Reborn fashion designer

Chapter 879 Your Name (Added 3/4 for Alliance Leader Bai Xiaolin'er)

"Xiang, I think it's not appropriate to use such a special slogan Tee in a movie roadshow."

If you want to persuade Xiangyang to contribute such a rare and beautiful sentence to Hermès' advertising and marketing, money alone is not enough.

How can a million euros worth of advertising costs compare to the increased profits it can bring to brand u's marketing?

Xiang Yang is a shareholder of H51 Group.

Naturally, you will have a long-term vision.

Axel, who is also a shareholder, understands this principle.

Of course, if it was Little John, Axel who patiently persuaded Xiangyang might have saved a lot of effort.

"I think it would be more appropriate to give some gifts that are more appropriate for Valentine's Day, what do you think?"

"I said?"

Xiangyang really wanted to laugh out loud.

Is there any need to guess what this means?

Hearing his soft sigh, Axel's heart tightened, and he said urgently: "If you feel that Liu's side makes you feel inappropriate, I will communicate with her for you. I believe she will understand."

"That's not necessary." Xiangyang frowned.

Why does it sound like he is afraid of his wife?
He loves, not fears.

Besides, his wife is not the willful type who would get angry about such matters.

Axel continued doubtfully, "Then I will continue to share my and Pierre's ideas with you?"

"Well, go on." Xiangyang nodded.

After hearing this, he didn't know what to say for a moment.

It seems that not only should they take away the slogan, but they also want him to continue to contribute to Hermès' product line.

Isn't this a typical capitalist?

You should be hung there.
Thinking that he was also a member of H51, Xiangyang was too embarrassed to curse.

There is no one who curses himself.

“I think Pierre’s idea is good. From what I understand, our main competitors, LVMH Group, Chanel, Dior, and other brands all view beauty products as the driving force for their future profit growth.” Axel put the blame on Pierre and tried his best to persuade him.

It's quite a burden, and only Xiangyang can shoulder such a heavy responsibility.

"Axel, beauty and cosmetics can't be developed just by saying it." Xiang Yang certainly knows the business growth that beauty and cosmetics can bring after being included in the product line.

In the future, Hermès has indeed launched beauty products.

Although it was announced in 2019, actual planning began in 2015.

It was not until 2020 that the first beauty series was officially launched.

The period spanned 5 years.

If he were asked to complete the journey that others take five years to complete in less than two months, he might as well report under a telephone pole.

Although, he certainly wouldn't want to go.

In addition, beauty and Xiangyang’s expertise are also cross-disciplinary and are completely different things.

This is just like other luxury brands that have their own beauty brands but actually sell them to beauty giants such as L'Oréal, Estee Lauder and Coty.

Just OEM goods.

Therefore, consumers are often confused as to why the beauty products they use, such as the new fiscal year products and the new products launched by luxury brands, are full of deviant "illusions" in terms of appearance and overall style.

In fact, they are not wrong.

Because it’s not a brand in itself.

In this regard, Burberry is the most criticized.

“Although I admit that beauty products can be used as a new channel to allow more audiences to understand the unique charm of our brand at a relatively low cost, but,” Xiang Yang said indifferently, “Axel, it’s difficult to strike a balance between the two.”

For some unknown reason, Axel, who was originally trying to persuade Xiangyang, nodded involuntarily.

"I am interested, but I need time to think about it. I can't agree to it right now. Moreover, if we want to run the beauty business well, we need to change our way of thinking and let the R&D department and the commercial department interact more and make bold attempts."

After thinking for a while, Xiangyang continued.

Of course he is interested in being responsible for the creation of a beauty product line.

In 2020, after Hermès launched beauty, the rapid growth it provided to the perfume and beauty departments was obvious to all.

But I want to think about it.

You still have to set the tone before you do it.

Power must be in your own hands.

At the very least, you have to personally supervise the products of the entire production line and you can't work for JCE, otherwise Little John will have something to say.

"Of course, I can assure you that it will be an independently operated department." Axel knew what Xiangyang wanted.

