Reborn in 2011, 985 missing from two copies

Chapter 506: Mobile phone sales break records again, scalpers are forced to work!

"what!"

"Xingyi Technology is making full efforts in e-commerce?"

Jack Ma was shocked.

Other senior executives were also dumbfounded.

The words are not surprising and die endlessly.

If Xingyi Technology also engages in comprehensive e-commerce, it will really be Alibaba’s nightmare.

But some senior executives were very disdainful: "President Mo, you are worrying too much, aren't you? How can a comprehensive e-commerce be so easy to run?"

Then someone echoed, "That's right. We at Alibaba know best how difficult it is to do e-commerce. It's not something that can be solved by just talking about it. President Mo is exaggerating."

"Am I worrying too much? Am I exaggerating?" Mo Yi was so angry that he laughed: "It is indeed difficult for other companies to start comprehensive e-commerce from scratch. But Xingyi Technology is different!"

"Xingyi Technology has Xingyi Mall, Mayu Mall, International Mall, and Douyin Mall. It started out as a vertical e-commerce company, and it is not difficult to transform into a comprehensive e-commerce company."

"Xingyi Technology and Xingyi Logistics have many storage centers and logistics teams all over the country! They are better than Alibaba, which doesn't even have its own logistics team."

"Xingyi Technology also has Changchat Payment, which has more than 3.5 million users!"

"Once Xingyi Technology becomes a comprehensive e-commerce company, it will soon become the second Yixun.com or even the second Tencent Online Shopping, and become Alibaba's nightmare!"

“Is this called worrying about nothing?”

“Is this alarmist?”

Every word Mo Yi spoke was righteous and eloquent.

The senior executives in the room were all silent, their faces extremely solemn.

Especially the two senior executives who raised the question were speechless and their faces turned purple.

Even Jack Ma had a frown on his face and felt the crisis completely.

The self-operated model of Amazon, JD.com and Yixun, which delivers goods to customers’ homes, has had the greatest impact on Taobao.

In fact, Yixun.com, created by Tencent, is also very powerful.

It is also self-operated and has its own Yixun logistics. You can place an order the day before and have the goods delivered to your door the next day.

In the past, the reason why JD.com's logistics was able to improve rapidly was largely due to the merger with Yixun.com and Yixun Logistics, which enabled them to place orders in the morning and have the goods delivered to their doorsteps in the afternoon...

On the contrary, Taobao’s logistics is useless.

Taobao’s logistics in 2013 was extremely slow. After placing an order, it would take four or five days for the goods to arrive if they were not shipped within the same city.

If Xingyi Technology also builds a comprehensive e-commerce platform, it will have payment, platform, users, and logistics!

Then Alibaba is really in danger, and even Taobao is in danger!
"Are we really going to give up on banning Changliao Payment and bow to Xingyi Technology?" Jack Ma frowned, feeling aggrieved and unwilling.

"There's no other way. This is the only way." Mo Yi said helplessly, "Only by making peace with Xingyi Technology can we allow Alipay to be connected to Changchat Payment and reduce the possibility of Xingyi Technology becoming a comprehensive e-commerce company. Only then will Taobao have the hope of having one less strong rival!"

"If the confrontation continues, Xingyi Technology will probably launch a comprehensive e-commerce platform early next year. I even suspect that Xingyi Technology has already started planning!"

"Really?" Jack Ma was shocked: "Are they really starting to develop a comprehensive e-commerce business?"

Mo Yi sighed: "As the saying goes, food and fodder must be sent before troops move."

“Logistics is the bread and butter of e-commerce.”

"And Xingyi Logistics has already started recruiting on a large scale!"

Liu Quanxin couldn't keep calm anymore: "President Mo, is this news true?"

Mo Yi nodded: "Last year, after Xingyi Technology acquired a stake in JD.com, Xingyi Logistics stopped expanding and instead cooperated with JD.com. All areas that Xingyi Logistics could not cover were handed over to JD.com Logistics."

Everyone nodded. All the senior executives of Alibaba had paid attention to this point.

"But according to the information I have, Xingyi Technology has changed its strategy and continues to increase its investment in Xingyi Logistics. Not only has it recruited a large number of people to expand, but it has also invested in building new storage centers and adding new teams in many third-, fourth-, fifth-, sixth- and seventh-tier cities where coverage is not in place."

