Reborn fashion designer

Chapter 943: Breaking the Billion-Dollar Mark in Three Days (Part )

Xiangyang and Little John took a break from their busy schedule to chat about the direction of future planning.

On the other side, Liu Qianqian, who was participating in her first roadshow, was very busy.

Even though various rehearsals had already been done.

But when I walked onto the Peking University campus, I was pleasantly surprised.

She never expected that she would have so many fans in the university community.

Even Bi Schaeffer, who was attending the event today on behalf of Hermès, was surprised that her real boss would have fans in this most famous university in China.

But relative to the content of the movie.

Liu Xixi's fans in college are also full of gossip.

They were very unhappy when they saw that Xiangyang, who attended the premiere, did not report to their school.

You actually don't take the proudest of our time seriously, right?

Could it be that you were unable to get up to deliver the grain yesterday?

Sik 
I just heard about it.

Gay people all have bad backs.

So, under the influence of angry students, the Weibo that Xiangyang had put aside for a long time became lively again.

There is nothing special around Peking University, except for the unpleasant neighbor next door.

It’s not far from the sports school.

Coincidentally, this institution, which offers the highest level of sports-related majors, has very professional sports injuries and Chinese medicine orthopedic injury diagnosis and treatment, and is a comprehensive first-class A hospital integrating medical treatment, preventive health care, and rehabilitation.

To put it simply, if you have back pain, come here to get it treated.

You're welcome.

We help you register
But having said that, Liu Xixi's outfit today is so playful. Why is that small orange bag slung across her body so eye-catching?

What did she pull out of it when she sat down?
Lipstick or lip balm?
Can I have a taste?

When some students were sitting in their seats in the auditorium, staring at Liu Qianqian on the stage in a daze.

offstage.

First row position.

The big and small kings of Huayi also came to join in the fun.

If enemies meet, they should be extremely jealous of each other, but the two of them were able to come to the scene to watch the roadshow thanks to Han Sanping's relationship, so they were so low-key that they didn't even fart.

But for those who do business, there is basically no need to teach them how to act like a grandson.

Besides, it’s not their turn to talk about dressing up in this occasion.

The reason they came, besides because they were in the same circle as Yu Dong and Wang Changtian and needed to support each other in front of outsiders, was actually to learn.

As for what to learn?
Of course, we should take a good look at how "Time and Space" maximizes the effect of publicity and promotion.

Regardless of the gimmick of "over 100 million in the premiere".

Or the fact that it "broke the 100 million mark in three days" has made the release of "Time and Space" a stare-in of the entire entertainment industry.

Oh shit
How much did "Time and Space" cost to produce?
More than 7000 million.

How much does the promotion cost?
According to normal logic, the publicity and promotion costs of a film generally account for 15-30% of the total cost of the film.

But the publicity and promotion costs of "Time and Space"
In my hand, I was rubbing the 8.8% off coupon issued by JD at the entrance, in front of me was a Costa Cafe printed with exclusive stickers of "Time and Space", and then I thought about the poster promotion of "Time and Space" dominating the billboard on the bicycle shed of this university.

Damn, to be honest, how much did this promotion cost?
"."

Wang Changtian and Yu Dong on the side remained silent.

Spend money?

What money was spent.

These brands that rely on "Time and Space" for marketing have to pay money or pay out of their own pockets.

You are like JD who just emerged today, he is not an outsider either.

It is said that the foreign bald man who was Xiangyang's business partner at the premiere invested $5 million to lead JDC's first round of financing.

It also obtained priority in the C2 round of financing.

It is said that this huge amount of financing allowed Liu Xixi on the stage and her husband who was not present to directly obtain more than 1% of JD shares.

This doesn't seem like a lot of shares.

But they are investors who stick together.

All in all, once JD goes public in the future, this investment institution holding more than 5% of the shares will be the major shareholder.

Have a say in the future development and important decisions of the entire company.

They are now offering some 8.8% off coupons to increase the turnover of their own online and offline businesses, and at the same time advertising in front of young students. What's wrong with paying a sponsorship fee for the publicity and promotion of "Time and Space"?
be envious?

Do the same for your next movie.

Coincidentally, the two kings really intended to do so.

Looking at the scene created by "Time and Space", the two came to a conclusion after some research, that this is how the film's promotion should be done.

Take advantage of the Internet to promote and market on multiple platforms and channels.

But how Huayi can achieve something like "Time and Space" is a big problem.

But I felt sour in my heart, but I couldn't admit it.

After sitting down, Xiao Wang turned his head and smiled at Wang Changtian: "Mr. Wang, I heard that your company invited Zhang Mouzi to be your new art director?" "Yes, yes." Wang Changtian nodded.