Just like when he was finalizing the deal with Pierre, he hadn't considered outsourcing it to a beauty giant.

Whether it is production or marketing, it must be in the hands of Hermès.

So as to avoid bringing immeasurable impact on the brand style.

"What about the slogan tee?"

"Now that you've said that, do I have any reason to refuse?" Xiangyang pursed his lips. This sentence was originally from the future Hermes.

Let the property be returned to its original owner.

As for how to coax Liu Qianqian, I can think about it later.

It's not easy to fool her.

"It's such a pity that I didn't expect Shaffer to be so careless and let Axel and the others know about it." Relying on Xiangyang's arms, Liu Qianqian lowered her head involuntarily when she heard that the words that moved her heart were confiscated.

After a few seconds, she raised her head again and looked at Xiangyang, seeming to want to say something but stopping herself.

"It's not her fault." Xiang Yang stroked the hair scattered in his arms and comforted him, "Even you like it so much, it's not surprising that it can attract the attention of Axel and Pierre."

Liu Qianqian blinked and said, that’s true.

"Don't look at me with such grievance. I originally wanted to compensate you." Xiangyang's tone was very gentle, and there was no usual playfulness in his eyes.

"I don't need any compensation." Liu Qianqian shook her head and asked with concern, "I heard you were in such a difficult situation just now."

Gently rubbing Xiangyang's face with her fingertips, she was suddenly stunned, "Do you know anything about skin care?"

"I've never eaten pork, but I've never seen a pig run." Xiangyang was very surprised at his wife's train of thought. This question was really well-thought-out.

I really don't understand.

That's why I acted so cautious.

"Then just postpone it. You're busy enough already." Liu Qianqian said in a low voice while wrinkling her nose.

"Being busier is actually better." Xiangyang was a little vague.

"Why?" Liu Qianqian looked at him a little confused.

"Because of you." Xiang Yang gently pinched Liu Qianqian's lips and smiled, "You are busy filming and can't go home. If I were idle all day, wouldn't I miss you even more?"

"." Liu Qianqian didn't say anything, but just opened her mouth slightly and gently bit Xiangyang's finger.

Why do you have to say such things? Isn't it enough to make yourself happy once a day?

I'm not a greedy woman.

"Besides," Xiang Yang gently touched Liu Qianqian's attractive lips with his fingers and whispered, "I also want to taste what it tastes like when my wife puts on the lipstick applied by her husband."

"you"

"What am I?"

Liu Qianqian, who was lying in Xiangyang's arms, moved her body, the corners of her mouth moved slightly, she glanced at Xiangyang with a faint smile, then snuggled into his arms, her arms gently around Xiangyang's waist, whispering in his ear:

"It's so disgusting that I have goose bumps. If you don't believe me, just look."

"Oh, so you're just annoyed." Xiangyang clicked his tongue.

Liu Qianqian gently pulled Xiangyang's collar and said, "Lower your head. I'll tell you how much I hate it."

"."

It was almost time to leave when Liu Qianqian came out of the bedroom.

After changing her clothes, her face still had a faint blush.

"Shafer, we are ready to go~"

If she hadn't made an appointment with Bi Shafer to go together, she would have been reluctant to leave the house. Zhao Xin, who was sitting in the living room, had already made preparations.

Bea Schaeffer also put on a heavy coat.

It's windy today and very cold outside.

"Congratulations, you're going to be promoted." Liu Qianqian, who came to the porch to change shoes, said to her with a little pride.

"Me? Promotion?" Bi Shaffer was stunned.

No salary increase?
"Yes, you're getting promoted." Liu Qianqian conveyed this on behalf of Xiangyang in a solemn statement: "Your boss asked me to tell you. He will tell you the details when the time comes."

After saying that, she put on her shoes and took the key from Zhao Xin.

When we go out together, she won't give up the steering wheel.

"Liu" reacted and saw that she had already opened the door and walked out, so she hurried to catch up.

She had a feeling that this was definitely not a good thing.

"Tell me on the way."

