achieve certain results.

Other European clubs, especially those that care about the Chinese market, will definitely increase their bargaining chips in China.

Because this is real benefit.

The purpose of the players who were just introduced may be the same as that of Liverpool and PSG signing Zhang Xizhe, Wu Lei and Deng Zhuoyue.

But gradually, the market will be more looking forward to having a "Chinese star" who can truly gain a foothold in the top five leagues and even have outstanding performances.

By that time, perhaps there will be more and more young Chinese players in various age groups in some clubs.

They may be just 8 years old, maybe just 10 years old, maybe
Anyway, as a businessman, Xiangyang felt that this was all he could do.

At least, Zhang Xizhe and Wu Lei did not lose out in terms of income from their image rights.

If the fans have any opinions.

You can @刘茜茜.

Speaking of the crazy @刘茜茜 incident of fans these days, let alone Xiang Yang having any ideas, Liu Qianqian who was filming was speechless.

Obviously, Bi Shaffer is Xiangyang's assistant.

"Could it be that she is pretending not to understand Chinese?"

Using her little brain, Liu Qianqian came to an incredible conclusion.

Logically speaking, how could someone as smart as Yibi Shafer sign up for classes after staying with Xiangyang for such a long time?

But there is still no progress.

This is a bit weird.

after all
Liu Qianqian frowned after taking a look at Little John, who was leaning close to director Zhang Mouzi and occasionally uttering a few words in Chinese with a slightly arrogant expression.

Before she could resolve the doubts in her mind, Little John took out his cell phone from his pocket.

It looks like the call was from someone else.

After the call was connected, he walked towards Liu Qianqian and said with a smile on his face, "Liu, your song is about to be released. Do you want to enjoy it?"

"My song?" Liu Qianqian, who was sitting on the chair, raised her head with a look of surprise.

"Bababa~banana~"

Little John hummed a line and then opened the YouTube app.

"Please connect to the Internet"

The big screen in Times Square, New York.

As the most prosperous neighborhood in Manhattan, in addition to the famous Broadway Theater, it is home to nearly 40 shopping malls, shopping centers and numerous landmark buildings that attract countless tourists every day.

And in Times Square, outside the colorful neon lights.

The huge advertising screen scrolls with real-time news, song MVs, and movie trailers, making a noisy sound that makes people look up and stare amid the hustle and bustle of traffic.

Just when the clock reached 11 o'clock.

Suddenly, all the screens unexpectedly turned into snow.

Tourists walking on the street and checking in, people shopping on the street, and drivers cursing the congestion looked around in surprise.

"For Gru"

As a name was read out, Gru, with a hairless head, a sturdy body, but extremely slender legs, appeared in his exquisite coat and his iconic scarf.

“Haha~”

He walked in a square step arrogantly, holding the loudspeaker and taking only two steps.

A lot of yellow, round heads popped up on the screen next to him, holding various signs and making chattering sounds.

It's just that these brands look a bit weird.

There are Andy Warhol's famous painting "Marilyn Monroe", Salvador Dali's "The Persistence of Memory", Leonardo da Vinci's "Mona Lisa", Van Gogh's "Self-Portrait", René Magritte's "Man with Black Hat" and Edvard Munch's "The Scream".
These world famous paintings have all been changed into Minions.

Well, they're also holding a banana in each picture.

"Isn't this the movie that was postponed?" "Haha, I've seen the trailer for this movie, I think it's called something."

“This advertisement is quite ambitious.”

"."

Just as some people were discussing this, the Minions surrounded Gru and shouted "Banana~Banana~Banana~"

"Bababa~babababa~" As they shouted, Adam Lambert's voice was very rhythmic and chanted through the Minion (Kevin).

"bababa, babababa~"

"bababa, babababa~"

The melody above just resonated with everyone, and people couldn't help but hum along out of curiosity, when another little yellow man with long hair suddenly opened his voice:
"Bananan~Potato naah"

While singing, she looked around at the other Minions' reactions.

He quickly covered his mouth as if he had sung the wrong lyrics.

then
She often shouts "Potato".

"Hahaha, it turns out they are singing their own songs!" A tourist couldn't help but sneer out loud, and the people around her also noticed this.

Not to mention, the appearance of such words in the lyrics that are so messy that they are difficult to understand just happens to match the first intuitive impression that the Minions give people.

They look more like potatoes than bananas.
A one-eyed Minion was blowing a streamer while taking out colorful papers from the pocket of his denim overalls.

The sound made by the ribbon it blew was obviously a bit harsh.

When he passed by the Minion singing Potato, he got punched.

The Minion who solved the noise blew his fist proudly, and then started singing "Potato~"

The cheerful music and the picture began to move.

