Reborn in 2011, 985 missing from two copies

Chapter 316 xphone 1 pro, released in advance!
The shopping mall is like a battlefield, there is nothing moral or immoral about it.

Cook smiled slightly: "I remember that the HTC G7 sold very well the year before last, even surpassing Samsung's flagship."

Yang Jianxin nodded: "Yes, Chairman, Samsung felt threatened. In order to curb HTC, it directly cut off the supply of HTC screens. Without the screen, HTC G7 will be out of stock. A generation of miracle machines died halfway."

"Haha, this method is good and has been tried and tested, especially for new companies like Xingyi Mobile. I don't believe they also have plan B!"

Cook smiled coldly: "Next, let's study where to start!"

Yang Jianxin was eager to make contributions and said decisively:
“I have analyzed the supply chain of the

"BYD has little hope, but several other major suppliers have hope. As long as the benefits are in place, we can all give it a try!"

But Cook waved his hand: "We can't try them all. We can only find the supplier with the highest success rate for negotiation first. If it fails, we will consider others!"

"The chairman is wise!" Yang Jianxin continued his analysis:
"I suggest starting with Qualcomm. As long as Qualcomm cuts off supply, Xphone 1 will be finished. Xingyi Xphone 1's processor + baseband + two power chips, a total of four chips are from Qualcomm. Once Qualcomm cuts off supply, Xingyi Technology It’s not easy to find a replacement! It’s definitely a fatal impact.”

Cui Hao was speechless: "Idiot! Qualcomm's dual-core processors and basebands are all sold on the Xphone 1. Once it offends Xingyi Technology at this time, Xingyi Technology will completely turn to Nvidia or Texas Instruments. Who will Qualcomm's chips be sold to in the future? ?”

Song Sining walked in excitedly with a piece of data:
"Chairman, the offline sales data of Zhenyou Beauty Cosmetics on the first day are all out, and they are selling very well!"

"Yes!" Cui Hao was in a good mood, and this crisis was over.

Hearing this, the expressions of the two people changed drastically.

Song Sining said with a smile, and then changed the subject: "Chairman, why didn't you announce the lipstick this time?"

"In terms of lenses, Sony is the dominant company and has an absolute advantage. For the sake of goodwill, I am afraid that it will not cut off the supply of Xingyi Technology for Apple."

"As for the third time, I guess I will have to hire an international superstar of the level of Leonardo DiCaprio to endorse it. It also has to be suitable for women!"

After all, the high-end series comes with a high premium, but I didn’t expect them to sell well.

Cook continued: "Especially Director Yang, even if you want to work hard, you have to do your job well first. Look at the performance of the marketing department you are responsible for. How bad is it? Is it possible that the public relations department needs to do it for you? Sales volume?”

Cook also said: "President Cui, where do you think it is more appropriate to start?"

Song Sining was very puzzled. After the lipstick was successfully developed, it was never released, not even at this Zhenyou Beauty Conference.

Yang Jianxin nodded repeatedly: "Chairman, you are right, I didn't think well."

Wang Yi nodded: "That's right, next time, Zhenyou will rely on the new lipstick to stabilize its high-end brand positioning! The newly invented lipstick is enough to shock the world and prove Zhenyou's strength!"

Cui Hao elaborated: "So we can discuss with Toshiba. As long as Toshiba agrees to cut off the supply of Xingyi Technology, we can reduce Hynix's chip orders in the future and give them all to Toshiba! I think Toshiba will consider such a temptation."

“Yes, many people who buy Zhenyou Beauty are fans of Xiao Lizi. In order to support Xiao Lizi, these people will not only buy Xphone 1 and x buds from Xingyi Technology, but also Zhenyou Beauty and Meiyou Beauty. ”

Wang Yi smiled slightly: "The road to high-end is not that simple. This time, with the help of Schneider's identity as the founder of Estee Lauder Little Brown Bottle, the blessing of Li Zi, and the international R&D institution, Zhen You became famous instantly. But what about next time? ? What else can I use?"

Cook nodded: "President Cui, your analysis is right. Xingyi Technology is Sharp's super big customer. We have cooperated with LG for many years. It is difficult to give Sharp enough benefits to stop their supply. Then the only thing left is Toshiba’s storage!”

