Reborn fashion designer

Chapter 756 I wanted to show my cards at first, but you were just busy eating
“Part of the charm of the Minions is their simplicity.

The cross-field 'minimalism' craze is not only due to the success of French Lighting, a subsidiary of Universal Pictures, but also another successful marketing in the fashion field.

The driving force behind it is still a familiar name that has entered people's vision - Mr. Xiang.

According to the creative team of "Despicable Me", the important driving force behind the Minions, who may become a symbol of popular culture, is Xiang Yang, the executive director of the luxury goods company Hermès.

From the information we have learned, the cooperation between Vogue and Minions, which has attracted the attention of fashion people around the world, and the large number of advertisements placed by Universal Pictures on Youtube are all related to it.
What’s amazing is that when the public thought that its influence on the Internet was limited to HYS Home, an app centered around brand promotion and sports community.

It has invested in the instant messaging software Whatsapp, the social software INS, which we have become inseparable from in our daily lives, and Uber, which is gradually entering the public eye.

It is reported that before Hermes (HYS) acquired Liverpool and ushered in its first game, with the help of Tesla CEO Musk, Peter Thiel, a well-known Silicon Valley investor, co-founder of Paypal and angel investor of Facebook, completed the A round of financing for Xiangyang and Musk's Uber.

The company’s market valuation has soared from $1 million (estimated) to hundreds of millions of dollars in less than a year.
And his (Xiang Yang) keen business sense was once again verified and demonstrated in "Despicable Me".

Universal Pictures CEO Jeff Hill admitted to this newspaper's column that the company had reached a corresponding cooperation with Hermes Film Investment Company for the Minions derivative licensing as early as during the filming of the movie (the reason for Universal Pictures' senior management to make such a serious misjudgment was attributed to the chaos caused by the sudden departure of former president Adam Ferguson).

However, this hasty decision led to.”

——Column in The New York Times.

"Damn! Brother Yang is so rich!"

"I've always wondered why these people went to watch Liverpool's game. It turns out they went there for Brother Yang!"

"Brother Yang is actually a billionaire! The WhatsApp I use is actually his company?! Ah, this, brothers, I find it hard to accept! I chat with my friends on WhatsApp every day saying that Liu Xixi is my wife."

"The one above is very fashionable, I always use QQ"

"Food, clothing, shelter, transportation, plus socializing and sports, I want to know how big Xiangyang's industry is? Why doesn't this newspaper list it clearly?"

"Tu(艹皿艹), Xiangyang, you're being too low-key!"

"What's going on? How did they create a myth worth billions of dollars? I don't understand."

"."

How influential is the New York Times column?

The columns published by the newspapers, which have been deeply involved in the field of current affairs, were, as expected, quickly translated and forwarded by major domestic media.

Even domestic netizens exclaimed, as for foreign
"Tell me, why didn't you tell me that you became a billionaire?" Liu Qianqian asked indignantly.

Obviously, the influence of this report has also penetrated into Xiangyang's family harmony.

"I wipe it?!"

Xiang Yang was stunned.

Isn't it me who doesn't say it?
At the dinner table, I don’t even have a chance to speak.

Besides, you have signed your name on the contract, don’t you even read what is written on it?

"Do I need to see the thing you asked me to sign?" Liu Qianqian responded proudly.

Xiangyang curled her lips. Why was he so negative towards her?
Lazy, but with a sense of righteousness.

Xiang Yang cleared his throat and said to Liu Qianqian, "I'll be honest. I'm a billionaire. Is that okay?"

"."Liu Qianqian looked at Xiangyang.

"Is there something wrong?" Xiangyang blinked. Did he have to tell the unit of currency so that he could act big in front of his wife?
Liu Qianqian shook her head, said "No" softly, and said with a smile:

"I just think you have a very smart brain. At least I don't have to worry about Mu Xin and Zhi Yin's IQ in the future."

"This..." Xiangyang suppressed his speechless emotions.

That's what I said.

Why does it sound like you took me for a fool?
However, no one dared to treat Xiangyang as a fool.

Hermès headquarters in Paris.

Pierre and Axel, the heads of the family group, are sipping black tea leisurely in the lush green garden of the headquarters.

On the table between the two of them, there was a copy of the New York Times.

There are also some related data estimation reports.

How could such a cartoon character bring hundreds of millions of dollars in net income to Hermès Film Investment Company?
The astonishing speculative data in the report made the two of them silent for a while.

"As I recall, the share agreement for H51 is to be calculated based on the rate of return of Hermès Film Investments, right?"

"Yes." Axel nodded in response to Pierre's question.

“It’s really amazing.”

Pierre sighed.

Xiang Yang holds a 15% stake in Hermès Film Investment Company. The stake he originally intended to convert into shares of H51, a company established to control Hermès, was less than 1 percentage point at most.

Don't underestimate this 1 percentage point.

