Reborn fashion designer

Chapter 936: The Premiere of "Time Traveler" (Part )

Get a discount when buying movie tickets, and get free popcorn?

Will the cinema pay for this money?
actually not.

Although Bona Film Group will provide popcorn to viewers who have purchased pre-sale tickets, the final settlement will still be paid by the ticketing website jointly established by Bona Film Group and Light Media.

The same is true for Wanda Cinemas, which is cooperating with this promotion.

As for why there is such a preferential policy.

That's all because the double ticket drumsticks can guarantee the attendance rate. Who would watch a movie and eat popcorn without spending some money to buy a Coke or other beverage to neutralize the salty and greasy taste?

The reason why they chose this marketing method is that the ticketing website established by Guangguang and Bona has its confidence.

On the one hand, it is to seize the market for its own ticketing website. Compared with the market share, the expenditure of Popcorn is really not much.

Secondly, as the film with the best pre-sale performance throughout the Spring Festival period, "Time Travelers" had a 31.2% lead over the second-place "Love Is War" in the first day's screening volume.

Whether it is from the pre-sale box office results or the screening rate.

With such a foundation, can't you speak more confidently?

You know, as the distributor of "Love Is Coming", we are also creating endless topics for the market.

Weibo, communities, and various interactive media have all used "Love" as the topic, and the name of the movie has even been registered as a trademark.

Even Xiaoniu Pentium hired Feichuang's professional marketing team to contact several wedding companies for joint promotional activities.

By means of raffles, events held at the entrance of shopping malls, etc., lucky couples are invited to experience wedding photos offline and other activities to create popularity for the movie itself, while trying to link the offline and online topic popularity.

Generally speaking, no one is a fool.

They all know how to use their own advantages and strive to make the film industry achieve breakthroughs and gain maximum benefits through various means while the film industry is inevitably expanding its commercialization.

But compared with the operation of "Will Love".

The publicity and commercialization of "Time Traveler" are much more exaggerated.

"No problem at all. Let the legal department sign the relevant contract with Guangguang Media as soon as possible."

Xiangyang, who had just come out of the design department, had no time to catch his breath before Bi Shafer handed him a document that required his signature.

The content is that HYS has set up a special shed in Chinese universities to park its own bicycles.

Although it plans to acquire DMG Media, the final deal has not yet been reached, and it is impossible for HYS to set up a dedicated operations department to be responsible for this business in a short period of time.

In fact, it is not impossible to establish it.

It’s just that the scale of related business is too small, so we simply made a selection from Hermès’ partners in China.

In this regard, Guangguang Media is far more suitable than the company responsible for Hermès' advertising business in China, both in terms of operational experience and capital.

"Boss, there's something else that needs your review." Bi Shaffer brought another work folder.

It's like a magic trick.

Xiangyang took a look and saw a graphic rendering of a batch of HYS-related coffee coupons that Costa Cafe was going to release in its stores in Europe and Asia.

"For this kind of graphic design business, you can just ask the business manager of HYS Design to approve and sign it."

"Okay, Boss."

Bea Schaeffer took note.

She also felt that within an appropriate range, Xiangyang could give up some of his power.

"Have the design drawings of the coconut shoes for the three competitions been delivered?" Xiangyang asked.

"The footwear department is already working hard to make changes according to your request, Boss. We are still communicating with the factory about some of the designs."

Bi Shaffer briefly explained the situation.

"Okay, let's ask them to hurry up and it would be best if they can produce a sample before the event." Xiangyang thought for a moment.

Competitions, of course, are the best stage for product promotion.

However, even if the styles are not actually for sale, Xiangyang still has ideas.

Separating the various parts of the shoes and setting up a separate platform for promotion at the event to create a unique sense of mystery is also a sales method.

"Then I'll ask them to come up with the platform design plan as soon as possible." Bi Shaffer said, then left the office with the document signed by Xiang Yang.

Seeing her walk out, Xiangyang let out a long sigh.

His keen intuition told him that there was something fishy going on.

Bi Shafer's behavior was as if she had deliberately picked up two unimportant documents and was watching him work.

