Become famous another day.

in the country, related industries such as entertainment peripherals and cultural and creative industries now only belong to a relatively small circle.

Niche culture.

Similar to the “star chasing” industry chain, only a very small number of audiences can be converted into consumers.

However, in that era of barbaric growth, regardless of what the United States did, China has also gone through such an era.

It's just not authentic.

During the era when "My Fair Princess" was popular, things with the portraits of the main actors printed on them could be seen everywhere in the streets and alleys.

At that time, the market economy was still in a relatively wild growth stage.

Nowadays, the peripheral products of TV dramas and movies are either character portrait pendants or industrialized productions of props from the dramas. How should I put it? They are almost defined as "toys". They are not even practical as "toys", but only collectible.

Apart from a very small number of true fans, who would be interested in something like yours?

On the contrary, the business collaborations between some popular film and television dramas, IPs and some fast-moving consumer goods brands are quite prosperous.

Linghe is one of the best.

Basically, the TV series and movies promoted by Linghe, on the one hand, have very fixed authorized joint cooperation with the retail brand store "Lanson" endorsed by Lu Yanhe, and on the other hand, they are the same as other brands, especially fast-moving consumer goods brands such as coffee and milk tea.

Many people think that Linghe is mainly engaged in film and television production business. In fact, when Linghe was first established, it was engaged in copyright operation.

The company's external business expansion is based on copyright operations.

Lu Yanhe gave a few simple examples. For example, the cooperation between "Rouge" and some local activities such as the Ghost Festival and the Chinese Valentine's Day is a kind of development. Another example is the cooperation between "Wulin Waijia" in Jiangzhi's real-life park and offline situational drama, which is another kind of development.

As for what Li Luzhi and his team wanted to do, which was development combined with the real industry, such as stationery products, Lu Yanhe mentioned "Love Letter".

"Love Letter has had two licensing collaborations with a stationery brand called Baixing that I endorse. Both were based on the theme of Love Letter, producing a set of stationery products, including basic paper, pens, notebooks, rulers, etc. The sales of each set exceeded 10 million." Lu Yanhe said, "In addition to complete sets, they are also sold individually. However, this depends a lot on the nature of the film and television IP itself. For example, in addition to Love Letter, we have also developed "Wulin Wai Zhuan" in this direction, but the market sales are not very good."

Li Luzhi nodded.

"The market is not perfect now. Many things are very risky because there is no fixed industrial chain that can produce stable output." Lu Yanhe said, "We at Linghe are not actually involved in the manufacturing end. We only provide joint authorization and cooperate with publicity. Moreover, the partners we choose must be domestic first-tier brands with high requirements for quality control. Once there is a problem with quality control, the already unstable market will become even worse."

Li Luzhi keenly grasped the key words.

"So, in fact, Linghe's development is not original, but it looks with other brands to see if there is a ready-made basis for direct cooperation?" he asked. "There are very few original product designs based on movie elements or images."

"Yes, very few." Lu Yanhe nodded. "Such original product development itself has very high requirements for film and television IP. It must be well-known and popular. In addition, it must have a streamlined and mechanized production chain. Otherwise, the cost is high and the market is small. In recent years, there are two promising developments in our country, one is "Wulin Wai Zhuan" and the other is "Burning Fire" currently being filmed in Longyan. But the former is like the stationery joint venture I just mentioned to you. In fact, it is not because the IP is very influential that the products made will definitely sell well. If you can't find a real market point for this IP, it will still be a failure."

Li Luzhi nodded, thoughtfully.

Lu Yanhe asked: "Uncle, do you want to do this business?"

"I want to start with this business to see if I can enrich our company's product line. As you know, my company started out as a light industry company, and then transformed. It happened to catch the era of rapid development of computers and the Internet and became an Internet company. After that, we basically based our business on these two major areas," said Li Luzhi.

Lu Yanhe nodded.

Although Li Luzhi is indeed wealthy, he is still much weaker than a large group like Shijin. They started their business in industry, accumulated their first capital, and then caught up with the Internet boom, expanded rapidly, and gained a place in the capital circle. However, if you want to become a giant like Shijin, you either have to catch up with the next boom and seize the opportunity, or you can only rely on time accumulation.