"Xingyi Logistics is recruiting on such a large scale. It is impossible that it is trying to become the second SF Express and focus on logistics services. On the contrary, it must be preparing for comprehensive e-commerce!"

Hearing this, everyone nodded collectively.

The situation is too obvious.

Jack Ma fell into deep thought, breaking out in a cold sweat.

If Taobao had not banned Changchat Payment, Xingyi Technology might not have engaged in comprehensive e-commerce, or it would not have been in a hurry to do so.

But now Taobao has banned Changliao Payment. Whether for the development of Changliao Payment or to retaliate against Alibaba, Xingyi Technology has to become a comprehensive e-commerce company.

To put it bluntly, it was all forced by Alibaba!

Force out a powerful opponent, no less terrifying than QQ online shopping!
QQ online shopping alone is enough to give him a headache, and if there is another Xingyi Technology, it will be really troublesome.

But it would be hard to accept if we really had to bow to Xingyi Technology.

After all, Alibaba also wants to save face.

As if seeing through Jack Ma's thoughts, Mo Yi spoke again:
"Chairman, those who achieve great things do not pay attention to small details. Although Alibaba is very powerful, it will still be very stressful if it faces giants such as QQ Online Shopping, Xingyi Technology, JD.com, and Amazon at the same time."

"It is better to take a step back and make peace with Xingyi Technology, connect to Changchat Payment, and let Xingyi Technology temporarily postpone its plan to become a comprehensive e-commerce platform."

"We can use this time to quickly kill off competitors like QQ Online Shopping and JD."

"Once we defeat these existing competitors, we will have enough time to focus on Xingyi Technology's e-commerce business."

"It's like showing weakness for a while in exchange for long-term glory."

Hearing this, everyone's eyes lit up, even Liu Quanxin agreed:
"President Mo is right. One QQ Online Shopping and one JD.com are hard enough to deal with. We shouldn't provoke Xingyi Technology and start a war on multiple fronts."

"It would be best to concentrate our strength and kill a few of our current opponents first."

Others also said: "That makes sense. Considering the overall situation, it's okay to show weakness and bow your head for a short period of time."

"It's better to fight a war on multiple fronts than to endure hardships."

"The most important thing is that once the war breaks out on multiple fronts, they will unite to attack Alibaba and Alipay, and the consequences will be disastrous."

……

Listening to everyone's words, Jack Ma nodded: "President Mo's words make sense, the heaven will not let you down if you endure hardships, the Qinchuan River will eventually belong to Chu!"

"It is indeed not suitable to start a war on multiple fronts, so let's go to Xingyi Technology and negotiate."

"Taobao, Tmall and Alibaba can all be reconnected to Changchat Payment, but all major platforms under Xingyi Technology must also be connected to Alipay. At the same time, the fingerprint payment of Xphone 2 Pro is adapted to Alipay."

"Let President Mo handle this matter."

Mo Yi nodded: "Okay, Chairman, I'll have someone book a plane ticket and fly there tomorrow."

"Ah."

Jack Ma sighed, his eyes turned cold: "President Mo is in charge of Xingyi Technology, but it's time to increase the crackdown on JD.com and QQ Online Shopping. These platforms have already threatened Alibaba, and we must not let them continue to grow!"

"Next, start a special campaign!"

"Codename - 'Destroy the Goose and Shock the East'."

"We will do our best to defeat the Tencent e-commerce companies and suppress JD!"

"Yes!"

Everyone responded that Ali had not fought a battle for a long time, but every time he started a battle, he was always swift and decisive.

Now it is opened again, targeting QQ online shopping and JD.com.

The business world is like a battlefield, and the business wars between giants are also simple and unpretentious.

Generally, there will be an offer for acquisition first. If the acquisition fails, then a war will be started directly.

The way to start a war is also simple: smear campaigns, subsidies, price wars, snatching merchants, snatching terminals, snatching users...

As for tricks like pouring hot water on the money tree, those are used by small businesses, and big companies like Alibaba look down on them.

However, some giants will make some changes to their headquarters buildings, calling it Feng Shui.

Like the Bank of China Tower in Hong Kong, it is like a "big sword" with three blades, capable of killing all around.

A sharp blade rushed towards the Governor's Mansion, and as a result, a certain Governor suddenly had a heart attack and died...

A sharp blade rushed towards the British garrison of the last century, and Britain collapsed...

