Reborn in the red age

Chapter 520 Global Advertising

December 1995, 12, Western Christmas.

The same advertisement began to be broadcast simultaneously on all mainstream television media in Western countries.

At the beginning of the scene, a cold light flickers in the darkness, and then a group of well-equipped anti-terrorist troops crouch down and sneak quickly in the dim passage. The tactical equipment on their bodies sways slightly with their steps, and every detail is lifelike.

Suddenly, a man with a gun dressed as a terrorist appeared from the corner ahead, and a fierce shootout broke out between the two sides.

The gunshots were intense, with flames constantly spitting out from the muzzle. You could clearly see the bullets hitting the wall, creating clouds of dust.

The scene changes and the perspective switches to the subjective perspective of the counter-terrorist team member. He accurately aims at the enemy and pulls the trigger. As the enemy falls down, the scene freezes.

At this time, the logos and names of Lemon and Huaxin appeared on the screen together, and the narration sounded calmly and powerfully: "Huaxin Swift 95 graphics accelerator card takes you into the ultimate 3D game world, feels unprecedented visual shock, makes your game experience as real as a dream, and becomes the master of the game."

After the introduction of the game, the scene changed again, and a man dressed like a designer was working on a large-scale 3D architectural model rendering project. The complex architectural structure, delicate material textures, and realistic light and shadow effects were quickly presented under the drive of the graphics accelerator card. Every detail was clearly visible without any lag or ghosting.

The picture freezes, and the narration starts again: "Huaxin Swift 95 Pro graphics accelerator card unlocks the infinite possibilities of graphics. In the field of graphic design, it can bring you possibilities beyond your imagination with its excellent performance, helping you create amazing works."

Finally, the screen went black, and the logos and names of Lemon Company and Huaxin appeared again. This time, there was no product introduction, but a message wishing a Merry Christmas.

This advertisement was of course the work of Qingfeng Li. In order to introduce Huaxin's graphics cards to people all over the world, Qingfeng Li paid a huge price. He paid 50 million US dollars for advertising alone.

Of course, the money was paid in full by Huaxin. Although the Lemon Company’s logo also appeared on the advertisement, the Lemon Company did not pay a penny.

After all, the product being promoted was Huaxin's product, and the name of Lemon Company was added to help Huaxin gain recognition by using Lemon Company's reputation. Otherwise, who would know what Huaxin does when it goes abroad? It was already very good that Huaxin didn't ask for a promotion fee.

Although Huaxin has high profits, its expenses are also high. The annual R&D funds are spent like water. It is difficult for Huaxin to come up with 200 to 300 million RMB, let alone 50 million US dollars.

The $50 million advertising fee was borrowed from Lemon Company in the name of Huaxin for a period of two years. After the expiration of the loan, Huaxin will repay Lemon Company the principal of $50 million plus interest.

"Wow, brother, this is a big deal. I thought you only put ads on domestic TV stations. If the person who negotiated satellite leasing with TV stations in Europe hadn't called me, I wouldn't have known that you were placing ads worldwide. This must have cost hundreds of millions, right?"

Mou Qizhong, who hadn't seen him for a long time, heard about Li Qingfeng's feat of placing advertisements around the world and hurried to Huaxin to find Li Qingfeng to inquire about the situation.

After making a cup of tea for Mou Qizhong, Li Qingfeng smiled and said, "It's OK, not particularly expensive. It cost 50 million US dollars in total. My original budget was 100 million US dollars, but other shareholders in the company did not agree to spend so much money just for an advertisement, so I cut it down to 50 million."

"."

Mou Qizhong had the urge to turn around and leave. Why couldn't this person just talk properly? It was just a little bit of dirty money. What's so great about that?
After a long silence, Mou Qizhong finally spoke awkwardly: "Indeed, it's only 50 million, which is really not a lot of money. As long as you can get that card working, you can earn back any 50 million."

"Then I'll take your good words."

As he spoke, Li Qingfeng took a sip of tea and asked Mou Qizhong why he came here. He didn't believe that Mou Qizhong came here just to talk about advertising.

Speaking of business, Mou Qizhong straightened his expression and said, "This is what happened. Our satellite has been rented out. A TV station in Taiwan is very interested and is willing to pay 1.5 million yuan per year to rent our satellite for live TV broadcasts."

