Reborn fashion designer

Chapter 948: The reason why I would never admit to acquiring "Xiaobu"
[HYS, a subsidiary of Hermès, is interested in acquiring Brompton! ]

[Brompton, won the Prince Philip Design Award in 2009]

"Andrew Ritchie, founder of Brompton, the most famous folding bike brand in the UK, responded to the acquisition, saying that he hopes to find a long-term, calm, rational and non-panic investor to help them overcome the debt difficulties.

HYS, which has recently made bold investments in the sports field, especially in road bike events, is undoubtedly the ultimate winner among the many companies that have shown interest in the company thanks to the influence of its parent company.

It is reported that the two parties reached a specific agreement on the acquisition after a brief exchange.

In addition to retaining nearly 20% of the shares of the brand's founder Andrew Ritchie and brand CEO Butler Adams, HYS completed the acquisition with the help of its cooperation with Standard Chartered Bank and became Brompton's largest shareholder.

The acquisition values ​​its equity at

-- "Daily Mail"

Before the Fashion Week, Milan-San Remo, one of the most famous classic races in the world, was being prepared as intensively as the Paris Fashion Week. Suddenly, a piece of news about a takeover in the cycling industry was disclosed by the British Daily Mail.

HYS actually acquired a brand specializing in folding bikes without anyone noticing?
Although Brompton, a brand that sells folding bikes as a selling point, has been around for more than 30 years and can be said to be the most well-known folding bike brand in the UK, the purpose of this sudden acquisition has confused many people who are eyeing HYS.

Didn't they just announce that they would become the sponsor of the 2011-2021 Paris-Roubaix classic race, and strongly invite their Huaxia road team and their AG2R team to participate in the competition together?

How come they suddenly acquired a folding bike brand while clearly trying to make their presence felt in competitive road bike racing?

this.
“I really like Brompton’s design ideas. They have a lot of colors, and we have a lot of room for cooperation in this regard.

In addition, compared to road bikes, it is so elegant and light when folded, and it is simply the best companion for short trips.

To be honest, if I had ridden it to the airport, I'm afraid that the regrettable incident would not have happened. Oh, by the way, its exquisite design can also meet the needs of women wearing skirts. Summer is coming soon, I think it will definitely be popular. "

Because of the fashion week, Xiang Yang, who usually stays in the Paris office, has to frequently travel to the rehearsal location of the fashion week to communicate with the directors and staff of the show.

Caught red-handed by the media, he simply smiled and shrugged his shoulders when answering questions about the acquisition.

Acquiring Brompton is not as complicated as acquiring DMG Media.

Of course, this is also due to its size.

In Xiangyang's opinion, the current scale of this company is at best a studio with 40 employees. How much money can it make by making about 6000 folding bikes every year?
Ok.

But with this size, it can still win the title of Britain's most famous folding bike.
The transformation of Da Ying into Die Ying is really reflected in all aspects.

However, the brand's potential is huge and the multi-million-pound purchase of it in early 2011 was a great bargain.

You know, it’s 2023.

This brand has achieved global revenue of 1.31 million pounds thanks to its expensive hand-made folding bikes, which have officially become a standard product for the middle class and a perfect complement to HYS's own product line layout.

Of course, such revenue data is not big for HYS itself.

It’s just that Brompton’s consumer group generally covers those who are able to purchase British brands such as Rolls-Royce and Land Rover.

It is common for bicycles costing tens of thousands of dollars to be sold out as soon as they are released.

It can only be said that Xiangyang has never forgotten its original intention in promoting HYS's consumer groups to become a "good brother".

So spend a little money now to recruit it into the HYS camp, and you can earn the money back sooner or later.

“In the future, Brompton will develop together with HYS, and I believe our customers will like it.”

After saying this, Xiangyang ended this short interview with a smile.

The first thing to do after acquiring Brompton, besides quickly picking out a purple folding bike for his wife, was of course to adjust its original sales strategy.

In addition to maintaining cooperation with existing dealers, Xiangyang hopes that it will open directly-operated stores like HYS.

Although more partners can quickly improve the brand's sales performance, his focus is on how to establish his own brand core.

This is of course said to outsiders.

At the internal meeting, this decision was simply made to put the brand's voice in the hands of HYS.

"Brother Yang, long time no see~"

As soon as he entered the show, Xiangyang met an old acquaintance.

Liu Wen, who attended the HYS fashion show, greeted Xiang Yang with a smile.

