Technology company, I will become the light of China!

"Holy crap, 17?"

"Any Tesla model abroad starts at $4, which is equivalent to 24 Dragon currency. It seems that Masick is really being pushed into a corner by Mr. Chen. Will this not be a loss?"

"When the gods fight, the mortals get the favor. The collective price reduction of cars benefits ordinary people like us."

"Thanks to Mr. Chen for letting us buy cars freely. I didn't dare to visit BBA's 4S stores before, but now I dare to look at Porsche cars and flirt with Porsche's female salesmen!"

As the price of Tesla Model S in China was announced, almost all viewers on the Internet were excited, and there were constant screams at the press conference.

For manufacturers, price wars can be devastating.

But for ordinary people, this is a "big price reduction promotion" that allows people who originally have a little less financial strength to buy their favorite products in advance.

Just when the audience thought that 17 and 19.9 were the suggested retail prices of Tesla Model S, Masick pressed the remote control again.

"Boom-"

The sound of a heavy hammer falling was heard.

The five bright red characters "all-inclusive landing price" appeared on the LED screen, causing the audience to scream again.

"Fuck!!!"

“You’re crazy!!!”

“17 and 19.9 are all-inclusive prices?”

"Too cruel, too cruel. Masick is determined to start a price war. I wonder if Pilot will follow suit and lower its prices!"

"Fight, fight!"

The screams, shouts, cheers and applause at the scene intertwined together, hitting everyone's eardrums.

Since studying the marketing models of Dragon entrepreneurs such as Chen Xing and Lei Jun, Masike has also gained a deeper understanding of marketing.

Do you think 17 and 19.9 are guide prices?
Do not!
In fact, it is a full package landing!

Anyone who has bought a car knows that the suggested retail price is the uniform price of the vehicle when it leaves the factory, and this basically will not change.

Dealers, or 4S stores, can give customers corresponding discounts based on the manufacturer's suggested price, usually starting at 10%. If it is a date to clear inventory, they can even give 15%, with no upper limit.

Excluding necessary road expenses such as insurance, decoration, purchase tax, etc., the actual price of Tesla Model S has reached 15.

Chen Xing, who was far away in Shenzhen City, witnessed this scene with a frown on his face. Masike really did not waste his time during this period, but came well prepared.

The automobile market, like the mobile phone market, is also divided into bottom market, sinking market, mid-range market and high-end market.

The actual price of 15 corresponds to the ceiling of the sinking market.

The Honda Civic, which is very popular among young people, corresponds to the ceiling of the sinking market. A car of about 14 yuan can give the performance of 18 yuan and also takes into account the appearance.

The price of Linghang 001 is 20.9 and 29.9 yuan. With insurance, decoration, purchase tax and other miscellaneous on-road costs, the actual landing price should be 22.9 and 32.5 yuan, which corresponds to the mid-range market.

As we all know, each classified market has a specific group of people.

For example, someone with a monthly income of 1 yuan would not force himself to buy a car worth 15 or yuan. He would generally choose a car worth around yuan.

Because the cost of maintaining a car is very high, the more expensive the car, the higher the repair and maintenance costs.

Although the Linghang 001 does not require adding oil, replacing spark plugs, oil filters and other fuel vehicle maintenance items, it also requires regular maintenance and checking of circuit wires, which costs several hundred yuan each time.

Masick deliberately stuck in this range. It is obvious that he has studied the market and deliberately avoided the edge of Pilot 001.

"With a suggested retail price of around 15 yuan, what is the cost price of the Tesla Model S? Is the net profit 1 yuan?"

Chen Xing thought about this question.

He originally thought that Tesla's cost would be around 17 yuan, so the manufacturer's suggested retail price could not be lower than 18 yuan.

If the suggested retail price of Tesla Model S is 18 Long Guo yuan, then it is only 20.9 yuan away from the 001 Linghang 3, and the two are still competing in the same market category.

