Become famous another day.

When Lu Yanhe was writing the plan for the variety show "Flowers and Youth", the show "The Sing My China" that they had been preparing for a year and a half was finally scheduled to be broadcast.

The show will be broadcast on Yuehu TV, Northern Lights and Icefield platforms together.

At the same time, HP also bought the overseas streaming rights for this program at a relatively low price.

Variety shows are generally rarely sold overseas.

The main reason why HP did this was to maintain its relationship with Lu Yanhe. It was also because Lu Yanhe gave priority to HP for the sitcom "2 Broke Girls", and Maxine didn't even have the opportunity to bid for the competition.

For HP, Lu Yanhe's weight and value are very important.

HP has also been trying to invite Lu Yanhe to tailor a drama for him, or in other words, a drama that can be developed into a series.

Several Chinese dramas, including "Friends", "Squidward", and "The 17th Floor", have brought rich returns to Maxine, but they are all copyrighted dramas. In fact, the copyright is not in Maxine's hands.

The same is true for 2 Broke Girls.

HP has seen the first cut of the film and has given it a very high rating. The only pity is that this drama does not belong to HP.

However, no matter what price HP offered, Lu Yanhe was unwilling to write a play for HP.

Even HP has actually reported a number that is enough to make everyone feel unbelievable.

Lu Yanhe still said the same thing, he is not short of money.
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There is basically a consensus in the Chinese film and television circles now that Lu Yanhe cannot be defeated by just spending money.

Even if you spend hundreds of millions to attack Lu Yanhe, you still can't do anything.

As for the assets that Lu Yanhe currently owns, including shares in Tiaoqi Group, Linghe and Shihuo, even if you put the budget of an entire project on Lu Yanhe, to him, it is really just a number.
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"We know very well that what you care about more than these things is attitude."

On that day, Huang Zhongjing went to Lingyang District specifically and met with Lu Yanhe in the conference room of the "Jump Up" editorial department.

He said to Lu Yanhe: "Of course, this is our attitude. Without you, the film series "Burning Fire" will lose its soul."

Today, Huang Zhongjing came to discuss with Lu Yanhe about the performance in the second part of "Burning Fire".

So far, Lu Yanhe has refused to sign the contract, but the filming is about to start.

"Zhang Yang will leave this series, and Longyan will arrange another person to be responsible for the publicity of this series." Huang Zhongjing mentioned this matter to Lu Yanhe after he finished talking about the film remuneration.

Lu Yanhe nodded and said, "Boss Huang, I won't say any polite words. Since you can get Zhang Yang to leave this series, I believe in your sincerity. As for the remuneration——"

"The 20 million yuan salary is the same as Shang Yongzhou's salary," Huang Zhongjing said, "but he does not enjoy a share of overseas profits."

Lu Yanhe nodded, "In that case, I don't need you to give me the same salary as you did for me."

He took the initiative to reduce his salary by one million.

Huang Zhongjing looked at him with some surprise.

Lu Yanhe said: "The main character of this movie is my senior brother, isn't he?"
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It would be fine if Lu Yanhe did not enjoy the additional share of overseas profits, but if he did, he did not want Shang Yongzhou to feel uncomfortable after comparing the two.

In fact, voluntarily reducing the pay by one million is nothing compared to the share of overseas profits.

But it is an attitude, a gesture.

Lu Yanhe's attitude is directed to everyone.

The core actor of the film series "Burning Fire" is still Shang Yongzhou. This is also to prevent the Longyan company from turning around and making the relationship between him and Shang Yongzhou awkward with some "magic operations".

But Lu Yanhe always remembered that when Longyan spread the news through many marketing accounts that he was dissatisfied with Shang Yongzhou's treatment and refused to participate in the film roadshow promotion, Shang Yongzhou was the first to refute the rumor for him at the roadshow.

If this were not the case, with Shang Yongzhou's status in the circle, influence, and number of fans, if such news were allowed to ferment, even if Lu Yanhe himself came out to explain, it would definitely be a bloody storm.

In fact, Lu Yanhe's behavior really made Huang Zhongjing dispel the last trace of contempt for Lu Yanhe in his heart.

Therefore, Wang Biao went in to discuss the other contract details.

The subject has been determined.

Lu Yanhe officially returns to the "Burning Fire" series.
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A press conference was held before the broadcast of "The Voice of China".

Very grand and solemn.

This was not done by Linghe, but was jointly organized by Yuehutai, Northern Lights and Icefield.

With the huge hit "The Birth of the Actors" in the past, they are very confident that "The Singing China" will definitely be another big hit.

Lu Yanhe actually wanted to say that in terms of popularity alone, the influence of "The Singing China" is definitely not comparable to that of "The Birth of the Actors".

But, forget it, why bother to talk bad about yourself.

It is not known whether the program "The Singing China" is popular or not, but from what he has learned, there will definitely be many future popular singers and singer-songwriters who will come out of this program.

Just like the original version of this show.

Lu Yanhe sincerely hopes that this will become a continuous stage that continuously introduces new singers.

Any industry can only get better and better if fresh blood flows in continuously.