Cui Hao thought for a while: "There is no need to consider BYD and Qualcomm. There is no point in other easily replaceable components. We can only start with screens, memory, or lenses."

'Whoever can increase the sales of iPhone 4s in Xia Guo will be the hero and will be able to rise to the top. Otherwise, get out! '

"Yes, I suggest starting with Toshiba. In the past, most of our flash memory suppliers for Apple mobile phones were Samsung and Toshiba, while the flash memory suppliers for iPhone 4s were mainly Hynix, with Toshiba second."

Cui Hao took a deep breath, decisively booked a flight, and flew directly to Neon that night!
For such a critical and private matter, it would be impossible to send someone to go there. He, the president of the Xia Country Region, had to go there in person!

'You guys fight back and forth, I don't care who wins or loses, I only care about performance! '

Then, Cook's eyes fell on Ye Ming and Yang Jianxin: "As President Cui's right-hand men, you two should assist President Cui, instead of jumping up and down like clowns!"

"It's best!" Cook snorted coldly, patted Cui Hao's shoulder again, turned and left.

With its relatively down-to-earth prices and brand, Meiyou Beauty’s revenue was good on the first day of its launch, which is normal.

11pm.

Cui Hao and Ye Ming looked at each other and understood what Cook meant.

Wang Yi waved his hand: "This is one aspect. In addition, there is also the contribution of Xiao Lizi. Although Xiao Lizi is only the spokesperson of Xingyi Technology brand and not the spokesperson of Zhen You, the appearance of Xiao Lizi made the entire conference more popular. And his influence has risen several levels, and Zhen You has also benefited from it.”

"The chairman taught me a lesson, I will formulate a new marketing plan right now!"

"And we at Apple have our own CPU chips. It is impossible to use Qualcomm CPU chips. At most, we use Qualcomm's baseband chips. But just the baseband is not enough for Qualcomm to cut off the supply of Xingyi Technology for us. On the contrary, Qualcomm does not guarantee that it will not cut off the supply. , I will expose this matter and tell Wang Yi, in exchange for favors! Then we will lose more than we gain. "

"Really?" Wang Yi became interested, took it over, took a look, and nodded:
"Yes, eye cream sells the most. Meiyou Mall plus thousands of physical stores have sold more than 1000 bottles in total, with revenue exceeding million! Very good. At such a high price for the essence, more than bottles have been sold. Even There are more than bottles of lotions and toners! The total revenue of all Zhenyou Beauty products is over million! It’s very good.”

Wang Yi is very satisfied with this result.

"The rest is Sharp's screen and Toshiba's storage. As for Sharp, it's hard to say. Our iPhones have always used LG screens. Even if the next generation part is replaced by Sharp, they may not believe it."

Song Sining suddenly realized: "So, Chairman, you are pressing your lips with mud just so that you can become famous again at the next high-end Zhen You press conference!"

Zhenyou is positioned as a high-end product and can sell well, which really exceeds expectations.

Cook smiled: "What a great idea, Director Cui. I made the right decision to make you the regional director of Xia Guo. Very good, very good. I'll leave this matter to you. Do it quickly!"

Song Sining was in a good mood: "As the founder of Estee Lauder Little Brown Bottle, Schneider's new products are naturally highly praised."

"By then, Xiao Lizi will not be Zhen You's spokesperson and will not come to support Zhen You. The gimmick of the founder of Xiao Zong Ping cannot be used. International R&D institutions cannot brag about it every day!"

Wang Yi said calmly: "As for the spokesperson target... Swift?"

Yang Jianxin was speechless for a moment: "..."

Cook agreed very much: "You are right, Sony's lenses are easy to sell. Even we at Apple cannot do without them and they will not follow us."

……

If Leonardo DiCaprio is a world-famous international actor in Hollywood, then Taylor Swift is a Grammy-famous singing queen.

Swift's influence is terrifying, and it's only getting more popular.

In terms of explosion cycle, it is more brilliant and longer-lasting than Little Plum.

After all, six or seven years later, Leo was already out of shape and giving up on himself, but Swifty was still very popular.

Swifty's endorsement of Zhen You is really cool!

