Reborn in 2011, 985 missing from two copies

Chapter 315 Apple’s miserable, fatal counterattack!
Song Sining looked at the background data and was extremely excited:
"Especially Leo's female fans, whether they are Apple users, Samsung or Nokia users, many of them come to buy x buds. Today, the sales of x buds can exceed one million!"

Wang Yi smiled: "Both xphone 1 and x buds are selling like hotcakes. The power of Xiao Lizi is really terrifying!"

For xphone 1 and x buds, many users place orders directly if they like them.

There are also many users who are more cautious and feel that Xingyi Technology is just a new brand that has just made mobile phones. No matter how well the product is promoted, it may not be able to compete with established giants such as Apple and Samsung.

With this questioning attitude, they still choose to wait and see.

But as soon as the spokesperson Xiao Lizi appeared, he became an international superstar and a Hollywood movie king, which made Xingyi Technology's brand instantly rise to several levels.

Those users who were originally skeptical have changed their attitudes.

Not only do I not think that Xingyi Technology is an emerging small brand, but I think it is a big name brand with a bright future!
Naturally, I started buying like crazy.

The popularity of xphone 1 and x buds has skyrocketed, and sales and profits are also rising.

The effect of celebrity endorsement is so terrifying.

Naturally, Xingyi Technology is put first and fully satisfied.

"Okay!" Song Sining responded.

After all, x buds will not matter five years later, and they are even controversial.

One is an Internet group dominated by young people. Most of them do not watch TV and surf the Internet every day. Naturally, they are very familiar with Xingyi Technology. They also know that Xiao Lizi has become the brand spokesperson of Xingyi Technology.

"Chairman, do you want to increase production capacity at Goertek?"

Song Sining nodded: "Okay, Chairman. Since xphone 1 can't go out for the time being, let's let x buds and "Happy Xiaoxiaole" and other products go overseas first and make a lot of money later!"

Jiang Hongzhi's expression changed slightly and he quickly said: "No problem, absolutely no problem. So, this month we will first increase the production capacity to 20 units of x buds per day, and then adjust it back to 15 units next month? Okay?"

Jiang Hongwei was speechless: "..."

"Okay, President Song, I will make arrangements and place an order immediately!" Jiang Hongzhi smiled and hung up the phone.

Jiang Hongzhi sighed: "We have to create production capacity even if we don't have production capacity."

Most of these people have worked for many years, have a certain amount of savings, have high spending power, and are also high-value people.

Wang Yi thought for a while: "Goertek's current daily production capacity is 15 units. Let him mention the daily production capacity of 20 units this month to cope with this wave of hot sales and supply the international market. Next month, it will be reduced back to 15 units. The platform will be adjusted dynamically based on market performance.”

"Yes, it is also the brand building of Xingyi Technology. We must first build Xingyi Technology into an internationally famous brand. In this way, when we accumulate more patents, the internationalization of Xingyi mobile phones will be much easier."

Wang Yi is the majority shareholder of Goertek and the father of the funder.

There is no need for Wang Yi to come forward, Song Sining and Jian Ziyan are enough.

"Thank you very much, Director Jiang. However, sales have exploded and production capacity needs to be increased. We will consider placing additional orders in the future."

Song Sining understood what Wang Yi meant: "Chairman, since we have invited spokespersons, I will contact CCTV and satellite TV later, do a lot of advertising and promotion, and offline stores and malls will all be replaced with Little Plum promotional materials! "

Only through traditional TV advertising can we let them know about Xingyi Technology's products and promote their purchase.

But whether it can exceed 20 million depends on marketing and branding!

A phone call tells Goertek to increase production capacity, and Goertek will increase production; if it asks Goertek to reduce production, it will reduce production.

Then the global sales volume of x buds this year is not 10 million or 20 million, but 30 million, or even more!

Jiang Hongzhi took a deep breath: "In this way, reduce the production capacity for Apple headphones and transfer it to x buds! Then transfer it back next month!"

The original expected global sales volume of x buds was only 10 to 20 million a year.

Song Sining dialed Goertek's chairman Jiang Hongzhi's phone number, and heard Jiang Hongzhi's hearty laugh:
"Congratulations to Director Wang, congratulations to President Song. The sales volume of x buds continues to explode, which is gratifying."