Lu Yanhe thought about it for several days and finally decided not to attend the press conference.

He also expressed his desire to have the show minimize his relevance.

This is for the good of the show.

Let the program return to its essence and purity.

After all, the biggest difference between this and "The Birth of the Actors" is that "The Birth of the Actors" is a group of "old birds" who are "re-employed", and the main theme is a colorful and lively one.

"The Singing China" is a piece of blank paper that walks onto the stage and faces the audience's evaluation in the most simple state.

The audience's mentality towards this program determines the first impression of the "blank slate" in their minds.

At the same time, Linghe finally officially established a variety show production department——

Before, it was only Xin Zixing and Shihuo's team who were preparing together with Linghe, and later Li Zhenzhen's team from "Young Days" also joined.

This is totally a "combined army".

Linghe was able to set up this variety show production department and recruit a large number of people because this department already had the "The Birth of the Actors" series and the "Sing My China" series, and after learning that another idea called "Flowers and Youth" was being incubated, this department could already support itself.

For Shihuo, these popular variety shows, to some extent, even have more "practical value" than film and television dramas.

Because no one knows what the final outcome of a film or TV series will be, but a popular variety show can be produced continuously and the audience is very stable.

Whether it is a newcomer who wants to make himself known and increase his popularity, or a veteran artist who wants to maintain his exposure, variety shows are the fastest way, with a short cycle and fast "monetization".
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"We have already extended an olive branch to all new singers on Sing My China who have not signed with any company yet."

That day, Lu Yanhe had dinner with Chen Ziyan and Lu Qingzhen.

They mentioned "The Sing My China".

Lu Qingzhen said: "However, basically, singers who have obtained the qualification to record "Sing My Song" have actually been targeted by major music companies a long time ago. We are just a comprehensive agency and are not professional in music. I guess most of them can only sign commercial contracts in the end." "That's fine." Chen Ziyan said, "These days, music companies are losing money to musicians. I even suspect that if they can't control the commercial contracts, they may not be willing to invest resources to make a singer."

Training a singer requires resources and money, but it is difficult to make money from music nowadays.

The sales of electronic albums on music platforms, if they sell well, can earn 10 to 20 million yuan per album.

Compared with the production and marketing costs of this album, it is really not cost-effective.

After all, it takes at least a year to make an album, and normally two to three years.

Lu Yanhe said: "But those who came out of the show have inherent advantages in terms of fame, fans, popularity... They have also avoided the unknown newcomer stage with the lowest cost-effectiveness. Unless you have to make an album for them right away, otherwise, it won't be a loss. Music festivals, commercial performances, film and television OSTs... Today's singers are just not like the old singers who can achieve sales freedom by relying on album sales. It's not like they really have no food to eat."

"Business makes money the fastest." Lu Qingzhen said with a smile, "Many brokerage companies hate us because we take away the easiest part to make money."

"But Shihuo also helped them increase the popularity and exposure of their artists. It's not like they just eat and do nothing."

Lu Yanhe knew the operating model of Shihuo. God knows he has so many projects, and many of the film and television OSTs and promotional songs are sung by Shihuo's contracted singers. Isn't it true that whoever is close to the water gets the moon first?

Not to mention, Shihuo's strong resource integration ability allows many artists to have new topics constantly, so that they always stay popular. Many brokerage companies have very limited capabilities. For example, music companies can only provide singers with music production resources. Other aspects, whether it is brand business resources, film and television industry contacts, or public relations, publicity, packaging, and planning, can't keep up with this rapidly changing era.

"They won't tell you so much," Lu Qingzhen said. "In their opinion, the whole cake should belong to them. Those of us who make the cake bigger are the ones who grab the cake. They can only see the whole cake, but not the small cake getting bigger."

Lu Yanhe: "Has the production of Sing My Song of China been completed?"

"We have finished recording one-third of it." Although Lu Qingzhen is not in charge of the production of "Sing My Song", she is very clear about the progress of the show because many of her clients are in this program. She also said, "The team of "The Birth of the Actors" has also started recording the second season. One-third of the artists signed by Shihuo are in these two programs."

Lu Yanhe smiled.

One program for singers and one program for actors, they indeed cover the main types of artists in the entertainment industry.

"However, there are still too few stages for singers now," said Lu Qingzhen. "Except for those who can continue to hold concerts, there are only some evening parties and activities that have performance stages. But as you know, the sound equipment in these occasions is just so-so, not good enough. Only music variety shows are doing well now."

“It’s also easy for music variety shows to become homogenized.”

"Yes." Chen Ziyan nodded. "But fortunately, music festivals are very popular now. Basically, new singers and young singers rely on participating in music festivals to gradually increase their popularity. Singers still need to be heard live. However, the types of music that can be performed at such music festivals are relatively limited."

Lu Yanhe said: "So you want to create a long-term performance stage for singers, and a stage that can accommodate singers of different styles?"

"Of course I have thought about it. Shihuo has signed quite a few singers now, especially many old singers who became famous in the past."

