China Entertainment started from Nortel 2002

Chapter 260 Dominating the Spring Festival stalls

On Weibo's hot topics, the list of the 10 winners of "The Martian" has remained highly popular, and the winners' traffic on Weibo has increased significantly, crazily touting "The Martian" and counterattacking the movie itself.

A netizen who won a grand prize of 10 yuan announced on Weibo that in order to support "The Martian", a quota of 50 students who could not afford movie tickets would be invited to watch the movie.

"Those student friends who cannot afford movie tickets, please reimburse me on Weibo with your student ID and ticket stub. The limit is 50 people. Pay with Alipay."

These spontaneous publicity kept the popularity of the movie high.

Under the guidance of word-of-mouth marketing of the movie, Li Mu asked Mengying to stop, and the follow-up will depend on the powerful netizens.

Online word-of-mouth communication is actually a double-edged sword. If used well, it will produce unexpected communication effects. If used incorrectly, it will lead to a flood of bad reviews, which is counterproductive.

Of course, we cannot just rely on the power of word-of-mouth marketing to take advantage of the situation. Quality assurance is the most important thing. The quality of "The Martian" is definitely guaranteed, and there is also the main theme of family and country feelings behind it.

However, word-of-mouth communication must also allow the existence of different voices and be inclusive of diversity, so that word-of-mouth promotion can be maximized.

The results on the first day really left the circle a bit confused.

At their peak, "Let the Bullets Fly" and "If You Are the One 2" grossed more than 6000 million in box office in a single day. Unexpectedly, "The Martian" reached this figure on its first day.

"Fortunately, I didn't go to the Spring Festival show, otherwise it would be hard to tell." Feng Xiaogang knows the quality of "If You Are the One 2" and cannot say it is not good, but it does have some shortcomings.

"This Spring Festival period can actually achieve this box office." What Wang Zhongjun saw was a new box office period.

"Actually, the company also made statistics last year. There is potential for box office in this period. Movies like "Avatar" made hundreds of millions here."

Wang Zhongjun nodded: "We are a little timid."

In fact, it’s not just Huayi that is timid. Several major companies are competing for the early Lunar New Year period. For the final period, they feel that the risks are a bit high and they don’t want to bet on blockbusters here.

People who dare to eat crabs often have their mouths full of oil after the first bite.

"Brother, your box office is too scary. Don't say anything and start promoting it."

Jiang Wen is not afraid that "The Martian" will surpass "Let the Bullets Fly", since he starred in these two movies anyway.

"Don't worry, I'll definitely give you a good run."

With such an enthusiastic lead actor, Li Mu would naturally not let it go, but it was true that he, the director, had to suffer the same consequences.

As expected, major theaters have made adjustments to their film schedules. The overall film schedule has increased from 42% to 46%. This movie accounts for almost half of the film schedules, and the most important thing is that almost all of the prime time slots have been given to "The Martian." This makes movies in other schedules miserable.

Some of the cartoons are quite good. They were originally targeted at families with young children. Although they have had some impact, it is not particularly big. The screenings they should be given will still be given to them evenly.

The worst thing was the few purely Hong Kong films, but looking at the first-day box office of their own films, which was less than [-] million yuan, I couldn't cry to the theaters, so I could only bear it silently.

Guangguang's "The Strongest Thing" is one of the few movies that can still be enjoyed.

After the broadcast of "The Martian", the classic lines in it were also highlighted by netizens

"My last footprints were left in the dusty red sand. Today I will leave Mars, either to die or to live!".
“If you always don’t want to take risks, join an insurance company!”

There are also various conjectures and interpretations about the movie, such as the science behind "The Martian", the unreasonable places on Mars, the domestic aviation technology in the movie, etc. Netizens reposted it with great joy.

The box office on the second day was more than 6800 million, rising steadily.

"I'm out." Li Mu still had to take the crew and continue to promote.

"Wait a moment!"

Liu Yifei trotted over wearing fluffy slippers, held Li Mu's face, and gave it a heavy pop.

"Hehe, okay, you can go."

"Disgusted!" Li Mu felt that his face was still a little wet and wanted to wipe it with his hand.

"You're not allowed to wipe it, at least not in my sight."

"Go, go, go!"

Li Mu picked up the car keys and went out.

I pulled down the mirror in the car and took a look, and found that there was lipstick on my face.

"really."

Li Mu smiled and wiped it lightly with a tissue.

Later in the promotion, Li Mu and Jiang Wen ran away.

"This time the Spring Festival stalls have been completely established, and it is estimated that there will be a large number of blockbusters starting from next year."

Jiang Wen felt a little emotional that this schedule has been carried forward by Li Mu. When the Spring Festival schedule is mentioned in the future, Li Mu's "The Martian" will be mentioned.