There is no way, because of Wang Yi's strategic investment and X Buds' tens of millions of large orders, Goertek's revenue and profits have both surged, and its stock price and market value have doubled.

"Yes, just do it!" Wang Yi nodded.

Consumers these days are divided into two major groups.

"It feels so good to make money!" Wang Yi smiled slightly: "But we don't mind making a little more."

But in 2012, it was definitely a dimensionality reduction attack, an epoch-making black technology!

But in 2012, there was still a very large group of middle-aged and elderly people who mainly watched TV and used keyboard function machines, but they did not surf the Internet and check Weibo every day.

"Production capacity continues to increase..." Jiang Hongzhi frowned slightly, because x buds production capacity continues to increase, and Goertek is now operating at almost full capacity!
"What, is there a problem?" Song Sining frowned slightly.

But his younger brother Jiang Hongwei was a little anxious: "Brother, our production capacity is full, how can we continue to increase it?"

"What's inappropriate?" Jiang Hongzhi said coldly.

Don't even know about xphone 1 and x buds.

Whether xphone 1 will eventually sell for million or million, it is no longer a question of product strength, but a question of marketing!
Wang Yi changed the topic: "Sining, we need to promote it overseas, especially x buds and "Happy Xiaoxiaole", which are heavily promoted overseas."

"Okay!" Song Sining nodded repeatedly.

At present, whether a mobile phone can sell more than five million units depends on its product strength and cost-effectiveness.

But now that DiCaprio is the endorser, not only can it sell well domestically, but it can also quickly open up the international market.

"The daily production capacity suddenly increased by 5, which means it is 150 million a month. It is not a decimal. There is no spare capacity!"

"Is this...appropriate?"

There are also offline promotional materials, which must be in place.

Even orders from Apple will have to wait a little longer.

"For Xingyi Technology, are we offending Apple?" Jiang Hongzhi looked in disbelief.

Jiang Hongzhi chuckled: "What's the point? Apple was invincible before and was our largest customer. But now Apple is about to be hammered to the ground by Xingyi Technology. It's hard to say who will win or lose in the future. "

Jiang Hongwei suddenly realized: "Yes, the sales of iPhone 4s in China have dropped sharply, and our Apple orders are probably going to have to be cut a lot. We might as well just give the production capacity to Xingyi Technology's x buds!"

"Brother, just watch, the mobile phone industry is going to change in the future! It's hard to say globally, but in China, the iPhone 4s really can't do as well as the Xphone 1!"

Jiang Hongzhi looked out the window and his eyes became profound: "This year, iPhone 4s is expected to sell 2500 million units in China, but now it seems that whether it can sell 1500 million units is a question!"

"Will an iPhone stretch your hips like this?" Jiang Hongwei was shocked.

Jiang Hongzhi took out his xphone 1 and smiled slightly: "It's not that the iPhone is too big, it's that the xphone 1 is too good, or maybe Mr. Wang is too scary!"

"This..." Jiang Hongwei nodded: "Then if Apple sanctions us and forces us to choose between Apple and Xingyi Technology, how will we choose?"

"That's a good question." Jiang Hongzhi smiled:

"In the past, it goes without saying that we would definitely give priority to Apple. Apple is our core. The first wave of Goertek's stock price surge was based on becoming an Apple supply chain. But now, it's really hard to say, haha."

……

Return to the apartment.

Wang Yi closed the door, looked at Song Sining, and started cooking directly...

We haven’t seen each other for half a month, a little farewell is better than a wedding.

What makes Wang Yi happy is that Song Sining is now more and more sentimental.

Many times, Wang Yi would know what to do with just one look...

2 p.m.

The Xingyi mobile phone flagship store in Sanlitun has already been crowded with people.

Not only the vast number of fans, but also many reporters, with long guns and short guns, surrounded the event.

This scene was directly broadcast live on many platforms.

The barrage is lively:

"It's so funny. At the Apple fan meeting in the morning, there was no one when Cook came in person. Now at the Xingyi mobile phone fan meeting, even before DiCaprio arrived, it was already full and packed."

"Not only is the water blocked, Sanlitun can no longer walk, it's blocked."