The previous forecast was that the annual rent could reach 5 million. Now, after two years of searching for customers, we found one who is only willing to pay 1.5 million.

Li Qingfeng smacked his lips and said nonchalantly, "One million and five hundred thousand a year is a little less, but as long as it can be rented out, it will at least make back some of the money, so it won't be a complete loss."

Li Qingfeng had completely given up on the satellite launched from Big Brother. If Mou Qizhong hadn't come to him, Li Qingfeng would have almost forgotten about the satellite.

After all, it is a business that is destined to lose money, and the satellite is not theirs, they only have a broadcasting right. It would be better to put their limited energy into the international communication satellite that is under development.

Once an international communications satellite is launched into space, the property rights belong to you. This is much better than a transponder, so you will be happy even if you lose money.

"Okay, since you agree, then rent it to him at this price."

Seeing Li Qingfeng's nonchalant attitude, Mou Qizhong didn't care either. If it were in the past, he would still worry about the satellite and would be anxious to rent it out to recover some of the costs.

Now, Mou Qizhong said forget it.

It's just 10 or 20 million dollars, a man can earn it back with just a few words.

"Okay." Li Qingfeng nodded, as if he remembered something, and said, "By the way, ask that Taiwan TV station if they want to buy this transponder? If they do, doesn't that thing still have a lifespan of more than ten years? We can just sell it to them for 15 million."

"We spent more than 20 million on the launch, and the company's operating costs over the years have also been 2 to 3 million US dollars. If we transfer 15 million to him, then this business will be a total loss, right?" Mu Qizhong widened his eyes and looked at Li Qingfeng reluctantly.

Li Qingfeng smiled calmly: "Old Mou, don't get excited. This satellite is just sitting there anyway, why not just sell it and dissolve the satellite company? Although it doesn't cost much to operate a satellite company, keeping it will only increase costs every year."

"Well, I think we should keep this one. After all, as you said, it doesn't cost much. Maybe one day the market will change and the satellite will come in handy. Besides, this is a project we have worked hard to develop. It would be a pity to give up just like that." Mou Qizhong hesitated for a long time, trying to persuade Li Qingfeng to change his mind.

Li Qingfeng raised his eyelids and glanced at Mou Qizhong. He was surprised. You know that he cooperated with the Aerospace Industry Company and kicked you out to set up a satellite company. Why are you still trying to persuade me with these words?
After a long silence and careful thinking, Qingfeng Li seemed to understand something and asked tentatively, "Lao Mou, are you worried that the satellite company will be dissolved and the Chinese people will laugh at you when they find out?"

Mou Qizhong remained silent and just drank his tea silently.

Looking at the other party's expression, Li Qingfeng knew that he had guessed correctly. As expected, this Old Mou was still the same Old Mou who was too concerned about his reputation. He would not admit the failure of his big project unless he had no other choice.

After thinking about it, Li Qingfeng no longer mentioned the issue of dissolving the satellite company. After all, he still had to take care of Lao Mou's face. It wouldn't cost much money a year anyway, so he might as well just keep it going.

The two chatted about other things for a while. When sending Mou Qizhong out, Li Qingfeng thought about it and persuaded him, "Old Mou, we have known each other for so many years. I know what kind of person you are. I have something to say to you."

"Brother, tell me about it," Mou Qizhong asked curiously.

"Evil ways are unacceptable, the right path in the world is vicissitudes"

"."

Li Qingfeng patted Lao Mou on the shoulder and said, "Forget about the super dollar business you are doing now, and the things mentioned in the newspapers, such as building a 118-story building with billion, developing northern Shaanxi with billion, and blasting the Himalayas. Those projects are either prone to accidents or too big for ordinary people to handle."

"That hot pot project you mentioned two years ago is great. Cut off those messy projects you have now, buy hundreds of large shops in major cities, and open hundreds of hot pot restaurants. You can make at least 300 to 400 million a year. Although it's not much, it's enough for you to spend."

Before Li Qingfeng could finish his words, Mou Qizhong interrupted him with a somewhat unhappy tone, "What are you talking about? Am I the kind of person who only seeks a safe and stable life with a small profit? Although my big projects are difficult, if they succeed, the influence and returns they bring are not comparable to this mere hot pot restaurant."

