Reborn in 2011, 985 missing from two copies

Chapter 563: Xingyi Semiconductor cheats and beats Qualcomm!

Chapter 563: Xingyi Semiconductor cheats and beats Qualcomm!
Everyone thought that Xingyi Technology would become Qualcomm's background board at this trade fair.

With only one 4G chip, its sales volume is far surpassed by Qualcomm!
Unexpectedly, Xingyi Technology not only came up with 4 3G chips, but also 4 4G chips!

This is simply thunder!
It’s about to blow Qualcomm’s skull off!
Wang Yi waved his hand and said, "The first one is a high-end flagship 4G chip, the Kunpeng 902 SOC. It has powerful performance and excellent power consumption. Without the 64-bit bonus, it is 800% stronger than the Snapdragon 25. With the 64-bit bonus, it is 65%-85% stronger!"

Everyone nodded, the Kunpeng 902 SOC was indeed incredibly powerful.

The 64-bit XOS system can improve by 60%, and the 64-bit Android system can improve by at least 40%.

It is two generations ahead of Qualcomm!

"The second one is a brand new sub-flagship chip, Kunpeng 706 SOC!"

"The Kunpeng 706 SOC also uses the advanced 28nm process and 64-bit architecture. It has powerful performance, 64-bit bonus, and integrated 4G baseband!"

“How powerful is the performance?”

"Look at our test!"

Wang Yi directly showed the running score and game test:
"As you can see, Kunpeng 706 SOC is only 28% weaker than Snapdragon 800 without the 5nm addition, but with our tuning, the actual experience can completely surpass Qualcomm Snapdragon 800 by 10%-20%. Our tuning level is obvious to all! The 5 yuan tuning fee is absolutely worth it!"

"Hahaha!" Everyone laughed.

There is no doubt about this.

之前的鲲鹏702不算64位加成,按理说只比高通骁龙600强大10%左右,可实际体验比骁龙600强大25%—35%!

There is no way. Even if you pay Qualcomm to tune it, it won’t be done well. The actual experience is much worse than the theoretical experience.

It is even worse if manufacturers adjust the system themselves, as it takes a lot of effort but it is all negative optimization.

It can only be said that chip tuning is a technical job, which requires not only extremely high technical standards for chip research and development and optimization, but also extremely high technical standards for system and hardware optimization.

But unfortunately, most brands cannot take these two technologies into account at the same time.

Qualcomm is good at chip optimization, but since Qualcomm does not make smartphones, it is not good at system and hardware optimization, so the tuning services of Qualcomm chips are only second-rate.

As for system and hardware optimization, mainstream mobile phone manufacturers such as ZTE, Meizu, Xiaomi, O, and V have some technical background. However, they have never developed flagship chips and are not good at chip tuning.

The actual experience of the chip is determined by two aspects: chip tuning and system hardware tuning. Qualcomm and mobile phone manufacturers are only good at one aspect, resulting in a collective failure and collective negative optimization.

The 8gen3 has such a high performance, but the actual experience is almost the same as the 7nm 9020. It can only be said to be a useless tuning and negative optimization.

Huazi is different. It develops Kirin chips, has strong chip R&D capabilities, and is adept at chip tuning.

It is not only a mobile phone giant, but also develops its own system, so it is easy for it to optimize the system and hardware.

Therefore, the 9020 has never won in terms of running points, but has never lost in terms of experience.

It used 7nm to crush Qualcomm's 8gen2, Apple's A17 pro, A18 pro, and was on par with Qualcomm's 8gen 3.

Of course, Apple is an exception.

Like Apple and Huawei, it has both chip R&D capabilities and system and hardware tuning capabilities. However, after many years, the performance of the iPhone is still very poor, especially when playing games, which causes severe heat generation.

Once upon a time, the iPhone was the best gaming phone, and all the major anchors loved it.

But before long, the iPhone became the most popular gaming phone, and all the major anchors felt it was hot.

