Technology company, I will become the light of China!

Shenzhen BMW 4S store.

As the price reduction storm continues to ferment, more and more prospective car owners come to offline stores to inquire about the latest lowest price.

"I have looked at the BMW 320Li Fashion model many times. The last offer was 35.6. Li Shuo, just give me an accurate number. If it is suitable, I can pay the deposit now."

"Do you want a loan, bro?"

Li Shuo asked with his signature smile.

He made the right bet.

Fortunately, I did not rush to resign in the past two days. Now, as the price war among car companies has started, car owners who "love face" are flocking to the 4S stores of Mercedes-Benz, BMW and Audi.

This type of people do not pursue performance, but only care about whether the car brand is famous enough.

"Full payment."

"For full payment, we are currently offering a 30% discount. The suggested price is 349900, which is 245000 after the discount. The purchase tax is 22000, the insurance is 12000, the license plate is 2000, and the decoration is 10000. The total is 29.1. Brother Zhang, do you think this offer is appropriate?"

"What about the loan?"

"If you want a loan, we can give you a 33% discount, and then include taxes, insurance, license plate registration, and decoration. The total price is 26.7. Do you think it's okay?"

Li Shuo just finished speaking and added: "How about you apply for a loan, Brother Zhang? The Dragon currency is depreciating and inflation is rising. People who buy houses and cars can only borrow as long as they can. Money will be worthless in the future. Do you understand what I mean?"

"It seems to make sense."

The man called Brother Zhang nodded slightly.

Since the U.S. dollar interest rate hike, some unscrupulous self-media have been reporting every day that money will be worthless in the future. They suggest that if people apply for a loan, the longer the term, the better, as it can protect against inflation.

They also gave an example, that is, before the massive money printing in 08, if one applied for a 30-year mortgage at that time, assuming the monthly repayment was 1200 yuan, many ordinary families could afford it based on the current salary level.

But what these unscrupulous media will not tell the public is that in 08, in order to cope with the financial crisis, the country not only flooded the market with money, but also implemented a "work-for-relief" plan, and the overall economy was on an upward trend.

However, with the US dollar interest rate hike, global US dollars will flow back to the United States, and the hot money in the market will decrease. Except for the United States, the economies of other countries in the world are in a state of deflation. In addition, there is a reduction in infrastructure projects and the land economy is weak. Even if the country wants to loosen its monetary policy, there is no suitable opportunity to do so.

Furthermore, anyone who has studied finance knows that it is impossible for the state to transfer money directly into everyone’s bank account. It can only lend it to the banks below and let them make loans, thereby increasing the amount of money in the market.

In 08, infrastructure construction was in full swing, and the money released from the stimulus package flowed into the social operation system through real estate.

There is a fundamental difference between the economic crisis in 08 and the economic deflation caused by the current US dollar interest rate hike.

"26.7 is still too expensive. Can you give me a few more points? 25 all-inclusive. Do you think it's okay? If it's okay, I'll pay the deposit."

"Three million?"

Li Shuo looked embarrassed.

At this moment, he seemed like a movie emperor. His eyes were full of hesitation and his whole face showed embarrassment. He was a veteran actor that even the movie emperor would give a thumbs up to.

"25 is not the price, brother. How about this? I'll ask the supervisor for you and try to lower the price for you."

"Thank you, brother."

Brother Zhang smiled.

As soon as he finished speaking, Li Shuo got up and went to his office, closed the door, opened Douyin and started watching borderline videos.

1 videos.

3 videos.

5 videos.

After 20 minutes, he slowly put away his phone, then went to the water dispenser, wet his index finger, and touched it on his forehead to pretend to be sweat beads.

When he returned to Brother Zhang, the first thing he did after sitting down was to let out a long sigh of relief, and then he said:

"Our manager refused to lower the price to 25 yuan, but don't worry, I have already applied for 25.5 yuan for you. This is the result of my best efforts. I won't even get a commission if this car is sold."

"25.5..." Brother Zhang glanced at Li Shuo. He also noticed the sweat on his forehead and was too embarrassed to refuse. He nodded and said, "Okay, I'll order one."

"Then please come this way, I'll take you to complete the loan procedures." Li Shuo was ecstatic. He got the three thousand yuan so easily.

