China Entertainment started from Nortel 2002

Chapter 609 Warner’s stupid move

"Huayi Brothers released the fifth season of "Project H" in the imperial capital, announcing the film list from 2016 to 2017, including 27 new films by 22 directors and producers including Feng Xiaogang, Tsui Hark, Guan Jinpeng, Cheng Long, Guan Hu, etc. .

Among these works, sequels have become the biggest focus. "Old Paoer" and "Detective Dee" will both launch sequels. Among them, Feng Xiaogang's plan to start filming "Mobile Phone 2" has attracted the most attention. "

On the day Huayi announced "Plan H", it came up with a slate of 22 new films with a super lineup, which surprised the industry.

"Director Li, it seems that Huayi wants to return."

Wang Changtian discussed with Li Mu on the phone.

"After all, Mr. Ye is the CEO. Of course he wants to focus on movies."

"Hey, I thought I lost an opponent, but I didn't expect him to come back again." Wang Changtian smiled, but the light at this time was no longer what it was in 09 or 10.

Huayi is not as prosperous as it was before.

"By the way, Director Li, do you think the box office of "Mermaid" can be higher?"

Wang Changtian couldn't help but laugh bitterly as he said this.

Obviously most people are a little confused, but comic fans all said they "understand"!
So much so that everyone, whether in China or North America, is paying attention to whether DC’s approach is better or Marvel’s approach is better.

“It was a little confusing at first!”

"Times are developing, and we should feel lucky."

Domestically, the film took in a box office of RMB 1.3 million on the first day.

There is not much wealth born here, and the number of employees is pitifully small compared to other industries.

Originally, the capacity of the domestic film and television industry is not large. It seems that a movie costs hundreds of millions, but how many movies are there in a year?
This is an industry with a market size of only 100 billion, and it has not yet reached this level.

"Hey, it's true that I'm greedy. I'm afraid it will be difficult to get such a low guarantee in the future."

Before the film was released, it encountered very polarized reviews in North America. Comic fans praised it (IMDB was once rated 9.0 by fans), and media critics criticized it (the Rotten Tomatoes score is less than 40%). .

"Go back and check out the timeline!"

At least in Zhou Xingchi's follow-up movies, 17 billion is absolutely unbeatable.

However, Warner did not appear happy at this time.

The first-day box office was quite outstanding. The first-day box office in North America was as high as US$8100 million, which was equivalent to Li Mu's "Jurassic World" last year and only US$400 million behind.

After all, the guarantee of 17 billion was definitely a sky-high price last year, but even with such a sky-high price, I am afraid that it will be less in the future.

"Mr. Wang, you have to learn to be content." Li Mu shook his head, "RMB 35 billion is already a high price, and the potential is almost there."

Compared to the Internet, real estate, etc., it is just like a small fish in the sea.

But by the evening of that day, domestic reviews also came out.

"Am I the only one who feels a little confused?"

Wang Changtian was very concerned about this movie, which had signed a contract for guaranteed distribution.

Li Mu didn't feel it was a pity. If the market had always been so tepid, it wouldn't be much fun.

Therefore, in Li Mu’s view, how to continue to expand this market is the key, but it is too difficult to break the market.
The time has come to March 3, which is also the day when the DC superhero movie "Batman v Superman" will be released in China.

You need to know what this movie means to the DCEU and its owner Warner Bros.

From the inside, "Batman v Superman" takes on the important task of developing the world view of the DC universe.

From an off-screen perspective, Marvel's third phase has already begun in 2016, while DCEU has just launched its second work, and is already far behind others in terms of progress.

Therefore, if the film fails, there will be no time for DC to slowly recover.

Because the planned sequel with a plot close to "Batman v Superman" is "Justice League" where DC heroes gather, and the Flash, Aquaman and Cyborg in "Justice League" have not appeared before.

However, for works that open up the world view of the DC universe, even if the box office is not good, the reputation must be online. Of course, the best one is like "Jurassic World" created by Li Mu, which has both reputation and box office.

However, the reputation of "Batman v Superman" is not the same at this moment. After all, DC fans are no match for the outside media and many audiences.

Reputation has been declining rapidly.

"Shit!"

"Zack Snyder has buried countless comic strips and Easter eggs, but is unwilling to explain them carefully to ordinary audiences and "zero-base" audiences."

Warner executives are complaining.

"We should bring back Nolan, fans of his Batman will love him more"

"Li is also a very good choice, they can take better photos!"

"."

At Warner's meeting, everyone was talking a lot. They originally wanted to call the DC heroes for a big fight, but now, they were beaten for a big fight.

You know, this movie has a budget of $2.5 million.