"Once the 118-story building is completed, it will immediately become the next landmark building in the capital and the base of the Nan De business empire. Developing northern Shaanxi can drive the economic rise of the region. Blowing up the Himalayas is a great idea that will benefit future generations. How can we give up so easily?"

Having said that, without giving Li Qingfeng a chance to reply, Mou Qizhong angrily threw his sleeves and walked away.

Looking at Mou Qizhong's back, Li Qingfeng shook his head. This man was indeed a man who had spent sixteen years in prison. After being released from prison, he was almost eighty years old and was still able to start a business. He was indeed capable of doing things.

"Teacher Li, did Mr. Mou fail to reach an agreement with you?" He Guangqin came out from the side and asked curiously.

Li Qingfeng didn't look back, but just shook his head gently and said, "No, it's just some differences in ideas. Is there anything else going on in the company?"

"there is none left"

"Okay, I'm off work then."

Li Qingfeng did not go home directly after get off work, but went to the mall to buy some gifts for his two children on the first and fifteenth day of the lunar month.

There is a big time difference between America and China. When America celebrates Christmas, Christmas in China has already ended.

Starting this year, there have been signs of celebrating foreign festivals in China. During this Christmas, shopping malls in the capital held grand Christmas sales promotions, and even schools began making greeting cards.

Li Qingfeng and his wife have no habit of celebrating foreign festivals, so naturally they don't prepare gifts for their children. Last night they promised their children on the first and fifteenth day of the lunar month that they would give them Christmas gifts today.

The advertisements that Huaxin put in on Christmas Day were quite effective. On the second day after Christmas, newspapers in Western countries were flooded with reports on Huaxin graphics cards.

Unfortunately, the content in these newspapers can easily make people angry. The reports of various media are consistent in tone, and reading the whole article is full of sarcasm and ridicule towards Huaxin.

"HuaXin claims that its graphics cards can bring the ultimate 3D gaming experience and excellent graphics design rendering capabilities. However, judging from their past accumulation in the semiconductor field and the overall technical level of Eastern countries, this is absolutely impossible to achieve. The exquisite pictures and smooth running effects are just illusions created to deceive consumers and investors. HuaXin's move is a serious violation of the integrity of the entire industry."

"Does Huaxin think that all technology practitioners in the world are blind? They dare to show off such crude fraudulent means and even try to compete with the advanced chip technology of the West. It is really ridiculous. How could Lemon Company also participate in such a farce? Have they fallen to the point of colluding with a company that relies on false propaganda to attract attention?"

Looking at the news content sent via fax, the faces of people in Huaxin became increasingly gloomy.

Compared to the gloomy faces of everyone else, Qingfeng Li seemed very relaxed, reading the defamatory content in the newspaper with great interest.

After reading all the content, Li Qingfeng knocked on the table and said with a smile: "Haha, in the next month, these Western media will have hot material. American entertainment programs will probably hold special discussions such as "The Secret of Fakes" and invite some technical experts to analyze and interpret our advertising videos to find evidence of fakes."

"They are going too far. This is simply groundless slander. Our videos are all real, how can they be fake? These foreign devils are so despicable," Sun Kangmei said angrily, slamming the table.

"Why are you angry? Our technological achievements are clearly there. No matter how they distort and smear us, they cannot change the truth. No matter how they ridicule us now, once our press conference is held and the product is launched, the truth will be revealed."

As he spoke, Qingfeng Li stood up from his chair, glanced at the senior executives of Huaxin, and said solemnly: "The more they slander us, the more it shows that they are afraid. It shows that our products have touched their sensitive nerves and made them feel threatened."

"There's a saying that goes, the doubts of the weak are often an affirmation of the strong. Sarcasm is actually a disguised form of affirmation, which shows that our technology has already gained the capital to make them wary."

After hearing this, everyone's frowned brows gradually relaxed, their eyes rekindled their fighting spirit, and warm applause rang out in the office.

In the following days, Huaxin did not respond to any comments from the outside world, but frantically mailed invitations to those foreign media that mocked Huaxin, inviting them to attend Huaxin's press conference and fight against counterfeiting on the spot. (End of this chapter)

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