Reborn in 2011, 985 missing from two copies

Chapter 564: A joke? Change to a king bomb!

With the motherboard chipset design service, it is like turning a closed-book exam into an open-book exam!

Then the difficulty of mobile phone research and development will be greatly reduced, and the research and development cycle will be greatly shortened!

Looking at the anxious eyes of the CEOs of major mobile phone manufacturers, Wang Yi smiled faintly:
"In the future, we will gradually launch motherboard chipset design business. Today, we will launch the first one, the new Kunpeng 706 SOC motherboard chipset design business."

"Kunpeng 706 SOC motherboard chipset?!"

Everyone was shocked and full of disbelief.

Lei Jun couldn't help but ask: "This is a new product that Xingyi Technology hasn't even released yet, a new motherboard set, and they just took it out?"

"It's probably the rejected version B design. They must have used the best version A design themselves."

"It's very possible, but it's also human nature. We keep the best for ourselves."

"Yes, version B is also fine. It can save a lot of research and development time."

"To put it bluntly, the B version design of the Xingyi mobile phone is better than the A version design we made ourselves."

"Hahaha, that's beyond doubt, and it saves time and effort. When it comes to mobile phone R&D, time is money. If it's launched three months later, we can sell millions less units!"

“Yes, the rejected version B design is actually pretty good.”

Listening to everyone's words, Wang Yi waved his hand and said, "You guys are joking. I, Wang Yi, am not that petty. Xingyi Technology will not fool you with the rejected version B plan."

“That’s not the way we do things.”

"On the contrary, we have two motherboard chipset designs for the Kunpeng 706 SOC at one time, both of which are the best version A designs."

Hearing this, everyone became interested.

I thought it was a design plan abandoned by Xingyi Technology, and then sold to a third party to make money, which was considered recycling waste.

The result is that there are two sets of solutions, both of which are the best version A designs, and even Xingyi Technology itself will adopt them.

This is of great significance. We don’t treat third-party customers as outsiders at all!
For a time, no matter it was Meizu, Xiaomi, O, V, or even the CEO of ZTE, which had strong R&D capabilities, all had their eyes on it.

Ten years later, the R&D capabilities of some mobile phone manufacturers may advance by leaps and bounds, but now, it can only be said that their strength is limited.

Wang Yi waved his hand and said, "Plan 1: Quasi-flagship configuration!"

“鲲鹏706 SOC+2G运存+16G/32G/64G存储+正面按压式指纹识别+20瓦快充+双天籁M1 hifi芯片！”

"This solution is designed with powerful performance and great configuration. It is a true flagship configuration and can be used as a flagship phone. After all, it is better than the flagship phone with Qualcomm's flagship chip Snapdragon 800!"

Everyone nodded: "This solution is indeed very powerful, but it is not as good as Kunpeng 902. Other processors are better than it. The cost is not low, so it cannot be sold too cheaply."

"Yes, next year Android will also be a 64-bit system, which can completely crush Qualcomm's next-generation flagship chip Snapdragon 805. It's terrifying."

"And it has everything a flagship phone should have. Front fingerprint sensor, 20W fast charging, Teana M1 hifi chip. It is very competitive and cannot be sold at a low price."

Wang Yi nodded: "Yes, to be honest, we will also use this solution ourselves, and the price is not low. As for how much the major manufacturers sell it for, that's your business, but don't sell it for less than 2499!"

"That's right, Chaoba is only sold for less than 2499, this is definitely a mess!"

Lei Bushi's expression was complicated: "..."

'Fortunately I gave up the idea of ​​selling it for 1999 and planned to sell it for 2499! With the fingerprint module, 1999 is not realistic.'

Wang Yi smiled and said, "This solution can be priced from 2499, 2999, 3499, or 3999, depending on other configurations. We will directly provide the motherboard chipset design. You can decide and develop other configurations by yourselves."

The OPPO CEO's eyes lit up: "The motherboard chipset design is the most difficult. Now there is a ready-made motherboard group design, which makes things much easier. The other components will be matched with the motherboard in the future!"

Others also spoke one after another:
"Yes, once we have the motherboard chipset business, everything else will be easy. The R&D cycle can be shortened by three or four months!"

"It used to take half a year to a year to develop a mobile phone. Now that we have the motherboard chipset, can't it be done in two months? Add in the prototype, debugging and optimization, mass production... Add it all together, it will take three months to release and four months to market! In this way, we can launch the Kunpeng 706 quasi-flagship phone after the new year?"