But now, Chen Xing seems to have miscalculated.

Tesla is targeting the lower-end market, while its flagship car is targeting the mid-end market, and the target customer groups are fundamentally different.

"What went wrong? Logically speaking, the cost price of Tesla Model S cannot be so low."

Chen Xing was a little confused.

The reason why the cost price of Linghang Automobile can be reduced to 17 is that a large number of patented technologies are in the hands of Longxing Group, Kunpeng Company and Dami Company. For the cars jointly produced by the three companies, patent fees are naturally waived.

But Tesla is different. Its chips are from Broadcom, its tires are from Michelin, and its in-vehicle system is also developed with the assistance of Microsoft. The patent fees involved are astronomical no matter how you look at it.

However, what Chen Xing didn't know was that as Longxing Group pressed forward step by step, the Ansa Group, which represented the US manufacturing industry, had already joined the Jewish capital camp. Western countries, such as Germany, Italy, and France...

The capital consortiums in these countries have been united by the Rothschild family.

To put it simply, the interests touched by Pioneer Auto are too great, which has caused capital consortiums that were originally incompatible and had never had any contact with each other to take over. And as Tesla is the leading company in Western new energy vehicles, these consortiums are also willing to provide various conveniences.

With the demise of the world's financial groups, the original cost price of Tesla Model S of 19 yuan has been continuously reduced, and finally reached 14 yuan, which also gave Masick greater operational possibilities.

"咚咚-"

While Chen Xing was thinking about the problem, there was a knock on the office door.

"Come in."

next second.

Yao Nana pushed the door open and walked in.

"President, Tesla's latest price has been announced, it's only 17 and 19.9 yuan, and it's an all-inclusive landing price, and the online feedback is excellent. Do we need strategic marketing?"

The so-called strategic marketing is actually hiring water armies to guide users.

For example, the lithium battery life of Tesla Model S is not as good as that of Pilot 001. The Internet users can use this as an example and publish relevant comparison Weibo posts to guide the public.

Some well-known bloggers and marketing accounts with millions of followers make a fortune by guiding articles.

"No need, wait a little longer." Chen Xing was not in a hurry to make a move. He wanted to see how many Tesla Model S could be ordered.

"Okay." Yao Nana responded, but did not leave. The two of them waited silently for the Tesla press conference to proceed.

Masike didn't let the two wait too long. After announcing the price, he couldn't wait to officially announce: "When I heard your cheers, I knew the price was right."

"The time is now 21:55, and there are 5 minutes to 22:. Friends who want to order and pick up the car as soon as possible can open the official Tesla account on Weibo and Douyin, and enter the official website through the pinned link. You can also search for Tesla Longguo through browser engines such as Baidu and Sohu, and then enter the official website to select the car and place the order."

"I'll show you guys."

While speaking, Masick took out his mobile phone and projected the screen onto the LED screen, demonstrating how to find Tesla's official website.

In just 2 minutes, millions of people flocked to Tesla's official website, authorized positioning, filled in personal information, and selected basic vehicle parameters such as exterior color, configuration, interior color, etc.

The LED screen at the Tesla Model S launch event also switched to the number of orders placed, with the Arabic numeral zero in the middle.

As 22 o'clock approaches, the Arabic numeral zero begins to change.

1 set.

17 set.

42 set.

77 set.

The number of orders submitted was soaring that Masike couldn't help but exclaimed: "In just the blink of an eye, 77 users have placed orders. Let's wait and see how many orders will be placed in half an hour!"

As the order volume continued to increase, Masike could finally relax a little.

Pilot car...

Do not!
It should be said that the pressure Chen Xing put on him was even greater than when he made the reusable rocket. If Tesla couldn't survive in the Longguo market, the "betting agreement" with Shanghai would be enough to bankrupt him.

……

And at the same time.

the other side.

The United States across the ocean.