Perhaps many people don’t know that sales wages are mainly divided into three parts: one is the minimum salary, the second is the performance commission, and the third is the rebate for processing loans.

Many salespeople don’t like to sell fully paid cars because they can’t earn any rebates.

The difference in profit between a fully paid car and a loaned car is at least one or two thousand. If it is a luxury car, the difference can exceed ten thousand.

……

After helping Brother Zhang to get the loan and sign the contract, Li Shuo received the next customer and used the same trick.

In less than two hours, he had secured three orders with an estimated income of 3 yuan.

Why is sales the best job for ordinary people to cross classes and change their destiny?
Very simple.

It does not require academic qualifications.

It requires no physical effort.

It requires only eloquence and brainpower.

Looking at the development of human society to date, people who do mental work often earn much more than those who do physical work, and sales positions require both mental strength and eloquence.

However, there is also a disadvantage in sales, which is that the income is unstable.

I may earn 100,000 yuan this month, 10,000 yuan next month, and maybe only 2,000 to 3,000 yuan as a minimum wage the month after next.

The price reduction promotion not only affected BMW's 4S stores, but also Mercedes-Benz, Audi, Cadillac and Volvo's 4S stores all saw a surge in offline inquiries and a steady stream of customers.

The lowest price lists for consultation were also posted on the Weibo platform.

BMW 320Li Fashion: RMB 25.1.

BMW 730Li Luxury Model: RMB 42.

Mercedes-Benz E300L Sports Model: RMB 27.

Mercedes-Benz S400 standard version: 61.

Audi A4 TFSI automatic: RMB 24.7.

……

Volvo S60L Intelligent Edition: 18.

The generally halved car prices have once again made the netizens excited.

[潇潇洒洒]: "A BMW 730 is only 42 yuan. When I went to see it, it was more than 120 million yuan. This time, the situation has really changed!"

[Super Xiao Zhao]: "The old car owner is stunned. He just spent nearly 40 yuan to buy a BMW 320 two years ago. Now you tell me that I can get it for 25 yuan. I am really going to vomit blood!"

[风驰电掣]: "I don't know much about cars, but I know about the Mercedes-Benz S-Class. This is the private car of my boss. I heard it cost more than one million yuan, but now it only costs 61 yuan, half the price. Who can afford this?"

No one expected that the car company would not play any tricks and would actually compare the actual selling price with that of Pilot Auto.

Perhaps it was the sentimentality that added points, or perhaps it was the dream from childhood, but not only BBA saw a buying spree, but even Cadillac and Volvo saw a surge in orders.

In addition to ordinary sedans, supercars have also seen price cuts to varying degrees.

The Ferrari 315, which originally cost 488 million yuan, now only costs 205 million yuan, and the Lamborghini 600 limited edition has also been reduced from 350 million yuan to 210 million yuan, a drop of more than 30%.

In the past, the limit for ordinary people was the entry-level BBA. With the price reduction now, if you work hard, it is possible to drive a luxury BBA.

Not only can you drive a sedan, but you can also touch a sports car, such as the Porsche 718, Maserati and other "civilian sports cars".

When the Internet was stirring up a storm over car price cuts, Chen Xing had already signed contracts with car company CEOs such as Li Xiang, He Peng, and Li Bin.

In the conference room.

Li Xiang took the initiative to step forward, shook hands and said, "Thank you very much, Mr. Chen, for giving me this opportunity. If you have any questions in the future, feel free to contact me."

"You're welcome. We just take what we need."

Chen Xing smiled calmly.

He Peng, Li Bin and others saw this and wanted to slap their thighs. Why were they not as smart as Li Xiang and were actually one step slower?

But they were not the kind of people who would sit there and wait for death, so they also spoke up to express their opinions.

"We will never forget the support that Mr. Chen has given us. If we can really achieve something in the future, Chen Xing, you will be our benefactor."

"That's right, thank you Mr. Chen for your help!"

"Thank you, Mr. Chen!"

The CEOs in the meeting room spoke up one after another. Chen Xing had also seen a lot of things, so he responded calmly: "Everyone is so polite. As I said just now, we all get what we need. But if anything happens in the future, I hope you can help me."

"That's natural."

"definitely."

"Mr. Chen, just ask."