The reason is that the iPhone's heat dissipation is too poor and the chip tuning is too aggressive, so it can't be suppressed at all.

The low temperature in winter is actually not bad.

If you play the game continuously for one or two hours in summer, the game will generate heat, lock the core and reduce the frequency, and the game will not be able to perform to its full potential.

Of course, the fact that Apple's external baseband consumes more power and generates more heat than the integrated baseband is also a reason.

Xingyi Technology is another echelon. It not only develops its own chips, but also produces its own chips, systems, mobile phones, and mobile phones...

It can be said that Xingyi Technology is adept at handling the entire mobile phone industry chain and is a true hexagonal warrior.

Therefore, in terms of optimization, it is better than Huazi, and naturally it is unmatched by Qualcomm, ZTE, Coolpad, O/V and other friendly companies.

As a result, major manufacturers have come to terms with the situation and no longer need to optimize on their own. Instead, they directly purchase chips + optimization services from Xingyi Technology.

It saves time, effort and worry, while ensuring high performance.

It is much better than negative optimization which takes a lot of time and effort.

And the price is not expensive. It doesn’t cost a lot to hire so many negative optimization engineers.

As for asking Qualcomm to optimize, the effect will not be good and it will cost a lot of money.

Qualcomm has always been ruthless in its pricing, and all major brands know this.

Wang Yi continued: "Right now, the 32-bit Android 4 cannot take advantage of the 64-bit version."

"But next year, Android will also launch a 64-bit system. With the 64-bit system, the performance of the Kunpeng 706 SOC will greatly surpass Qualcomm's flagship chip next year, the Snapdragon 805!"

"As a sub-flagship chip, Kunpeng 706 is only slightly inferior to Kunpeng 902, but it is invincible against all chips from other competitors."

“No rival!”

"Even Qualcomm's next-generation chips can beat and abuse them!"

"The future is a brand new era of 64-bit!"

"All of Xingyi Technology's chips, whether it's the 3G chips launched last year or the 4G chips launched this year, are 64-bit architectures!"

"You can enjoy the terrifying improvement of 64-bit system!"

There was a round of applause at the scene, and all the bigwigs were extremely excited.

Kunpeng 706, the sub-flagship, optimized by Xingyi Technology, surpasses Snapdragon 32 in 800-bit system and beats Snapdragon 64 in 805-bit system!

This is too strong!

And the price will be lower than Kunpeng 902!
It’s really a great value for money!
HTC's Wang Hong couldn't help but ask, "Mr. Wang, how much does Kunpeng 706 cost?"

Wang Yi said with a smile: "Kunpeng 706 SOC, 28 nanometers, 4G chip, minimum order of 270 million, including tuning service, 260 yuan per chip! Minimum order of million, yuan per chip!"

Hearing this, everyone was moved:

"It's very cost-effective. The 32-bit system crushes the Snapdragon 800, and the 64-bit system crushes the Snapdragon 805. It's also 800 yuan cheaper than the Snapdragon 20. It's very suitable!"

"Yes, don't forget, it also comes with training services, which is the most important."

"Mr. Wang, will the Kunpeng 706 SOC limit the price of mobile phones?" asked Lei Jun.

He was moved, very moved.

Wang Yi said with a smile: "As a sub-flagship chip, it is not good to sell it too low. The price limit is 1999 and above!"

"Beautiful! It's absolutely custom-made for Xiaomi. I want 500 million of them!" Lei Jun was delighted and made the decision immediately.

Well, next year’s Xiaomi Mi 4 will use the Kunpeng 706 SOC and will be released after the new year, starting at 1999.

Xiaomi 4 pro, with Kunpeng 902 SOC + fingerprint unlocking, starting from 2999!
Next year, I, Lei, will sell 4 million units of Xiaomi 1000!

Huang was also tempted, but considering that Meizu had already placed an order for 500 million Kunpeng 902s, reason told him not to be impulsive.

