Reborn in 2011, 985 missing from two copies

Chapter 528: Boundless Spokesperson, news about Mr. Hu!

Wu Zhaowei knew that the chairman was warning everyone!

The sales of the Unbounded mobile phone were so good that everyone in the entire business unit, whether it was the top or middle management, whether it was the R&D department or the marketing department, felt that they had made great contributions and were very capable, and they all became a little impetuous!
Wu Zhaowei saw all of this.

If things continue to develop in this way, the Wujie Division will be in big trouble.

Next year's version of Unbounded 2 will have problems, which is not a good thing.

But unfortunately, he is just a R&D director and can still have a say in the R&D department.

But he has no control over the middle-level managers in other parts.

The senior executives from other departments, who are at a similar level to him, are even more helpless!
Fortunately, Mr. Wang also realized this problem and took timely action to put things right.

Ren Yuan, the channel manager sitting at the door, was lucky enough to be the first one to be knocked.

There's nothing we can do about it. He's the laziest and always comes to the meeting last.

If you arrive a little earlier, you won't have to sit at the door.

Ren Yuan'an's face changed drastically, and his voice trembled a little: "This month's sales volume is 20 million in 2500 days. Next month's sales volume should also be 30 million in 2500 days!"

Wang Yi didn't say anything, but he felt in his heart that Ren Yuan was good at maintaining the status quo but not aggressive enough, and he didn't have much potential and development, so he was not suitable to be a channel manager.

Channel manager is a very important position, suitable for those with pioneering and enterprising spirit.

If Ren Yuan had good character, he would be transferred to the logistics department and marginalized.

If one's character is average, then it can only be optimized.

Wang Yi continued to look at the second person.

Dou Yun, the financial director, was also a little nervous, but still said, "I estimate that the sales volume in July will be around 7 million."

Wang Yi didn't say anything. It was indeed a bit difficult for a financial director to predict the market.

Then I looked at the third person...

"2200 million!"

"1900 million!"

"2300 million!"

……

All the senior executives spoke one by one, and most of them offered more than 2000 million, and the lowest one was 1900 million.

Just when Wang Yi was getting a little tired, Feng Tao, the head of the marketing department, finally spoke up: "I estimate it to be around 1600 million."

"Oh? How did you guess that?" Wang Yi became interested.

This data should be considered relatively close.

It is similar to the speculations of Wang Yi and Wu Zhaowei.

Feng Tao responded: "Chairman, for the first launch of the Unbounded mobile phone, there is no historical sales volume to refer to, so we can only draw analogies from other mobile phones. I have previously studied the sales volume of the Xingyi mobile phone. Under open supply and excluding the situation of out-of-stock, I made a simple sales volume model based on the sales volume changes of the second month and the first month. I also added several variable values ​​based on experience and market reaction, and the sales volume calculated in this way is 1500-1700 million."

"I made a sales forecasting model!" Wang Yi became interested.

Apart from anything else, this idea alone is a good one.

Big data is calculated through data models.

"What's your major?" Wang Yi asked.

"I majored in mathematics and minored in marketing," Feng Tao replied.

"Very good, the same result as Director Wu." Wang Yi nodded with satisfaction, and then showed Wu Zhaowei's prediction results to everyone.

Everyone's expression changed drastically.

They all guessed more than 2000 million, and the lowest was 1900 million.

But Feng Tao and Wu Zhaowei both guessed it to be around 1600 million.

The difference is not just a little bit, but 25%-50%!
Two completely different levels!
Wang Yi said calmly: "To be honest, my prediction for the sales volume of the Unlimited smartphone next month is also the same."

Everyone continued to be silent: "..."

"You are too optimistic and too impetuous." Wang Yi sighed and said earnestly:
“For a brand to be completely successful, it needs to have continuous hot sales for many years and multiple generations of products.”

“Even if a successful brand gets carried away and fails to keep up with the times, it will become the second Motorola or the second Nokia and go to extinction and decline!”

"You are all familiar with these two elder brothers, right?"

"Motorola's sales are dismal and it is on the verge of bankruptcy. Lenovo is negotiating a possible acquisition."

"Nokia's sales have fallen sharply. It was the dominant player two years ago and one of the top three last year, but this year it is completely ruined."

"Just look at the sales in the first five months. It's so ugly!"

