Shenhao started as a military training anchor

The National Day and Spring Festival stalls are known as the prime time slots for movies.

Famous directors and great directors all go there for the prime time.

Take Zhang Yimou as an example. In recent years, there has been basically one Spring Festival movie every year.

One piece is enough to fill you up.

Last year’s Spring Festival box office total reached 67.5 billion.

It’s a year of recovery for the film industry.

This year’s Spring Festival stalls are sure to be even more popular.

There is still one month left before the Spring Festival, and five movies have already been announced for the Spring Festival.

Everyone wants to grab this wave of movie watching.

There is no doubt that the film scheduling rate on New Year's Day is very important, and the total box office of the film can even be predicted by the box office on New Year's Day.

Therefore, in order to ensure the ticket booking rate on the first day of the Lunar New Year, major film production companies and distributors have joined forces to put pressure on theaters, requiring theaters to promise to guarantee a guaranteed film schedule, otherwise they will not give them the right to screen.

The film schedules of theaters have always been adjusted based on market conditions.

To put it simply, the number of films scheduled on the first day is determined based on various data, such as pre-sales, Internet popularity, audience expectations, etc.

After that, it will be adjusted appropriately based on attendance and movie viewing ratings to make it more user-friendly.

The main consideration is whether the audience will pay for it.

But now that producers and distributors have put forward such excessive film scheduling requirements, it not only affects the independent rights of theaters to schedule films, but also seriously affects the film market.

In the short term, it may be possible to cut some leeks during the Spring Festival. In the long term, it will be extremely irresponsible to fans and audiences.

Hawley made it very clear at the last Filmmakers Association meeting that he must respect the audience.

Now there is another way to consume the audience's movie-watching emotions.

These small interest groups are now holding on tighter and tighter.

It's starting to threaten theaters.

How much does it cost to invest in a movie? What qualifications does a middleman on the publisher side have to threaten theaters?

Asset-heavy industries have lost the ability to adapt to the market. They have done all the dirty work of taking the blame. Producers and distributors make enough money and then run away. It is no wonder that Chinese movies are ridiculed by netizens to be worse than the national football team. .

To play it this way, as long as bad films account for a high proportion of films in the schedule, even if the audience is screened, they can still fill the box office.

Holly himself is also a capital, and he has never looked so ugly before.

What?

Didn’t the Filmmakers Association beat you up last time? Or are you doing it deliberately to show Brother Huo this time?

Still want to challenge your Brother Huo’s authority in the film industry?

If I don't slap you on the face, I'm sorry for the high regard of the leaders of the Federation of Literary and Art Circles and the Film Bureau.

Holly asked Sun Guolan: "Will there be any of our films in the Spring Festival this time?"

Sun Guolan said: "There is a film cooperating with the Emperor Group in Hong Kong, starring Andy Lau, and most of the actors are veteran actors in Hong Kong."

Holly said bluntly: "Our own films will not participate in theater distribution, and let the creative team do the preliminary publicity and roadshow work.

On the theater side, I went up to the board of directors to communicate with them. "

"Okay, Mr. Huo." Sun Guolan responded.

After listening to the report and explaining things, Holly took a private helicopter back to the manor.

"Mr. Huo, the video conference has been connected and will start in ten minutes." Yu welcomed the meeting.

When he left Kaihang Media, Holly sent a WeChat message to the Wanda Film Group's board of directors group, @Wang Lin, chairman of the group, and summoned the group directors to hold a video conference.

This is a game between the upper, middle and lower reaches of the film industry. Judging from the current situation, several theater chains have already bowed to the distributors for their own interests.

To be honest, Holly was not only angry, but also looked down upon these theaters. He was pinned to the ground by his opponents and did not dare to move.

Holly nodded: "Are you all here?"

"Chairman Wang Jianlin hasn't arrived yet." Yu Huan said.

Holly frowned slightly. It seemed that the impact of this incident was quite large, and it had spread to Wang Jianlin's ears.

Usually at Wanda Film, he basically lets Wang Lin do the work and rarely interferes. This time, after hearing the news and attending the meeting in person, Lao Wang was probably angry.

Holly quickly walked into the manor meeting room, straightened his suit, sat down and faced the camera and said, "Sorry, everyone, I just finished handling the company's affairs, so I'm late.

Is Mr. Wang here? "

Wang Lin said: "We have arrived at the office and are debugging the computer."

As soon as the voice finished, Wang Jianlin's profile picture appeared on the video screen. He put on his reading glasses and said, "This thing is absolutely ridiculous. After so many years of working in the film industry, this is the first time I heard about the guarantee clause.

If theater chains lose the right to independently screen, what else can they do?

Let the publishers buy IMAX screens themselves. "

It was obvious that Lao Wang was also very angry.

Holly said: "Uncle Wang, please calm down first. I just heard about this news. Today we are organizing this board meeting to introduce to you how Wanda Cinemas should respond?"

Wanda Film Chairman Wang Lin said truthfully: "We have received notifications of three films. As everyone knows, if Wanda Cinema wants to play these three films during the Spring Festival, they need to follow their requirements and screen them in theaters during the Spring Festival. On the first and second days of the Lunar New Year, at least 22% of the films will be scheduled."

Wang Jianlin waved his hand and refused directly: "There is nothing to discuss, Wanda Cinemas is not threatened by this.

The three films that are guaranteed to be released account for 66%. How can people survive with so many films during the Spring Festival?

Putting aside the question of whether it's a bad movie or not, this kind of guaranteed contract has seriously damaged the interests and dignity of our theaters.

The investment in an IMAX screening room exceeds 400 million, and Wanda Cinema’s investment in 40 IMAX screens exceeds billion. In addition to the other or screens, the investment amounts to tens of billions.

What qualifications does the distributor have to control Wanda Cinema’s freedom of film arrangement? "

Lao Wang almost slapped the table.

He is a person who doesn't care at all about suffering a small loss and regards it as poverty alleviation.

But if you want him to suffer a big loss and lose his dignity, he would rather quit than fulfill your wishes.

What's more, there are still a few middlemen, which are simply arrogant.

The other members of the board of directors remained silent after hearing Wang Jianlin's words and did not answer the call.

"Xiao Huo, what do you think?" Wang Jianlin asked Holly directly.

Holly said: "Uncle Wang and I have the same attitude.

Uncle Wang should know what happened at the Filmmakers Association this year. I now have an additional identity. This phenomenon not only challenges the authority of the theaters, but is also extremely irresponsible to the audience.

To a certain extent, it limits the audience’s choice of viewing movies and even tramples on consumer rights.

I will next communicate with the China Film Distribution and Exhibition Association to interview and criticize this unfair competition that seriously interferes with the market.

Wanda Cinema Line directly makes announcements to the outside world and does not participate in the issuer's guarantee activities. "

Wang Jianlin nodded: "I agree with Xiao Huo's approach. Let's follow Xiao Huo's suggestion first."

Wang Lin responded: "I'll make arrangements right away."

After the video conference, Holly went downstairs to have dinner.

Before dinner ended, Wanda Film Group issued a statement on its social media account, respecting consumers and the market.

It aroused huge online public opinion.

"Wanda is awesome."

"This time, I stand with Wanda."

"It has to be Lao Wang."

"Those issuers look really ugly."

"Without Wanda's theater support, no matter how high the film schedule is, how high will your box office be?"

"See you at Wanda Cinema on New Year's Day this year. Let's watch whatever movies we have."

"..."

Holly then made a phone call to President Han, the president of the China Film Distribution and Exhibition Association.

(End of this chapter)