Shenhao started as a military training anchor

Malik Antoine, the president of Dior Greater China, never thought that rejecting a spokesperson candidate would cause such a big public relations incident.

He believes that he understands the Chinese market, understands domestic entertainment, and is very experienced in marketing in the Chinese market.

When you encounter some public opinion, spend some money on marketing, then sign a well-known artist, and rely on the popularity of the fan circle to suppress the public opinion.

Many luxury brands do this in the Chinese market.

But the fermentation of this matter is no longer something that can be solved by spending a little money.

The entire luxury goods circle is watching Dior's joke, especially the three old rivals Chanel, Valentino and Gucci, who may take the opportunity to add insult to injury.

What made Malik Antoine even more troubled was that something like this happened just after the eldest princess took office.

You must know that the head of LV attaches great importance to the Chinese market. When LV opened in Chengdu, he even visited Chengdu in person.

If the eldest princess cannot handle this matter well, she will be looked down upon or even ostracized by her brothers and sisters in the family.

A small spokesperson incident actually triggered family infighting within the Lv Group.

Among people with such huge energy, only Holly can do it in domestic entertainment.

Malick Antoine was very sure that this public relations incident was intentional on Hawley's part.

I just don’t know if Holly is venting his anger on his artists, or if he has another purpose?

Princess Delphine Arnault took a private plane from Paris to Chengdu.

When she landed in Chengdu, she immediately asked Malick Antoine to arrange a meeting between her and Holly.

Want to talk to Holly in person.

Holly learned through the mouth of Zeng Jia, vice president of the artist management department, that LV's eldest princess asked him to meet.

Holly said: "Mr. Zeng replied to Ms. Arnault for me. I will wait for her in Jiangcheng."

Zeng Jia understood what Holly meant, but still maintained a tough attitude.

It's okay to meet, you come to see me.

Rather than me lowering my head to see you for the so-called endorsement.

"Why is this Holly so difficult to deal with?" Delphine Arnault said excitedly, "We have never suffered such treatment in any market in any country."

Malik Antoine said: "Calm down your emotions, Holly is now a well-known figure in the entertainment industry.

The top players all respect him.

His career is not only in the entertainment industry, but also well-known in the Internet industry and investment fields.

He is decisive in dealing with things and his methods are vicious.

It has rejected investments from several major consortiums. "

Delphine Arnault frowned slightly when she heard this.

Although they don’t know much about China, there are quite a few Chinese businessmen who have shown favor to several major consortiums.

Where does the confidence come from for young entrepreneurs who can refuse investment from several major consortiums?

How much capital market can he leverage?

Delphine Arnault became interested in Holly.

"What do you think?"

Malique Antoine said bluntly: "Our marketing in the Chinese market cannot be separated from cooperation with celebrity artists. Holly is now the head of the entertainment industry, and we should go and meet him.

If it is because of the endorsement contract and it can be easily resolved, we can just give it to him, or even give him a few more.

What I'm afraid of now is, does he have other purposes? "

"What purpose?"

"I'm not sure for the moment." Malik Antoine said, "I know you came to China specially for this matter. President Arnault must be angry.

Considering your power and status in the family, I hope you can go to see Holly calmly and peacefully this time and talk to him clearly. "

"I understand." Delphine Arnault said, "Thank you for the reminder. Get ready. I will go to Jiangcheng tomorrow to meet this Chinese young entrepreneurial leader."

"Okay, President Arnault." Malik Antoine responded.

……

Niccolo Hotel Jiangcheng. Holly arranged dinner to wait for LV's eldest princess in the hotel box.

At half past seven, Delphine Arnault arrived at the hotel box.

Holly greeted him politely, "Ms. Arnault, welcome to Jiangcheng."

The eldest princess is in her early forties, has an outstanding temperament, and has a strong sense of a female CEO. She is also very polite. She hugged Holly and said hello, "I'm sorry, Mr. Huo, because some misunderstandings have affected your mood.

Thanks for your invitation. "

Holly smiled and stretched out his hand: "Please."

Delphine Arnault and Malick Antoine took their seats.

Holly extended his hand and introduced: "Try the red wine produced in my winery."

The waiter poured the wine.

Delphine picked up the wine glass and smelled it, "It smells very unique of jam. Is your winery in France?"

Holly shook his head: "Australia."

"Australia is also a well-known red wine producing area." Delphine toasted Holly with a toast, "Mr. Cheers!"

Holly smiled and nodded.

After taking a sip, he put down the glass and said bluntly, "Ms. Arnault came all the way from France this time to deal with the public relations crisis Dior encountered in the Chinese market, right?"

"Yes, Mr. Huo. To be honest, I didn't expect that the opponent I had to face was a young man like you."

"What? In Europe and France, there are very few young entrepreneurs like me? Or are young people oppressed by various family forces and can only serve the family?"

Delphine frowned slightly. Although the translated meaning was slightly different, she understood what Holly really meant.

"Mr. Huo, can you tell me what you need?" Delphine spread her hands and said, "I don't have much energy to argue with you."

"Ms. Arnault, please put away your arrogance!" Holly stretched out her hand and said with a smile, "How about seeing off guests?"

Malik Antoine saw that the situation was not right, and quickly persuaded Delphine to put away her CEO status. Now they were asking Holly to resolve the problem peacefully, rather than imposing force on Holly.

"Sorry, Mr. Huo, I didn't control my emotions just now." Delphine toasted Holly again.

Holly said: "If the person sitting in front of Ms. Arnault today was not me, but a female artist from domestic entertainment, I don't think you would apologize like this.

Because in your heart, you always feel that it is they who need LV, not LV who needs them. "

"Mr. Huo, the relationship between the brand and the spokesperson is mutually beneficial and win-win."

Holly said: "If you think so, it means you can still save Dior."

"Mr. Huo, I don't know why you are so hostile to me and Dior? But I think we need to sit down and talk about this crisis public relations incident now."

"No, Ms. Arnault, I have no hostility towards you and the LV Group. If the person sitting here tonight were the heads of luxury brands such as Bulgari, Cartier, Hermès... I would have the same attitude." , Holly said.

Delphine shook her head slightly, looking confused, "Why? Can you give me a reason?"

Holly said bluntly: "Because you don't respect the artists in domestic entertainment."

This hat is a bit too big.

Malik Antoine quickly explained: "Mr. Huo, there must be some misunderstandings here.

I personally took over the Dilireba matter. I am very grateful to Miss Dilireba for her contribution to Dior. We have always maintained a good cooperative relationship.

We will also provide appropriate remuneration and will not reduce the remuneration to 1700 million.

The newcomer recommended by Mr. Chen, President of China, does not meet our criteria for selecting spokespersons. I don’t know the content of the cooperation between Mr. Chen and Dilmurat Dilmurat.

Mr. Huo, if you think this is an oversight on our part, I apologize to you.

If Mr. Huo attaches great importance to the endorsement of his artists, we can give the endorsement to her and even sign cooperative relationships with other artists of Qihang Media.

Mr. Huo, this is our sincerity. Are you satisfied? "

(End of this chapter)