Lu Yanhe said, "Then why don't you go talk to Sister Zixing? They are doing the "City Travel Notes" series, and they have connections and cooperation with cultural and tourism departments in various places. Isn't it completely possible to combine the performance format of the music variety show with this program and turn it into a derivative section of this program? Or simply make another derivative program. Every time you go to a place, you can hold a small concert, use the best sound equipment, and invite some singers to participate. On the one hand, you can do a live broadcast, and on the other hand, you can edit it into a program. It's all fine."

Chen Ziyan: "It's easier said than done. Just think about it. Just moving these audio equipment to a city requires a lot of moving. The shipping costs are outrageous."

Lu Yanhe nodded.

Indeed, many times, ideas are really beautiful, but reality is very bleak.

"But if City Travels is used, it may not be impossible." Lu Qingzhen suddenly thought of something, her eyes lit up, and she said, "Yemai.com is backed by Shijin, who has money and is willing to spend it. For a program like City Travels that relies on word of mouth and has a foundation, Shijin should be willing to spend more money, right? At this stage, profit is not Shijin's first goal. Building a brand, opening up the market, and establishing an image are the top priorities, right?"

"After saying so much, isn't your main point that Shi Jin is now a local tycoon and can make money as he pleases?" Chen Ziyan laughed.

Lu Qingzhen: "Then tell me if I am wrong. They need high-quality content, and we can provide it. We need some funds for innovation in the early stage, and they can provide it. Isn't this a win-win situation? If they want to enter the entertainment industry, how many traps will they have to step into? At least we won't trap them."

"We can go and talk." Chen Ziyan nodded.

Lu Yanhe smiled.

Shi Jin is definitely not a nouveau riche who is “stupid but rich”.

However, Lu Qingzhen's judgment was indeed correct.

If it is a mature program or a mature company, most attempts at new sections would probably be rejected for the purpose of budget control, as such "seemingly unnecessary" innovations.

However, isn’t the program “City Travels” ushering in the moment of “new people, new atmosphere”?
It’s the time and the situation.
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Xin Zixing seemed hesitant about such cooperation.

She hesitated for a moment and said that she still wanted to keep the original "City Travel Notes".

The original "City Travels" uses documentary filming methods and video style to "de-star" the celebrities who serve as guests and return them to the essence of humanity and nature.

The positioning of "City Travel Notes" is to walk into a city——

The city is the protagonist. They come not to bring something to the city, but to feel something in the city.

Lu Yanhe had no objection to this.

"City Travels" is a program of Yemai.com, and of course Xin Zixing has the final say on how it will turn out.

It is also impossible for Xin Zixing to agree with every idea he puts forward.

Xin Zixing said: "However, I think this kind of program format of holding concerts in various cities is also quite novel, and it is also in line with the tone of Yemai.com. We can discuss how to combine this format with the elements of Yemai.com and make a new humanities program together?"

Lu Yanhe nodded, "If there is a better way, of course it's good."

Chen Ziyan asked: "Zixing, do you have any good ideas about this form?"

Xin Zixing said: "In fact, I have always thought that in addition to "City Travels", Yemai.com should also produce some humanistic programs in different forms of expression, including music, which is the most important art form. I have thought about making a program similar to discovering singers and music from all over the world, just like exploring stores. There are some unknown but excellent singers in local bars or on certain stages, and then we can shoot their performances and tell the music stories of such a group of people."

It is indeed artistic.

It is a program that is destined to not be popular and will easily gain high reputation even if it is well done.

Xin Zixing's ideas and thoughts on Yemai.com did not actually lean too much towards the market.

"This is a great idea." Chen Ziyan was the first to agree, saying, "But, it doesn't quite match our idea of ​​holding concerts in every city."

"Of course we can." Xin Zixing said, "You can form a discovery team with your famous singers to listen to those singers' performances. If you like them, you can invite them on the spot, and then have them hold a small concert together. In this way, the main thread and theme of the program will be there, and the musicians will have both stories from the past and stories from the present."

When Lu Yanhe heard this, his eyes lit up instantly.

This idea is indeed very innovative.

When he turned around, sure enough, Chen Ziyan and Lu Qingzhen also had expressions that indicated "this idea is feasible".
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"Alas, since Lu Yanhe came back, he has been on vacation and has not taken any work. He is either staying in the editorial office of Jump Up or meeting with his agent and friends."

The paparazzi who had been following Lu Yanhe was a little depressed.

Because nothing of value was captured.

"I told you a long time ago that if you want to take pictures of Lu Yanhe, you basically can't take any pictures. At most, you can take pictures of him getting on and off the bus." The colleague said, "The confidentiality of his itinerary and his security team are both top-notch."

"But with Lu Yanhe's current popularity, if we can capture anything of value, we'll make a fortune."

“The question is, can you take it?”

"..."

"However, he met with Xin Zixing today. If we can take a photo of them together, it is not impossible to publish it." The colleague said, "Xin Zixing is Huang Kairen's wife. She had a close relationship with Lu Yanhe before, and later returned to Yemai.com. Now they are meeting again, maybe they are discussing cooperation. We can use this as an entry point to dig deeper."

So the two paparazzi began to take action.
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I recommend an old book about entertainment, "I Became the Scandal Heroine Overnight." (End of this chapter)