“The sales of pure smart phones are even worse.”

“Maybe we’ll have to be acquired!”

"If such a dominant player could fall, let alone the first generation of Unbounded, which was only a successful debut, it is still far from being a complete success of the brand."

"Just a little success makes you get carried away, complacent, overly optimistic, and collectively impetuous."

"This will only lead to the failure of the next generation, and even the entire brand will fall into the abyss."

“It’s hard to build a brand, but it’s so easy to destroy it.”

Everyone's expressions changed drastically, and their impetuous spirits became much less.

Just as Wang Yi said, even dominant players like Nokia and Motorola could fall and be acquired, let alone the newly launched Wujie mobile phone?

It’s really wrong to get carried away after the first mobile phone sold so well in its initial release!
For a moment, everyone broke out in a cold sweat, and then they realized that they had been really impetuous recently.

They immediately sat up straight and became serious.

Seeing this, Wang Yi breathed a sigh of relief.

If the senior executives knew what was going on, Wang Yi wouldn't want to talk about it.

But most people are like this.

When we were students, we got good grades in the exam, became complacent, stopped working as hard, and our ranking dropped next time... There were many people like this.

There are many such people at work.

You can only knock once or twice.

Seeing that everyone was in a good mood, Wang Yi said no more:

"This month, we have the advantage of being the first to market, and our sales can reach 2500 million, but it also consumes a lot of momentum. Especially the momentum from online sales, which has been consumed a lot. If we continue to develop like this next month, the maximum sales will be 1700 million units, and it will be difficult to break through 2000 million."

Everyone nodded, and once they calmed down, they understood the reason.

The hot sales in June consumed the online consumption power for the following seven months!
Such a cheap borderless phone, as long as you go online frequently and need to change your phone, you will buy it in the first month.

There is no other reason. The xphone 5499 pro at 2 is too expensive. I will wait until there is a big sale, or half a year later when xphone 3 comes out and the price of xphone 2 pro drops before buying it.

But the first generation of Unlimited, 1, is really too cheap and there is not much room for price reduction.

It is impossible for the price to drop after it is just released, and the price is super low, so you might as well buy it directly. The sooner you buy, the sooner you can enjoy it.

As a result, online sales in June exploded.

But part of the online sales in July and August were also prepaid.

The amount will drop naturally later.

Wang Yi changed the subject: "Although 1700 million monthly sales is not a small number, it will only get lower and lower in the future. More importantly, in half a year, many friendly companies will come to make thousand-yuan phones and compete with us!"

"Among the four giants, ZTE, Huawei, Coolpad and Lenovo, at least three will produce thousand-yuan phones next year."

"They launched their product half a year later than us, so they have a latecomer advantage in configuration."

“In terms of brand, it’s also bigger than us!”

Everyone nodded, these were all facts.

Young people who surf the Internet frequently know how powerful Xingyi Technology is and that Xingyi mobile phones are more powerful than China Cool Alliance.

But the older generation who don’t often go online have never heard of the Xingyi phone, let alone the Wujie phone, and still think that China Cool Alliance is more powerful.

After all, these days, there are very few Internet users and even fewer smartphone users.

Just like the Xiaomi SU7 car more than ten years later, it was extremely popular on the Internet and known to all young people.

But among the middle-aged and elderly groups, they don’t even know what SU7 is.

The older generation who like military affairs thought it was a Su-57 fighter jet!

The same is true for Xingyi mobile phones and Wujie mobile phones.

Among the middle-aged and elderly groups, although Xingyi Technology has risen rapidly in a few years, it cannot compare with the brand accumulation of China Cool Alliance over more than ten years.

Consumers are all like this. They trust familiar brands and big brands and buy a lot.

But for unfamiliar brands, those you have not heard of, and new brands, all of them are considered as miscellaneous brands...

“Once China Cool Alliance releases its 1,000 yuan smartphone, even if the actual experience is not as good as that of the Unbounded smartphone, as long as it is sold cheaper than ours, coupled with the brand influence, it will have a serious impact on the Unbounded smartphone!”

"Are you still optimistic?"

Everyone was silent.

Everyone thought that the Freegate mobile phone was invincible, but unexpectedly, the top enemy was already sharpening its knives!
For giants with mature supply chains like China Cool Alliance, it is not difficult to make thousand-yuan phones.