A sharp blade rushed towards HSBC, and HSBC's share price plummeted...

In order to deal with the "big sword", HSBC invited several Feng Shui masters to design two cannons to break the deadlock!

They also put up a lot of mirrors to ward off evil spirits.

They even got two bronze lions to ward off evil spirits.

Even the office layout of internal employees has been changed.

After a series of fierce operations, HSBC's share price indeed stopped falling and soared.

But Wang Yi felt that it was all coincidence and that those who do evil will eventually perish.

Making money from the Chinese people and smashing their own pots will not go far or long!

Instead of believing in Feng Shui, it is better to run a business with some conscience.

On this day, xphone 2pro and borderless TV A40 and A50 were hot-selling products across the entire network, and all major logistics warehouses were extremely busy.

The delivery guys are working overtime collectively, and some riders deliver more mobile phones than takeaways.

But riders welcome this kind of business.

It’s simple. When delivering a takeaway, you have to wait for the food to be served, but when delivering a mobile phone, the store has everything ready and you can just take it and go.

Although busy, the income is also high.

After the press conference, the daily income was two or three times the usual amount.

It’s worth it to earn two or three days’ worth of money in one day.

It’s better than waiting every day, not getting orders, and not making money.

As for offline stores, they are extremely busy.

Although Wang Yi and Song Sining did not visit the stores, they checked the sales of several stores through surveillance.

In order to better supervise flagship stores and specialty stores, Xingyi cameras are installed in all stores and are all connected to the headquarters system so that random inspections can be carried out at any time.

It’s not that Wang Yi doesn’t trust the store, but that he doesn’t trust people’s hearts.

He knew very well that when many brands were first released, the specialty stores were out of stock, but scalpers had plenty of stock, and the mobile phone store next door also had plenty of stock, but they all had a markup.

Why are specialty stores out of stock, while non-specialty stores and scalpers have high-priced products for as long as they want?
It was the store manager or even the dealer who marked up the first batch of goods by 200 yuan and sold it to scalpers and the mobile phone store next door. The mobile phone store and scalpers then marked up another yuan and sold it to customers!

The extra 200 yuan earned by then went into the store manager’s pocket.

This kind of thing has been very common in recent years. No matter whether it is a domestic brand or Apple, none of them is innocent.

Xingyi mobile phones, which are extremely popular and often out of stock, are more likely to be manipulated in this way, and even dealers will do this.

The xphone 5499pro starts at 2, but scalpers are selling it for 5999!
Taking advantage of fans and users is actually very bad behavior, which is completely equivalent to the official being a scalper. It is simply shameless.

Wang Yi naturally didn't allow it.

To this end, on the one hand, we will increase the scale of inventory.

The inventory increased from two million to five million, and now to ten million!

At the same time, all stores are required to install Xingyi cameras, and all data are centrally connected to the Xingyi cloud server, which can be checked by the headquarters at any time, and a regulatory agency will be established.

The supply of goods is sufficient and other stores are lining up to sell them to customers, but one store sells the goods to scalpers and users cannot buy them. In that case, the store manager should quit his job and be fired!

With these two major measures, the suppression effect is very good.

After other brands of mobile phones are released, fans have to pay extra to buy them, but Xingyi mobile phones can usually be obtained first.

In particular, the Xphone 2 Pro had a reserve of tens of millions of units, which made it available immediately upon its launch.

No one is willing to pay 500 yuan more for a product that can be bought at a reasonable price.

After all, no one's money comes from the wind.

In this way, Xingyi Technology will have more and more fans, and fans of other brands will also turn to the light and become users and loyal fans of Xingyi mobile phones.

"There are fewer and fewer scalpers of Xingyi phones now, especially the Xphone 2Pro. You must prepare the stock and sell it directly. Scalpers have stockpiled the goods and they can't sell them even if you increase the price by 50!"

Song Si Ning said with a smile: "Chairman, these two moves of yours have directly killed the scalpers of Xingyi Technology."

Wang Yi shook his head: "You can't kill the scalpers. They just moved to another place."

"Changed? What do you mean?" Song Si Ning was stunned, and then suddenly realized: "You mean that scalpers are not giving up and have switched to other brands?"

“Some of it was transferred to other brands, and some of it was transferred overseas!”

Wang Yi said meaningfully: "There is a wide range of spot goods in China, so scalpers are not allowed to do it, so they go overseas directly. Overseas, they add $2 to the price of an Xphone Pro and sell it casually, making more than yuan per unit."