The "UNIVRSAL" Universal Logo flashed by
Then comes the ILLUMINATION studio logo, followed by the release date of December 12th.

It's not over yet.

Finally, a Yotube logo was given.

There is also a logo that confuses foreigners.

“What is Blibili?”

Not to mention the people in Times Square, according to Goggle's search data for that day, searching for this video website company that is not well-known overseas ranked second in searches that day.

And the first one, of course, is "Barbarbar".

Even the search data is so high, you can imagine what a sensation this trailer, which was first released in Times Square, caused across the United States and even Europe.

no way.

This song is so addictive.

At the same time, the "copycat" world famous paintings that appeared in the trailer were released by Universal Pictures on INS, and were soon uploaded to Facebook and Twitter for discussion.

The world's largest fashion newspaper, which is managed by Anna Wintour, one of the shareholders of INS, also released a new cover shortly afterwards.

Speaking of the world, which animation characters are the most well-known in the world?

The answer must be Disney.

After all, the experience accumulated in marketing over the years has not been in vain.

However, Disney's "princesses" have never appeared in Vogue.

The record of a cartoon character appearing on the cover of Vogue for the first time was broken by the Minions.

Even though Vogue US stated that they were “not available on the market,” the larger-scale discussion it sparked immediately raised the Minions’ voice by more than one level.

Soon after, HYS released Minions glasses and sleeping bags on its American app, as well as flip-flops designed specifically for the beach.

As well as portable cups and mobile phone cases.
That's right.

HYS also joined in the marketing for Minions.

After failing to reach an agreement with Disney, Johnny spent a lot of money to purchase the exclusive copyright of Minions peripherals.

How could I miss this excitement?

Universal Pictures has to pay as much as $1500 million for advertising for Vogue US alone.

It accounts for almost 1/4 of the film's investment cost.

You can imagine how much money they spent on overall marketing.

But the return on investment from such promotion is surprisingly high.

According to Bloomberg Businessweek's subsequent statistics, Despicable Me, which swept the global box office market with $5.43 million at the end of 2010, was even more commercially successful.

It has directly become one of the most popular derivatives in the world.

As for its key usage authorization, the total cumulative revenue has exceeded US$11.6 billion.

This report was shown to the senior management of Global.

I even wanted to kill Little John.

Because Universal Pictures, which owns the copyrights to many movie characters, earns only slightly more than this figure in a year from franchise and memorabilia sales.

Exclusive, do you know what exclusive means?
Without HYS's consent, even Universal Pictures and its global partner McDonald's wanted to quickly use the popularity of "Despicable Me" to create a wave of global hot marketing. Amazon wanted to use the image of the Minions to make delivery boxes?
There's no hope, you know!

How much money did you get when you sold these exclusive licenses to Hermès Film Investment Company?

"Liu! You're famous!"

"Xiang! I'm rich!"

When the final trailer for the Minions was released and the idea began to ferment with the various Internet marketing campaigns, John was extremely excited when he received a call from Universal Pictures executives who wanted to talk to him about copyright issues.

After hugging Liu Qianqian, who also has a place on the Google search rankings, he hugged Xiangyang and started "nibbling" her.

At the beginning, it was his good friend who insisted that he buy the copyright.

"Haha, so disgusting." Xiang Yang pushed his friend away in disgust. He was also surprised by the result. "You better not sell it cheaply."

"Don't worry, how could it be possible."

Little John's face flushed with excitement and he couldn't help but curl up the corners of his mouth.

How can I sell such an IP at a low price?

"I never thought that just one song would make this movie so popular?" John Jr. still finds it a little unbelievable that Despicable Me created such a buzz on the Internet in just one day.

“It’s the era of traffic.”

Xiangyang smiled at this.

There are many reasons why Minions suddenly became a global phenomenon.

Their simple and cute appearance, high recognition, and their villain images are unforgettable after seeing them once.

Minions is not a heavy story about family and growing up.

It's all about the villain doing whatever he wants.

They are more approachable than those Marvel superheroes who save the world all day long.

How could such an IP not make money?
As for the profits from the co-branded peripheral products?
Embarrassingly, it's more profitable than the movie box office (which has grossed more than $80 billion).

"Xiang! I have decided to develop this IP together with Universal!" Little John blinked at Xiangyang, as if asking for his friend's opinion.

"Just do as you like." Xiangyang shrugged.

This is not something you can eat alone.

"Liu, come with me to Hollywood. You're going to promote Black Swan!"

“I still have to film.”

Liu Qianqian muttered.

Really, is it that popular?!
Just as she cast her curious gaze towards Xiangyang, the anxious figure of Bi Shafer came into view.

"Boss, something happened."

(End of this chapter)