In this regard, Wang Yixiao said: "Zhenyou Beauty Cosmetics wants to be high-end and an international brand. It is going to compete with Lancôme and Estée Lauder. Innovating lipstick is just the beginning. In the future, we will have to hire superstars to endorse it. Si Ning, please contact Swift later. ”

Song Sining's eyes lit up: "Chairman, do you mean to ask Swift to be Zhen You's global spokesperson?"

Wang Yi nodded: "Yes, after "Step by Step", Liu Shishi became very popular in China, and Zhen You's influence in China was quite good. But overseas, it was all in vain. "

Song Sining agreed very much: "Yes, Shishi went overseas, and her influence is indeed limited. Swifty is just right, but she has to spend a lot of money."

Wang Yi smiled slightly: "It's okay. Now Swift's endorsement fee is much lower than that of Leonardo DiCaprio, so it's okay. But it won't be easy to say in a few years."

Time is a very magical thing, one goes uphill and the other goes downhill...

Song Sining understood what Wang Yi meant: "Then I'll try to sign for a few more years."

"can!"

Currently, Li Zi’s single category endorsement is worth 5 million US dollars a year, while Wang Yi’s entire category endorsement is worth 8 million US dollars, which is considered a good deal.

However, Swift's current endorsement fee is only half of that of Leo, which is more than 2 million U.S. dollars or more than 10 million yuan a year.

Still not too stressful.

But the future is hard to say. For example, in three years, Swift will have 5 million, or even 10 million!
As a reborn person, Wang Yike knows about Swift's ability to attract money in the future.

"Okay, now that we're done talking about work, it's time to get down to business!" Wang Yi looked at Song Sining, his eyes becoming very gentle.

"???"

"Business? What business?"

When Song Sining was confused, she was already picked up by Wang Yi and walked towards the bedroom.

Being thrown heavily on the couch, Song Sining was speechless: "Is this a serious matter?"

"Of course, Brother Xun said that career and love are both business matters!" Wang Yi said seriously.

"Brother Xun said that?" Song Sining rolled her eyes: "I think you are a big pig's hoof, and you are greedy for me!"

"Then are you jealous of me?" Wang Yi joked.

Song Sining's face turned red, she didn't say anything, she just came forward and proved everything with her actions...

Downstairs, Wu Shuang stared at the ceiling and curled her lips: "Are they sleeping in two rooms upstairs or in one room?"

"Hmph! It must be one!"

"I don't believe that there can be pure revolutionary friendship between men and women!"

"Besides, what woman wouldn't like that Mr. Wang is so handsome and talented?"

"Sure enough, this movement..."

"Bah! It's none of my business, sleep, sleep!"

But unfortunately, Wu Shuang tossed and turned and just couldn't sleep...

It wasn't until the next day that both Wang Yi and Wu Shuang got up, and Wu Shuang walked out of the house with big dark circles under his eyes and a look of resentment on his face.

"Wu Shuang, why do you look like this, as if someone owes you a million!" Wang Yi said with a smile.

Wu Shuang was extremely speechless and cursed in her heart: 'You still have the nerve to say...'

But considering that Wang Yi gave her an annual salary of 400,000 yuan, she still grinned and said with a fake smile: "It's nothing, I just didn't sleep well last night. Chairman, it's okay."

"That's easy to say. If you don't go out today, you don't have to follow me. Just catch up on your sleep!" Wang Yi patted Wu Shuang on the shoulder.

"Thank you, Chairman!" Wu Shuang's eyebrows were beaming. The chairman is still very considerate and caring!
It's just a gesture of caring for a big brother, so what's going on?

Do you really treat me like a woman?
Wang Yi didn't know Wu Shuang's thoughts, so he and Song Sining had some breakfast in the cafeteria and went straight to the mobile phone department.

Zhu Changlin had already arrived. He was eating fried dough sticks, looking at the data, and giving instructions from time to time.

Other employees have also arrived, and they are also eating, looking at and analyzing data.

Wang Yi looked at the time, it was only half past eight!
Technology companies usually start work at nine o'clock, and eight-thirty is already very early.

Wang Yi has seen attendance, and the entire mobile phone department is like this.

