Shenhao started as a military training anchor

Easy Travel Global Headquarters.

Holly's private helicopter landed on the helipad on the top floor of the building, and he took the elevator downstairs to the president's office to listen to the work report from Easy Travel CEO Zhao Dong.

Yisu Travel’s market share reached 21.3%, an increase of 1.3 percentage points compared to the market share at the end of the online ride-hailing war.

The penetration rate of first- and second-tier markets has also exceeded 20%, and the average daily order volume has remained around million orders. The pattern of the domestic market has almost been determined.

“2 +

The second half of online ride-hailing can be said to be a battle for the lead between Didi and Yisu.

This is a protracted battle.

Faced with a stalemate in the domestic market, Holly decided to go out and explore the international market.

The last time I heard CEO Zhao Dong report on his work, he proposed the idea of ​​creating an international business department.

Now the International Business Department of Easy Travel has been established, and the international version of Easy Travel APP has also passed internal testing and can be launched at any time.

It just depends on where Holly is going to hit?

Holly respected the CEO's ideas and communicated, "Mr. Zhao, tell me what you think?"

Zhao Dong said bluntly: "We will use Hong Kong and Macao as the first international station, and then penetrate into Southeast Asia."

Holly shook his head, not directly denying it, but not sure about his idea either.

The taxi industry in Hong Kong City is a consortium asset, and each taxi license is worth millions. Hong Kong City has not issued new licenses for more than ten years. If you want to engage in this industry, you can only rely on bidding to obtain licenses.

It may fetch a sky-high price of five to six million.

A taxi license can last several generations.

This is also an important reason why the taxi industry in Hong Kong has poor service and high charges.

There is a market for online ride-hailing in Hong Kong, but the market is not big and it is easy to be squeezed out.

Once the financial groups behind taxis cause trouble, the transportation industry will have a headache.

Didi has already gone to Hong Kong City to call the front station, and the delivery is minimal.

Uber has a certain market, but the market size is small.

Not worth spending too much money to get in.

Southeast Asia has a population of 600 million, which is a very huge market.

But now when entering Southeast Asia, it must face the challenges of Indonesian giant Gojek and Singaporean giant Grab.

The two online ride-hailing operators are equivalent to the domestic Meituan. They combine the online ride-hailing business with local life services and e-commerce. The market penetration rate is extremely high. It is difficult for Yisu to fight on its own.

Moreover, both of them are Internet giants with a market value of hundreds of billions. Mergers and acquisitions can only involve the big one eating the small one, and there is no such thing as a small one. Yisu cannot eat them for the time being.

The Southeast Asian venture capital circle is also very special. Most of the money goes to unicorns, so it is easy to monopolize the market.

Behind it are national sovereign funds like Temasek, which is difficult to crack down.

However, the market and opportunities are not completely absent.

Holly said: “Regions where Chinese people gather, countries with high population density and major tourist countries are our first choices for going abroad.

We must also pay attention to diplomatic relations and choose countries and regions with relatively stable relations with our country to develop our business. "

Zhao Dong understood what Holly meant.

I didn't completely deny his idea, but gave him face as a CEO.

The standards proposed by Holly are for him to implement and implement.

"Okay, Mr. Huo, I'll go talk to the president of the international business department and colleagues." Zhao Dong responded.

Holly nodded.

After determining the general direction of going global, the board of directors of Easy Travel decided on the regions and countries to develop international business after many discussions.

Thailand, Russia, Melbourne, Australia, Brazil, Mexico...etc.

As for India, which has the highest population density, Hawley only proposed setting up an operations department for trial operation.

It's not that I'm afraid of not being able to open the Indian market, but I'm worried about the rogue behavior of the Indian government. After seeing you become big, it will directly confiscate your property, just like Xiaomi back then.

If the feedback from Yisu's trial operation in the Indian market is good, the next step may be to find cooperation with several major families or consortiums in India to ensure the safety of foreign assets. North America and Europe are dominated by Uber. If they go head-to-head, Yisu will suffer big losses.

However, it is only a matter of time before the two will collide in the international market.

First, become the domestic leader and stabilize the international business, and then join the European and American consortiums.

……

Qihang Media Building.

Holly listened to the group CEO Sun Guolan's work report.

Qihang Media Group's revenue this year is very optimistic, exceeding 23 billion yuan, of which theater revenue reached billion.

After acquiring Wanda Cinema Line, it holds 10% of the shares. This part of the theater chain resources has brought generous cash income to Qihang Media.

Businesses such as film and television investment and artist management have also seen significant increases in revenue.

However, the overall situation is loss-making. It has made three mergers and acquisitions in two years and Qihang Media has invested heavily.

First, it acquired Wanda Cinema Line, then Jiaxing Media, and finally Xigua.

Three mergers and acquisitions cost nearly 10 billion.

Xigua Video cannot see profits for the time being and has to continue blood transfusions.

Holly doesn’t have too many worries. On the one hand, the film market is recovering, and Qihang Media will have its most glorious year next year.

On the other hand, after three rounds of financing and mergers and acquisitions, the valuation of Qihang Media Group has exceeded 60 billion.

According to the current momentum, fundraising and listing can impact the market value of 100 billion.

Breaking the myth of "the number one entertainment stock" with a market value of 900 billion set by Huayi Brothers.

After listening to Sun Guolan's work report, Holly said, "You are still responsible for the year-end summary meeting and the annual meeting. Make it lively and decent."

He will not attend the annual meeting. Zhong Yiwen's due date is this month. He will enjoy the happiness of being a father.

Sun Guolan nodded, "Mr. Huo, there is one more thing."

Holly said: "What's the matter?"

Sun Guolan said bluntly: "There is some pressure on the theater chain."

Holly frowned slightly, "I've seen Wanda Film's revenue report this year. Isn't the data pretty?"

Sun Guolan shook his head and said: "It's not a problem of data. Now it's a matter of theater chains slowly losing their right to speak. Producers and distributors are putting pressure on theater chains."

After acquiring Wanda Cinemas, Qihang Media also sat on the board of directors of Wanda Film Group. In addition to normal business cooperation, it will also pay attention to the development of Wanda Films.

It’s the film industry again.

How many months did he, the honorary chairman, only hold on to his words at the last meeting of the Filmmakers Association?

This circle of interests is really deep-rooted. I pulled it out once and it hurt for a while. After the pain, I started acting like a monster again.

"Is it about the Spring Festival movie schedule?" Holly guessed.

As the Spring Festival approaches, five movies have already been announced for the Spring Festival, and there should be more to follow.

They are all aiming at this piece of fat. If they want to hit the box office, theater schedules are definitely indispensable.

Sun Guolan said: "Yes, Mr. Huo.

Three movies have made it clear that the proportion of films in the first-year lineup cannot be less than 22%, using the chips of the Spring Festival stalls to put pressure on theaters.

Theater film arrangements have now completely lost their autonomy.

Several theater chains have already bowed their heads to the producers, otherwise they would not be able to get the screening rights. "

Holly took a sip of tea and chuckled.

In the film industry, when did producers and distributors control theaters?

Qihang Media has never done anything like this in the entire industry chain. It fully respects the power of theaters to schedule films and the audience's right to choose.

In this way, how do movie fans and audiences choose?

Can’t watch the movie you want to watch, and keep playing the bad movie you don’t want to watch?

Is this year's Filmmakers Association membership meeting in Beijing a waste of time?

Holly was a little angry, and someone started to act like a monster again.

He, the honorary president of the Filmmakers Association, seems to be taking up the sword given by the leaders of the Federation of Literary and Art Circles and the Film Bureau to slay demons again.

(End of this chapter)