"There is no impossible schedule, but good quality can be broken." Li Mu was immediately filled with pride.

"Then wouldn't my "Let the Bullets Fly" also work?"

Jiang Wen pursed his lips. Li Mu was so arrogant, which made him feel uncomfortable.

"Okay, but it's not powerful enough. You have to know that 3D can prevent piracy."

"."

Every event where Li Mu and Jiang Wen appeared was packed with people.

In the following days, it was released one after another in South Korea and Japan.

"Although Chinese science fiction films are co-productions, they are still far ahead of ours. When will Korean directors be able to make such films?"

After watching it, Korean audiences were full of praise, and then began to condemn their domestic directors.

Many directors began to suffer from Wuwu disaster.

The box office on the third day of the new year soared to more than 7200 million.

3 million were sold in 2.05 days.

"The Martian, directed by director Li Mu, was a hit during the Spring Festival, with a box office of 3 million in three days. The film promotes the idea that contemporary astronauts will never abandon or give up."

The central media specifically reported the news on the evening news on the fourth night of the Lunar New Year.

"After all this publicity, this box office is probably not even the peak of 7200 million." Han Sanping always dreamed of the day when the domestic movie box office would reach over [-] million in a single day, and now it seems that it is almost there.

Even if this one doesn't work, there will probably be movies in the next two to three years that can hit the box office of hundreds of millions in a single day.

"Robbing money"

Companies in the industry are jealous, wondering when their movies can reach this level.

The box office on the fourth day of the Lunar New Year directly reached 7600 million due to the publicity of the central media that day.

"Almost broke 4 million in 3 days."

The entire Spring Festival period has become the one-man show of "The Martian", which is unparalleled.

The U.S. box office grossed more than 5300 million U.S. dollars in its second week, continuing to win the championship with a total of 1.17 million U.S. dollars.

"Director Li, Director Jiang, happy New Year!"

Jingtian took a few days off and went on a promotional tour with the crew.

Naturally, the domestic side relies on a few of them to escape. "This girl is quite dedicated." Jiang Wen praised Jingtian in private.

"Then if you have a good role in your movie, you can ask her to play it."

"My movie?" Jiang Wen looked at Jingtian again, "She probably isn't suitable for the style of my movie. And does she still lack resources?"

"There should be no shortage if there is a lack!"

"."

The film industry is lively, and so is the television industry. Yang Mi has received a lot of benefits at this time, but there are many people scolding her.

"Palace" is a "hodgepodge" TV series that combines time travel, history, romance, and idol elements. From the time it was broadcast to the present, the Internet has never stopped complaining and insulting it.

"Cosmetic copycat version of "Meteor Garden""

"Plagiarizing "Bu Bu Jing Xin"!"

“The character settings are shocking!”

However, the producer has a good attitude and specifically takes the "black and red" route, making netizens scold him.

I didn’t respond anyway, but I felt like the more I scolded, the more angry I became.

The ratings of "Palace", which was criticized wildly by netizens, not only did not drop, but became more and more popular with the criticism, and continued to set ratings records. The highest ratings once exceeded 3%, and are currently stable at 2.48%, making TV series production companies in the industry envious. .

The leading actors of "Palace", Yang Mi, Feng Shaofeng and Tong Liya, all became popular stars due to the popularity of the show.

Unlike Yang Mi, who was in a beautiful mood, Cai Yinong looked at the ratings data of "Palace" with a dark face every day. Originally, all this should be what "Bu Bu Jing Xin" should have, but was overtaken by "Thieves".

"It seems that when it is broadcast, it is necessary to join forces with Mengying to see if they can surpass the ratings of "Palace"."

Cai Yinong couldn't swallow this breath.

Since the fifth day of the Lunar New Year, the box office of "The Martian" has begun to decline, falling back to more than 6900 million.

During the seven-day Spring Festival holiday, everyone is waiting to see where this movie will take this Spring Festival period.

On the sixth day of the lunar month, more than 6700 million.

On the seventh day of the Lunar New Year, more than 6600 million.

During the seven-day Spring Festival holiday, "The Martian" earned 7 million yuan, and other films combined to earn 5.01 million yuan, an increase of 7.9% over last year.

This is also a new first-week box office record.

“Spring Festival is coming!”

"Who said the end is not as good as the beginning during the hot Spring Festival period? The 7-day Spring Festival period completely beats the Lunar New Year period."

""The Martian" is expected to exceed 10 billion, and the Spring Festival release may become a battleground for military strategists in the new year."

"The Martian" exceeded 7 million in 5.01 days, which can be regarded as establishing the concept of Spring Festival stalls. Even during the 7 days of National Day, the box office did not reach such a high level.

"The potential of this period is about to begin."

Li Mu knows very well that the Spring Festival period has already shown its potential since 2010, and this period is about to take off.