Moreover, almost all of DC's resources were used to select all DC comic story themes in the past 80 years. Director Zack Snyder was also given complete power including selecting materials and casting, and the production time was as long as three years. But such a high-anticipated movie seems to be doomed, at least not on par with Marvel's "Avengers", or even far worse.

What's this?

Warner was really furious and couldn't vent his anger.

However, at this time, there is also a DC hero collection blockbuster "Justice League" that has entered the preparation stage of filming and plans to start filming next month.

How can you replace Zack Snyder at this time?

Warner was a little worried.

“Let Geoff Johns go to the set and supervise his work!”

"I suggest you read the script. His ability may need to be questioned, and he may not be able to grasp the plot of the DC Alliance."

"agree."

At this time, Zack Snyder was still promoting "Dawn of Justice", and he didn't expect that Warner would already be so distrustful of him.

"Dawn of Justice" is indeed close to what Warner expected. With the scores of many audiences and film critics, fans are helpless. In the end, the Rotten Tomatoes film review network's freshness index dropped rapidly to only 28%. Even IMDB, MTC and many other Famous websites have very low ratings.

The North American box office dropped directly to 5000 million the next day.

It's a very clear sign that a good movie can lose its dollar so quickly over the weekend.

For example, "Jurassic World" also took in more than 7000 million yuan at the box office on Saturday, a drop of only 1500 million yuan.

"DC is going to fall!"

Li Mu saw "Batman v Superman" and said calmly.

This battle that countless people were optimistic about seemed to end very quickly.

Although domestically it seemed to be very strong on the second day, and even increased a bit, reaching a single-day box office of 1.4 million, the reputation is also declining rapidly like in North America.

"Why?" Liu Yifei is also curious. In the past two days, fans of DC and Marvel have been fighting crazily on Weibo and various social media platforms.

But it seems that Marvel has the upper hand, and who makes Marvel's movies more successful?

"Don't these two IPs both have huge fans? Why do you feel there is such a big gap?"

Liu Yifei said softly that the little bun was sleeping in the crib now, and the two of them stayed on the bed and watched, fearing that their daughter would wake up or turn over and crush her.

“Have you seen Nolan’s Batman?”

Li Mu also likes to talk about movies with Liu Yifei. After all, this is their profession.

"Nolan's The Dark Knight is the best superhero movie I've ever seen."

Even Yifei Liu, who doesn't really like watching this kind of movies, thinks Nolan's "The Dark Knight" is really good.

"What style do you think this kind of movie prefers?"

Li Mu gently smoothed Liu Yifei's naughty hair around her temples and wrapped it around her ears.

Liu Yifei leaned gently in Li Mu's arms, thinking.

"It should be more of a dark style." Liu Yifei thought for a moment. Whether it is the Joker or Batman, both characters are portrayed in this style.

And the tone of the movie tells the audience this.

"You are right. In fact, the most classic and best-looking DC comic stories are almost all in the standard dark style." Li Mu said slowly.

"And the dark style means that DC movies have very high requirements for directors and screenwriters. So do you understand why some of Nolan's movies are particularly good, while others are average?"

Liu Yifei was stunned for a moment, it seemed that this was indeed the case.

This kind of movie can only be perfectly controlled by a top-notch director like Nolan.
On the contrary, Marvel's style does not have such strict requirements for directors. After all, the first two "Thor" films have proven that dark styles are too easy to be thankless.

In fact, this is easy to understand. What movies pursue is to maximize the emotions of the audience within a limited time, so comedy movies and love stories are the most popular.

And many people don’t like tragedy from the bottom of their hearts. Just like the hero Batman, if his origin story is told, I believe most people will think this hero is too dark.

From a long-term perspective, dark-style movies can stimulate the audience's interest for a long time. After all, the same joke, no matter how funny it is, will become boring if it is told too many times.

However, dark-style movies are like a cup of mellow coffee, which makes people addicted to its deliciousness and aroma, and makes people want to drink a second cup after drinking one cup.

But Warner was too anxious. They ignored the foreshadowing of the DC movie universe and shot the movie "Batman v Superman" directly after "Man of Steel". This strategic approach is obviously their attempt to use two movies to support a universe.

"But I think there's one thing you haven't said yet."

Liu Yifei said slightly playfully, with a smile in her eyes.

"Huh?" Li Mu asked subconsciously.

"If you think about it, their name is very problematic. Can Batman beat Superman?"

Liu Yifei issued a soul torture, and Li Mu was stunned for a moment, and then burst into laughter.

Indeed, the name alone is problematic. The plot is simply weakened and cheated. After all, objectively speaking, Superman is invincible in the DC universe.
(End of this chapter)