Davic, Wei Yan, Renato Marotta and Clayton were all watching this live broadcast. The success or failure of Tesla is directly related to the future of the automotive industry.

Assuming that the Linghang 001 continues to consistently outperform Tesla, then the right to speak in the field of new energy vehicles will be completely controlled by Longguo.

You want to shut yourself in and resist?

It's the 21st century and all customs are interconnected.

No matter how fierce the fight or how intense the game, no country dares to ban a normal commodity. At most, they will increase tariffs and make overseas products lose their competitiveness.

Even if we take a step back and say that you block the customs, isn't there still the possibility of smuggling?
"Das Kapital" also wrote that if there is a 20% profit, capital will be ready to move; if there is a 50% profit, capital will take risks; if there is a 100% profit, capital will dare to risk being hanged; if there is a 300% profit, capital will dare to trample on all human laws.

At this moment, the mobile phone "porters" of Longxing Group at the US-Mexico border make at least 20% profit for every mobile phone they transport. Even if Chen Xing does not enter the US market, someone will help him enter the US market.

The automotive industry is so important that Germany has chosen to resolve its differences with the United States and not care about the Nord Stream pipeline issue.

It is no exaggeration to say that what Pioneer Auto is competing against is not Tesla, but the "Automobile Power Alliance" headed by Tesla!
While Jewish Capital and Angsa Capital were commenting on the live broadcast, a meeting had quietly been held in Berlin, Germany.

"We cannot allow Pilot Auto to develop. The changes it brings will subvert our domestic economic system!"

"The impact of Pilot Auto is ten thousand times more terrible than the US dollar interest rate hike!"

"I propose to immediately order domestic car companies to invest in new energy vehicles. The cost-effectiveness of electric drive is too high!"

The theme of the meeting was about the German domestic automobile economy, and the participants were basically bigwigs in various fields, including Arnie Watson, the president of the Automobile Association, and the consortium behind the Mercedes-Benz, BMW and Audi Group. Arnie Watson was very excited and looked at the man in the main seat and said, "We must not let Pilot enter the German market. It will destroy our economy and make our workers lose their jobs. We must resist it!"

"That's right! We must resist!"

"Boycott! Boycott!"

"Boycott! Boycott!"

The meeting quickly reached a consensus, and almost everyone felt that Pilot Auto must be boycotted.

They don’t care about Longxing Group’s mobile phones because they don’t touch Germany’s interests, but this pilot car is real and has seriously damaged Germany’s interests.

Germany is a country with an industrial economy. To attack their automobile industry is equivalent to destroying their economic system, which is even more terrifying than raising the US interest rate.

The man at the main seat looked at the excited and red-faced participants and said in a deep voice, "We have negotiated and seized a batch of Longxing Group's equipment, but I have to say it first. New energy vehicles are the general trend, and it is best for everyone to adapt as soon as possible."

In the past, they thought that electric cars could not replace fuel cars because they had no engines and no exciting roars.

But now?

They have simulated sound waves!
We can simulate for you any sound your fuel car makes.

If fuel vehicles still have an advantage over electric vehicles, it is only that internal combustion engines can still operate normally in extreme weather.

Lithium batteries are very susceptible to failure in sub-zero temperatures.

It is also very simple to verify. You just need to put your phone in the refrigerator for a while, and you will be surprised to find that you can't turn it on. This is because the electrolyte of the lithium battery is frozen, and the lithium ions can no longer be released normally.

The last advantage of fuel vehicles has also been completely broken by Thor's solid-state batteries.

All-solid-state lithium batteries can discharge normally even at minus fifty degrees, let alone minus ten degrees.

Everyone in the conference room looked at each other and finally nodded.

It's not just Germany. France, island countries, peninsulas, Italy and other major car-making countries have all been holding crazy meetings in the past few days, licensing all their hidden technology patents to Tesla for free, hoping that Mazda can catch up with the torrent of leading cars. Now it seems that they made the right bet.