As Bi Shaffer took the document signed by Xiang Yang to the Legal Department, the approval was quickly completed and faxed to Guangguang Media in Beijing.

Wang Changtian, who was still chatting with Yu Dong and Han Sanping, soon received the news.

It was a pleasure chatting with both of them.

But no matter how happy it is, can it be happy to let the company directly represent HYS's related business in China?
Now Yu Dong's Bona is making great strides in the North American stock market. Although there have been fluctuations in the past few days, the trend is already tending to break through the $15 mark.

So what does this business mean for Guangguang Media, which is currently undergoing an IPO?
"Boss Xiang is really kind enough to help my brother at this time."

Thinking of the second inquiry about the IPO, Wang Changtian couldn't help but sigh in his heart that the prospectus of Light Media would be more glorious.

He also thought that Xiangyang would manage this business on its own after acquiring DMG Media.

Seeing that he had just answered a phone call, Yu Dong couldn't hide his smile and asked, "What's up, Mr. Wang, do you have anything happy to share?"

"No, no." Wang Changtian smiled and shook his head, "It's just that the company has a new business, and someone called to confirm it."

"It seems that you, Guangguang, will also take a step forward this year."

Han Sanping means something.

"Mr. Han, we also need to rely on China Film Group for support." Wang Changtian praised Han Sanping in front of everyone without even thinking about it.

The others turned their heads upon hearing this, and then quickly turned their heads away to continue communicating in a low voice.

It is inappropriate for them to get involved in such topics at the dinner table.

But everyone has a scale in their hearts, so what he said is actually true.

It has the foundation of "Time Traveler".

Isn’t “Bloody Battle at Wenshankou” with half of the original crew more exciting?

"Yuan Hong, I heard that you are going to join the team for training soon?" Qin Hao was very envious of Yuan Hong who signed directly into the artist department of China Film.

Because of this relationship, I can directly participate in the performance.

That doesn't mean I'm working with Liu Qianqian again.

The benefits are obvious.

"Brother Hao, I'm going there to suffer." Yuan Hong nodded with a smile.

He had just finished filming in "My Altay" and not only was the skin on his face rough, but there were also red spots on his cheeks.

He no longer has the image of a handsome young man in the past.

However, Zhang Mouzi was very appreciative of the change in his image.

"I am willing to endure this hardship."

Qin Hao smiled bitterly in his heart. How could he, a leading actor, be so envious of Yuan Hong's guest role?

But think about it.

On the other hand, although he gained a lot of exposure and achieved a breakthrough in business by playing the screen couple with Liu Xixi, Yuan Hong is on the fast track in his acting career.

"You all should come for audition when the time comes. This drama will need a lot of actors." Zhang Mouzi made the invitation without hesitation.

The budget is sufficient, and in addition to the main actors, there are also a large number of group scenes.

Even though it is not a group portrait of the same level as "The Great Cause", it is still possible to arrange for as many actors as possible.

not to mention
He glanced at the actress.

Given the relationship these actors have with Liu Xixi, they could actually go and talk to her and try to win her over.

By then, I will have to consider the strength of Liu Xixi's recommendation. It would be better to agree to it now to avoid any trouble.

In this regard, Zhang Mouzi has a very thorough understanding.

He was hailed as a national master by many domestic movie fans and media friends.

But is this title really that useful?
If he really had some respect wherever he went, he wouldn't have been chased and scolded because of the exposure of his child's affairs.

"Director Zhang, don't worry. I will definitely obey the role's arrangement."

Hearing Zhang Mouzi nod, Qin Hao quickly agreed.

Even if he just made an appearance in "Blood Battle at Wenshankou", it would be a good deal for an actor like him who could only appear in art films.

To be honest, after winning the Best Actor Award at the Cannes Film Festival and participating in a commercial film.

Faced with such exposure and profits, it is understandable that Qin Hao has some little thoughts of his own.

With such tangible benefits right in front of him, especially when the endorsement fees have increased several times, it is nonsense for him to say that he is not tempted.