Wang Yi nodded. "That's right. We got the motherboard design in October and started the follow-up research and development. We successfully developed the prototype in December, released it in January, and put it on the market in February! It's that fast."

"Great, Mr. Wang, how much does it cost to design the Kunpeng 706 SOC motherboard chipset?" Lenovo's president couldn't help but ask.

Having motherboard chipset design services, isn’t that better than acquiring Motorola’s technical team?

That group of people are all big shots. They get paid well but don't do much work. They are also slow and act arrogant.

Wang Yi said calmly: "Kunpeng 706 SOC is a quasi-flagship chipset, and each mobile phone costs 5 yuan!"

"5 yuan, that's not expensive. If we sell 500 million units, that's only 2500 million yuan. To develop a quasi-flagship phone alone would cost at least million yuan!"

"Yes, if we develop it ourselves, it will take half a year to a year, and we will need 100 million. If we directly purchase the motherboard chipset, plus the subsequent research and development, it will only cost tens of millions, and it will save time and effort."

“Shorting off three or four months of development time is priceless.”

"This pricing model is suitable for small manufacturers. Small manufacturers do not sell much, and their own R&D costs are too high. It is better for them to directly buy the motherboard chipset design. With 200 million sales, it will only cost 1000 million."

"It's also suitable for large manufacturers. Although the total price of the motherboard set is higher, the more they sell, the more money they make."

"That's right. It's not a fixed price. It's very suitable for both large and small manufacturers, and the risk is controllable. If the sales volume is high, the cost is high, and the profit is higher. If the sales volume is low, the cost is also low. This model is very good."

"Mr. Wang, HTC wants it. 1000 million sets. It comes with the Kunpeng 706 SOC!"

"Xiaomi also wants 500 million sets."

"OPPO 1000 million units."

"Vivo 1000 million sets."

"Sony 1000 million sets."

Basically, all major customers who have placed orders for Kunpeng 706 SOC have placed orders.

Wang Yi continued: "Don't worry, there is still plan 2."

"Option 2, mid-range configuration!"

“鲲鹏706 SOC+2G运存+16G/32G/64G存储+10瓦快充+单天籁M1 hifi芯片！”

"Compared with the quasi-flagship configuration, the mid-range configuration has lost the fingerprint recognition module, the fast charge is reduced to 10 watts, and the Hifi chip is reduced from a dual M1 hifi chip module to a single M1 hifi chip module."

"In this way, the performance of the phone is still very powerful, but the charging and hifi are castrated, and the fingerprint is directly removed. The advantage is that while ensuring performance, the cost is reduced. The price can be reduced by 500-1000 compared to the quasi-flagship configuration, but not less than 2000!"

Hearing this, everyone nodded: "Yes, it's a flagship chip comparable to Snapdragon 800. Anything less than 2000 is too much."

"This one starts at 2499 which is very suitable. I even want 2999."

"2499 for those without fingerprints, 3499 for those with fingerprints, perfect!"

“Certain brands should not do things that are degrading to others, themselves and the industry. Cutting prices and engaging in price wars will not benefit anyone.”

For a moment, many people looked at Lei Jun.

Lei Bushi’s head was as big as a bucket: “…”

"Are you worried that I'll sell it cheap? Starting from 1999 directly?"

Lao Li also fell into deep thought. With so many upgrades, it would be a bit difficult to continue with 1999.

Even Xiaomi can’t do it!

The previous Xiaomi 800 had Snapdragon 10, no fingerprint recognition, no first-class hifi chip, no 5W fast charging, only 1999W slow charging, and it cost !

They are all very cheap, the lowest price.

Now it has added a first-class hifi chip, upgraded to 10W fast charging, and upgraded to a 800-bit processor leading the Snapdragon 64, and the price of 1999 is considered low.

毕竟单颗天籁 M1 hifi芯片也要150元，10瓦快充模组又是100，即便鲲鹏706比骁龙800便宜了20，总成本也比之前多了200多。

Lei Jun is not a philanthropist either.

In addition, Xiaomi’s current sales volume is far lower than in the past, the diluted R&D costs are higher, the prices of components are also higher, plus the upgraded items, the total cost is at least 350+ higher than in the previous life!

'You really need to sell more!'

Seeing the hostile eyes of the crowd, Lei Bushi quickly expressed his position:
"Our mid-range smartphone, Kunpeng 706 SOC, without fingerprint sensor, is priced at 2499, while the quasi-flagship smartphone with fingerprint sensor is priced at 2999. Don't worry."

"You're smart." Old Huang said calmly.

The corner of Rebus's mouth twitched: "..."

No one else said anything more.