But seeing that Lei Jun had rushed forward, Huang didn't want to keep a low profile either.

The old man next to him looked slightly changed, and he quickly whispered: "Mr. Huang, don't worry, wait and see."

Huang suddenly realized: "Yes, there are two more 4G chips coming. Why should I be so excited?"

"This guy Lei Bushi is disturbing my mind!"

Thinking of this, he rolled his eyes at Lei Jun.

Lei Bushi felt the unfriendly look and frowned: "Someone is blaming me?"

"I've always been the only one who treats others like this, but someone actually treats me like this!"

I looked again and it was 'old friend'...

'That's all right.'

'I guess there's no more Coke, my favorite drink, in his refrigerator?'

Lei Jun's complicated thoughts were interrupted by Wang Hong:
"Mr. Wang, HTC wants 706 million Kunpeng 1000 SOCs, plus 1000 million 20W fast charging chips!"

"No problem!" Wang Yi readily agreed.

All major mobile phone manufacturers have thought clearly that the performance of Kunpeng 706 SOC is powerful enough. Even without the 64-bit bonus, the actual experience exceeds that of Snapdragon 800, which is completely sufficient.

It’s 30 yuan cheaper!
30 yuan may not seem like a lot, but for 1000 million mobile phones, that’s a difference of 3 million in costs!

This is not a small amount of money.

Therefore, in the mobile phone industry, let alone 30 yuan, even a difference of 3 yuan is very important.

A confidential place.

"Xingyi Semiconductor is holding a chip exhibition today. Is this going to start a full-scale war with Qualcomm? Haha!"

"It seems so, and it has already won a battle. The flagship chip, Snapdragon 800, is far less popular than Kunpeng 902."

"To be precise, we won two battles. Xingyi Semiconductor, the fast-charging chip manufacturer, also won. The 20-watt fast-charging continued the monopoly advantage of the 10-watt fast-charging last year and won a large number of orders again."

"I have to say that these two wins are really beautiful, but it is hard to say about the mid-range chips, low-end chips and entry-level chips that will follow. Especially since Qualcomm is firing on all cylinders with 4G, Xingyi Semiconductor probably can't handle it, as they seem to only have one 4G chip."

"Yes, Xingyi Semiconductor has only been around for a short time, and its current performance is already very good. Even if it loses, we have to give it our full support."

"That's right. If it were any other company, they wouldn't have won a single game. But Xingyi Semiconductor has won at least two games. We must fully support Xingyi Semiconductor. Even if they lose to Qualcomm at this chip exhibition, we have to support them!"

"That makes sense. Xingyi Semiconductor only has one 4G chip at this trade show, so it will definitely lose, but we must give it our full support. The subsidies from the big fund cannot be reduced, and must even be increased! After all, other companies don't even have the ability to resist!"

"Only one 4G chip?" Mr. Zhao laughed in his heart: "You are talking nonsense! I saw several 4G chips from Xingyi Semiconductor at the Ministry of Communications..."

'But I won't tell you!'

'It will be fun to see your jaws drop when this trade show is over, hahaha.'

Mr. Zhao was in a good mood, just waiting to see other people dumbfounded and extremely surprised!

The exhibition site.

Ni Fei, president of ZTE Mobile, was very excited by the performance of Kunpeng 706 and spoke decisively:
"ZTE also wants 1000 million Kunpeng 706 SOCs!"

It just so happens that ZTE is preparing to develop a new 4G high-end mobile phone, using Kunpeng 902 to push to 3000-4000, and using 706 to defend 2000-3000, perfect!
As a mobile phone giant and the leader of China Cool Alliance, ZTE naturally wants to go high-end.

Lenovo Mobile President Chang Cheng was not to be outdone: "Lenovo has also placed an order for 1000 million Kunpeng 706 SOCs!"

