Reborn fashion designer

Chapter 937: The Premiere of "Time Traveler" (Part )

"Director Zhang wants to talk to me about film creation?"

Xiangyang had just finished work and was on his way home to find inspiration when he received a call from Liu Qianqian.

Unexpectedly, the dinner arranged by the crew of "Time Traveler" ended so late. After a quick calculation of the time difference, it was already around eight or nine o'clock in the evening.

And here he is
It feels so comfortable to feel the sun shining on my face at one or two o'clock in the afternoon.

"Yes, when the show was over, he specifically pulled me aside and told me that he hoped you could spare half a day for him." There was no trace of fatigue in Liu Qianqian's voice.

On the contrary, he seemed a little excited.

Ok.

She is like this whenever we talk about movies.

Xiangyang has already gotten used to it.

"Okay, I understand." Xiang Yang nodded. Zhang Mouzi had signed a filming agreement with Hermes Film Investment Company.

Although "Bloody Battle at Wenshankou" was not included in the contract.

But from a manager's perspective, his movies can sell well and even make a splash in the international market.

On the contrary, wouldn’t it be more helpful for the future cooperation between the two parties?

"It couldn't be that Wang Changtian gave him the idea."

Thinking that the art director of Enlight Pictures had been poached, Wang Changtian intended to invite Zhang Mouzi to take this position and asked Xiang Yang about it.

Liu Qianqian shook her head at this question.

Today, whether chatting or at the dinner table, she focused on communicating about the roadshow.

She really didn't pay much attention to such business matters.

It's not that I'm missing a string in my brain.

After all, this seat is not for Xiangyang to sit.

Why does she care so much?

"Okay then, I'll make a phone call later to ask what's going on." Xiangyang smiled bitterly.

"Well, you do need to prepare." Liu Qianqian was not angry when she heard Xiangyang intended to hang up the phone.

Logically speaking, there is such a big age difference between Zhang Mouzi and Xiang Yang.

In terms of age, he is the elder.

And no matter what, given Zhang Mouzi's achievements in the film industry, he was able to humble himself and ask Xiang Yang how to better market a movie that was currently in the creation stage.

This move is even more admirable.

She and Xiangyang wanted to chat on the phone for a long time and were not in a hurry.

"Look at what you said." Xiangyang curled his lips. Why was he praising an old man in front of him?

Well.
Xiangyang frowned subconsciously and looked at the rearview mirror.

Colin Firth, Zhang Mouzi, and the British opera singer all seem to be quite old.

Could it be that my wife fell in love with me because I am young and steady?
"Okay~ I won't waste your time. I'll text you when I get home." Liu Qianqian, who was sitting in Zhao Xin's car, had no idea that her husband was being lazy and conceited at the same time.

"Drive slowly, and remember to message me when you have booked your return time."

"Well, okay." Xiangyang looked at the mirror and was speechless.

What's the point of sending you a message?

Do you still want to pick me up at the airport?

Knowing that this was a hopeless situation, Xiangyang pouted at the screen of his mobile phone and put the phone on the passenger seat.

There is no rush to get in touch with Zhang Mouzi.

It’s not that he doesn’t care.

But he needs to think carefully about this matter.

Marketing "Time Traveler" and "Bloody Battle at Wenshankou" are two completely different concepts.

For the former, he can mobilize all the resources at hand to continuously contribute to the marketing trend of this film.

This allows it to remain popular in various online communities and among the audience, whether in the initial stage of the project, the shooting stage, or even the final release.

He has already achieved this.

Why is the pre-sale performance of "Time Traveler" much higher than that of "Love Will Last Longer" in the same period?
From the moment Liu Qianqian started to think about the script from the beginning, he intentionally guided her in a set direction.

"Liu Qianqian writes scripts for love"

"Liu Qianqian moves behind the scenes"

"A celestial being."

These topics have already caught people's attention during the script writing stage.

And as the script was completed, the shooting was scheduled.

Whether it's Karl Lagerfeld and himself making cameo appearances in the film, or Mu Xin and Zhiyin meeting Liu Xixi's fans by appearing in the film, or the brand sponsorship, the shooting highlights posted on Bilibili, etc., they are all striving to ensure that during the filming stage, "Time Traveler" can still break through its initial popularity and audience coverage in a variety of ways.

Of course, this final wave of pre-sale related activities and the previous Vlog are also serving the marketing of the movie.

And this is the exposure effect often mentioned in promotion strategies.

A simple way to understand this psychological phenomenon that is often used in brand marketing is "increasing liking through repeated contact."

This is also the reason why many well-known brands, which have already achieved universal popularity, still rely on brand advertising exposure and activities.

Through exposure strategies, not only can a positive image be established in the minds of consumers, but emotional connections can also be established.

This affects consumers’ decision-making and purchasing behavior.

However, the fact that this marketing method worked for "Time Traveler" does not mean that it can be copied for "Blood Battle at Wenshankou".

Because the subject matter of the two is so different.

So, after thinking it over, Xiang Yang could only say that Zhang Mouzi really thought too highly of him.

How to promote a war film is really a difficult problem.

Because for a war movie, it is not enough to win the audience's favor just by having grand scenes, magnificent momentum and realistic images.

Before "Hacksaw Ridge", there were also several war-themed movies that became cannon fodder in the market both in China and Hollywood.

Yes. If I remember correctly, in Xiangyang's impression, "Billy Lynn's Long Halftime Walk" directed by Li An, which was released at the same time as "Hacksaw Ridge", was a complete failure in terms of both influence and box office.