It would be best if no one messed up the place.

In this regard, major brands have reached a consensus:

Mid-range Kunpeng 706 SOC mobile phone without fingerprint, starting at 2499, starting at 2999.

The quasi-flagship Kunpeng 706 SOC mobile phone with fingerprint starts at 2999 and starts at 3499.

"Meizu placed an order for 500 million Kunpeng 706 SOCs and 500 million mid-range motherboard chipset designs."

Huang has thought clearly. The Meizu mx4 at the beginning of next year will be Kunpeng 706 SOC + 10W fast charging + a single Teana M1 hifi chip, priced at around 2499.

Pursue sales at low prices and stabilize the basic market.

Mx4 pro, equipped with Kunpeng 902 SOC + fingerprint recognition, sells for 3499.

Lei Jun thought the same thing.

Other manufacturers also placed orders, all with similar ideas.

The low-end uses 706 without fingerprint, and the high-end uses 902 SOC with fingerprint, or 706 SOC with fingerprint.

This way, one high and one low, can be used for both attack and defense, which is undoubtedly more secure.

Wang Yi changed the subject: "In addition to the Kunpeng 706 motherboard chipset design, we also simultaneously launched the Kunpeng 902 motherboard chipset design."

"The difference is that there is only one design for the Kunpeng 902 motherboard chipset, which is the design used in the Xphone 3 and is also the most mature flagship design."

“鲲鹏902 SOC+3G运存+16G/32G/64G存储+正面轻触式指纹识别+20瓦快充+双天籁M1hifi芯片！”

"The price is also 5 yuan per unit."

Hearing this, everyone was overjoyed.

It is undoubtedly a good thing that the design is directly taken from the Xphone 3.

Although major manufacturers can also reverse-engineer the motherboard design of the Xphone 3, it takes time and cannot be used publicly.

Without authorization, directly copying the motherboard design of Xphone 3 is called plagiarism, which carries the risk of infringement and is easy to be criticized.

More importantly, the fast charging chip is from Xingyi Technology, the fingerprint module is from Xingyi Technology, the HIFI module is from Xingyi Technology, and the Kunpeng 902 SOC is also from Xingyi Technology.

The core sub-modules were all purchased from Xingyi Technology, and then copying their motherboard chipset design is courting death.

If Xingyi Technology takes advantage of this to cut off the supply of chips, fingerprint modules, fast charging modules, and Kunpeng 902 SOC, all major manufacturers will have nowhere to cry. Copying upstream supply chain giants?
It's definitely courting death.

But now it’s different. Xingyi Technology directly takes it out and sells it for 5 yuan.

Then it’s not plagiarism, but you can use it openly after obtaining authorization!
Xingyi Technology directly provides detailed technical solutions, and even reverse research is not required. You can get started directly and carry out subsequent research and development.

At just five dollars per unit, the sales of five million units would only be 2500 million.

It saves 2500 million yuan in reverse research and development, avoids various risks, greatly shortens the research and development time and difficulty, and is completely cost-effective.

Without any surprise, major customers who have already placed orders for Kunpeng 902 SOC have placed orders one after another.

As for the price limit, Wang Yi did not mention it again.

When Kunpeng 902 was sold, the price was limited to 3000+, so major brands would naturally comply with this.

And the cost is there.

These days, fingerprint modules are expensive, 20W fast charging is expensive, HIFI modules are expensive...

These are all money, it is impossible to sell them for less than 3000.

Even if it was Xiaomi in its previous life, a phone with this configuration would cost over 3000 yuan nowadays.

It is foreseeable that the prices of major domestic brands will most likely start at 3499, 3999, or even 4499.

International brands like HTC, Sony, Sharp, etc. will definitely cost over 5000!

As for 4G mobile phone motherboard modules, Wang Yi took out the Kunpeng 3 motherboard module of the Xphone 902 and two sets of Kunpeng 706 motherboard modules of the Unbounded Note, and nothing else.

There is no other way. Currently, Xingyi Technology has only made these three sets of 4G mobile phone modules.

倒是3G芯片模组，王逸又一次性拿出鲲鹏500、鲲鹏506、鲲鹏700、鲲鹏702的四套芯片模组。

They are all the designs of the first generation of Unlimited and the motherboard designs of the old 1G Xingyi mobile phone.

Old 2G phones like xphone 1 and xphone 3pro, when their prices dropped below yuan, affected the brand image of Xingyi Technology and lowered its grade, so they were simply discontinued one after another.