When the president of Coolpad saw that ZTE and Lenovo had placed orders, China Cool Alliance, and Huawei, which developed its own chips, did not participate, while the other two companies had placed orders, he also became eager to try.

But considering that Coolpad still has some gap compared with the other three, we simply give up for the time being.

Then the scene became quiet.

The sales of Kunpeng 706 are far lower than those of Kunpeng 902. Currently, only HTC, ZTE, and Lenovo have placed orders for 1000 million units each, and Xiaomi has placed an order for 500 million units, totaling 3500 million units, which is less than half of Kunpeng 902.

Wang Yi is not in a hurry about this. It can be seen that several brands are still waiting and watching.

It’s okay, there’s more to come.

Wang Yi continued: "Next, the third 4G chip, a mid-range chip, the Kunpeng 508 SOC."

"It also uses 28nm process, 64-bit architecture, integrated 4G baseband, and full network access." "It also has good performance. Without the 64-bit bonus, the theoretical performance is about 600% weaker than Snapdragon 20, but with our optimization and tuning, the actual experience can be on par with Snapdragon 600. Next year, Android will be updated to 64-bit, and Kunpeng 508 will have a 64-bit upgrade, which can surpass Qualcomm by 40%-60%!"

"The performance is very strong, it can definitely surpass the Snapdragon 600, but the price is very low, only slightly more expensive than the Snapdragon 400, and much lower than the Snapdragon 600."

Now, everyone became interested.

It has better performance than Snapdragon 600, but is a bit more expensive than 400.

This is a sweetheart chip!

"Kunpeng 508 SOC, 64-bit architecture, 4G chip, actual experience exceeds Snapdragon 600, including tuning service fee, 500 million minimum order, 210 yuan. 1000 million minimum order, 200 yuan."

“210元!”VIVO手机总裁沈伟心动了:“骁龙600加上4G基带,500万起订要250元。鲲鹏508实际体验相近甚至超越骁龙600,却只要210元,还是包含调教服务的!”

“This is such a good deal.”

"VIVO placed an order for 1000 million pieces! No, million pieces!"

OPPO President Chen Ming was somewhat relieved that he did not place an order for Kunpeng 706.

The performance of Kunpeng 508 is sufficient, and the key is that it is 60 yuan cheaper!
It was born for OPPO!

These days, O and V mobile phones are mainly equipped with mid-range chips.

Even mobile phones that cost three or four thousand yuan often use mid-range chips.

Except for VIVO's Xplay series and OPPO's find series, other models are mostly equipped with mid- and low-end chips from Qualcomm and MediaTek.

The Kunpeng 508 is a mid-range chip, but it has the level of Qualcomm's sub-flagship, which is a perfect match.

The price of a mid-range chip, but the performance of a sub-flagship chip!

Chen Ming said decisively: "OPPO has placed an order for 1000 million Kunpeng 508 SOCs!"

HTC's Wang Hong was also moved: "HTC has placed an order for 500 million Kunpeng 508 SOCs."

Well, HTC uses Kunpeng 706 and 902 SOCs overseas and a special edition of Kunpeng 508 SOC in mainland China, and sells them at almost the same price, perfect!
'It's still HTC's familiar routine, reducing specifications and treating customers differently.'

"HTC was doing this in its past life, and it's still doing this now..."

Wang Yi saw through Wang Hong's plan at a glance, but was too lazy to say anything more.

Let go of the desire to persuade others and respect their fate!
Anyway, even if HTC goes bankrupt, there are still a number of domestic mobile phone manufacturers that will take over its market share.

"BlackBerry orders 500 million Kunpeng 508 SOCs."

The president of BlackBerry said that the BlackBerry mobile phone system is special and is not designed to focus on high performance, so using Kunpeng 508 to test the waters is just right.

"LG has placed an order for 1000 million Kunpeng 508 SOCs." LG also plans to test the waters with Kunpeng 508.