According to the company's internal financial report in 2010, the benefits brought by a series of new strategies such as the newly added HYS and Hermès Film Investment Company were excluded.

With sales in its existing business scope recording growth rates of more than 30%, the size of the company's net profit will return to around 4.5 million euros.

The corresponding valuation, calculated before the suspension, was approximately 170 billion euros.

Therefore, the 1% of H51 shares that Xiangyang got can be simply converted into shares worth 1.7 million euros. But now comes the problem.

How much is appropriate to give Xiangyang now?

If you give too much, the H51 will have internal differences. If you give too little.
Will the LVMH Group, Hermès' competitor, and other luxury groups turn a blind eye to this?

What's more, there is Karl Lagerfeld who is eyeing Xiangyang every day.

"There is another point we need to consider." Axel looked at Pierre's face and said cautiously:
"Xiang, are you willing to accept it?"

Pierre suddenly felt his eyelids twitch.

Axel changed his tone again and said firmly: "But I believe Xiang will still choose us."

"Tell me what you want to say," Pierre motioned him to continue.

“Even the LVMH Group cannot provide the platform and conditions we can in a short period of time. Moreover, although he has achieved dazzling returns in his own business performance, the bond between him and us is still limited.”

Axel told the story and Pierre laughed.

That's true.

"I'm so glad that you insisted on having the company join INS." As he said this, he couldn't help but pick up the black tea on the table and take a sip.

Savor it carefully.

It seems that if you really calculate it, 51% of H1's shares is indeed a bit too little.

After all, Hermès would not accept financing.

The head office will only develop step by step according to its original pace, but Uber, an Internet company that has only been established for one year, is almost catching up with the value of this 1% stake after receiving its Series A financing.

Next, those high-tech enterprises often go through several rounds of financing.

How much will Xiangyang gain from investing in Uber?
As the head of a luxury goods company, he cannot give an accurate prediction.

Therefore, we can only trust the speculation given by the company responsible for conducting business assessment for the group.

But let’s not talk about that for now.

Take for example the commercial survey predictions given after the promotion of the Minions in Despicable Me.

In the next few years, as Universal Pictures continues to develop the film, it is certain that Hermès will pocket $10-15 billion in derivative licensing fees.

"3%, that's what I can strive for." Pierre said this, but he was also worried.

After all, with the recent increase in investment, HYS's expenses are also huge.

The estimates given in business research reports are, after all, money that has not yet been received.

Once the equity is given, you want to take it back
"I think this is a reasonable price." Axel thought for a moment and said, "Xiang is not a greedy person. I believe he will make a wise choice."

After a pause, he continued, "Why don't I go directly on behalf of the company to reach a transfer agreement with him?"

"Yeah, no problem."

Pierre pursed his lips. He also felt that this matter could not be delayed.

It’s not that the two of them are being sentimental. In the LVMH Group, which also has its headquarters in Paris, Bernard Arnault was listening to a report in his office.

He has been in a bad mood since his plan to acquire Hermès fell through.

In particular, after the economic advisors around him were taken away for investigation, the outcome of the entire acquisition case was about to be revealed.

At the shareholders' meeting, some individual shareholders proposed to reach a private settlement with Hermès to recover the losses from the initial investment as much as possible.

Such short-sighted thinking simply left him speechless.

Even if the acquisition is not completed, LVMH Group will eventually be forced to sell the shares it has already acquired, which will still be a huge profit.

With this income, LVMH can acquire other luxury brands to add to its brand matrix.

How could these shares be easily transferred back for the sake of settlement?

Besides
"US$40.73 billion?" Bernard Arnault frowned when he saw this set of numbers.

The thriving HYS, the Hermès Film Investment Company with impressive returns in the film industry, and the INS that is gradually beginning to control social traffic
Think about it, when I first faced that young man named Xiangyang, the olive branch I extended was never followed up.

He felt a little sad.

40 billion dollars!
Although the data given in this report is based on the continuation of time and the increasing investment of Universal Pictures in the "Despicable Me" IP in the future.

但光光是这最后结论的数字，都超过了2010年自1月1日以来，LVMH集团全年销售收入的1/5了！
It is no exaggeration to say that Xiangyang created a world-class derivative IP through such a small action that was not noticeable at the time.

This allows Hermès to make money at a speed that even the several brands under the LVMH Group combined cannot catch up with.

Just tell me, how can Bernard Arnault face it calmly after missing out on Xiang Yang?
If I knew that this young man was causing me so much trouble.

It would have been better to just increase the investment and let him work for the LVMH Group.

"Please call Anna Wintour for me. I want her to do me a favor." After thinking for a while, Bernard Arnault instructed his assistant.

It should be possible to find a middleman that everyone is familiar with and make contact with him.

Isn’t her daughter always by Xiangyang’s side?

maybe.
(End of this chapter)