"Correction, it's not that there was no one at the Apple fan meeting this morning. It was because Cook came and everyone ran away!"

"..."

"Cook: Are you polite? You might as well say no one!"

"Hahaha, so funny!"

"This wave of Xingyi technology is completely victorious. It's really terrifying!"

“I really feel like Apple phones are not as good as Xingyi phones.”

"Of course! The domestic sales of xphone 1 have exceeded 4 million. How many iPhone 1s have been sold in China? Just one million, right? One-tenth of xphone ."

"This comparison is wrong. After all, the Xphone 1 went on sale a month and a half earlier."

"Okay, that's a fair comparison. Sales of the Xphone 1 exceeded one million on the day it went on sale. iPhone 4s only sold one million after nearly a month after it went on sale."

"Hahaha."

"The fruit fan left the group chat cursing."

"Look, Little Plum is here!"

"I, Cao, am really a little plum. I'm really here."

"Xiao Lizi is so cooperative, how much did Mr. Wang spend?"

"Internal information, 5100 million yuan a year, paid annually."

"Awesome, really awesome, Xingyi Technology is so generous."

"Auntie is a big fan of Little Plum, so she will switch to xphone 1. The whole family will switch to xphone 1, one for each person. Plus x buds, one for each person."

"Auntie, do you still need family? I'm 18!"

"18? Is it age or..."

"Bah, dirty!"

……

Under the protection of security guards, Leo came to the scene and greeted everyone with a smile:

"Thank you to all the fans of Xingyi Technology, thank you all! I am Xiao Lizi, the global brand spokesperson of Xingyi Technology. I am honored to come to the Imperial Capital and the flagship store of Xingyi Technology to meet you."

"To be honest, I didn't know much about the xphone 1, but once I got in touch with it, I couldn't help but miss it."

"It's hard to imagine that such an excellent company would appear in the mysterious East and make such excellent products."

"I personally feel that Xphone 1 is better than Samsung, Nokia, and even Apple. It is the best mobile phone I have ever used, bar none."

"As an actor, I like to watch movies and have extremely high requirements for picture quality." "Xphone 1 uses a 4.3-inch, 720P high-resolution large screen, which brings me an unparalleled movie-watching experience."

"There is also h.265 decoding developed by Xingyi Video, which has higher resolution, lower bandwidth, and faster loading speed. It is simply made for watching movies on mobile phones. It is really great. I sincerely recommend everyone to try it. ”

"There is also "Happy Match", which is also the game that I am obsessed with recently, and it will be a game that I will play every day in the future."

"As you all know, actors sometimes have to shoot for a long time, which is very boring and stressful. At this time, I will open "Happy Match" and play a few games to adjust my emotions and relax the stress. I feel great ”

……

"I hope that Director Wang will continue to work hard and launch a new Xingyi Tablet and even Xingyi TV as soon as possible! I need a bigger screen viewing experience!"

"Wow!" Thunderous applause sounded.

The barrage is also lively:

"Personally certified by an international movie star, xphone 1 is the best mobile phone for movie watching experience at the moment!"

"It can be seen that Xiao Lizi really likes xphone 1, x buds, and Xingyi Technology products."

"Nonsense, I like it too! If my wallet wasn't too big, I could buy a set and go directly to Xingyi Technology Family Bucket."

"The whole family of Xingyi Technology passed by, brother, I achieved your goal, don't be envious!"

"Damn, you idiot!"

"Xiao Lizi spoils the news, Xingyi Technology will also have Xingyi Tablet and Xingyi TV!"

"Yes, for sure, otherwise Xiao Lizi wouldn't have said it."

"Xingyi mobile phones are doing so well, so Xingyi tablets must be good too."

"Xingyi TV + Xingyi Video, watching videos on the big screen is so exciting just thinking about it."

"Yes, Xingyi TV has built-in Xingyi video resources directly, so the experience of watching dramas will be great."

“Get it as soon as possible. Once it’s launched, I’ll definitely buy it!”

……

Afterwards, Li Zi interacted with fans for a while, and finally stayed at the scene and played "Happy Xiaoxiaole" live.

The entire fan meeting lasted for more than an hour, and finally it had to end when the traffic pressure became more and more serious.

