Reborn fashion designer

Chapter 880 A meaningful laugh

Paris, Chanel.

A brief but grand welcome ceremony has just ended.

Philippe Blondieu, who jumped from Nestlé, officially joined the Chanel family and served as Chief Financial Officer.

This personnel change in an important internal department is exactly what the outside world expected of the brand.

Although Chanel's classic handbags, cosmetics and perfumes still attracted the favor of many consumers in 2010, the main reason for the decline in brand value was the decline in sales of ready-to-wear clothes.

Although Karl Lagerfeld's designs performed impeccably on the catwalk, the market response was mediocre after the fashion week.

How to make the brand appear fresh and energetic in the new year is the key to reversing the downward trend in fiscal 2011. Therefore, it is not surprising that the brand imitates some of the measures of Chanel, a competitor brand that has shined in the past two years.

At least, the first document signed by Philippe Blondieu, who had just taken office, was "The Great Gatsby", a collaboration between Chanel and Hollywood producers.

"I hope it will be as successful as Midnight in Paris." He prayed in his heart as he signed his name.

The Chinese are not the only ones who like a good start.

Who wouldn't want to be applauded for the first important document they sign when they go to work?

"Is there anything else on this document that requires my signature?" Satisfied with putting away his pen, he smiled at the assistant Chanel had arranged for him.

"No more. All we need now is Mr. Buddha's signature."

Chanel, there is only one Karl Lagerfeld.

That was Karl Lagerfeld.

"Is that so?" Hearing this, Philip Blondio stood up from his seat and said with a smile, "Then I'll go find him myself."

At the welcome party just now, he saw Karl Lagerfeld and exchanged a few words with him.

At the age of 46, he switched to a fashion company. In terms of age and qualifications, he was far behind the famous Karl Lagerfeld.

There is no shame in visiting like an ordinary staff member.

On the contrary, having a better influence can provide a lot of convenience for future work.

Karl Lagerfeld, he is Karl Lagerfeld.

The most influential figure in Chanel.

It is no exaggeration to say that although the group is somewhat dissatisfied with its performance in 2010, no one can replace this pillar that drives Chanel forward.

just
Following his assistant's footsteps, he stopped just as he arrived outside Galeries Lafayette's office area.

Inside, Mr. Lafayette seemed to be yelling something.

"Mr. Lafayette often loses his temper at work, so you don't need to worry, CFO." The assistant saw the confusion on his face, stopped and explained with a smile.

At the headquarters in Paris, anyone who has never been angry with Karl Lagerfeld would be embarrassed to say that he or she is a Chanel employee.

In the fashion circle, everyone knows that Karl Lagerfeld has a bad temper.

Forcing a smile, Philippe Blondio nodded.

After taking a deep breath, he walked into the work area and smiled at the front desk staff at the door.

Standing inside, you can hear it more clearly than from outside.

Karl Lagerfeld is really angry.

It's like he's complaining about someone.

Holding the phone.

"Okay, Carl, you are so old, are you really going to talk about such a small matter for so long? I guess..."

Anna Wintour comforted her old friend with a smile on her face.

How did the call get transferred to her?

That probably has something to do with her daughter, and also with little John who is having a great time in Hollywood these days.

Of course, Xiangyang also owes.

He actually transferred the call from Karl Lagerfeld.

"Didn't you receive any news? What on earth is he doing?" Karl Lagerfeld asked with a straight face.

"I?"

Anna Wintour, who was sitting in front of the computer, was stunned. If she had known, she would not have been thinking about the orange and black-bordered web page after receiving the news.

It’s true that Hermès’ design this time is really eye-catching.

Different from previous official website pages.

I don't know when it started today, but suddenly the official website only shows this page.

The witty words make people laugh and praise this slogan even after reading it repeatedly.

"Love didn't meet her at her best, It met her in her mess."

"This marketing expense of Hermès is well worth it." Anna Wintour praised this sudden marketing campaign from the bottom of her heart.