By selling the corresponding chipsets to friendly companies and letting them make 1000G mobile phones priced between 3000 and 3 yuan, Xingyi Technology can still make a lot of money by selling accessories.

After all, many of the components used in the motherboard chipset design are Xingyi Technology’s own modules.

If friendly businesses use Xingyi Technology's motherboard group, they have to purchase Xingyi Technology's Kunpeng chips, fast charging modules, fingerprint modules, motherboard group designs, chip tuning, etc., and they have to pay money to Wang Yi.

If you replace other components, it will cost a lot of money and you will have to redesign and re-adapt, which will be even more troublesome.

Of course, this is also Wang Yi’s wisdom!

Prevent excessive attention.

If domestic mobile phones, high, medium and low-end ones are all monopolized by Xingyi Technology, it will be easy to be criticized.

However, by providing motherboard assembly designs and driving the rise of other manufacturers, Xingyi Technology still makes a lot of money and is not too dominant, which would lead to criticism.

It can be considered as sharing the risk without affecting making money!

The motherboard group has been released, but the trade show has just begun.

Subsequently, major brands adjusted their order plans and formally signed orders with Xingyi Technology, agreeing on details such as payment method, delivery time, and delivery volume.

As big orders were signed one after another, George, Zhu Changlin and others were extremely excited.

Finally, the directors and presidents of major brands shook hands with Wang Yi and left with satisfaction.

This time, Xingyi Technology’s chip exhibition would have become a joke.

But unexpectedly, it turned out to be a big hit in the end!
A senior executive was overjoyed: "Chairman, so many chip orders, really a big hit, should we publicize it? Now the media and outsiders still think that we only have one 1G chip order, and that our chip exhibition has become a background board for Qualcomm..."

Wang Yi waved his hand: "No, just keep a low profile. Let Qualcomm get excited for two more days, and then we'll make a decision when their sales at the trade show are sluggish."

"Hahaha, that's a good idea." Zhu Changlin instantly understood Wang Yi's idea:

"I guess everyone at Qualcomm is still dreaming that the Qualcomm 4G chip exhibition the day after tomorrow will be a big success and we will definitely get a lot of big orders! But unexpectedly, many orders were won by us!"

"I guess the more excited they are now, the more sad they will be the day after tomorrow!"

George said meaningfully: "I seem to see the day after tomorrow, Jacob looked at the meager trading volume, shocked, confused and terrified!"

"Hahaha, that must be exciting. I can't wait."

"Don't disturb other people's sweet dreams."

Wang Yi smiled and said that when he looked at the final transaction volume, his expression became very interesting:
【HTC：1000万颗鲲鹏902 SOC，1000万颗鲲鹏706 SOC，500万颗鲲鹏508 SOC。1000万颗鲲鹏702 SOC。500万鲲鹏902C，500万台鲲鹏706C！】

“HTC总共下单2500万颗4G芯片，1000万颗3G芯片，还有1000万颗平板、电视芯片！”

Wang Yi had a plan in mind: "If nothing unexpected happens, next year will be HTC's last glory. HTC's annual mobile phone sales have dropped from hundreds of millions to tens of millions. Different treatment will inevitably lead to its demise."

On the contrary, it was ZTE's performance that impressed Wang Yi.

【中兴：1000万颗鲲鹏902 SOC，1000万颗鲲鹏706 SOC，500万颗鲲鹏505 SOC。1000万颗鲲鹏702 SOC。500万颗鲲鹏702 SOC。1000万颗鲲鹏506 SOC。500万鲲鹏902C，500万台鲲鹏706C！】

2500万颗4G芯片，2500万颗3G芯片。1000万颗平板芯片。

George frowned and said, "Chairman, we have 5000 million chips here alone. Can ZTE sell them all?"

Wang Yi nodded: "Okay, don't forget, ZTE is globalized. Domestic sales are not high, but overseas sales are very high."

Zhu Changlin also said: "Yes, ZTE and Huawei have both gone global. Especially ZTE, whose overseas sales account for 70%! Next year, ZTE's annual sales are expected to exceed 8000 million units."

"Probably."

At present, Samsung, Xingyi Technology, and Apple are ranked in the top three in the global mobile phone sales list, followed by ZTE, LG, Huawei, Nokia, Lenovo, Coolpad, HTC, and Sony...

In the past two years, ZTE has been more powerful than Huawei, so it was hammered first...

【联想：1000万颗鲲鹏902 SOC，1000万颗鲲鹏706 SOC，500万颗鲲鹏508 SOC。1000万颗鲲鹏702 SOC。1000万颗鲲鹏506 SOC。500万鲲鹏902C，500万台鲲鹏505C！】

……

Basically, HTC, ZTE, Lenovo, Coolpad, O, V, Sony, and LG are all of similar size.