After some polite exchanges, Li Xiang, He Peng and others packed up and checked the contract. With Chen Xing's farewell, they got into the car and left Longxing Group.

As soon as they left, Yao Nana, who was following Chen Xing, could not help but remind them, "Something has happened, President. Those foreign car companies have started a price war. And the worst thing is that almost all countries that can independently manufacture cars have increased their tariffs on Pilot Auto. In France and Italy, the tariffs have reached over 120%!"

Chen Xing was in a meeting before, and she didn't have time to inform Chen Xing of the situation.

Now that the person has been sent away, she reports the matter immediately.

"Price war, tariff war, quite interesting." Chen Xing had expected this and was not particularly surprised.

If foreign-funded automakers want to fight against the reshuffle by Pioneer Auto, they must adopt a low-price strategy, which is also their only strategy that can work.

The reason is simple, the materials used in the Linghang 001 are really sufficient.

Whether it's the tires, body, windshield, leather seats, intelligent driving system or battery life, they are all top-notch.

The price of Linghang 001 could have been over 50 yuan, but it was finally priced at only 20.9 yuan and 29.9 yuan, which has completely blocked the way for competing car companies.

For the same configuration, the minimum manufacturing cost of a fuel vehicle is 50 yuan, but Chen Xing only charges half of that. Do they have any other options besides lowering the price?
"Do we need to take any countermeasures? It feels like they are coming with great force this time." Yao Nana asked again.

"Need not."

Chen Xing shook his head.

Before holding the launch conference of the Pilot 001, he carefully considered the various counterattack strategies that might be taken by rival car companies, and he also simulated the corresponding response methods in his mind.

Faced with the price war among rivals, Chen Xing knew very well that their products would be popular for a few days because there were a large number of car owners who would buy them because of the brand.

These people don’t care about performance, they only care about the sense of superiority that the brand demonstrates. It’s just like buying luxury goods. With the same quality but different labels, people are willing to spend 10 times more to buy Hermès or Chanel.

but!
The market will eventually calm down!
Because cars are different from Hermès and Chanel, their target audiences are different and their pursuits are also different.

Men tend to think logically. Whether they are doing things or buying goods, they like to think rationally.

For example, when configuring a computer, men will carefully compare various configurations such as graphics card, motherboard, power supply and CPU, and finally place an order in the most cost-effective way.

Women tend to be emotional. They don’t care whether the product is cheap or not. They just want to make sure that the product can bring emotional value.

This is also why bags costing 20,000 or 30,000 yuan are so popular among women, but no man will spend tens of thousands of yuan to buy so-called luxury underwear.

Cutting prices to start a price war? Linghang Car has full configuration and its price has been reduced to the lowest point. Chen Xing has predicted that within three days, market users will gradually regain their rationality and make the most correct choice.

"But I heard that many BBA 4S stores have been flooded with orders. Do we really not have to worry about anything?" Yao Nana asked again.

"No need, let the bullets fly for a while." Chen Xing's face was calm, and there was an inexplicable confidence in his words.

Yao Nana didn't understand the game involved, but since Chen Xing had spoken, she could only follow Chen Xing's wishes and not take any counter-action.

"Oh, there's one more thing." Yao Nana thought of Masick again, looked at Chen Xing and said, "Tesla's Model S will hold a press conference tomorrow night."

"I can't hold it back any longer." Chen Xing paused for a moment, then smiled and said, "That's great. Let me see what kind of ultimate move Mashik has in mind and whether he can fight us."

……

The next day.

The sun is shining and the spring breeze is blowing.

It seemed as Chen Xing had expected. After only one day, the number of car owners paying for the brand dropped sharply.

Inside the BMW 4S store in Shenzhen, the crowded scene of yesterday disappeared. Half a day later, only more than 60 people came into the store to look at cars.

Although 60 people is not a small number, compared to yesterday's full house, the flow of people has dropped by at least 80%, or even more, which is not a good sign for sales.

There are more than a dozen salesmen, divided into 60 people. Even with a 50% chance of buying a car, they can only sell 2 to 3 cars at most.

As the sales champion, Li Shuo signed another order, but he was not happy at all, because he was not the only one who noticed that the BMW Group was now relying on its own reputation. Once no one was willing to pay for the brand, the situation of no one paying attention to it would happen again, just like the past few days.

