Shenhao started as a military training anchor

The China Film Distribution and Exhibition Association has more than 100 governing units, which basically include domestic film production companies, distributors and theaters. Such a large group needs a small number with the right to speak.

This leader is China Film Group, the big brother of the state-owned enterprise in the film industry.

Han Dong, vice chairman of China Film Group, serves as president of the China Film Distribution and Exhibition Association.

Although Director Han is an executive leader of a state-owned enterprise, he does not have an administrative level at the national level.

Fu Dongcai, the chairman and secretary of China Film Group Corporation, has an executive level.

Director Han knew that Holly and Director Fu had a good relationship, and he also knew that Holly, the honorary president of the Filmmakers Association, was holding the Sword above Li's from the Federation of Literary and Art Circles to rectify chaos in the film industry.

When I saw Holly's name on the phone, I basically guessed the purpose of Holly's call.

He hurriedly answered the phone and said, "Mr. Huo, I was just going to give you a call.

I have seen the announcement issued by Wanda Cinemas. I am communicating with the governing units and preparing to hold a symposium to discuss the screening schedule for the Spring Festival. "

Before Holly said anything, he expressed his position first.

Holly nodded and said: "President Han, you are also a director of the Filmmakers Association. At the last meeting, my attitude represented the attitude of the leaders above.

I think you know very well that if this kind of thing is allowed to happen, the Chinese film market will develop in a deformed direction.

This is not what you and I want to see, nor is it what the leaders want to see. "

"I understand, Mr. Huo." Chairman Han immediately responded, "The Film Distribution and Exhibition Association must pay attention to this.

I hope Mr. Huo will give me some time. We will make an announcement on the results of the symposium. "

Holly said: "Thank you for your hard work, President Han."

"It's not hard, just learn from Mr. Huo. When you sit in this position, you have to fulfill your responsibilities." President Han responded.

After talking about the matter, Holly hung up the phone.

"Husband, are you angry?"

Song Wenwen brought a bowl of soup over and expressed concern.

Holly smiled. "Some of the disobedient people need a kick."

He generally does not bring his work emotions into his private life and affect the friends and relatives around him.

Song Wenwen sat over with a smile, "Don't be angry, have a bowl of beef soup with coriander."

Holly smiled and nodded, picked up the bowl and drank the soup, "When are you going to go back to celebrate the New Year?"

"I will go back after Sister Wen gives birth. I want to see the baby."

"Yes." Holly put his arm around Song Nuannuan's shoulders, "When the time comes, prepare some New Year's goods and winter clothes for relatives and friends in the village, drag them back with you and distribute them to them.

Everyone in the village now knows that your Song family has a powerful son-in-law. If I don't express it, how can Uncle Song have any dignity?

Besides, as the son-in-law of the Song family, I still have to recognize the relatives of the seventh aunt and the eighth aunt. "

Song Wenwen nodded with a smile, hugged Holly and said, "Thank you, husband."

"If you want to thank me, give me two more fat boys." Holly said.

"Sister Wen has already given birth to one for you, isn't it enough?"

"Can't I support a few children with such a big family property?" Holly teased her, "The more the better, the family will be full of children and grandchildren."

"You can sign a contract next year, and I will marry you after I graduate." Song Wenwen fantasized.

"Okay, tell me when you sign the contract, and I'll ask someone to make some connections and sign with a few prestigious schools in the city." Holly said.

Song Wennan nuzzled in Holly's arms, thinking that she was getting married, feeling excited and happy.

……

The Film Distribution and Exhibition Association held a symposium on the branching of Spring Festival films, and relevant governing units attended the symposium.

Chairman Han presided over the meeting, criticized this type of behavior, and asked relevant governing units to make corrections.

And in the name of the association, an announcement was published in the public media.

It is required that no unit or organization can take advantage of its market dominance to interfere in market operations, including movie scheduling, and make restrictive arrangements for the legitimate business activities of various market entities.

Respect the market, respect the audience, take the overall situation into consideration, unite and cooperate, and do a good job in scientific and reasonable arrangement of films for the Spring Festival.

As soon as this announcement came out, several films that were preparing to enter the Spring Festival schedule either changed their schedules or stated that they would not participate in theater distribution and expressed their commitment to survival first. Holly originally thought that the Film Distribution and Exhibition Association would be able to deter these producers and distributors.

But the effect is minimal.

The three films did not respond.

In particular, one of the remakes of Japanese movies relies on investors including Xinli Media and Tencent Pictures, and they do not take the announcements of such social teams and organizations seriously.

Holly received calls from the general managers of five theater chains in the morning, all of whom were talking about the tough attitude of the film's distributors and their insistence on guaranteeing the film schedule.

Brother Huo wants to see what confidence you have?

I went to watch the roadshow of this film in Jiangcheng in person.

Judging by his usual high-quality standards for film and television production, it is an out-and-out bad movie.

The original Japanese work can still be watched. In addition to adding some comedy elements, this remake plays the emotional card.

And it’s too different from the film’s promotion.

Another film that consumes the audience's feelings and deceives the audience's emotions.

Relying on Tencent and a few well-known actors, I want to cut leeks unscrupulously.

Sorry.

Brother Huo, the "law enforcement officer" in the film industry, would not allow it.

On the night after watching the film, Holly, as a board member of Wanda Film, launched a call to consolidate dominance in the theater market.

Everyone knows that Hawley is reforming the film market on behalf of the leaders, and theater chains are responding accordingly.

The theater chain also wants to regain some face and dignity for itself. Otherwise, you, the publisher, will have the final say in everything in the future. If you are led by the nose, the theater chain will have no sense of existence.

This film immediately stopped its promotion and roadshow activities after many theater chains issued boycotts on the guaranteed contract.

Start doing public relations activities under high-pressure public opinion.

Now not only the film industry is not sold on it, but netizens are also sold off.

"Stop showing bad movies."

"Tencent has started to lose money again."

"The audience will always be the main body of the market."

"If you don't respect a movie that doesn't respect the audience or consumers, just don't watch it."

"Are you trying to make money again and act like a fool to the audience?"

"To be honest, although I like the starring role very much, this operation is really bad."

"..."

From the film to the actors, everything has been caught in a storm of public opinion.

For Tencent, it is just a low-cost investment movie. However, if the public opinion is too big and the relevant departments pay attention to it, and any guidance is issued, it will probably affect Tencent's stock price.

Under high pressure, this film directly gave up its theatrical release and changed to an online movie, which was released on Tencent Video.

It is undoubtedly a huge loss for the creative team.

The film's failure to be released reminded all distributors to recognize their own identities.

Without theaters, the publisher is nothing.

Correct your identity, follow the soup, don't treat yourself as the master.

In this game between the upper, middle and lower reaches of the film industry, the theater chain ultimately won and regained market dominance.

Wanda Film still has absolute say in the theater industry.

Bosses from various theater chains also began to gather around Holly, leaning against the big tree and joining the group to keep warm.

Holly's starting point is to safeguard consumer rights and guide the development of the Chinese film market in a good direction.

This incident can be regarded as his second strike after taking office as the honorary president of the China Film Association, to eliminate unfair competition and small interest groups that dominate and interfere in the market.

(End of this chapter)