Liu Qianqian calmly learned the essence of Xiangyang's suspense in detail.

Now, Bi Shafer became even more suspicious.

She felt that it couldn't be a good thing, otherwise Liu Qianqian would have shared it with her jokingly.

Not surprisingly.

On the way to the airport, she felt wronged when she heard Liu Qianqian say this.

Xiangyang's email needs to be copied to Axel. This is an internal rule of Hermès and she did not do it on purpose.

And
Even if TJ was responsible for the production channels to rush to produce this batch of slogan tees, the craftsmanship and production level were far beyond the quality of ordinary fast-moving clothing brands.

What is a fast-moving consumer goods clothing brand?

Famous brands such as Zara, HM, and C&A are fast-moving consumer goods clothing brands.

After hearing that Hermès was going to set up a beauty department, Bi Shaffer took a while to digest the information before she spoke up: "So what does my promotion mean?"

"Xiangyang means to add more responsibilities to you, which means you are about to get promoted." This is how Liu Qianqian understood it.

Moreover, from what Xiangyang said, he would simply let Bi Shafer represent him at the next shareholders' meeting.

“How can this be called a promotion?”

Bi Shaffer wanted to cry.

It's obvious that he thinks she is not busy enough and wants her to do more.

The key is.
No salary increase?
wrong!

"Liu, Xiang is really going to do beauty makeup?"

"Really? I'm not lying to you." Liu Qianqian chuckled. I had already promised him that I would be the first person to wear this lipstick, so could it be fake?

"He doesn't understand makeup, how is it possible?" Bi Shaffer still felt that something like this involving strategic adjustments to the product line could not be confirmed so quickly.

"If you don't believe it, just ask him when you get back." Liu Qianqian looked at the road and said, "Maybe, by the time you get back, he will have even finished drawing the design draft."

"!!!"

Hearing her say this with such confidence, Bi Shafer was even more surprised.

How can this be?

Xiang, do you really understand beauty?
"I know nothing about makeup." After Liu Qianqian left, Xiangyang was forced to get up from the bed. He scowled and secretly cursed himself for bragging in front of his wife.

But after cursing, Xiangyang thought for a while and said that although he didn't understand beauty, he knew too much about things related to beauty.

Coincidentally, this topic is also quite popular.

It can be used to stimulate discussion and reveal a little bit about Hermès beauty products.

What kind of lipstick is worthy of a lipstick box?
With less than two months to go until Valentine's Day, the Hermès lipstick series cannot be launched, but there should be plenty of time for the craftsmen to make a Hermès lipstick box for Liu Xixi.

Moreover, compared to the overall cost of luxury brand lipsticks.

In fact, the design and workmanship of the appearance are also very particular.

Just like YSL Saint Laurent's classic black and gold color scheme, Dior's silky appearance, and Chanel's ever-present double C logo that perfectly echoes black and white.

However, unlike the products of these brands, what Xiangyang wants to launch first is not this kind of lipstick box.

Rather, it’s a bag for lipstick.

Of course, you can also call it a "lipstick box".

However, compared with traditional lipstick boxes, its main purpose is as a decoration rather than a real lipstick storage.

In this regard, the lipstick case priced at 10 yuan launched by LV a few years later was a perfect demonstration.

This kind of bag has its own exclusive name - "small waste bag".

Although it cannot hold much, it can enhance the refinement of the overall shape. It has gradually become a fashion trend, and major brands are competing to bring out their own works.

However, compared to them, an exquisite and expensive lipstick box still has practical value.

You can roll up your money and put it in there.

Can also really place lipstick.

And most importantly
It's expensive, but it can also protect the lining of your bag.

Anyway, no matter what its practical function is, Xiangyang finished drawing it in just a few strokes, and also attached a few pictures of the effect of matching it with clothes.

Oh, I almost forgot to name it.

Xiangyang, who was about to scan and send, suddenly realized something.

In addition to the well-known BCK brand, Hermès also has 14 bags with their own exclusive names.

Might as well just call it that.
(End of this chapter)