Although it is not stated explicitly, everyone arrives at their posts half an hour to an hour early.

Then instead of eating in the cafeteria, I buy some breakfast and come to the department to analyze data and discuss while eating.

This has become a unique and beautiful landscape of the mobile phone department.

Many good ideas and thoughts were communicated through them in this way.

The xphone 1 is selling like hotcakes across the country and has become Xingyi Technology’s most lucrative business, with the mobile phone department taking the lion’s share of the credit.

But they didn't drift away, but were still working as hard as before.

This is true for everyone from Zhu Changlin to ordinary employees.

This made Wang Yi very satisfied.

Zhu Changlin took a bite of the fried dough stick and said: "With Xiao Lizi's endorsement, the sales of Replenish quickly and never run out of stock.”

"We can't let some cities have a backlog of inventory, while some cities are out of stock for a long time! If this happens in any region, then the performance of the person in charge this month will be at the bottom!"

"Yes!" Everyone responded one after another.

Once the performance is at the bottom, it will not only affect this month's income, but also the year-end bonus.

The performance of the year-end bonus is weighted by the performance of each month!

Not worth the candle.

It is because of Zhu Changlin's constant control and high demands that the Xingyi Mobile Phone Marketing Department can operate quickly and allocate supplies in a timely manner.

Looking at this scene, Wang Yi smiled: "Lao Zhu, you did a good job."

"Chairman, you are here!" Zhu Changlin was a little embarrassed and quickly put the dough sticks away.

The expressions of other people also changed drastically, and they cleared the table decisively.

Wang Yi waved his hand: "Everyone, just keep going. We still have half an hour before going to work, so feel free to eat!"

"Thank you, Chairman!" Everyone laughed.

“Everyone did a great job last month, let’s keep up the good work this month!”

"Yes!"

Later, Wang Yi called Zhu Changlin to an office: "Old Zhu, how are the preparations for the Mobile Communications World Conference?"

"Chairman, everything is ready. The invitation letter for MWC 2012 and the exhibition hall are ready, just waiting for it to start on February 2th!"

Zhu Changlin took out a document: "Chairman, due to the excellent performance and terrifying sales of xphone 1, the Mobile Communications World Congress has given us a good position. The surrounding exhibition halls are Apple, Samsung, LG, Sony, and HTC." We are together with a lot of international big names.”

"By the way, HTC is across from our exhibition hall."

"Oh? The opposite side is HTC!" Wang Yi frowned slightly: "Lao Zhu, what do you think will happen?"

Zhu Changlin thought for a while: "With Shopkeeper Wang's style, it is very likely that they will use their new quad-core flagship to overwhelm our Xphone 1!"

"After all, the most popular mobile phone at the moment is the Xphone 1, which has crushed the iPhone 4s. If HTC's new quad-core flagship can crush the Xphone 1, it will naturally gain the largest traffic and sales!"

Wang Yi nodded: "That's the truth. Those with traffic these days win the world. If that's the case, let's bring the quad-core flagship there too!"

"Chairman, do you mean direct release and listing?" Zhu Changlin was startled.

Wang Yi waved his hand: "Like HTC, we will release it first, but not put it on the market. We will release it first at the end of February, and the launch time will be at the end of April. HTC wants to take advantage of the Xingyi phone to become the leader? There is no way!"

"Okay, Chairman, then I will bring a batch of xphone 1 pro display units and release them together with Xingyi Pad!"

Zhu Changlin said, still a little worried: "It's just that the xphone 1 pro has been released, will it affect the sales of xphone 1?"

Wang Yi thought for a while: "If the price of xphone 1 pro is low, it will have an impact. If the price is high, the impact will be small. Now that the Mobile Communications World Congress is being held in Barcelona, ​​most domestic users don't know how to buy xphone 1 or how to buy it." ”

"Secondly, the price of xphone 1pro is much more expensive than xphone 1, and it is mainly high-end. When some ordinary users see that price, they give up the pro and choose to buy xphone 1. However, the powerful and wealthy users have already bought xphone 1 , there will be no pressure to buy Xphone 1pro by then, as long as the price of the two is high, it won’t be a big problem.”

"I understand, Chairman, how should we set the price?"

