Reborn fashion designer

Chapter 949 2011 Paris Fall/Winter Fashion Week (I)

Judging from the preparation of the event package, road races and marathons will undoubtedly become the focus of HYS's layout in China in 2011.

But the indignation of UTMB participants is somewhat hypocritical.

At least that's what Xiangyang thinks.

In this year's UTMB event, HYS and its old partner Garmin will provide a new product as a prize for the general public who finish the race.

As early as 1977, the first wireless heart rate monitor was used by the Finnish national cross-country skiing team and was officially launched on the market in 6 after six years of polishing.

With more than 20 years of development, it has been proven in many sports that heart rate data monitoring can better help athletes improve their aerobic capacity.

As technology branched out, heart rate monitoring gradually developed into two main forms.

One is a combination of a chest-mounted heart rate belt and a sports terminal.

The other is to obtain heart rate data through optical sensing.

The new product launched by HYS and Garmin is an armband equipped with a photoelectric heart rate monitor.

Of course, there are also chest-mounted heart rate monitors.

It’s just that because of the price, using it as a prize makes the brand seem too generous.

This is also done to pave the way for the audience to be willing to pay out of their own pockets to upgrade to a chest-mounted heart rate belt with more accurate data after feeling the effect of the heart rate armband.

What about the armband?
To be honest, the technology it uses is the same as the wrist heart rate of sports bracelets and watches, which is photoplethysmography (PGG).

The accuracy and real-time performance of ECG methods vary widely.

But the advantage is mature technology and low price.

However, both products support Bluetooth protocol, can directly support simultaneous connection of 3 devices, and also support HYS App and Garmin Sports.

Also in terms of waterproof level, both use 3ATM.

Giving away the latest products as prizes is only for general-level players.

In addition to the points, bonuses and other prizes like last year, the Elite Competition will also have a new product that will be released during the fashion week to reward the contestants for their hard work in the competition.

That is the latest product, Ipad3, which will be announced at the new product launch conference held by Apple on March 2.

Speaking of Ipad2
This should be the last time Jobs attended Apple's press conference.

Having made so much money from Apple last year, HYS must at least provide corresponding returns to support its sponsor in further sales.

A brand new heart rate monitor and Apple's latest flagship product are the prizes for finishing the UTMB race. Isn't this more valuable than the things in the race bag?

If you're really jealous, why not watch some football?

The Spring Festival has just passed and the new season of the Chinese Super League has been confirmed to open on April 2011, 4.

What many fans did not expect was that the opening ceremony of this season would be hosted by Guangzhou Evergrande, the newly promoted team that had previously attracted much attention due to the salary cap order and online debate.

Their first opponent is the Shenhua team, which also has a long history in Chinese football.

Even though the domestic football environment is not very good, the club’s income is not guaranteed at all and depends entirely on the wallets of the investors behind it.

But if they are not allowed to invest huge sums of money in recruiting players, then they won’t advertise?

For this opening ceremony, Evergrande spent a huge amount of money of 5000 million. In addition to inviting Vice President Wei to watch the event, they also specially invited Director Cai to be present.

There were also 8 entertainment stars performing live before and after the opening ceremony.

After this operation, whether from the perspective of outsiders or within Evergrande, nothing has a greater advertising effect than trampling on the dynasty of the past and thus achieving one's own hegemony.

For this reason, Boss Xu also promised the team that he would immediately give out a bonus of 500 million as long as they won the game.

It was just when this grand momentum was just beginning that domestic football fans were immediately attracted by an announcement jointly issued by HYS and the Chinese Football Association.

The veteran teams formed by Liverpool, AC Milan, Paris Saint-Germain, Chelsea and Juventus will visit China in May this year and play friendly matches with the winners of different age groups of the "Hundred Teams Cup" sponsored by the HYS Football Foundation at the Workers' Stadium.

At that time, the football superstars who used to only appear on TV will come to the stadium to have friendly exchanges with the young players and football fans participating in the Hundred Teams Cup.
All commercial activities covered by the itinerary are undertaken by the club and the HYS brand.