Immediately afterwards, a series of topics became hot searches again:

[The Apple fan meeting was crowded, but the Xingyi Technology fan meeting was crowded! 】

[Two meetings on the same day, two results, which shows that Apple’s influence has dropped significantly. 】

[Apple fans are no longer enthusiastic, and iPhone 4s may be completely abandoned. 】

[Cook’s personal meeting with Apple fans was met with a lukewarm response. No wonder iPhone 4s sales plummeted! 】

[Xphone 1 sales exceeded million, and after Xiao Li’s endorsement, it may hit million! 】

[Xphone 1 is expected to sell 4 million annually, and the future of iPhone s is worrying! 】

……

Looking at these news, Cook's face turned pale to the extreme:
"Fake! Wang Yi's intentions are so abominable. It's clear that he is targeting Apple!"

"How abominable!"

"As a result, the entire Xia Kingdom feels that our Apple is no longer good and inferior to Xingyi Technology."

“Everyone thinks our iPhone 4s is not good, not as good as xphone 1!”

"The already plummeting sales of iPhone 4s in Xia Guo will be even worse."

"hateful!"

"How abominable!"

Cook pinched his waist, getting angrier as he thought about it.

How has the dignified Apple ever been so angry?

Cui Hao, CEO of Apple Xia Country, looked solemn, but sighed in his heart:
"Who can be blamed for this? I've long said that Xingyi Technology has a great influence in China, and we shouldn't confront it head-on on the same day. But you didn't listen and had to confront it head-on in the morning. As a result, Apple became the joke of the century. Now, Xingyi Technology is trying to regain its ground in the afternoon and step on Apple again. Isn't this normal?"

"As long as you cause trouble, you are not allowed to fight back?"

"What's the point!"

But it's a pity that such words can only be thought about in the heart and must never be spoken out.

Seeing that all the senior executives were silent, Cook became even more angry: "As senior executives of Xia Country, you don't have any ideas?"

Marketing Director Yang Jianxin spoke decisively: "Chairman, I suggest immediate crisis public relations! The current public opinion situation is very unfavorable to Apple. If this continues, it will definitely affect Apple's brand and directly affect the sales of iPhone 4s!"

Guan Tong, the manager of the public relations department, twitched at the corner of his mouth: "Made, this kid didn't hold his shit in well and wants to hold the public relations department back!" '

How could she not know what Yang Jianxin was thinking?

Even because he was afraid that iPhone 4s sales would continue to plummet, Cook focused on the marketing department and punished Yang Jianxin, the marketing director.

So Yang Jianxin immediately passed the blame to the public relations department!

It doesn’t matter whether the PR succeeds or fails. Anyway, if iPhone 4s sales decline, the PR department will be blamed!
It was the PR department's poor crisis management that caused iPhone 4s sales to plummet, so their marketing department would be able to bear less of the anger.

It can be said that such intentions are not sinister.

But unfortunately, before Guan Tong had time to speak, Cook Senhan's eyes had already fallen on her:

"Director Yang makes sense. The most important thing right now is crisis public relations. Director Guan, what are the plans of your public relations department?"

"This..." Guan Tong fell silent, wanting to scold her in her heart.

This happened today, what plan could she have?
Difficult!

Fortunately, at the critical moment, regional president Cui Hao took action: "Chairman, I think it is not appropriate for Apple to make any big moves at this stage."

"Oh? What do you mean?" Vice President Ye Ming snorted coldly:
"Is it possible that President Cui just wants to lie down and do nothing? But Apple is so passive. If we don't do crisis public relations and do something, what will happen? Are we going to stop selling iPhone 4s?"

Cui Hao frowned slightly. Ye Ming was his mortal enemy. He always resented losing to him by just a few votes and always targeted him!

"Yes, President Cui, you have always been smart, why are you so confused at the critical moment?"

Yang Jianxin decisively helped. He was helped by Vice President Ye Ming, so he naturally helped Ye Ming speak:

"President Cui, I know that you have a good relationship with Director Guan, and you always protect Director Guan. But there are also times of scoring, right?"

Guan Tong's expression changed drastically: "..."

Cui Hao's mouth twitched: "!!!"