"Long time no see, how have you been lately?" Xiang Yang said, opening his arms and giving Liu Wen a simple hug.

"Everything went well. Thank you Brother Yang for the recommendation."

In front of other models, Liu Wen, who was responsible for the opening of the HYS show, did not hide the relationship between her and Xiang Yang at all.

I am very familiar with his wife, so what's wrong with a polite hug?
"Sister Xixi's movies are so great. I went to see them three times and still felt unsatisfied."

"You actually watched three shows?" Xiang Yang was shocked.

He only watched "Time and Space" once, and was forced to watch it at the premiere.

Although Qin Hao looks average.

But when I saw him staring at his wife in the movie, I got angry.
"Haha, Sister Xixi also said that she would reimburse me for the movie ticket money when she has time." Liu Wen had no idea what Xiang Yang was thinking, and he was still chatting about topics related to "Time and Space".

In the ten days since its official release on February 2, including pre-sales, "Time and Space" has earned 14 million yuan in box office in China.

Roadshows, Hermès' new product launches, brand marketing surrounding the film, as well as the content itself and related hot topics have never stopped.

Not to mention the entertainment industry, after experiencing intensive marketing bombardment, young people who are chasing trends and have not watched "Time and Space" are very likely to be labeled as "outdated" in casual conversation.

You know, this is a movie that broke the first-week box office record for domestic films that was set by "Bullets Fly" just two months ago.

"Time and Space" not only achieved great success at the box office, but also won wide acclaim from audiences and the industry for its unique narrative style and the actors' outstanding acting skills.

Some people even shouted that Zhang Mouzi's transformation work was far more successful than Jiang Wen.

As for the discussions sparked by the profound emotional relationships between fathers and sons, lovers, and family members in the script, they are no less than the discussions sparked on the Internet after the release of "Bullets Fly".

When two excellent works are put together, their respective supporters will naturally type away at their keyboards to argue over which one is better.

But in the eyes of neutral netizens, after the success of commercial films such as "Bullets Fly", it is a truly gratifying thing that the inland areas can also produce unique and warm "literary and artistic commercial films".

"I heard that Hermès Film Investment Company has another movie coming out this year. I think it's called 'Love Is Not Blind'?"

"To be honest, the death of "Love Is War" was a bit unfair, but it was because it conflicted with "Time and Space"."

"Not only Love Is Not Blind, it seems that there are several foreign movies coming out this year."

"The foreigner at Hermès Film Investment Company is quite capable. The films produced by this company are really good. Will The Social Network be the big winner at this year's Oscars?"

"'Time and Space' has made up for my grievances with 'Black Swan'."

"I heard that the movie is going to have a novel, is that true?"

"."

"It's true." Unlike those who were still looking for answers online, Liu Wen got a positive answer from Xiang Yang.

Xiang Yang, who was about to go say hello to other models, patted Liu Wen on the shoulder and said with a smile: "When it's published, I'll ask her to sign it for you, haha."

"Okay, Brother Yang, you have to keep your word." Liu Wen nodded.

"I promise to keep my word this time."

Xiangyang grinned. He just agreed to watch the Victoria's Secret show, but after taking a last look at the rehearsal, he did not show up on the day of the show.

No need to remind. "Hehe~" Seeing his embarrassed look, Liu Wen smiled secretly.

The interaction between the two of them instantly made the models in other areas cast undisguised envious glances at them.

Last year, Xiang Yang was the most eye-catching young designer in the entire fashion industry.

Now, it would not be an exaggeration to add the word "heavyweight" to this group of words.

In the entire fashion industry, how many people can convince Karl Lagerfeld, Jean Paul Gaultier, Elie Saab and Jean Paul Gaultier to shoot a MV for an animated film together?
Fingers crossed, there are indeed people in the fashion industry who can make this happen.

But what about someone as young as Xiangyang?

"Brother Yang, please help me get a group signature when the time comes." Liu Wen looked up and asked me expectantly.

"Okay, small things."

Xiang Yang nodded and said, "After the rehearsal, ask your agency to send someone to HYS's headquarters. I have something good to introduce to you."

"Ah?" Liu Wen's eyes lit up.

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Could it be
"Give me a discount on the price." Xiangyang smiled.

"Brother Yang wants to see me, even if he doesn't pay me."

Liu Wen was eager to get the endorsement from HYS.