……

Dragon Kingdom Deep City.

Chen Xing and Yao Nana stared at the computer screen, watching the Arabic numerals jumping on the live broadcast screen. Yao Nana looked at Chen Xing from time to time, wanting to know this man's reaction.

However, she was disappointed.

Chen Xing's expression remained calm.

But behind the calmness, Chen Xing's heart was already surging. He had never expected that the price of Tesla could be lowered to 17. This was beyond his expectations.

(I want to climb up step by step)

(Waiting for the sun to look at its face quietly)
(Small sky has big dreams)
The mobile phone on the table rang. Chen Xing glanced over and saw that it was Lei Jun calling. Obviously, he was also paying attention to the Tesla Model S launch conference.

Chen Xing picked up the phone and answered the call. Before he could speak, Lei Jun spoke first: "Did you watch the launch of Tesla Model S? It only costs 17 yuan, how did Mazda keep the cost price down?"

He couldn't figure it out, really couldn't figure it out.

The patented technology and automobile factory of Linghang Automobile were all invested by three parties. The cost of each link has been reduced to the lowest, but its cost price still reached 17.

If a sedan with the same configuration as Tesla Model S is to be built, Lei Jun estimates that the cost price will be around 15 yuan.

Now he really can't understand why the cost price of Tesla Model S is so low, and it is actually only 17 yuan all-inclusive, which means that the suggested retail price is around 15.5 yuan.

"I can see from Michelin tires that what we are facing now is not Tesla, but the encirclement of Western automobile and even global automobile interest groups."

Chen Xing said in a deep voice.

"Automotive interest groups?"

Rebus was stunned.

He really didn't expect that Chen Xing could be so meticulous and could identify his opponent just by looking at the Michelin tires.

However, Chen Xing is the type of person who would rather not build something than make one, but if he wants to build a car, then he must make it the best.

He has memorized the entire range of Michelin tyres.

The Michelin tires used by Tesla Model S are also self-repairing and are of track grade. Normally, one tire costs 1.2 Dragon Dollars, and four tires cost 4.8 Dragon Dollars. This is enough to show that Western interest groups are behind Tesla.

Just imagine, is it realistic to equip a 17 yuan car with 4.8 yuan tires?
It is clear.

It’s definitely unrealistic!
The fact that such expensive tires can be installed indicates that Tesla may purchase these Michelin tires at an extremely low price.

“Should we lower the price?”

Rebus asked.

He already knew that Pilot Auto still had a profit margin of 3 yuan, so he could reduce the price by 2 yuan and then compete with Tesla.

But this brings up another problem, that is, the new car has only been selling well for a few days, and suddenly there is an announcement of a price reduction. Who knows how the market will react?
"If we are worried about complaints from car owners who have already purchased the cars, we can give them an additional 20,000 yuan, otherwise Tesla will be revitalized," Lei Jun suggested.

Frequent shoppers know that electronic products and expensive goods have a quotation period, which may be 30 days or 45 days. The price cannot be reduced during this period. If the price needs to be reduced, the price difference must be refunded to users who purchased within 30 or 45 days.

"There's no need to go through so much trouble. Just let domestic new energy car companies make the move. Since we have already set the price for Pilot Auto, there's no need to change it because of Tesla. That would only lower our value. Let's prepare for the supercar race. How are you doing?"

Chen Xing asked.

"The Pilot X Racing Edition is being debugged. Chief Hua told me that it should be able to catch up with the FIA ​​GT Grand Prix in Germany. After all, there are still 20 days. We only need to assemble the carbon fiber. The configuration is fully loaded."

Lei Bushi smiled and added, "Have you chosen your racers? Do you want me to recommend two to you?"

"Someone has chosen me. I have contacted Zhou Yu. He is very interested and is willing to participate in the competition without any appearance fee."

"Zhou Yu? The F1 one?"

"Yes, that's him."