Each company produces 4000 million to 5000 million mobile phone chips.

The 4G chip and the 3G chip are about 64-, or points.

The difference is that HTC, ZTE, Lenovo, Coolpad, LG, and Sony, in addition to mobile phone chips, also placed orders for 1000 million tablet or TV chips.

[Meizu: 500 million Kunpeng 902 SOCs, 500 million Kunpeng 706 SOCs. ]

[Xiaomi: 500 million Kunpeng 902 SOCs, 500 million Kunpeng 706 SOCs, and 500 million Kunpeng 505 SOCs. ]

[BlackBerry: 500 million Kunpeng 902 SOCs, 500 million Kunpeng 706 SOCs. ]

【TCL：500万颗鲲鹏706 SOC，1000万颗鲲鹏505 SOC，1000万颗鲲鹏500 SOC！1000万颗鲲鹏505C。】

To Wang Yi's surprise, TCL placed an order for 2500 million mobile phone chips, but most of them were low-end chips.

These days, there are two brands of TCL mobile phones, the domestic TCL, like the Momoda series launched in the previous life!
That’s right, TCL Momoda mobile phone is also the memory of a generation.

Overseas, it is Alcatel.

In addition, TCL has also placed an order for 1000 million Kunpeng 505Cs for smart TVs and tablets.

In the end, Kunpeng 902 SOC sales increased from 8000 million to 9000 million.

BlackBerry and LG each added 500 million, especially since the Kunpeng 902 SOC chipset has been released, and it would be a waste not to add more.

The sales volume of Kunpeng 706 SOC also soared to 6000 million units due to the emergence of quasi-flagship and sub-flagship chipsets.

Kunpeng 508 SOC had no chipset design, and many manufacturers eventually gave up, with the final sales volume being only 2000 million units.

As the cheapest 505G chip, Kunpeng 4 SOC has sales of 5000 million units even without a motherboard chipset design.

A total of 4 million 2.2G chips were sold.

3 million 1.6G chips were also sold.

In addition, 7000 million tablet and TV chips were sold.

A total of 4.5 million chips were sold!

"How is the production capacity? Is there any problem with delivery?" Wang Yi asked.

"No problem." George replied: "It takes time for mobile phone manufacturers to develop chips. Delivery will start within three months and will be completed in batches within the next six months."

The chips ordered now will be used next year.

Even if there is a motherboard assembly, the fastest R&D process will take at least two months, prototyping will take one month, and mass production will take at least three months, which means mass production will be released in January and the earliest it will be available on the market is February.

Therefore, it is sufficient to start delivering in December and complete the delivery in batches until June.

As of early October, Xingyi Technology has nearly nine months to fulfill these orders.

乔治道：“1.6亿颗3G芯片都是40纳米工艺，咱们40纳米工艺月产能3000多万颗芯片，接下来大量3G机型停产，3G芯片消耗锐减，多出的产能足够生产这些3G芯片。”

"The 28-nanometer process will produce 9000 million pieces per month starting next month. In nine months, we can produce 9 million pieces, which is more than enough."

"Besides, the second phase of the Xingyi B2 wafer factory and the second phase of the Xingyi M2 wafer factory will be put into production next year, and the monthly production capacity can be increased by another 6000 million chips."

"That's good." Wang Yi nodded: "Arrange the production capacity, communicate well with the customer, and don't make any mistakes."

"Don't worry, Chairman!" George said confidently.

This time, Qualcomm is really going to be beaten to a pulp!

4.5 million chips were sold at one time, with total revenue exceeding 800 billion yuan!

Of course, these only include mobile phone chips, tablet chips, and TV chips, and do not include fast charging chips, Bluetooth chips, etc.

The income from this part is also considerable.

Especially the motherboard set mode, the entire motherboard set is sold directly, including a mobile phone SOC chip, a fast charging chip, 2 power management chips, in addition to HIFI chips, Bluetooth wifi chips, radio frequency chips...

In the motherboard chipset mode, these supporting chips are also sold as a set!

Although the profits from these small chips are not as high as those from mobile phone chips, there are many of them.

All added up, it is even more profitable than mobile phone chips.

For example, the Teana M1 HIFI chip costs 150 yuan each, and the minimum order of 500 million is 130 yuan, while two chips for a flagship phone cost 260 yuan.

As for the cost, Wang Yi produces in large quantities, and it’s only one dollar per piece!
(End of this chapter)