"Maybe it's time to quit."

Li Shuo thought to himself.

He sold 10 cars yesterday and received more than 2 yuan in commission alone. He thinks there is no problem with his ability, and the problem lies with the BMW Group.

Apart from this sales champion, some salesmen have vaguely sensed that something is wrong. The number of users coming to view cars offline has dropped drastically.

It's a bit like the novelty factor. Once it wears off, people won't come anymore.

Similar situations have occurred not only with BMW, but also with other car companies.

The store was packed with people yesterday, but today the number of people visiting it dropped drastically, which speaks volumes.

By the afternoon, the number of customers visiting the store was even lower, and the dealer reported it immediately.

When senior executives of foreign automakers such as Mercedes-Benz, BMW, and Audi in Longguo District learned of the situation, they quickly convened an internal meeting of the group and sent an email to inform the headquarters.

The situation they are facing now is similar to taking Viagra, which loses its effect after just one night, so the price reduction strategy may not work.

Han Xionghua, the president of the Longguo region of Mercedes-Benz Group, could not help but slam the table and angrily said, "Longxing Group, Kunpeng Company and Xiaomi are not here to sell cars, but to seize the market. And that Chen Xing, by setting the price so low, it is obvious that he wants to kill his friendly companies!"

"Do you have any ideas?"

He scanned the conference room.

The executives who met his gaze lowered their heads silently. The materials used in Pilot Car were really too strong and the price was too low. They simply couldn't think of any other solution.

"Is there no one who can offer any advice?" Han Xionghua asked with a hint of anger in his tone.

As the spokesperson of Mercedes-Benz Group in Longguo, he is second only to the president and above everyone else. If the Mercedes-Benz Group in Longguo collapses, his rights will disappear as well.

Anyone who has tasted power is like a dog that has eaten shit; he will never forget it.

"How about further price reduction?"

Some people spoke timidly.

"Apart from lowering the price, is there anything else?" Han Xionghua did not accept it.

They have already reduced prices by 30%, and luxury models by 40%. If they reduce prices further, they will be aiming for a % discount.

After the words were spoken, no one responded.

You can't compete in terms of configuration, is there any other way besides lowering the price?
It is clear.

Mercedes-Benz Group is gone!
Unless the S-class cars are sold at a very low price, but in that case, they will lose millions for each car, which is unacceptable to them.

Seeing that no one answered, Han Xionghua cursed Chen Xing in his heart again: "With that configuration, why don't you raise the price a bit? You really want to push us into a dead end. Chen Xing, this damn troublemaker, is really disgusting!"

The low price and high configuration are simply impossible to target, unless they launch a new energy vehicle with a lower price and higher configuration than the Linghang 001. However, the technical barriers are too high and they are not sure they can produce it.

……

At nightfall.

A drizzle began to fall in Shenzhen.

The arrival of spring also means the arrival of the rainy season. East Guangdong Province is famous for its heavy rain and many mosquitoes.

Chen Xing made a cup of coffee and sat in his office, leisurely watching the display screen in front of him. The launch of Tesla Model S had already begun. At this moment, the number of viewers in the live broadcast room reached 100 million, all of whom were netizens, colleagues from friendly companies, and bloggers in the car circle.

The Pilot 001 has made a good start. What kind of surprises will the latecomer Tesla Model S bring?
Chen Xing watched with this question in mind, and so did the others.

As the lights of the press conference went out, the spotlight shone on the backstage entrance of the press conference. Masik, wearing a black suit and with a stern face, walked quickly to the podium.

"Welcome to the Tesla Model S launch event, I'm Masick."

Marsick greeted.

Perhaps to cater to viewers who do not understand English, the live broadcast room has dedicated simultaneous translation so that they can watch the live broadcast without any obstacles.

"Tonight, I will bring you a series of technological innovations."

"Now let's look at the LED screen behind me. This is our Tesla's new electric car model for the Longguo market, called Tesla Model S."

"This model has achieved unprecedented breakthroughs in range, performance and design. It is equipped with more advanced lithium battery technology and has a range of 900 kilometers."

"At the same time, we have also upgraded the autonomous driving system. Through smarter algorithms and sensors, we have achieved autonomous driving in visual perception mode. Compared with lidar, it is closer to the way we humans drive."

