Shenhao started as a military training anchor

"Apple tax" is that when users download or purchase virtual products and services in the Apple App Store, Apple will charge a 30% service fee.

The most obvious one is the gift recharge on the online platform.

On an Apple phone, a virtual gift worth ten dollars is only worth seven dollars.

Apple earns nearly 400 billion yuan in domestic revenue every year just from Apple taxes.

It is equivalent to the amount of taxes it pays to China every year.

Last year, Apple's total sales in China reached more than 5300 billion yuan, and its tax revenue exceeded billion yuan.

The 40 billion yuan in tax revenue is equivalent to not giving a single cent of it; it was all collected from users.

In response to this "Apple tax", countries in various regions around the world have launched protests and even directly filed lawsuits in court.

After the court ruling in America, Apple lowered its service fee ratio.

In Europe, the EU directly issued a fine of tens of billions of dollars for this matter, and Apple lowered its service fee to 17%, the lowest in the world.

The domestic market has been in turmoil for several times, causing considerable public pressure, but Apple remains unmoved.

Pretend you didn't see it.

The way he eats is extremely ugly.

That's why ByteDance and Tencent have such a tough stance.

Many of the remarks on the Internet that slander ByteDance and Tencent are actually misunderstandings.

This time it's friendly forces.

Ma Huateng and Zhang Yiming are still tough, and the confrontation with Apple is almost a fight to the death.

In the end it all depends on who compromises first.

Apple's original words were that if the 30% service fee was not paid, the two companies' software would not be upgraded and updated on Apple phones.

It threatens the two major manufacturers with its 2.5 million users in China.

Both Qiangyin and WeChat, produced by these two giant companies, have billions of users and they will not spoil you.

The two sides are now in a stalemate.

Ma Huateng and Zhang Yiming are still good at it. They allow users to recharge or place orders on mini-programs developed by WeChat and Qiangyin, using their own payment channels and directly skipping Apple's payment channels.

Most domestic Internet apps have joined the mini-program ecosystem of WeChat and Qiangyin. As a result of the two major traffic giants' actions, Apple has suffered heavy losses.

Holly didn't pay much attention to this matter originally, but now that users and consumers are being used as tools to threaten domestic Internet giants, he is a little unhappy.

Since Apple has also joined the ecological camp of EasyTravel and E-Sun Smart Car, will it use the same method to deal with it in the future?
If we don't let it suffer a little this time, we may never know what will happen in the future.

What's more, Ma Huateng and Zhang Yiming have already made it clear that they will join his "Chinese consortium" camp. If the younger brothers around him are bullied, there is no reason for the boss to ignore it.

Otherwise, people will not follow you anymore.

After having dinner at the hilltop manor, Holly returned home, coaxed his son to sleep, and then went on a video conference.

Zhang Yiming and Ma Huateng took time out to attend.

Holly asked directly: "Apple, what is your attitude?"

Zhang Yiming: "Mr. Huo also knows?"

"The online public opinion is so strong, and a large number of netizens have mistaken you as the enemy. If this matter doesn't come to a conclusion, your two public relations departments will be busy," Holly said.

Ma Huateng said: “Now that it has come to this, Tencent will not compromise.

This seriously damages the interests of our users.”

At the beginning, these big companies were willing to pay the service fee themselves for Apple's user traffic. After achieving their goal, they passed the service fee on to the users.

When the user pays, it is deducted directly.

Ma Huateng has a good trick. On the one hand, he wants to snatch Apple's users, and on the other hand, he wants to establish a good image. This is why the WeChat mini program skips the Apple payment channel.

In fact, whether from the perspective of business operations or user experience, Tencent's strategy of skipping Apple's payment channel is successful.

In the end, Apple users had no choice but to ask Tencent to pay. Tencent made it clear that it would not confiscate the users’ money.

Then ByteDance followed Tencent and did the same thing.

Apple is in even worse shape.