What surprised Lu Yanhe was that in this modern economic society where capital games and financial leverage are often used, Li Luzhi actually turned his attention to manufacturing, still based himself on industry, and used the connotation of the tertiary industry to optimize and upgrade the secondary industry - based on their huge foundation of the secondary industry.

Lu Yanhe thought about it and realized that indeed, if one wanted to develop creative IP derivatives, if there was a company that could directly connect with first-tier factories as a partner, in many aspects, some concerns and pitfalls could be avoided, and some cooperative attempts could be made.

Lu Yanhe said, "Uncle, if you are interested in doing this, we at Linghe have always wanted to do it, but because there are few suitable and trustworthy partners, plus various factors, we have always only been doing small-scale, unsystematic development. Can we see if there is any room for cooperation?"

Li Luzhi nodded: "Of course."
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Why is it so difficult for Linghe to make this thing?

To put it bluntly, because the current factories do not have what Linghe wants to do, it is difficult for them to have the technology to carry out new development for a product that cannot reach the mass scale.

If you open a single product line, there is nothing you can use directly from start to finish, including channels, everything needs to start from scratch, the cost is too high, and it is difficult to make a profit.

However, now that Li Luzhi's company is willing to do this, perhaps it can transform a purely buying and selling relationship into a win-win cooperative relationship and make many attempts.
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When Li Pengfei woke up, Li Luzhi had already gone to work.

Lu Yanhe sat on the sofa and read a book.

Li Pengfei yawned loudly, tears welling up in the corners of his eyes.

"I was so sleepy, you woke up early."

"I slept a lot yesterday." Lu Yanhe put down the book and asked, "Do you have any plans for today?"

Li Pengfei asked: "What arrangements? I don't have any arrangements."

Lu Yanhe said: "Then let's go to Lingyang District together? To the "Jump Up" place?"

Li Pengfei nodded: "Okay."

Lu Yanhe said: "Then I will ask them first if they are free to have lunch together at noon."

As a result, Chen Siqi replied that she and Xu Zijun had a working lunch with an advertiser at noon and she was not available to accompany them, and could only do so in the evening.

When Lu Yanhe told Li Pengfei about this, Li Pengfei said, "Let's eat here for lunch first. Let's order takeout so that I can take a break. I feel like I'm really getting old. If I stay up all night, I won't be able to wake up refreshed."

"Say this to your father."

"He is much healthier than me." Li Pengfei curled his lips and said, "He is full of energy every day."

"Your dad was exercising this morning, just like Yan Liang."

"Of course not." Li Pengfei nodded. "I've only been working outside for the past two years. Otherwise, I would definitely be more fragile than him."
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This afternoon, Chen Siqi and Xu Zijun met with a brand representative who wanted to place an advertisement in the magazine Jump Up. Since its publication, Jump Up has not broken the tradition of not placing advertisement pages inside the magazine, insisting on only placing advertisement single pages and sealing them together with the magazine.

In fact, the advertising price of "Jump Up" is not low now.

However, because the magazine has stable sales, a large readership and great influence, there is still an endless stream of brands willing to invest in it.

Chen Siqi strictly controls the number of advertisements in each issue, and is always trying to find ways to make the advertisements more creative and more in line with the temperament of "Jump Up" magazine. In simple terms, it is to "customize advertisements" for each brand.

However, at the beginning, this was seen as a thankless task by many brands and brand public relations managers.

Because of “customized advertising”, an additional amount of “customization” money will be charged.

Brands not only have to spend advertising fees, but also design fees.

However, after several episodes of “customized advertisements” became a hot topic due to their creativity, no one talked about this anymore.

Well, it became a hot topic because of the advertisement itself—and it wasn’t bought, it was an organic hot topic.

The advertising content itself is so good that it naturally becomes a hot search. This is not just a simple improvement in brand awareness, but also an improvement in brand image.

Especially when these brands combine some of the characteristics of "Jump Up" and specially customize advertisements, not only will the readers of "Jump Up" be more receptive to it, but this kind of thoughtful feeling will also make the readers of "Jump Up" feel more valued - to put it bluntly, it is VIP service.