Judging from her experience.

In today's fashion circle, I wonder how many people are staring at the official website of Hermès like me.

"Isn't there a new product coming out?"

"Schafer didn't mention that to me."

"."Karl Lagerfeld frowned, there was something he was embarrassed to say.

Ever since the last time Little Bee helped Xiang Yang get the design draft of high heels and pissed him off, he has wanted to remind Anna Wintour.

“That pair of high heels wasn’t something that Hermès would have to make such a big fuss about.” Thinking about the high heels, Karl Lagerfeld wanted to know what product Hermès attached so much importance to.

"Why don't you give Shaffer a call and ask him?" Old Buddha said in a somewhat resentful tone, "It's impossible for your call to be transferred back to you."

"That's true." Anna Wintour was amused.

However, she really wanted to ask.

By the way, I'd like to say a few words to Xiangyang to speak up for my old friend.

You know, Yeezy shoes set off a trend in the fashion circle in just a few days, and Karl Lagerfeld’s efforts were indispensable.

When have you ever seen him wearing casual clothes and a pair of eye-catching sneakers in public?

the other side.

The movement on Hermès' official website also attracted the attention of Richemont Group.

In particular, Nicholas Persian, who had just formed an alliance with Little John, seemed to have smelled something and was eagerly asking around to find out whether the new model that Hermès was about to launch was related to Liu Xixi.

But the level of confidentiality this time seems to be much higher than ever before.

Not only was there no specific information about the product, but there was no way to even find out which product line it was from.

Little John had no choice but to do this.

This left him scratching his head a bit.

Another group that is also scratching its head is LVMH Group.

Since the secret acquisition was exposed, the acquisition has basically been declared a failure. However, in just seven or eight months, Hermès' actions can be described as extremely strong and high-profile.

With the help of the sub-brand HYS, the group's rapid development in the sports field made its revenue data exceptionally impressive throughout the 2010 fiscal year.

Bernard Arnault sometimes doesn't know how to praise his own keen judgment.

Sometimes he really wanted to sit down and talk to the newly established H51 Group of Hermès to see if he could exchange shares at a premium to retain the shares he had already acquired. But the door of H51 was closed.

Whether in private or public, it refuses to have any intersection with the LVMH Group.

This attitude clearly conveys a message to the outside world.

However, with his strong influence and connections in luxury brands, his assistant finally made some progress. "President, we have news. This slogan was created by that designer."

"Designer? What?" Bernard Arnault frowned in displeasure.

This was the nth time he had heard the name of the Chinese designer who had rejected him.

"Yes, absolutely. Even the symbols in the font are from his handwriting."

"This young man"

"You two are so young, how can you wear such old-fashioned clothes?"

"Dad, how can this dress be old?" Xiang Yang, wearing a dress made of Song brocade, said proudly, "This is called the new Chinese style. When it becomes popular in two years, you can be happy secretly."

"Isn't it just a Zhongshan suit? A new Chinese style at that? You young people are good at making a fuss about your name." Lao Xiang looked at himself in the mirror.

Although I feel that my straight body in the mirror looks particularly energetic.

But he thinks so.
"Son, I still think that Tang suit is better. Wearing red is festive on this day, and your mother likes it too."

"I'm only in my twenties, why should I wear a Tang suit?" Xiangyang was speechless.

Although Tang suits have a stronger flavor.

But the new Chinese style has its own characteristics.

Apart from anything else, the design of traditional Chinese clothing emphasizes "loose clothes and thin belts". On the contrary, the design of the Tang suit top is closer to the tight-fitting design of the hunting people due to historical reasons.

This can be seen from the collar button.

"I still think this one suits my taste better, and don't tell me what you don't know. This is not a name, and a lot of effort went into making the dress you're wearing."

"Okay, I'll listen to you." Lao Xiang glanced at his son.

His son is a tailor.

He said so, so just listen to it.