So, even if netizens teased him that he got the chance to play a couple with Liu Qianqian because of his good looks, so what?
Sour grapes.

"Xixi, do you think I still have a chance?" Qin Hao asked with a smile, looking at several actresses who were playing with cameras, across Su Chang and Jing Tian.

Liu Qianqian, who was admiring the photos, exclaimed "Ah" in confusion.

opportunity?

what chance?
Do you want to take a photo for us?

Then I'll give you the camera.

"Wow, this is an antique." Before Qin Hao could react, Zhang Mouzi had already taken the lead.

Leica M6.

As a photographer, he is very familiar with this classic old camera.

“If I had a camera like this when I first started working, it would really be…” After playing with it for a while, Zhang Mouzi found that this camera was really an antique.

It should be the first batch produced in 1984.

Or, 90 years ago.

This camera was launched in the same year that he won the China Film Outstanding Photographer Award for his first time as a photographer.

As for where Liu Qianqian found this antique, there is no need to ask.

Even in its new condition, the second-hand price of this camera is not cheap.

But it is definitely not expensive for Liu Xixi.

"Then Director Zhang, you can take care of the photo taking." Liu Qianqian said with a smile. This just solved a difficult problem for her.

When Little John gave her the camera yesterday, he told her to use the film inside to take any photos during the roadshow.

Will make a video then.

She is good at taking selfies and photos.
Can he compare to Zhang Mouzi?

"Haha, you young people still have a lot of ideas." Zhang Mouzi's eyes lit up when he heard this idea.

It seems that both Xiangyang and Mr. Rang have interesting ideas about publicity and promotion.

Ok.

Maybe it still grows towards the sun.

Thinking back to the trend that started to sweep the Internet after Liu Xixi's Vlog was broadcast, with many celebrities and the public following suit, Zhang Mouzi was not sure who came up with this idea.

"By the way, Sissi, when will your husband come over?"

Zhang Mouzi, whose mind had actually already begun to shift its focus to the movie "Blood Battle at Wenshankou", asked with concern.

"He will be there soon, probably in the next two days."

The exact time is not clear, but Liu Qianqian knows that Xiangyang dare not not come back.

He agreed.

"Is that so?" Zhang Mouzi held the camera for a few seconds and thought about it.

Otherwise, I can take advantage of Xiangyang's return and talk to him myself.

See what he thinks about this movie.

Zhang Mouzi made up his mind and decided to do so.

Don't think it's strange that he has such thoughts.

If you look carefully at Xiang Yang's resume in the film industry, it is not difficult to find that Xiang Yang is not someone who has not participated in film production, and strictly speaking, he is not an outsider.

It would not be an exaggeration to say that he knows more about movies than Han Sanping, Wang Changtian and Yu Dong who were talking over there.

Unless you think that all the success that Hermès Film Investments has achieved in the past two years can be attributed to Little John.

If it were an outsider, maybe.

But it is not difficult to find out after close observation that Zhang Mouzi has signed a contract with Hermès Film Investment Company.

The entire content surrounding the promotion of "Time Traveler" was originally planned by Xiangyang.

Find an opportunity to talk to him and listen to his views on film creation. It will only do good and no harm.

With this idea in mind, after the dinner, Zhang Mouzi specially sought out Liu Qianqian for a private discussion.

"Don't worry, Director Zhang. I'll contact him as soon as I get back."

When she heard that it was about the movie "Bloody Battle of Wenshankou", Liu Qianqian did not hesitate at all.

This movie.

Don't exaggerate.

As for the small one, it was a gift for her father-in-law's generation.

As for "Time Traveler".

Hehe ~
As the dinner was coming to an end, Little John, who came over from Costa Cafe, wrote this on the free coffee coupons given to everyone.

“With the one you love, do your best and cherish this extraordinary journey of life”

Pooh!
So sour!
Liu Qianqian couldn't help but complain when she thought that such advertising slogans must be reviewed by Xiangyang before being finalized.

This really is going to wipe out singles on Valentine's Day.

The butcher's knife is still on the neck of the college students.

So you don't have to face their harassment, right?
(End of this chapter)