In terms of shooting costs, the two cannot be compared.

Hacksaw Ridge wasn't expensive to make.

No large amount of new technologies such as 3D and CG were used in the filming.

Instead, it uses a traditional realistic style to give the audience a feast for the eyes.

As for how it became popular, even in China, it has become popular on social networks and achieved high box office sales with its extremely high reputation.
"Damn it, all you do is play all day long."

When I got home, I hadn't even figured out what was going on. I saw four dogs running towards me from the front to the back of the house, holding a tennis ball in their mouths, wagging their tails, and cursing at me.

How come that old saying comes to pass?
Dogs can't change
Xiangyang's eyes lit up as he suddenly thought of something.

He knew how to help Zhang Mouzi.

However, this method of promotion is very challenging. I wonder if Lao Zhang is willing to give it a try.

After getting out of the car and snatching the wet tennis ball from Fantuan's mouth, Xiangyang threw it to the farthest place in the yard without hesitation.

Laifu, Xiaomubu, Qiwanwan and others all ran over without waiting for Fantuan.
"Mr. Xiang, are you asking me to challenge myself to shoot the entire film in one take?" Zhang Mouzi, who received Xiang Yang's call, was surprised that he took him so seriously and also didn't expect the conversation would turn out to be so big.

Listen to what Xiangyang said.

One shot to the end!
"Director Zhang, yes, you heard it right." Xiang Yang said with a smile, "My suggestion is that Director Zhang should try to make a one-shot short film. This way, we can verify the scenes that need to be arranged in the actual shooting process of the next movie, and also attract attention and curiosity about the movie itself."

"I'm afraid."

Zhang Mouzi's heart was beating.

Could it be that Xiangyang was unhappy that Liu Qianqian could only make a cameo appearance in this movie?
"If Director Zhang feels that there is a need to communicate with President Han, I can help." Xiang Yang roughly explained his ideas.

Since we can’t copy the promotional methods of “Time Traveler” for “Blood Battle at Wenshankou”, we might as well find ways to be unique and innovative in other aspects.

Anyway, Lao Zhang has always been obsessed with the one-shot presentation method.

Why not take this opportunity to try it out?

By the way, create hype for the movie itself.

I believe that as long as he boldly says in front of the media that he wants to challenge the one-shot shoot, it will definitely trigger countless discussions and attention online.

At the same time, when "Blood Battle at Wenshankou" was released in theaters as it should be, the audience attracted by the short film discovered that these were two completely different movies.

Um.
I guess it will cause a good chemical reaction.

"Thank you so much, Mr. Xiang." Zhang Mouzi smiled happily.

If he can help himself and the main investor, China Film, then the other two investors of this film, namely Guangguang and Bona, will definitely give their full support.

It would be strange if we couldn’t get it.

"Okay, Director Zhang, please discuss this with the screenwriter." Xiang Yang looked at his watch. The discussion was going quite smoothly.

"Mr. Xiang, what about the funding for the filming?"

Hearing Xiangyang was about to end the topic, Zhang Mouzi quickly asked.

It also costs money to shoot a short film with one shot.

As for how much it will cost, it all depends on what kind of content is shown in the short film.

Of course, there are more things to consider when it comes to specific shooting.

It's not just a matter of patting your head.

But the prerequisite is funding.

Although "Bloody Battle at Wenshankou" was jointly invested and filmed by three companies, there was no major problem with funding. However, it involved shooting a short film in one take, which was not as simple as Xiangyang's previous Vlog shooting with just a camera.

"I will discuss this with Mr. Wang and Mr. Yu."

However, Xiangyang has already considered this aspect.

The two people sit in different positions and their focus is also different.

At least in his opinion, money is the easiest thing to solve. "Director Zhang, I will return to China the day after tomorrow. Why don't you take this time to talk to the screenwriter and come up with a shooting framework first."

"Okay, thank you very much, Mr. Xiang."

Zhang Mouzi said excitedly.

There is no doubt that the funds have basically been secured.

After hanging up the phone, he couldn't help but click his lips when thinking back to Liu Qianqian's first Vlog on Bilibili.

Some people really think three steps ahead before doing anything.

From a professional perspective, one-shot is both a shooting technique and a way of presenting a film. As a shooting technique, it is very common in Vlog.

If he is not mistaken, the filming funds will be funded by Bilibili.

On the other side, after hanging up the phone, Xiangyang had no time to breathe a sigh of relief and go to see which of the four dogs picked up the tennis ball last, when the phone in his hand rang again.

Karl
Ok!

It's just that I lent you a cat and let you use a camera.

If you are so obsessed with it, you should go to the premiere.

Why don’t I ask you to go with me? Don’t you have any idea about it?

"No, can I take my private plane?" Xiang Yang felt even more headache when he heard Karl Lagerfeld say that his private plane was ready.

Is it good to take Lafayette's plane?
I guess I'll have to work overtime again.

Oh oh oh.

The private jet that Hermès provided for me is too small, right? OK?

Gauthier also wants to join in the fun.

Um.
The pirate master should also give face and show his support, right?

No, what are Eli Saab and JCE going to do?
Do you want me to take you to climb the Great Wall and visit the Forbidden City?
What the hell.

Has any of you ever taken me for a walk in Paris?

Forget it, Master Jing, I won’t bother with you about this.

If anyone else wants to go, just make a list. I will sign you up for a one-day tour of Beijing. I guarantee you will have a great time.
(End of this chapter)