These giants now even have their own mobile phone factories!
It is for this reason that Redmi’s first generation of thousand-yuan smartphones completely failed before it even hit the market, with an investment of 40 million yuan going down the drain.

But the four giants have been making mobile phones for so many years, they have a complete industrial chain, R&D, channels, and physical stores, so they will not fail at all.

Wang Yi continued: "Therefore, the sales volume in the second half of the year cannot be low, it must be increased!"

"The purpose of holding this meeting today is to increase July's sales from 1700 million to over 2000 million!"

“Increase sales from 7000 million to 1 million units in the first seven months of this year!”

Hearing this, everyone instantly felt a tremendous amount of pressure and also understood the reason for Wang Yi's anger.

It turns out that the situation is really not optimistic.

The pressure was great. The deputy director of the marketing department said quickly: "1 million units in seven months, minus 6 million units in June, the total sales in the second half of the year must reach 2500 million units."

"Then according to normal market conditions, sales volume is declining month by month."

"Then the sales volume in July, August and September must reach 5000 million units, and the sales volume from October to December must reach 2500 million units, in order to have a hope of meeting the target."

"This means that sales in July will exceed 2000 million units, in August more than 1700 million units, and in September more than 1300 million units."

"We need to sell more than 1100 million units in October, more than 800 million units in November, and another 600 million units in December."

“That’s how we can accomplish our goals.”

Sales volume has been declining month by month, being halved after three months, and only remaining 20% ​​to 30% after half a year.

Unless there is a large-scale price reduction promotion, a one-time price reduction of 500 to 1000 can increase sales.

But unfortunately, for a 999 borderless phone, there is not much room for price reduction.

Wang Yi nodded: "Good analysis. How much sales will be next year depends on how much the Unbounded Generation 1 can grow in the second half of the year. If it can be fully established and sales exceed 100 million, then it will be a sure thing. Even if all the Chinese Cool Alliance releases 1,000 yuan phones next year, they will still not be our rivals!"

Read the error-free version at 69shuba! 6=9+shu_ba is the first to publish this novel.

"But if it fails to stand up and its sales are mediocre, once competitors' thousand-yuan phones come out collectively next year, the sales of the first generation of Borderless will only be more sluggish, and its future is unpredictable!"

Everyone nodded, timing is everything.

In the next six months, competitors' thousand-yuan phones are still being developed, and it is the best time for borderless phones to monopolize the market!

If you don’t take the opportunity to expand, it will be in vain!
"Okay, let's start brainstorming and think of ways to make the sales of the first generation of Unlimited exceed 1 million units in the first seven months of this year!"

Everyone fell into deep thought.

After thinking for a while, the marketing director spoke first: "Chairman, for the marketing plan in the second half of the year, I think we should focus on the offline market. Especially the middle-aged and elderly groups, they are the main consumer group of thousand-yuan phones."

"Plus, most of these people rarely use the Internet and know little about the Unbounded mobile phone. They have great potential and can be developed vigorously."

Wang Yi nodded. Feng Tao was a promising man, just as he thought.

Unlike others, who thought for so long and still came up with nothing.

"What's the specific plan?" Wang Yi asked, wanting to see Feng Tao's level.

"First, we should increase offline promotion efforts. For example, the previous method of giving away eggs to attract users still works."

"Second, we should make targeted efforts to promote through traditional media. If the cost is low, we can do radio advertising and newspaper advertising. If the cost budget is sufficient, we can find a celebrity to endorse and do TV advertising!"

Wu Zhaowei also said: "TV ads are good. Few middle-aged and elderly people go online, but watching TV, especially CCTV and satellite TV ads, is still very good."

But both lacked confidence.

The Unbounded mobile phone is positioned in the mid-to-low-end market, starting at 999 yuan, and has very low profits. Will Mr. Wang agree to find an endorsement and advertise on satellite TV?
It is precisely because of this concern that Feng Tao also proposed newspaper advertising and radio advertising. These two methods are less effective, but low in cost!

Wang Yi saw the two people's concerns and said with a smile: "You can do newspaper ads and radio ads."

Hearing this, they both felt disappointed. It seems that the Unbounded mobile phone is still not worthy of TV advertising!