'What does this guy mean? Are you so stupid that you can't stop talking? '

'Or did you say that to Cook on purpose? '

'What a sinister villain! '

Sure enough, Cook's eyes wandered between Cui Hao and Guan Tong.

In a large company like this, the most taboo thing is for employees to have too close personal relationships, let alone those at the top.

The two of them are the president of the Xiaguo Region and the director of the marketing department, both of whom hold important positions.

If they get together and harm Apple's interests, they will be in big trouble.

Ye Ming was in a good mood and wanted to give Yang Jianxin a thumbs up. He was not wasting his support and training. He was so powerful at the critical moment!

He decisively continued to add insult to injury and said: "President Cui, I can understand your personal relationship with Director Guan. But the current situation is serious and it concerns Apple's future. You can no longer focus on personal feelings. Apple's interests come first!"

"Me! @#￥%..." Cui Hao's expression changed drastically, and he began to curse the two of them in his heart!

'What is a personal relationship? '

"What does it mean to value personal feelings?"

The implication is that you and Guan Tong are not clear about it?
For the sake of Guan Tong, regardless of Apple's interests?
Mud, this scapegoat is too serious, and it will be directly pinned to death!

Sure enough, Cook's eyes turned cold when he looked at him.

Cui Hao's expression changed sharply and he snorted coldly:
"You can eat whatever you want, but you can't talk nonsense. That's it for Yang Jianxin. The marketing department has always been good at talking nonsense and talking nonsense. They just brag about sales every month, but they can't complete it every month!"

Yang Jianxin's mouth twitched: "..."

This is revenge in the face!

"But Ye Ming, as the vice president of Apple's Xiaguo region, why do you speak like this without thinking carefully and being irresponsible?"

Ye Ming: "..."

"Director Guan and I are both married, and our relationship is just that of colleagues. Your slander will cause great trouble to Director Guan and me."

"As for the reason why I said there is no urgent public relations, it is not to protect the director, but based on the analysis of the current situation."

"Oh? Tell me in detail!" Cook said noncommittally.

Cui Hao said: "Chairman, the current turmoil is really not good for Apple. The best way is to lower the heat and let this matter pass as soon as possible."

"If we continue to crisis public relations, without saying whether it will succeed or not, it will intensify the impact of this crisis, which will be even worse for Apple."

Cook nodded and felt it made sense.

Cui Hao continued: "So I said we won't do crisis public relations first, but that doesn't mean we won't do anything. We can counterattack through other channels, retaliate against Xingyi Technology, and get back a win!"

"Okay, you said it very well!" Cook agreed very much: "What should we do specifically? Do you have any ideas?"

Cui Hao sighed: "I haven't come up with a good strategy yet. We need everyone to brainstorm."

Seeing this, Yang Jianxin said decisively: "Chairman, we can start from the production process! Xphone 1 is OEM produced by BYD. As long as we convince BYD to stop OEM Xphone 1, then Xphone 1 will be out of stock! As In exchange, we can hand over some iPhone 4s orders to BYD!”

Cui Hao sneered: "Idiot! Wang Yi is one of BYD's major shareholders, with more shares than Buffett. Do you think BYD will give up the Xphone 1 million OEM order for Apple? Will it betray its major shareholder? "

"I..." Yang Jianxin was speechless. He forgot that Wang Yi was BYD's major shareholder!

This was not easy to handle, and then his eyes lit up:
"No, although Wang Yi is BYD's major shareholder, doesn't he want to reduce his stake in BYD? In this case, if we promise him a benefit, BYD may not be tempted!"

Cui Hao still shook his head: "It's useless. Wang Yi's reduction in BYD's holdings is only a partial reduction. It's just a small amount of BYD shares in the hands of Xingyi Technology, and the bulk is still in his hands. If the partial reduction is a little, BYD will not fall out."

Guan Tong’s eyes lit up: “Since it’s not feasible to start from the Xphone 1 OEM, then we start from the Xphone 1 supply chain. As long as the core supply chain of Xphone 1 is cut off, then Xphone 1 will be out of stock if it lacks key accessories. !”

"Once xphone 1 is out of stock, that will be our opportunity for iPhone 4s!"

Cook was overjoyed: "This is a good idea. Although it's a bit damaged, it works!"

(End of this chapter)