The Xingyi mobile phone is not publicly available overseas, and the price of parallel-imported products starts from the domestic price plus US$200.

The profit is considerable.

Domestic scalpers are extremely envious. Since they cannot make money at home, they will naturally turn to foreign countries.

Wang Yi continued: "They will form an organization, with some people specializing in purchasing in China, and then use various methods to ship Xingyi mobile phones overseas."

"Another group of people are responsible for receiving goods overseas and selling them to foreigners and overseas Chinese."

"I see." Song Si Ning suddenly realized: "Those scalpers have some family background, and they can earn more by developing overseas. We shouldn't suppress this kind of behavior, right?"

Wang Yi nodded: "Of course. We will not only not crack down on scalpers who smuggle goods overseas, but we will also support them. As long as the quantity is large, we can give them the distributor price!"

The patent acquisition is not going so smoothly and is still under negotiation.

We will have to wait until the Xingyi phone goes on sale overseas.

During this period, we have to rely on these scalpers to increase overseas sales.

"Chairman, if you stock up tens of millions of Xphone 2 Pro and make it available immediately, you will kill the domestic scalpers' idea and force them to develop overseas and sell products overseas, right?"

Song Si Ning guessed what Wang Yi meant and admired him even more: "You are really amazing. You have used the scalper to great effect."

Wang Yi laughed: "They make money, and so do we. Xphone 2 Pro is such a good phone, we can't just sell it in China, we have to sell it overseas too. The more scalpers there are, the more we will sell overseas."

Wang Yi is well aware of the strength of these scalpers. They are all shrewd people who are willing to work hard and even do whatever it takes to make money.

This group of people just lived in a different era. If they were in the 80s, they would have become wealthy.

Of course, as a scalper, he made a lot of money by reselling iPhones before and Xingyi phones later.

"Yes, this can be considered an open conspiracy. The scalpers know what you are thinking and have no choice but to continue doing this, working for us for free and helping us ship the goods!" Song Sining said with a smile.

"Yes, the most unsolvable thing is open conspiracy." Wang Yi smiled faintly, looking at Song Si Ning, and suddenly his eyes became gentle.

When our eyes meet, there is infinite tenderness.

But just when the situation was about to explode, Song Si Ning sighed: "Not today."

Wang Yi understood and changed the subject: "Thank you for your hard work."

"Hateful!" Song Si Ning said angrily, but still lowered her head...

What is hygiene and dignity?

Song Si Ning only knew that her boyfriend was favored!

Just have to make him comfortable!
And in the surveillance footage, there were long queues at each store, waiting to buy.

But they were divided into three teams.

One queue is for on-site purchases, and the queue is slower.

The other team placed orders online and picked up the goods at the store after verifying their coupons.

After checking the coupon, you can pick up the goods directly, which is much more efficient.

There is also a window specifically provided for delivery guys.

A young man came over, carrying a few spare mobile phones, and left to deliver the goods to the door.

It is worth mentioning that many users who purchased on-site also chose to pay by scanning the QR code.

Now all Xingyi flagship stores, specialty stores, franchise stores, as well as Mayu, Zhenyou, and Xingyue stores are equipped with QR code scanning payment equipment.

All funds will be deposited into the company account.

There is no way. The sales volume of Xingyi Technology’s stores is too high. If a problematic store owner happens to run away with all the money, the loss will be huge.

There are also long queues at the three major business offices!
When xphone 2pro was released, many orders were placed by the three major business halls.

Among them, mobile orders were the largest, reaching 2000 million units.

China Unicom and China Telecom each placed orders for 1000 million units.

Of course, these 40 million orders will be delivered in installments.

For example, in the initial launch, only 200 million units were given to China Mobile, and 100 million units each to China Unicom and China Telecom.

There are 400 million stores of Xingyi, Mayu and Zhenyou in various places.

The remaining 200 million units, as well as those recently produced by the factory, will be used on major online platforms.

The excess inventory of the factory will be distributed offline or to the three major business halls based on the warehousing and logistics system.

It is precisely this high efficiency that makes xphone 2 pro a hot seller from the start.

Before the press conference ended, sales exceeded one million.