The revenue from ticket sales of relevant events, minus the fees to be paid to the veteran teams of various top clubs, will be donated to HYS's football promotion fund in China.

Among them, the one that benefits the most is Paris Saint-Germain.

Other giants, even Chelsea, have countless fans in China, but this team is not well-known in the country.

This is really not nonsense.

In 2014, when the French Super Cup was held at the Bird's Nest with Paris Saint-Germain as the host, tickets originally priced at 580 were sold for 20 yuan but no one wanted them.

However, other wealthy families are always warmly welcomed whenever they come to China for business promotion.

Therefore, in terms of its fan base in China, it is not as popular as the Beijing Guoan veteran team.

Beijing Guoan veterans team?

That's right.

For this veterans team competition, the HYS Football Development Fund, as the initiator, also extended an invitation to Beijing Guoan, which has the home advantage.

As for other cities, fans of Guoan's arch-rival Shanghai Shenhua and Guoan's biggest victim Shandong Luneng are not so happy.

However, such commercial competitions will continue to be held next year, and there is a high probability that veteran teams from local teams will be invited to participate in the competitions in other cities.

"We are not here just for commercial development. The veterans team will stay in China for two weeks. We will organize fan activities every day besides the games. We hope to promote communication with Chinese fans through such interactions. Maintaining fan relations is the biggest vision of our Liverpool club, and this time our chest advertisements will also be in Chinese."

As a representative of Liverpool Club, Edwards rarely showed up.

But his words made Chinese fans happy.

But if it is played to the local Liverpool fans.
MD!
This damn sports director is just like the unreliable club chairman. He only knows how to raise the stadium ticket prices in various ways. He has no shame at all!
After New Year's Day, the series of plans announced by Liverpool FC for the 2011-2012 season did not initially attract much attention among the fan community.

In the large-scale plan, apart from the earlier contents about the construction of the stadium and the renovation of the training base, which were announced after the acquisition and were talked about again as a cliché, the only thing that caught people's attention was the policy about preferential treatment for children in watching the game.

However, the team's performance was declining at that time and everyone was paying attention to the turmoil in the club.

But more than a month later, when the team got back on track on the field, fans began to pay attention to the planned ticket price increase for next season.

The price of individual tickets has increased.

Season tickets are also increasing in price.

And the range is around 10%.

This immediately aroused the anger of many fans.

In addition, HYS announced that it would spend millions of pounds to acquire a local British folding bike brand, which has aroused associations among fans.
It is common practice for foreign bosses in the Premier League to use the money they earn from football to invest in other areas.

For this reason, die-hard fans once again formed a group and came to the gate of the training base to greet Edwards' relatives.

Edwards wanted to cry.

He was simply taking the blame for Xiangyang.

In order to create more publicity for its own brands during the fashion week, the group chose to release all its activities for 2011 at almost the same time, so it would be inappropriate for him to join in the fun.

Besides, who said that the club funds were used to acquire that folding bike brand?
Hundreds of millions of pounds are still lying in the account without much movement. "Edward, you have a package, a gift from the boss." Edwards, who had taken nearly ten minutes to drive into the training base with the help of the club's security, had just come to the door of the office building after taking a breath when he bumped into Bea Schaffer who was on a business trip to Liverpool.

"Boss"

Edwards looked up and saw the smiling Bi Shaver, not knowing what to say.

Could it be that this gift was specially sent by her?
"And this, the boss also asked me to hand it over personally." Bi Shafer took out an invitation letter from her purse with a smile.

In addition to Edwards, HYS also received an invitation to the Paris Fashion Week.

She also personally handed over several invitation letters to the club's players.

Representing Liverpool FC at the HYS Paris Autumn/Winter Fashion Show were captain Gerrard, vice-captain Hyypia and player representative Ricky Lambert.

It is said that this striker, who used to play in lower-level leagues, has been getting along well with head coach Hodgson, who has essentially been sacked, and has also been recognized by his teammates.

"Don't be too happy too soon. Boss wants me to confirm two things with you."