Zhang Yiming said: “If I compromise now, I will be stabbing Mr. Ma in the back.

It is not worth offending Mr. Ma in order to please Apple.

I believe Mr. Huo would not want to see me do such a thing.

The Tiktok incident has made me see the true face of my opponent.

This time we must take down Apple’s arrogant attitude.”

After listening to the two's attitudes, Holly nodded and joked, "Apple CEO Cook doesn't seem to take you two seriously.

Since he thinks you two don’t have enough influence, I’ll join in the fun.” Ma Huateng and Zhang Yiming were not surprised.

I even guessed Holly's attitude in advance.

Apple is so proud not only because it has 2.5 million users, but also because it has Foxconn factories that provide nearly two million jobs and authorized stores across the country.

Its benefits will even affect the actual interests of multiple domestic mobile phone accessories suppliers.

The most crucial reason is that Apple, as the earliest smartphone brand to enter the domestic market, has experienced almost the entire development stage of the mobile Internet.

It is deeply tied to the interests of every major Internet company and every Internet software.

It has become a very important part of the ecosystem of each large company.

The current new energy vehicle industry has also been integrated into Apple's ecosystem.

If Apple plays dirty tricks, many companies will suffer heavy losses.

This is the confidence that Cook has in threatening Ma Huateng and Zhang Yiming.

The two of them are indeed having a headache because of this matter, and Ma Huateng should be the most uncomfortable one right now.

While negotiations with Huawei's Hongmeng system have not yet been concluded, now there is a stalemate with Apple.

He was happiest when he heard that Holly was leaving the field.

Cook will probably feel uncomfortable next.

Ma Huateng: "Thank you Mr. Huo for your generous help."

Zhang Yiming: "I am more confident now."

It can be said that these two people were incompatible in the past. Ma Huateng had always wanted to invest in Zhang Yiming, but was rejected many times by Zhang Yiming. Then the two competed in the short video field for several years.

Even quarreling on the Internet.

It was only in the last two years that the relationship between the two began to ease, and they also saw the huge benefits of cooperation.

Members of the two giant companies' ecosystems began to interconnect with each other.

The "Chinese consortium" camp proposed by Holly completely eliminated the grudges between the two and brought them to the same table.

In their hearts, both of them recognized Holly as the leader.

Holly finally gave the two men four words of advice: "Act when the wind blows."

The meaning of these four words is not difficult to understand.

As long as Holly made a move, the other two would just follow suit.

After expressing their concern for each other, they hung up the video.

Holly came out of the study and called Yu Huan to the music room to make tea for him.

Play a film of Mozart and listen to the music.

While drinking tea and browsing my phone, I suddenly discovered that the topic of "Apple tax" has soared to the top of the hot search list.

Now, not only netizens are discussing this, but many big Vs and financial media have also started discussing it.

Even well-known domestic companies are using this topic to generate traffic.

Holly shook his head and smiled.

Cook, Cook, should I say you are stubborn?

Or are you overconfident?
Since now is the most lively time, you, Brother Huo, should come and add to the fire.

It has been a long time since I posted any video content using my Qiangyin account.

There is no need to introduce the traffic of this account. Instructor Huo spent billions of dollars on the Internet to gain reputation.

Coupled with Holly's current social status, one video is enough to change an industry.

Precisely because of his strong influence, Holly rarely posts content, for fear of causing pressure from public opinion and supervision.

After all, there are all kinds of people in the online world, and once public opinion arises, there is no way to control it according to one's own ideas.

Holly posted a message on his own account, quoting what Zuo Yingying's nephew said: "How about I make a mobile phone too?"

This sentence caused a huge earthquake in the industry.

That night, the topic of "Holley is going to make mobile phones" ignited the entire Internet.

Major brands are in a panic.

In fact, Holly had no interest in making mobile phones, he was just putting pressure on Cook.

Public opinion is just the beginning. Brother Huo will have more actions to take next. It depends on whether you can handle it.

(End of this chapter)