"If it's him, then we don't have to worry about his driving skills. Besides, his club is also professional, so we don't have to worry about it."

"I think so."

Chen Xing nodded slightly.

Perhaps many people don’t know who Zhou Yu is. Let’s just put it this way, the F1 race has been held for more than 60 years, but only one Chinese has stepped onto the field of this race, and that person is Zhou Yu. He started playing with cars at the age of 8, signed a contract with Ferrari at the age of 13, and won the F21 Russian station at the age of 2. He is also the only Chinese to win the championship.

Compared with the F1 race, the FIA ​​GT Grand Prix is ​​less difficult. He represents the Longguo Racing Team and there is no need to question his skills. As long as the car's performance is good enough, winning the championship is a sure thing.

Mercedes-Benz, BMW, Audi, Porsche, Maserati, Ferrari, these brands are now playing with brand economy, trying to suppress Linghang Automobile. Then Chen Xing will let them see how the back wave beats the front wave on the beach.

……

As Chen Xing and Lei Jun talked, time passed by minute by minute, far away at the Tesla press conference in the Magic City of Dragon Country.

Masik enjoyed the process of being cheered by the crowd, but he did not indulge in it. Instead, he waited quietly for an hour for the result.

When the hour hand pointed to 23:20, Masick looked at the Arabic numerals on the screen, his face flushed, and he shouted louder, "20 vehicles. The number of reservations in one hour is vehicles."

"Hiss! Even more awesome than Longxing Group, with 2 more vehicles!"

"Oh my god, new energy vehicle companies are going crazy!"

"There's really nothing I can do. I'm just a wage earner. I can't afford a 20-yuan Pilot, but I can still afford a 17-yuan all-inclusive Tesla Model S."

"17 all-inclusive, with a suggested retail price of 15, why buy a Civic? It's too cheap!"

“I’ve placed an order too!”

As we all know, the user group in the sinking market is much larger than that in the mid-range and high-end markets, so it is normal to have a large order volume.

Chen Xing, who was talking to Lei Jun, was not surprised. He also realized that Masick now wanted to increase sales and quickly occupy the sinking market.

Looking at the number of 20, Masike was excited. Although he was just a pawn pushed out by capital from various countries, he felt that it didn't matter. As long as the money was in his pocket, it was fine.

He pressed the remote control again and said to the audience, "It seems that Tesla Model S has surprised everyone. 20 units sold in one hour. We have created a sales miracle!"

"Clap clap-"

There was continuous applause at the scene.

Masick paused for a moment and continued, "Let's take this opportunity to talk about increasing production capacity and optimizing sales channels, which are related to the delivery time and quality assurance."

"Let's talk about the capacity increase first. Tesla has invested tens of billions of yuan in Shanghai and has built a highly automated production workshop that can produce an average of 1.4 Tesla Model S vehicles per day, which is already a very high capacity."

"But given the volume of orders tonight, I plan to continue investing funds to increase production capacity and try to shorten the delivery time."

"As for channel sales optimization, we have adopted corporate-controlled dealers, that is, the 4S store that sells you cars is not a dealer, but an official Tesla store."

"Clap clap-"

Applause broke out again.

Those who have never bought a car may not know that car manufacturers and 4S stores are actually separate, and the latter is a bit like a regional agent.

Because it is contracted out, many management details cannot be implemented properly.

It was because of this that Chen Xing opened stores all over the country, just to avoid the occurrence of "one bad apple spoiling the whole barrel". Apparently, Masike also learned this.

Listening to the overwhelming applause, Masik pressed his hand to signal silence and continued, "We will continue to invest in Longguo to develop SUV models, off-road pickup models, and supercars to meet the diverse needs of Longguo users."

"Well, it's getting late, so tonight's Tesla Model S launch event should come to an end. Thank you all for your support of Tesla. Let us work together to light up the future with technology and create our own miracle!"

(End of this chapter)