Unexpectedly, Wang Yi changed the subject: "We have to do TV commercials, but as for the spokesperson, do you have any suggestions?"

In an instant, everyone became excited. They thought that Wang Yi rejected the TV advertising because of its high cost, but they didn't expect that he would push it across the board!
What a pleasant surprise.

The marketing director spoke first: "I suggest finding some celebrities that middle-aged and elderly people like, such as Uncle Benshan."

"Yes, Uncle Benshan is good. As long as he endorses the product, the middle-aged and elderly groups will like it."

But the marketing director objected: "Uncle Benshan is a good person and has enough influence. But there is a problem. Once Uncle Benshan endorses our Unbounded mobile phone, it will be labeled as a smart phone for the elderly! That will be fatal to the subsequent development of Unbounded mobile phone."

Wu Zhaowei also nodded: "That's right, the users of the Unbounded mobile phone are not just the middle-aged and elderly groups, but also young people, students, and people who have just started working. They are all our target customers. Once the Unbounded mobile phone is labeled as a 'smart phone for the elderly', it is equivalent to excluding young people."

Wang Yi agrees with this: "You are right. The positioning of the Unbounded mobile phone is to break boundaries. We can no longer confine ourselves. If we are to choose a spokesperson, we must find someone who appeals to all ages and both men and women."

The director of the finance department seemed to be thinking about something. "Chairman, if that's the case, then let's find an artist from Xingyi Media. It doesn't matter if it's Hu Xiaoyao or Zhao Xiaodao. These two have acted in many popular dramas, and they are popular with people of all ages. More importantly, compared to other artists, our own artists save money, trouble, and worry. There won't be any problems."

Wang Yi's eyes lit up. The director of the Finance Department had a good idea. He knew how to maximize benefits while saving money for the company!
very good!

Having our own artists is definitely cheaper than using outsiders.

If the endorsement fees are tens of millions, using other artists would be a net expenditure of tens of millions, with the star getting three million and the agency getting seven million.

Using their own artists, the net expenditure was tens of millions, the stars got four to five million, and Xingyi Media got five to six million.

The artists’ money will not be deducted, but Xingyi Media’s money can be used as internal kickbacks to sister companies.

The meat was rotten in the pot.

"Then let's choose Hu Xiaoyao!" Wang Yi made the final decision.

Although Zhao Xiaodao was also very good, in 2013, he had just become popular and had not yet reached the level of a big star.

Many years later, Zhao Xiaodao is as good as the Four Little Flowers, and is even slightly better.

But Zhao Xiaodao, who has just become famous, is still not as good as the four young actresses who have already achieved success.

But Hu Xiaoyao is different. His fame and popularity is much higher than the Four Young Flower Girls, and he is popular with both men and women.

Once Hu Xiaoyao becomes the spokesperson for the Unbounded mobile phone, young women, needless to say, will buy it just for its good looks.

Young men grew up watching The Legend of Sword and Fairy, The Fairy From the Other Side, and Myth, and they will also buy, buy, buy.

As for middle-aged and elderly women, needless to say, Hu Xiaoyao has quite a few aunt fans.

Middle-aged and elderly men have also watched Hu Xiaoyao's TV series.

A perfect all-inclusive.

More importantly, the spokesperson for the Xingyi mobile phone is Leo DiCaprio, so the spokesperson for the Wujie mobile phone cannot be too low-profile.

"Okay, Hu Xiaoyao will be the spokesperson. Next, you should decide on the marketing and promotion plans, and assign KPI assessments to everyone."

Wang Yi suddenly became serious: "In the first seven months of this year, the sales volume of the first generation of the Unbounded mobile phone exceeded 1 million, and everyone received a generous year-end bonus, at least starting from S level. If we can't reach million, we will all be C-level. Meeting adjourned!"

After saying that, Wang Yi left the meeting room directly, but everyone in the room changed color collectively.

Everyone is familiar with Xingyi Technology’s year-end bonus levels.

Wu Zhaowei looked around at everyone and said, "The S-level year-end bonus is 6-8 months, while the C-level is 0-2 months. There is a difference of 6 months' salary. Everyone should weigh it."

Everyone's expression changed again and again. The difference was six months' salary, this was too serious!

"No, you have to get S-level, half a year's salary, more than 100,000!"