Within 24 hours of its launch, sales exceeded 400 million!
Within 48 hours of its launch, sales exceeded 600 million!
Within 72 hours of its launch, sales exceeded 700 million!
Completely breaking the previous sales record!
Fortunately, three days later, daily sales dropped to about 500,000 units, otherwise even if we had millions of stocks in stock, we would not be able to sustain the sales.

In fact, this kind of hot-selling model can have such terrifying sales as long as it is not out of stock.

Take the iPhone for example. When it was at its peak, it sold out quickly on the first day of its launch, with 200 million units sold out in one go.

If there are tens of millions of units in stock and the iPhone is released globally, its first-day sales will exceed tens of millions.

But unfortunately, the iPhone does not have such terrifying power. On the contrary, those who placed an order on the first day had to queue for several weeks or even more than a month before they could get the iPhone.

The reason why Wang Yi dares to stock tens of millions of units is that his own factory has sufficient production capacity and can produce tens of millions of units per month.

The second is Xingyi + Meiyu + Zhenyu + Xingyue. The four major brands have more than 2 stores in total, and all of them have xphone pro display cabinets for sale.

On average, a store sells 10 units a day, and 300 units a month. Twenty thousand stores can sell 600 million units a month!

Plus more than 30,000 business offices and major online channels!
There is no need to worry about having enough stock, or it may not be enough.

Looking at the sales data, Song Si Ning was shocked: "At this rate, can the Xphone 2 Pro sell more than 1800 million units in its first month on the market?"

Wang Yi nodded: "Almost the same, even up to 2000 million. Even if the daily sales volume drops a little bit, don't forget that there are parallel imports from overseas."

"Yes, as the world's first mobile phone with fingerprint payment function, foreigners are very jealous of the Xphone 2 Pro."

Song Si Ning smiled and said, "By the way, when did you meet the Ali people? He came to the imperial capital from Hangzhou, and when he learned that you didn't go back to Jeju, he came to Jeju again."

"He's just the vice president of Alibaba, just go and meet him." Wang Yi didn't care.

He has no interest in Ali.

I would rather cooperate with Tencent than with Jack Ma.

"Okay, then I'll go and contact him." Song Si Ning responded.

"You go ahead. I'm going back to my hometown."

In the evening, Wang Yi and his family held a family dinner.

Cook, who was far away in the empire, convened another round of high-level meetings.

Seeing the Xphone 2 Pro selling like crazy and making a global sensation, Cook has been unable to sleep or eat well in recent days.

"The Xphone 2 Pro is so popular that it sold 700 million units in three days. It's incredible. It's enough to show that everyone likes fingerprint unlocking and fingerprint payment."

"But unfortunately, the fingerprint sensor on our iPhone 5s is a press-type sensor, which is indeed a generation behind the touch-type sensor on the Xphone 2 Pro."

"Plus, the launch was delayed by half a year, which will inevitably affect sales."

Everyone nodded:

"Yes, it was launched half a year late and its functions were one generation behind, so users would not buy it."

Cook continued: "So, I suggest changing the fingerprint design of iPhone 5S to a light-touch type similar to Xphone 2Pro!"

"Yes, it must be changed. If it is not changed, sales will definitely not improve."

"We can't fall behind the Xphone 2 Pro anymore, we have to change."

Many senior executives echoed this.

However, the director in charge of the supply chain looked unhappy: "Chairman, it's easy to say that we should modify the plan, but the home button of our 5S is physically pressed. We have already ordered a lot of components. If we want to change it now, the loss will be huge."

"This..." Cook was speechless for a moment.

The product will be launched in September and the components have already been ordered in April. If you cancel now, you will need to pay a penalty.

"Humph! Even if we have to pay the penalty, we have to modify it. If we don't, our iPhone 5s sales will be poor and the loss will be even greater."

"Yes, a short pain is worse than a long one. For long-term considerations, it is better to modify it. It's just a penalty, so I'll pay it."

“A bunch of laymen who don’t understand technology!”

Apple R&D director Lorne Dias couldn't stand it anymore and yelled, "You guys are talking lightly, is this just a matter of modifying a home button?"

"Once it is changed to a light-touch type, the home button of the iPhone 5s will have to be changed from a mechanical home button that can be pressed to a home button that cannot be pressed."

"The internal components and technologies of the two are completely different. If one thing is changed, the whole system will be affected. Not only will the home button have to be changed, but the entire internal layout will also have to be changed!"

“A lot of components have to be replaced!”

(End of this chapter)