After handing the invitation to Edwards, Bi Shafer continued: "The first thing is about the progress of the film produced for the club. The second thing is, have you thought about how to introduce the prospects of the club to Cristiano's girlfriend?"

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"."

Edwards swallowed.

No wonder this invitation feels heavy in my hand.

"Schafer, we have basically finalized the prototype of the story of the movie with the screenwriter, which is based on the night in Istanbul. All the legends in the club, whether players or meritorious players, are willing to assist in the filming, I can assure you of this. But about Ronaldo's matter..."

What does Edwards think about Xiangyang's desire to spend a large sum of money to sign Cristiano Ronaldo?
Although he supported it verbally.

But my first real reaction was that I had too much money to burn.

The second is.
This matter is too difficult.

If Ronaldo were currently playing for another top club, there is a possibility that he would try to arrange a transfer.

But he now plays for Real Madrid.

This is even harder to pry him away than when he played for Manchester United.

By the way, with his experience of playing for Manchester United, he would not consider joining Liverpool even if he returns to the Premier League.

After all, not all players are like Michael Owen.
"Edward, you should look at this matter from a different perspective." Compared to the sports director in front of her, Bi Shafer understood Xiang Yang's true thoughts better.

Does he really appreciate Cristiano Ronaldo's abilities?

Not really.

Otherwise, he wouldn't have fallen out with Messi, who is as famous as Ronaldo.

"How to say?"

Edwards frowned, and after a brief thought, he decided to listen to any good suggestions from the assistant who followed the boss every day.

"The boss likes Ronaldo because he is the most influential athlete among young players, so he hopes to improve the club's commercial operations by introducing him. If you can find a player who can be comparable to him among young players, I think the boss will not blame you in terms of the result."

Hearing this, Edwards was silent for a while.

You mean, scratch the lottery ticket?
The club has already introduced several young players during the winter break. If they continue to do so, they will be criticized even more harshly.

"You are the sports director of the club. I don't know much about football. These matters are up to you to decide."

Bea Schaeffer gave Edwards some pointers.

She doesn't understand football.

Judging from Xiangyang's exposure to football, he may not know much about it.

You have to know that her boss is very controlling.

You see, he personally promoted HYS in order to supplement its development in the cycling field, selected brands to acquire, and even negotiated with FEW to ensure that the paint on the sponsored bikes was consistent with the product tone of HYS.

But what about football?

The fact that he, as the club chairman, did not attend the game shows that he is not very interested in this sport.

Without Little John in Paris, he stopped even going to the community court he used to frequent.

"Let me try?" Edwards asked tentatively.

Based on the data, although Ronaldo has great commercial value and ability, he is not the most cost-effective player among Liverpool's potential purchase targets.

The same goes for Messi. Given his size and playing style, he is not suitable for competitions like the Premier League.

Neymar, who is very close to Barcelona in Brazil, is also not suitable for the Premier League.

But someone is suitable.

"I said, this matter should be decided by you." Bi Shafer glanced at Edwards and repeated what she had just said.

"Then I'll think about it." Edwards hesitated.

"I wish you success."

A hint of cunning flashed in Bi Shafer's eyes, and she couldn't help but sigh in her heart that this feeling was so good.

As expected, staying with Xiangyang brought other benefits besides making money. It was much more comfortable to talk to this man named Edwards than to talk to little John.

"Shafer, if I need your help, can you..." Edwards always felt something was wrong, but he couldn't put it into words.

Bi Shaffer nodded and smiled, "If it makes sense, I will definitely help you. But there is only one person who can help you convince the Boss."

"Ahem." Edwards took a breath.

"But Liu has been a bit busy lately, and it seems that she is not very interested in football. I'm afraid you need to do some homework."

"."

Almost unable to hold back a glance at Baibi Shaffer, Edwards took a deep breath.

Ok.

Technology geeks are not stubborn.

He finally realized why he felt strange.

In this case
Sensing that Edwards was about to end the topic and leave, Bi Shafer said slowly, "I think there is someone else who can help you."

"Who?"

"Mr. Fan."

"Why him?"

"Because the boss attaches great importance to the Chinese market"

(End of this chapter)