This was their first time trying Xingyi Technology's Kunpeng chip, so they didn't dare to be too radical.

Seeing that no one has placed an order yet, Wang Yi continued, "That's all for the Kunpeng 508 SOC. If you need to place an order later, you can do so at any time. Next is the low-end chip Kunpeng 505 SOC."

"The Kunpeng 505 SOC also uses 28-nanometer technology, 64-bit architecture, and integrates a 4G full-network baseband."

"Although it is a low-end processor, its performance is not weak. It is much stronger than Qualcomm's low-end processor Snapdragon 400. As for how much stronger it is, please look at the data!"

王逸一一展示:“鲲鹏505 SOC的性能和鲲鹏506 SOC相近,区别是前者是4G芯片,后者是3G芯片。不算64位加成,比骁龙400强15%,算上64位加成,比骁龙400强55%-75%!”

"Of course this is just theoretical performance, the actual performance will be even stronger!"

"Hahaha." Everyone laughed.

No one doubts this.

The data provided by Qualcomm are all theoretical data that cannot be achieved, and the actual experience is greatly reduced.

The data provided by Xingyi Technology is actual performance that is completely achievable.

The result was that it should have been 15% stronger than Qualcomm, but because Qualcomm's optimization was not in place, it was surpassed by 30%-40%!

Basically, the actual experience of each mobile phone is 15%-25% higher with Kunpeng chip.

That is why when you buy a Kunpeng chip now, a tuning service of 5 yuan per chip is included by default.

Many brands even purchase Kunpeng chips just for Xingyi Technology's tuning services.

It's only five yuan more for one chip, and only 2500 million more for five million chips, but the actual performance is 15%-25% higher than that of Qualcomm tuning or self-tuning.

How many more mobile phones can be sold with these features?

It is really good value for money.

“Although Kunpeng 505 is a low-end chip, its performance is not bad at all, especially with the addition of 64 bits, the actual experience can catch up with Qualcomm’s sub-flagship Snapdragon 600!”

"As for the price, including technical training, the minimum order is 500 million, and it's only 180 yuan!"

"180 yuan? The same price as Snapdragon 400, it's cheap!"

"It's really the price of Snapdragon 400. With the support of 64-bit system, it has the potential to catch up with Snapdragon 600 chips."

"It's too early to buy it. I should have bought Kunpeng 505!"

“Kunpeng 505 is absolutely suitable for making a 1499G thousand-yuan phone priced at 4 yuan!” President Lei Jun was tempted.

But there is some hesitation. It is estimated that Xiaomi will already be able to sell 1000 million mobile phones next year.

Do you want to go crazy?
The president of OPPO was also tempted: "With this performance, if we make a 2999 phone, it will be a hot seller, right?"

The president of VIVO has similar ideas.

The president of Sharp was also interested, as they had originally planned to make a low-end Snapdragon 400 phone.

Kunpeng 505 has a similar price and stronger performance, making it the most suitable choice.

"Sharp places order for 1000 million Kunpeng 505 SOCs!"

"Xiaomi has placed an order for 500 million Kunpeng 505 SOCs."

Without paying attention to Lao Li's dissuasion, Lei Jun spoke directly.

"Chairman..."

Lao Li is a little worried. He has already placed an order for 2500 million chips. Can they be sold?

雷布斯神秘一笑:“咱不做1999的小米4了。用鲲鹏505做一款1499的小米4C,用鲲鹏706 SOC做一款1999,不,2499的小米4,用鲲鹏902 SOC,做一款3499的小米4 pro!”

"This... is fine!" Lao Li no longer objected and felt that such an arrangement was completely acceptable.

But the OPPO president next to him was silent: "..."

The VIVO president's eyes also looked like he wanted to stab someone: "..."

'We all want to use Kunpeng 505 SOC to make mid-range mobile phones and sell them for 3000+, but you're only 1499!'

'Is this something a human would do?'

You can complain as much as you want, but you can’t say anything out loud.

