Daming: I, Yang Xian, really govern Yang!

Chapter 43 Three strategies to deal with piracy
The only top-quality cashmere sweater Yang Xian gave was given to Xu Miaoyun by Xu Da.

The moment Xu Da took out the woolen sweater, Xu Miaoyun's eyes were completely attracted.

The clothes were novel and unique in style and all white, and Xu Miaoyun immediately fell in love with them.

Women have always been irresistible to white and plush things.

Xu Da saw his daughter's expression in his eyes, with a proud look on his face.

Xu Miaoyun subconsciously reached out to touch it, and the warm and soft touch on her hand immediately made her fingers tremble.

She touched it several times and couldn't put it down.

"Is this cashmere?" Xu Miaoyun asked.

Xu Da nodded and said with a smile: "Girl, you might as well guess again, where do these cashmere come from?"

"Since dad asked this, then the origin of this cashmere must come from your border army camp in Peiping." Xu Miaoyun said.

The texture of cashmere is soft. Just by touching it, Xu Miaoyun can already imagine how warm it will be when wearing it.

Compared with this, she was more curious about the style of the woolen sweater in front of her.

"Which master designed this dress?" Xu Miaoyun suddenly asked.

Xu Da smiled and said: "It's none other than Yangzhou Magistrate Yang Xianyang who designed it himself and then had it made by a tailor."

Yang Xian, is it him again?

Xu Miaoyun looked at the snow-white cashmere sweater in her hand and murmured in a low voice.

Yangzhou City.

The farm greenhouse has basically been completed.

On this day, Yang Xian had just returned from inspecting the farm, and then received a letter from Wang Yuemin in the capital.

The content of the letter, in addition to urging Yang Xian to invent new desserts on a daily basis, also focused on the issue of pirated books printed in red buildings that began to appear on the streets of the capital.

Piracy is something that cannot be completely avoided even in modern society, let alone ancient times when there was little awareness of copyright protection.

Yang Xian had already expected this, but he didn't expect it to come so quickly.

There are just a few ways to deal with it.

First, spend money to find some green-skinned gangsters. If you see a pirated copy, they will smash it. The cost of engraving is quite high. After a few times of trouble, the other party will probably be afraid.

It's just that the capital is at the feet of the emperor, and the relationships are complicated. Even though these booksellers are inconspicuous, they are actually very profitable. Who knows if there is any background behind these bookshops.

Although the manuscript belongs to Yang Xian and the others and is on their side, when things have come to this point, it is basically a complete rift.

The second is to go to the government.The effect of this method is extremely limited. This does not mean that there was no copyright awareness at all in ancient times. In fact, starting from the Tang Dynasty, calendar control was extremely strict. It was explicitly prohibited and all Taoist governments were not allowed to install calendar boards privately.Secondly, for the collection of classics and history, the imperial court basically issued a ban on "unauthorized engraving".

However, these measures do not protect the interests of publishers and engraving book shops. Instead, "official self-printing and selling" only protects the official "publishing rights". It is a legal system that exercises feudal cultural autocracy and protects feudal rule. author’s publishing system and financial resources.

For private individuals, there is no legal support at all.

You must know that Su Shi, a great poet with an open-minded nature, would be so angry that he would cry out "to destroy his edition" if he was offended by unscrupulous booksellers who pirated his collection of poems and essays.

Of course, Yang Xian could approach his teacher Liu Bowen, or even directly approach Prince Zhu Biao to resolve the matter.

But not necessary.

He didn't expect to make a lot of money selling books.

The last way is to go head-to-head with these pirates.

The first thing is to form your own unique style, no matter from printing, paper, to binding, so that readers can distinguish genuine and pirated copies at a glance.At the same time, we strive to achieve excellence in quality.

In fact, if it is only limited to the capital.

There is an easier solution.

That's speed.Unlike later generations of crawlers that directly capture text in the background, rigidity takes time.

The market in Beijing is so big, so we just need to do as much publicity and warm-up as possible in the early stage, and prepare enough supply at the same time.Then when a new book comes out, it is guaranteed to capture [-]% of the market that day, and in a short period of time, it can basically make these pirated bookstores have no food to eat.

Yang Xian picked up the pen and wrote down the three coping methods, as well as their respective advantages and disadvantages, on the letter.

Sent with the letter, there was also a pure white cashmere sweater.

Think of it as a gift to yourself as a business partner.

In addition, Yang Xian also sent one to Lao Zhu and Prince Zhu Biao respectively. Without exception, they were all women's models.

The fact is that these cashmere sweaters made of high-quality cashmere are basically women's models.

Snowflake Salt Yang Xian targets the noble ministers themselves, while Mingji Shop’s main target group for desserts is young masters and young ladies.

This time, Yang Xian turned his attention to the concubines of the nobles in the capital, that is, ladies.

Beijing.

Yongchang Hou Mansion.

Fei Ju and Lan Yu were happily drinking wine and singing songs.

The piracy business is really doing well these days.

Lan Yu, who was a little worried at first, was finally relieved. In a few days, the money invested in the early stage would be earned back.

From now on, every money you make will be pure profit.

Fei Ju also swept away the haze of the snowflakes and salt storm, and his face once again showed the confidence of a Marquis.

The two brothers have even begun to dream about the days when they will get rich in the future.

Just then a servant ran in from outside the house in a panic.

"Old, sir, no, it's not good!"

Being interrupted from her drinking session, Lan Yu had an angry look on her face. She slapped her right hand heavily on the table and said, "I'm so flustered. What do you look like? If anything happens, tell me!"

"Wenlan Bookshop was smashed just now."

"what?!"

After hearing the servant's report, Lan Yu and Fei Ju suddenly sobered up.

"Asshole! Damn it, who did this!"

In the spacious hall, Lan Yu roared, and he was furious and smashed a wine glass in his hand.

You must know that secretly, he and Fei Ju had people spread the word to the outside world, indicating that they were the ones standing behind the bookstore.

That's why Lan Yu was so angry when she heard that the bookstore was smashed.

This is a slap in the face!
"Are you from Mingji Bookstore?"

Compared to the furious Lan Yu, Fei Ju seemed much calmer. He immediately thought of Mingji Bookstore.

In his opinion, only Mingji Shusi had this motive.

After all, there is a direct conflict of interest between them.

"Mingji Bookstore." Lan Yu almost said this through gritted teeth, and was about to get up and cause trouble for the other party.

But at this time, the servant shook his head and said: "Reporting to the master and the marquis, the person who took the lead in smashing the bookshop was not a member of Mingji Bookstore."

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(End of this chapter)