It is no secret in the industry that LETV poached the former art director of Enlight Pictures.

If his old partner is willing to seek better opportunities, he would sincerely wish him well.

He also responded in the same frank manner when facing the media these two days.

"What's the matter, Mr. Wang?" Yu Dong asked Xiao Wang across Wang Changtian.

Having completely stood on Xiangyang's ship, he was not like the person involved, willing to give Xiao Wang face. If it were not for Han Sanping's arrangement, he would have prepared to sit in the back row.

"Not really." Hearing Yu Dong being so angry, Xiao Wang waved his hands with a wry smile.

Huayi has no intention of getting together with LETV.

The two families had private contact but failed to reach an agreement.

Logically speaking, the two parties actually have a basis for cooperation. Although LETV owns the copyrights to many TV series and old movies, it is still an outsider in the content production circle.

It’s okay for Tangren to make TV dramas.

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The movie can't be obtained.

Similarly, Huayi also lacks experience in operating video websites.

But in the eyes of the two kings, this is not a big deal.

Given Huayi's size, it would be better for it to just follow the example of Bona and Guangguang and set up a video website. There is no need to share the profits with others.

If it is done well, the secondary market will benefit from it.

Screw it up, the secondary market pays for it.

Just like they did to tie up Feng Dapao, they spent the money in the secondary market to completely win over the most successful commercial director in China today, and that was it.

There is no need for companies like Hermès Film Investment Company and Enlight Pictures to both build a platform for Zhang Mouzi and plan for his career development.

In the domestic environment and system, the director is simply the person in charge of a project.

As long as he can create value, we should reward him with real money.

Winning awards in the country, receiving awards abroad, or setting records is not as satisfying as making money.

These are what the big and small kings wanted to say to everyone present.

The same goes for the students sitting behind them.

We should be more pragmatic and don't listen to Zhang Mouzi, Liu Qianqian, Wang Zhiwen, Feng Yuanzheng and others on the stage talking about their creative feelings and their insights into movies.

All are false.

Money is the most practical.

And if someone refutes them, they will also have something to say.

If Liu Xixi doesn't love money, then why is she investing in real estate in Dali?
It's because they saw that Li Guojing and the princess invested a large sum of money there, and they wanted to get a piece of the pie by pulling that fat lady from Hong Kong Island.

so
We Huayi are also going to enter the real estate industry!
As the number one private enterprise in the film and television industry, Huayi knows a lot about real estate.

After all, investments related to the film industry include the long-term return of building film and television cities, and often this type of investment is also related to the cultural and tourism construction of ancient towns that has just emerged in China.

From their perspective, this prospect is good.

But the benefits are too slow.

It would be faster to invest directly in building a house.

While this domestic industry is recovering, we can use the profits transferred from the film and television industry and the income from the secondary market to make some investments.

Wouldn’t it be nice if the house could be sold and then the money could be bought back?

They have even thought of their partners.

That was the Wanda representative who was sitting and chatting with Han Sanping.

As for Yu Dong.
The king, who was sitting closer to Han Sanping, showed a little disdain at the corner of his mouth. It was just that Bona's market value doubled in North America. What was there to be proud of?

You should know that what you have experienced are all what I have left over.

If it weren't for that guy named Xiang who interfered and teamed up with the brokerage firm to short Huayi, would you have the chance to speak to my brother like this in front of me?
When our new films and those produced by Disney's film and television companies are released, we'll show you what a big production is.

For "John Carter", which cost 2.5 million U.S. dollars to produce, the king, who got nearly half of the share, still has enough confidence.

The money is not wasted.

By catching up with Disney, Huayi is expected to cooperate with Disney in future live-action movies, and expand its overseas business.

By the way, this epic blockbuster, which is about to be filmed this year, may conflict with "Prometheus".

You got Ridley Scott here.

I also have Andrew Stanton on my side.

Everyone's production costs are similar, the only difference is that "Prometheus" has the blessing of "Alien".

But after reading the character settings and the general script, Da Wang felt that a fantasy plot in which a man single-handedly reconciles the conflicts between the major races on Mars, marries a beautiful and rich woman, and reaches the peak of his life is more reasonable and more in line with the tastes of the market audience.

In a movie like "Time and Space", the male protagonist has superpowers but he only thinks about how to please the female protagonist.

The protagonist's father uses his superpowers to read books.

This setting is too bland.

After the movie is finished, it will be released in China at the same time. Huayi also spent a lot of money to invite the main creators of "John Carter" to these universities for a roadshow.

Let them broaden their horizons.

(End of this chapter)