This is also a new idea of ​​Chen Siqi for the "Jump Up" magazine - the "Jump Up" brand has been building a reputation and circle of "literary and artistic peak", and has even helped many artists to hold solo exhibitions offline. Although the profit is not much, it has a role similar to that of an artist's MCN.

For every brand that wants to invest in advertising, the "Jump Up" team will recommend some artists based on the brand's image, the nature of the advertising, etc., to explore the possibility of high-end advertising cooperation. Even at the beginning, they only invested in "Jump Up", because they talked about the same thing and hit it off, and later they even participated in the brand's full series of advertising creativity and design——

At this time, "Jump Up" became an advertising company.

The reason why Chen Siqi started to try this direction was because he had more and more resources at hand, which made him suitable for doing things in this area.

By integrating resources together, we can come up with a plan that others cannot do or that requires great difficulty to do.

For example, a national escape room brand, "Jump Up", has created a great advertising campaign -

Five of the most popular mystery and suspense writers in China, represented by Liu Jiazhen, served as experience officers and checked in for different themed escape games.

These five readers happen to have a high degree of overlap with the audience of escape room games.

Within three months after this plan, the orders for this escape room brand tripled.

This is because "Jump Up" happens to have such writer resources, and because "Jump Up" is the middleman, playing the role of an MCN company, allowing writers to dare to take such jobs - this group of people, especially those who have already become famous and have made a lot of money from royalties and copyrights, will be particularly careful about their reputation and be extremely cautious about this kind of cooperation.

If someone else were to do such a plan, it would take who knows how long it would take just to talk to these writers, from contacting them to convincing them to do this.

Chen Siqi and Xu Zijun chatted with the brand representatives for two hours. They were almost done and reached a cooperation intention. They saw them off happily.

This is an advertising order worth 800 million, excluding the cost of "special customization", pure advertising, 2 magazines a year plus advertising campaigns on the official WeChat account.

For the magazine "Jump Up", this is one of the largest orders in its history.

Once the cooperation begins, there will be a huge media matrix targeting different audiences waiting to be catered to.

Chen Siqi said to Xu Zijun: "It's rare to come across such an order."

Xu Zijun smiled: "Because it is a new brand, we need to increase market awareness."

Brand advertising is often the kind that aims to increase market awareness and is the most cost-effective.

"It's not a new brand, it just has never entered the Chinese market before." Chen Siqi said, "I don't know who they will choose as the spokesperson. I will synchronize this information with Sister Zi Yan, although she has probably received the letter."

Xu Zijun said: "Actually, I was just about to say that this brand of outdoor sports equipment is surprisingly suitable for the documentary that Li Pengfei is going to shoot later. But forget it, there are no celebrities in the documentary that Li Pengfei is going to shoot."

Chen Siqi said: "You reminded me, this brand——"

Her eyes flashed.

"In fact, the market is huge. Now the domestic middle class is huge, and more and more people like outdoor and wild sports." Chen Siqi asked, "Do you think it is possible for us to plan a variety show for this brand, a show that can highlight the value of this brand."

Xu Zijun was a little confused.

"Are you planning to enter the variety show industry?"

"No, we don't produce, we only come up with ideas, this is the purpose of our Jump Up team." Chen Siqi said, "We don't have the ability or manpower to do it, but we have the ability to code a plate."

Xu Zijun nodded. She felt that there was nothing wrong with Chen Siqi's idea.
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In the evening, Lu Yanhe and Li Pengfei rushed to Lingyang District and brought up the matter again while having dinner with their girlfriends.

Chen Siqi already has more specific ideas.

“Make a show, find some celebrities, and travel together.”

After listening to it, Lu Yanhe showed a surprised expression and asked, "Flowers and Youth?"

Chen Siqi and the others were stunned. "What the hell?"

At that moment, Lu Yanhe felt...the gears of fate were turning non-stop.

Lu Yanhe briefly talked about the setting of the program "Flowers and Youth".

The more Chen Siqi listened, the brighter her eyes became.
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This is still a chapter that I am slowly finding my groove. It's OK. Although it's short, I wrote some content that I am satisfied with.

I recommend my completed entertainment novel "I Became the Scandal Heroine Overnight". (End of this chapter)