In the previous Spring Festival period, it became the king of schedules after "Journey to the West: Conquer the Demons". After several years of rapid development, the box office on the first day of the new year in 2017 exceeded 8 million, and the box office on the first day of the new year in 2018 is approaching. 13 billion. In 2019, the single-day box office was 14.58 billion yuan, with a total box office revenue of 59 billion yuan. 1.3 million people entered the theater during the Spring Festival holiday.

While the Spring Festival period has shaped box office legends, it has also become the largest period in the Chinese film market.

At this moment, the prelude to its take-off has been opened by "The Martian". It is conceivable that there will be a lot of blockbusters next year.

Various data for the Spring Festival stalls have come out. CEOs of major companies are checking it carefully, and the media is acting quickly.

“Movie theaters in major counties are booming because many people go home to celebrate the New Year, and the population has increased by almost one-third. Watching movies has become a new way of entertainment for them during the New Year, making the Spring Festival the hottest time of the year there.

With the emergence of a large number of new county-level theaters and the popularity of the Spring Festival movie market, the enthusiasm for movie watching in county-level theaters will be a new economic growth point for the film market. Different from the December Lunar New Year movies, the production and investors of future movies will In terms of Spring Festival film shooting, it may be necessary to consider the aesthetic needs of county audiences."

"When it comes to comedy, comedies during the Spring Festival are the easiest to attract people!"

Many companies immediately thought that a down-to-earth comedy like this on a day of family reunion would be the easiest type of movie to attract county box office. Didn't they realize that "The Martian" has some comedy attributes?

Romantic comedy films such as Enlight's "The Strongest Thing" made more than 7000 million during the Spring Festival. The current box office has exceeded [-] million, which has completed the predetermined goal of Enlight.

King Nagata is laughing so hard these days, and there are Valentine's Day and Lantern Festival to follow, so it's not a big problem to continue to gain tens of millions.

Huayi is not so festive. Although they also want to get involved in the Spring Festival next year, their company's strongest comedy director Feng Xiaogang has decided to make a thought-provoking movie. No matter how you watch this movie, I don't think it can be released to entertain the whole family. Go during the schedule.

"Pity!"

Wang Zhongjun is still lamenting that Zhou Xingchi's "Journey to the West: Conquering the Demons" plan will not be able to catch up with this year's Spring Festival Gala.

In North America, the daily box office of "The Martian" has fluctuated between 500 million and 600 million U.S. dollars, and it can rebound to around 800 million to 1000 million U.S. dollars on weekends.

A total of US$1.74 million has been harvested.

Jiang Wen has also made a big appearance in Hollywood this time, and many people are still thinking about filming with him. This matter was taken to the Internet to show off by the meddlesome media.

"It's a pity. There are no particularly good ones, so I rejected them all." Jiang Wen still felt a little regretful. If there was a particularly good movie, he wouldn't mind acting in it.

Of course, if he says he is particularly good, he might win a prize.

"You don't have to be cheap and you sell well. You don't know how many people in the industry envy you."

Someone like Jiang Wen, who can only be considered a part-time actor, broke into Hollywood by the way, which is really the envy of many people in the industry.

"The drought will die, the flood will die!"

Serious actors like them don't get this kind of treatment. They turn down Hollywood film appointments whenever they want. Why are they so willful?

This year's Berlin Film Festival did not open on the eighth day of the Spring Festival, and no domestic film was selected for the main competition this year. However, Zhang Yimou's "The Hawthorn Tree" participated in the Crystal Bear Award for the New Generation category.

Brother Chen Kai and Chen Hong took "The Orphan of Zhao" to Berlin to find a buyer.

Since the eighth day of the Lunar New Year, the box office of "The Martian" has dropped back to more than 4000 million a day.

As the workers started working one after another and the atmosphere of the Spring Festival gradually dissipated, Huayi finally announced the information about Feng Xiaogang's new movie.

Adapted from Liu Zhenyun's novel "Reviewing the Past 1942".

"This will be a movie I have wanted to make for more than ten years. There were many reasons why it was not completed before, which has become a knot in my mind. The project has been formed and it will take 6 or 7 months to prepare. I look forward to starting filming in October. This movie is the one I’m most looking forward to since becoming a director.”

Feng Xiaogang enjoyed the benefits of "The Great Earthquake" and planned to do it again.

"This will be a shocking history of the national soul!"

Feng Xiaogang made no secret of his expectations for this movie.

"This is a plan to take all the box office and awards!" Li Mu muttered.

"What is this novel about? I'll go read it too."

Seeing how shocking Feng Xiaogang's words were, Liu Yifei was a little moved and planned to buy it back and take a look.

"I have it over there, you can take a look, but don't get stuck in it."

(End of this chapter)