Shenhao started as a military training anchor

Holly took a private business helicopter to work at the Qihang Media Building in the morning and listened to Sun Guolan's work report.

As soon as the two of them finished talking, Zeng Jia, the vice president of the artist management division, knocked on the door and said, "Mr. Sun, is Mr. Huo here too?"

Holly smiled and nodded: "How do you feel? Are you adapting to the new position and new work?"

After Qihang acquired Jiaxing, Zeng Jia stayed with Qihang as the vice president of the artist management division.

Although his position is a little lower, he still holds shares in Qihang Media as a long-term investment, and the income is considerable.

"Thank you Mr. Huo for your trust. Everything is business as usual." Zeng Jia responded.

Reporting to Sun Guolan: "Mr. Sun, the Dior contract was not won, and Mr. Chen went back on his word."

Sun Guolan frowned and said: "Mr. Chen has gone too far. Dilireba's announcements during this period were in vain? The endorsement fee has also been reduced according to their requirements. What else?"

Zeng Jia spread his hands, expressing that he was speechless and helpless.

After hearing this, Holly asked curiously: "What's going on?"

He usually only presides over the overall development strategies and major projects of the group, and rarely interferes with the business of various branches of the group.

Today I heard two subordinates talking about Dilireba's endorsement, and I became more concerned.

After all, Dilireba is now the head of Qihang Media, and is also the top artist selected by Holly to carry the banner for the content of the Xigua Video series.

Zeng Jiazhu reported: "That's right, Mr. Huo, Dilraba wants to lead the newcomers in the company, reduce Dior's endorsement fee, and package herself and the newcomers in the company to sign a contract with Dior.

Dior agreed at first, and Reba also reduced the endorsement fee from 2000 million to 1700 million a year. Dior arranged four or five announcements in the past two months, and Reba also attended.

But just yesterday, Mr. Chen of Dior China responded to us, saying that the superiors had not passed the decision on the new brand spokesperson, so they called back the contract. "

Sun Guolan said: "Reba has good intentions and thinks about the development of the company, but he suffered the loss of being dumb."

Holly said bluntly: “When did domestic entertainment start to be dominated by these luxury brands?

Let me tell you, this is what we are used to.

Big flowers, top-notch... Nowadays, endorsing luxury goods is regarded as an honor. Fans also follow the trend and compare who has won more brand endorsements.

First of all, we need to understand that it is the brands that need the Chinese market, and they need the influence of our domestic entertainment artists for marketing.

If we continue like this, will these luxury goods giants dominate domestic entertainment? "

Sun Guolan and Zeng Jia already felt that Holly was a little angry.

Having said that, these luxury goods can really do whatever they want with domestic entertainment. In their eyes, as long as they spend money on domestic entertainment, they can accomplish anything.

Some artists are also rushing to pick up the leaks, licking their faces to get rid of these luxury goods bosses.

Looks cheap.

This trend is very bad.

Holly asked: "How many announcements are there on Reba's side?"

Zeng Jiadao: "Mr. Huo, there is another game in Chengdu."

"The opening of the Taikoo Li store?"

"Yes, Mr. Huo, the president of Greater China, Malik Antoine, will also come to Chengdu to participate."

Holly said bluntly: "If we don't give a reasonable explanation for the contract, it won't be easy even if LV's eldest princess comes.

There have been several CEO changes, but Dior is still the same. "

Dior is a subsidiary of LV Group.

From the beginning of its birth, it has been a bit like an internet celebrity product, relying on competition to rise to the top.

At first, I was at odds with Chanel, which lasted for half a century, and later I was at odds with Valentino. Anyway, I was at odds with whoever was famous.

It’s a bit like today’s Internet celebrities are gaining popularity.

After Delphine Arnault, the eldest princess of the LV Group, took over Dior, she seemed to have made no substantial moves to enhance its brand image.

"The announcements from Chengdu have stopped." Holly said directly, "Use the official account of Qihang Media to send a statement.

As for Reba, I personally informed her. "I will do as Mr. Huo said." ", Zeng Jiadao.

She understood Holly's intention.

Not only to put pressure on Dior, but also to remind domestic entertainment female artists who are vying for endorsements that it is too ugly to look at each other.

The loss of a high-end endorsement is only tens of millions in income, but the current head of domestic entertainment is Holly. Which is more important is up to you to decide.

Holly does not deny that celebrities endorsing luxury brands will help improve their own image, but your cheap appearance will only encourage the arrogance of these luxury brands.

The order of domestic entertainment is not created by foreign capital.

Holly immediately called Dilraba, first of all to affirm her contribution to the company and show her concern.

The second was to inform her of the company's decision, or to be precise, his Holly's decision.

Hawley said bluntly: "As a global spokesperson, you have made contributions beyond the contract.

The event in Chengdu has been stopped for now, waiting for a reply from Dior.

If you lose the endorsement of a high-end luxury brand because of my decision, I will give it back to you twice as much. "

"I will listen to Mr. Huo's arrangements." Dilireba said.

Holly nodded: "Have a good rest. I canceled your gambling contract because I wanted you to temper yourself and go through the transition period smoothly.

The company doesn't need you to work so hard to bring in new people. Their career plans are all arranged by the company. "

"Thank you, Mr. Huo, I understand." Dilireba responded.

As soon as Qihang Media's notice to discontinue Dilire Badiou's announcement was issued, it caused an uproar in the entertainment industry.

Female artists who also hold luxury endorsements are waiting and watching.

What they are looking forward to this time is not to pick up the leaks, but to care about what Qihang Media will do next.

There was no doubt that this announcement was what Hawley meant.

I don’t know whether the Dior brand offended Holly, or whether Holly wants to rectify the trend of domestic entertainment grabbing high-end luxury brand endorsements. This is not good news for them.

The most surprising thing is that Benshan Media, which has always been silent, actually gave this statement a like.

The story behind this is intriguing.

If Holly, the new head of domestic entertainment, is supported by seniors like Zhao Benshan, it can be said that he is already the highest mountain in domestic entertainment.

Everyone has to look up.

Soon afterwards, news spread on the Internet that Dahua and first-line artists were absent from the brand announcement event.

Most of the absences were due to physical reasons.

But everyone in the circle knew that he was expressing his support to Holly.

Although you can't sacrifice your own endorsement of a team that is blatant, it is reasonable to miss one or two announcements due to physical reasons, right?

Domestic entertainment artists know very well that foreign capital will not lead them to go global and become international stars, but if they want to be a star in China, Qihang Media and Holly need to give them enough respect.

To put it bluntly, their star aura and personal influence only work in China.

This incident has impacted the entire domestic entertainment industry’s luxury endorsements.

Dior and even the LV Group had a serious public relations incident.

The entire LV Group, including its LV, Dior, Givenchy and other brands, has annual sales of hundreds of billions in China.

As a global leader in luxury goods, no matter how wealthy you are, do you dare to give up the Chinese market and marketing in the Chinese market?

Your opponent is no longer a vegetarian, everyone is thinking about this piece of cake.

Chanel, Valentino, YSL... are also eyeing the top domestic entertainment contracts. Dior doesn't want them, and LV doesn't want them. They just want them.

Dior faces not only the pressure from Qihang Media, but also the competitive pressure brought by its opponents.

The Chinese market is too fertile.

This matter directly reached the ears of Princess LV. After hearing about it, she personally flew to China to handle this public relations incident.

(End of this chapter)