Other brands were also very interested and placed orders one after another.

"So far, the sales of 3G chips and 4G chips have ended."

Wang Yi changed the subject: "However, we still have 4 chips that have been mass-produced and will continue to be marketed."

"The difference is that these four chips do not have basebands and are targeted at tablets and TVs."

“I believe that some of the brands here have tablet businesses, and some have TV businesses.”

Everyone nodded.

Companies like ZTE, Lenovo, HTC, and LG have always had tablet businesses, and the TV businesses of LG, Sharp, and Sony are even more brilliant, so it's hard not to be interested.

The other companies also have some ideas.

"Without further ado, I'll just give you a brief introduction."

"These four chips are Kunpeng 902C, Kunpeng 706C, Kunpeng 508C, and Kunpeng 505C!"

"Yes, they are the upgraded versions of Kunpeng 902 SOC, Kunpeng 706 SOC, Kunpeng 508 SOC, and Kunpeng 505 SOC! All of them have removed modules such as baseband that are not used by tablets and TVs, but the core architecture is the same. In addition, without the communication module, the power consumption is lower, and the heat dissipation of tablets and TVs is better. Therefore, the tuning is more radical, and the performance is stronger than the mobile phone version chip. The decoding capability and image quality analysis capability are also optimized!"

“像是鲲鹏902C和鲲鹏706C,用于4K电视,解码4K视频都没问题。鲲鹏508C和鲲鹏505C,玩1080P的电视游戏也没问题。”

"In addition, the price is also lower, 30 yuan cheaper than the corresponding mobile phone chips! For example, the Kunpeng 902 C and Kunpeng 706 SOC are the same price, 270 yuan!"

Everyone suddenly realized:

"This is suitable. It is 30 yuan cheaper than mobile phone chips, has stronger performance, and is completely dedicated to tablets and TVs."

"Yes, it is more cost-effective. The price of Kunpeng 706 SOC can buy Kunpeng 902C, which is very suitable."

"Mr. Wang, LG has placed an order for 500 million Kunpeng 902Cs and 500 million Kunpeng 706Cs!"

"HTC has placed an order for 500 million Kunpeng 902Cs and 500 million Kunpeng 706Cs!"

"Sony has placed an order for 500 million Kunpeng 902Cs and 500 million Kunpeng 706Cs!"

……

Several major brands have placed orders.

Wang Yi was in a good mood as he watched this scene. Today's trade fair was extremely successful.

Both Kunpeng 505 and Kunpeng 508 have become popular products, and even tablet and TV chips are selling well.

On the contrary, the sales of Kunpeng 706 were not a big hit.

All we can say is that the cheaper the better it sells, but the price of Kunpeng 706 is high, and major manufacturers have already placed orders for Kunpeng 902, but are not too interested in 706.

But it’s okay, you can cheat for Kunpeng 706!
Wang Yi changed the subject:
"This chip exhibition is basically coming to an end. But there is still a surprise at the end!"

Upon hearing this, all major manufacturers became excited.

Today I came to attend the Xingyi Technology Chip Exhibition. Originally, all major customers were just waiting and watching, or placing orders for some 3G chips, but did not want to order too much.

都以为星逸科技只有1款4G芯片,结果星逸科技一次性拿出4款4G芯片,4款平板、电视专用芯片!
It has powerful performance, attractive price, and also provides tuning services.

This has resulted in all major brands reaping huge rewards and placing orders crazily.

I thought it was over, but there was a surprise!

For a moment, the presidents of various brands all looked excited.

Wang Yi smiled and said, “The last surprise is the motherboard chipset service!”

"what!"

“Is this out already?”

Everyone was shocked, and then they were delighted.

The most difficult and time-consuming part of mobile phone development is the motherboard.

Now Xingyi Technology provides motherboard chipset design services. With the motherboard, the rest of the research and development will be much easier!

(End of this chapter)

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