"That's right. If we get C-level, it will not only be a loss of money, but also shame! Xingyi Mobile Phone Department is at least S-level this year, or even SS-level."

"Everyone, please pay attention. If you really get a C grade, you will all be fired."

"Yes, let's discuss how to proceed."

Everyone started discussing seriously again, and both their attitude and professionalism were much higher than before.

There are also endless good ideas.

Wang Yi’s warning and KPI assessment this time can only be said to be very successful.

The people in the Borderless Mobile Department don't have incompetence, it's purely a problem of attitude.

This is the importance of KPI assessment. If there is no hard target of annual sales exceeding 100 million, they will just muddle through.

Once this KPI is released, everyone will go all out for the six-month difference in year-end bonus!

At noon, Wang Yizheng and Song Sining were having lunch when a piece of news shocked the entire Internet:
[Ali and Sina Weibo reached a strategic investment, becoming the major shareholder of Sina Weibo with a 18% stake. The two parties will carry out strategic cooperation in many aspects. Sina Weibo showcase will become a new traffic entrance for Taobao and Tmall...]

Song Si Ning frowned slightly. "38 billion investment, 18% stake, Sina Weibo's valuation is over 200 billion. Alibaba is too generous. It feels a bit unworthy."

Wang Yi smiled: "There is nothing we can do. Taobao and Tmall have blocked Changchat payment, and Changchat and Douyin have also blocked all Taobao and Tmall links. Taobao has suffered heavy losses and traffic has declined after losing the traffic entrances of Changchat and Douyin. It can only invest in Weibo and use Weibo Showcase to open a new traffic entrance."

"I see. No wonder Jack Ma had to be the scapegoat. He had no choice. But will the cooperation between the two sides have an impact on us? Especially Douyin and Douyin e-commerce."

Weibo and Douyin have business conflicts.

Taobao and next year's Douyin Mall will be in complete conflict.

The difference is that Weibo has a traffic entrance but no e-commerce, while Alibaba has e-commerce but no traffic entrance.

But Douyin has both a traffic entrance and an e-commerce platform.

To this end, Alibaba invested in Weibo and joined forces with Weibo to fight against Douyin and Douyin's e-commerce.

They even use Weibo showcases to drive traffic to Taobao.

It is worth mentioning that Sina also has an e-commerce dream and has launched the Sina Weibo showcase.

But unfortunately, there was much thunder but little rain, and there was not much improvement.

Now, by cooperating with Alibaba, Taobao products are displayed directly in the Sina Weibo showcase. Users can purchase them by clicking on them, and Taobao pays them, which can be regarded as generating revenue.

With the traffic from Sina Weibo showcase, Taobao can also earn more.

It seems to be a strong collaboration, very perfect.

Wang Yi, however, did not care: "Don't worry, Jack Ma thinks Weibo Showcase is an excellent cooperation, which will definitely attract Weibo's traffic and users to Taobao and generate revenue for Alibaba."

"I can only say that ideals are full of hope, but reality is very skinny."

Apart from anything else, Wang Yi still remembers that in his previous life, Taobao ads were launched on Weibo’s showcase. There were so many Taobao ads at once, and there were hard ads hanging at the bottom of the page. It was dazzling to look at, and users were angry!

They boycotted Sina Weibo and wanted to uninstall it.

Seeing the situation getting out of hand, Sina Weibo had to compromise and reduce advertising...

Wang Yi is not worried about this.

It is hard to say how much effect the Weibo showcase has had on attracting traffic to Alibaba.

But the impact and negative impact it brought to Sina Weibo were extremely serious!
Because of this, Sina Weibo in its previous life had a headache and even regretted taking Ali’s money.

The situation is only getting worse now.

Especially the early appearance of Tik Tok, which took the opportunity to add fuel to the fire and snatch a large number of users. Sina Weibo is crying!

Ali is also uncomfortable!
Wang Yi was looking forward to this and quickly made a phone call to arrange it.

Just wait for Sina Showcase to launch a large number of Taobao advertisements, which will arouse users' anger.

After spending another wonderful night with Song Si Ning, Wang Yi went straight back to the imperial capital.

Originally, Wang Yi planned to spend 618 in Jeju, but unexpectedly, two days before 618, he received news from Mr. Hu!
(End of this chapter)