Wang Yi asked back: "What do you think the price of HTC one x is in Europe and the United States?"

Zhu Changlin thought for a while: "As the world's first new quad-core flagship, HTC One 4 euros, which is more than 599 yuan, is about the same price as the iPhone 5000s. In mainland China, it is probably about 4% more expensive. "

Wang Yi nodded: "It's pretty much what I thought."

In his impression, HTC one x is priced at this amount, which is a little more expensive than iPhone 4s.

Wang Yi was deeply impressed. HTC these days is so popular that it is more expensive than Apple.

"Since HTC's quad-core flagship is priced at 5000-5600, our xphone 1pro is better and more perfect, so the price cannot be lower!"

Wang Yi said decisively: "Europe and America...weed, Europe and America can't sell it!"

Zhu Changlin: "..."

Wang Yi sighed: "In China, the starting price is 4999. We will give you a double membership worth 4699 yuan, which is equivalent to !"

Zhu Changlin's expression changed slightly: "Chairman, this price is on the high side, I guess sales won't explode..."

Wang Yi waved his hand: "It's okay, with Xiao Li Zi as the spokesperson, xphone 1pro is positioned as high-end and cannot be sold at a low price. As for the volume, there is also xphone 3299 priced at 1!"

"Xphone 1 has a sales volume of more than 1, and Xphone 1700pro has a sales volume of 1, making it high-end!" Zhu Changlin understood Wang Yi's plan: "And it is more expensive, and it will not affect the sales of Xphone !"

"Yes, that's the truth."

If the difference is 1 yuan, then the xphone 1 cannot be sold, and many people will wait for the xphone pro, which is only yuan.

But now the difference is 1700, so it's not just about the same.

On the contrary, it is more than half the price!

Therefore, capable people will buy Pro, while ordinary users will go directly to Xphone 1, which will not affect the sales of Xphone 1.

Wang Yi sighed: "The most troublesome thing is the patent issue. If it were not for the patent issue, xphone 1 would be sold globally and could sell 5000 million units a year!"

But unfortunately, there are patent restrictions, and you will be hammered if you go out.

Even if Wang Yi was prepared, it was still not enough.

It is worth mentioning that, like in the previous life, the 4G international standard was determined on the th of last month, and it is still LTE.

The core LTE patents that Wang Yi acquired first have now skyrocketed in price, becoming Xingyi Technology's patent moat.

Xingyi Technology’s number of 4G core patents in the country ranks third in the country after Huawei and ZTE.

But globally, it’s still not enough.

Qualcomm holds 4% of the current 14G core patents, ranking first.

Imperial's Interdigital P and Interdigital T hold 13% and 10% of patents respectively, ranking second and third.

Nokia, with Samsung holding 9%, tied for fourth place.

Huawei and Ericsson are tied for sixth place with about 8%.

ZTE ranked eighth at 7%.

……

Xingyi Technology 3%, not in the top ten.

After spending more than one billion to buy many LTE-related patents, Xingyi Technology directly accounts for 3% of the world's LTE!

The whole world was shocked by such a generous act.

But this is still not enough. If you want to internationalize and deal with patent lawsuits from Apple, Samsung, and Nokia, you must continue to invest in research and development.

Fortunately, Xingyi Mobile has also acquired some patents in other fields.

In addition, Wang Yi has also become a 4G R&D center and a patent R&D center, investing heavily in recruiting talents, constantly developing new patents and technologies proposed by Wang Yi, and applying for some patents.

Once all these patents are approved, the number of patents in the hands of Xingyi Technology will increase.

By then, I won’t be afraid of going head-to-head with Apple, Samsung, and Nokia.

It will then be available for sale worldwide!

The road is long and long!

Fortunately, the future is bright.

Wang Yi patted Zhu Changlin on the shoulder: "We need to work harder on the patent issue, so that Xingyi mobile phones can become internationalized one day earlier!"

Zhu Changlin nodded: "Chairman, I think the workload of the R&D team is not saturated enough. It is too easy to just get S-level performance in the mobile phone department and get a year-end bonus of four to five months. I suggest that the patented R&D Indicators are added to the KPI assessment of the R&D department! ”

Wang Yi: "..."

(End of this chapter)