"Hey, Lao Xiang, come over here and help Xixi see how beautiful she really is in this cheongsam." Outside the house, Lao Zhao laughed and shouted, "I told her, but she still doesn't believe it."

Just say that there is no choice among her wives.

A perfect clothes hanger.

Even the cheongsam looks so good when she wears it, no wonder her son is so obsessed with her.

The only pity is that the color of this cheongsam is a bit too plain.

"Look what I said." Old Xiang looked at his son proudly.

He knows what his wife likes.

Seeing him walk out with his neck held high, Xiang Yang sighed helplessly and muttered, "A truly rotten tree cannot be carved."

"What did you say?" Lao Xiang turned around suddenly.

"No, I was wondering why my wife let you, her father-in-law, look at her. My mother is really something." Xiangyang quickly made up a story.

After leaving the house and seeing the joy on Lao Zhao's face, he curled his lips and said, "Mom, you've seen her wearing a cheongsam before, so why are you making such a fuss?"

Although Liu Xixi never wore it in front of her mother-in-law, she wore it quite a lot in the TV series "The Story of a Noble Family".

It's just that the body is not stretched out.

Lacks flavor.

But his foundation is there, and it is not something ordinary people can compare to.

"If you don't speak, no one will think you are dumb." When Old Zhao heard this, he realized that he was almost exposed and glared at his son in annoyance.

The account of kidnapping her daughter-in-law and granddaughter has not yet been settled.

"Do you think it looks good?" Liu Qianqian, who was wearing an apricot brocade cheongsam, leaned out of the warm house and looked at Xiangyang tenderly, her cheeks flushed.

My guess is that she felt a little embarrassed by being praised by her mother-in-law.

"You would look better if you put your hair up." Xiangyang said after being stunned for a few seconds.

Lao Xiang, who was standing next to him, smacked his lips.

There was one thing he had to admit.

My son really has good taste.

"You look better when you wear your hair in a bun when wearing a cheongsam." Old Zhao looked at his daughter-in-law with a big smile on his face. Her face looked particularly radiant under the light, and her delicate skin seemed as smooth as the apricot-colored cheongsam brocade she was wearing.

"Come, let mom do your hair." Old Zhao's eyes were full of kindness, and the tone he used when speaking to Liu Qianqian was different from before.

With a bang, the door closed again.

In the courtyard, Xiangyang and Lao Xiang looked at each other.

Co-authored.

They didn't let us into the house.

"Boss, my mother's calling." Bi Shaffer, who had accompanied Xiangyang from the airport, came to Xiangyang holding her cell phone.

Coming with her was Jiang Mumu, who was visiting Xiangyang's home for the first time.

But just like Bi Shaffer only had eyes for Xiangyang, she only had eyes for Liu Qianqian. She really wanted to muster up the courage to ask if she could be taken with her to tomorrow's photo shoot.

"Oh, okay." Xiangyang said and took the phone.

I put it to my ear and listened to what Anna Wintour said, and I was stunned.

What does Hermes’ official website have to do with me?

I had dinner at home and was just about to go into bed to replenish my energy when my wife called me out.

"Why don't you check your company's official website first?" Anna Wintour couldn't help but ask in confusion, "You really don't know?"

"I need to take a look." Xiangyang thought about it, could it be...
He invited Bi Shaffer to come into the room and quickly took the iPad from his assistant. He was stunned for a few seconds, just like when he saw his wife wearing cheongsam.

Axel, you are so brave!

Pierre, that's fine too!

actually
"Boss, do you have any new products to launch?" Seeing his eyes light up, Bi Shaffer had a rough idea in her mind, but she felt a little complicated.

These words were all written by Xiangyang.

Could it be possible that what happened here has nothing to do with him?
But, when did it happen?

He actually hid it from her.

"Hee hee~"

Xiangyang smiled slightly and let out a somewhat childish laugh, at least that's what it sounded like to Bi Shafer and Jiang Mumu who came in to join in the fun.

"XiXi~"

Xiangyang laughed again.

The two were even more confused.

(End of this chapter)