At this point, Masik came to the side of the podium, glanced at the LED screen and said, "Let's use a video to understand the advancement of visual perception."

The voice just fell.

A 3-minute video was broadcast.

The Tesla in the video can move freely on city roads and has also learned human driving habits such as cutting in and overtaking.

In the second half, the video also made a comparison with the Linghang 001, highlighting the rigidity of the Linghang car.

Since it is L3 level autonomous driving technology, Chen Xing’s requirement for engineers is that they must not violate the Road Traffic Law.

Because he drives frequently, he knows very well that cutting in or overtaking in other lanes does not actually save much time.

In this regard, the technical team of Longxing Group has also conducted a test. One pilot 001 strictly abides by traffic laws, while the other is required to reach the destination at the fastest speed and can selectively violate traffic laws during the process.

For the same 300-kilometer journey, the Pilot 001 that complies with traffic laws is only 15 minutes slower than the one that does not, which is not a big difference.

For this reason, Chen Xing does not intend to let the pilot car owner take risks. If he is really in a hurry, he can drive it himself.

"It turns out that Tesla's visual perception is much more advanced than the laser scanning of the pilot car!"

"Not necessarily, brother. Laser scanning can scan dark environments or environments with obstructed vision. Doesn't it mean that it is purely visual perception, just like the human eye cannot see?"

“I have to say, the lane-cutting in the video is indeed good, but I didn’t know it was L-level unmanned autonomous driving technology.”

"Tesla is really amazing. No wonder it can survive overseas."

The audience in the live broadcast room discussed whether visual perception or lidar scanning is better.

At the press conference, Masick said immediately after playing the video: "We don't want users to drive a dull vehicle, because its presence may affect other people's driving."

Every word is very clear. He is implying that the driverless technology of Pilot 001 may become the third aunt on the road.

Anyone who has driven on the highway has basically encountered a situation where two or three cars occupy the entire road and drive side by side.

Driving side by side with the speed strictly controlled at around 60 km/h, these cars are called the aunties of the road. People can't wait to crash into them to see what kind of monsters are driving. This is also the driving habit that car owners hate the most.

Marsick was able to use this point to criticize, which clearly shows that he had done his homework.

However, he continued, "Our high-voltage platform will significantly reduce the use of silicon carbide, and the permanent magnet motors will completely get rid of the dependence on rare earth materials. They not only maintain energy efficiency but also reduce manufacturing costs. You can look forward to the final price."

When this sentence was spoken, Chen Xing smelled something unusual, but he didn't react too much. He drank a sip of coffee and continued watching.

Masick also kept talking about the advantages of Tesla Model S, and occasionally compared it with the Pilot 001.

Tesla has integrated die-casting.

Tesla has a body strength of 2000 MPa.

Tesla has Michelin tires.

Tesla is also equipped with an 800-volt high-voltage platform.

But in terms of zero-to-hundred acceleration, Mazda did not dare to compare it with the Linghang 001, but instead looked for fuel vehicles such as Mercedes-Benz, BMW and Audi, because its result was only 3 seconds, which was 001 seconds slower than the Linghang 0.19.

Close points, contrast.

Different points, contrast.

Avoid the backward points.

Masick redefined what "far ahead" meant, and set an example for other car company CEOs. Even Lei Jun, who was far away in the capital, couldn't help but exclaimed after watching the press conference:

"I thought my Lei-style comparison method was very cheating, but I didn't expect that Ma's way of leading by far was even more cheating than mine!"

After two hours of selective "leading the way", Masik also pressed the remote control and said: "Now we will announce the price, and you can also guess first."

The words fell.

The audience cheered.

"30 million!"

"32 million!"

"29.9 million!"

"20 million!"

Because of the example of the Pilot 001, the audience did not guess the price too high.

If it was a previous fuel car, they would definitely guess it would be more than 50, or even 70.

But who can blame the old six in front, who, like a magic needle, completely locks the price of new energy vehicles.

"Maybe we can guess a little lower, but never mind, let's just announce it directly."

next second.

LED screens show prices.

Tesla Model S standard version: 17.

Tesla Model S Ultimate Edition: 19.9. (End of this chapter)