Even if this endorsement is not for HYS itself.

"That won't do. You still have to give it." Xiang Yang glanced at Bi Shaffer beside him, motioned for her to connect with Liu Wen's agent, and then chatted with her for a few more words before walking to the other models.

But after a while, I looked at my watch.

Xiangyang smiled and asked Bi Shafer to prepare a glass of iced American coffee. Then he found an empty rest area and started to slack off.

The brand he endorsed for Liu Wen was Brompton, which he had just acquired.

It is just right for her to be the domestic spokesperson for this brand.

To others.
Jing Tian is also good. With her sweet looks, she is actually quite suitable to endorse sports brands. Unfortunately, the image she creates on the screen is a bit inconsistent with the sporty style.

And the price-performance ratio is not as good as Liu Wengao.

As for Liu Xixi.
forget it.

I'm sorry.

Thinking of Liu Qianqian's current endorsement fee, Xiangyang couldn't help but smack his lips.

The money from acquiring Brompton is not enough to hire her.

"Then I can also endorse you for free~" With a time difference of several hours, Liu Qianqian and Xiang Yang returned to the scene where they were chatting on the phone at the beginning.

You know what, it’s really hard to choose a husband like this.

In fact, it is more considerate than the meticulous care the male protagonist gives to the female protagonist in the movie "Time and Space".

After the campus and city roadshows in the past few days, Liu Qianqian, who has watched "Time and Space" countless times, has become more and more picky about the male protagonists in the movie.

She felt that, apart from not being as good-looking as Xiang Yang, Qin Hao was no match for her husband in any other way.

"Just stop it." Xiangyang snorted, taking advantage of the situation.

As for what is cheap?
There's no need to say it clearly.

"I think purple looks a bit weird riding on the street. Can you help me choose other colors as a reference?"

I tapped the screen lightly with my fingertips to enlarge the picture, and a purple folding bike came into view.

No matter how considerate the male protagonist in the movie is, he will not obey the female protagonist in everything.

Look at your husband again~
I really don’t know how to reward him.

With just one action, Xiangyang conquered Liu Qianqian's heart, making her want to finish her work as soon as possible and fly to Paris to express her love.

"How about this, let's wait and see. This brand of folding bike will launch two limited edition paint schemes this year in conjunction with FEW, how about that?"

"Okay, it's up to you."

Liu Qianqian didn't hesitate at all.

In fact, it doesn’t matter whether there is a bicycle or not.

She doesn't like riding.

I just want to exercise with Xiangyang.

"Well, it's not two models, it seems to be three models. Wait for me to take a look." Xiang Yang said seriously while searching for the previous meeting minutes on his mobile phone.

The Paris-Roubaix Classic, sponsored by HYS, has its own livery.

This year's Tour de France also has its own exclusive paint scheme.

But it seems
"I almost forgot that the Tour of Beijing also has its own exclusive one." After opening the file and taking a look, Xiangyang remembered that the content of this custom paint job was discussed in the meeting.

I didn't mean to forget, there are just too many things.

Otherwise, he wouldn't have reserved an hour of rest for himself under the pretext that Liu Qianqian had to check on him every day.

“No marathon?”

“Marathons only have race packages.”

“Oh, I remember now.”

As Fashion Week and the Oscars are approaching, two major sporting events sponsored by HYS in China are also approaching.

In addition to the professional team competitions, the Beijing Tour will also hold mass competitions at the same time.

In addition to professional runners, marathons are naturally also participated by a large number of running enthusiasts.

Before the competition started, the official website of the event and the HYS App released instructions on how to collect competition supplies and the corresponding event package.

Different from the more professional cross-country running race bags, the race bags HYS prepared for the general public participating in these two events are very friendly and considerate.

This degree is exaggerated
"HYS finally behaved like a human being this time!"

"Holy crap, is this real? Is this at the race site or a supply station?"

"Hahaha, HYS is really hilarious. There is actually a sports lottery scratch card in the event package. What if I win 500 million?"

"Upstairs, this kind of sports lottery prize money is not that high."

"Why are there pineapple cakes? What's this thing with GU printed on it?"

"No, HYS is too funny. He even has bus cards and attraction tickets for Beijing. Are you serious?"

"Damn, why do our UTMB race packages look so shabby? They give out energy gels and salt pills to half marathon runners, but give us compressed biscuits?! Xiang, come out and explain."

"."

(End of this chapter)