Reborn in 2011, 985 missing from two copies

Chapter 614: Surpass Taobao and become the number one!

With Wang Yi's understanding of Alibaba, it is really possible to force merchants and brands to choose between two options.

Wang Yi launched the Douyin Mall before the Spring Festival in order to blow up Alibaba.

Sure enough, everything happened as Wang Yi expected. The 30 billion red envelopes from the Spring Festival Gala added 4 million new users in 1 hours.

The 70 billion red envelopes distributed from the first to the seventh day of the Lunar New Year also brought in a large number of new users.

On the first day of the Chinese New Year alone, 2500 million new users were added!

Another 2000 million new users were added on the second day of the Chinese New Year!

On the third day of the Chinese New Year, 1500 million new users continued to be added.

So far, the number of active users of Douyin Mall has reached 2.6 million!
Taobao is only 3 million away from reaching 4000 million users!
More importantly, if we continue with this momentum, by the seventh day of the Lunar New Year, in just four days, we will add another 4000 million new users without any pressure.

It’s not just that the red envelope activities in Douyin Mall continue to gain momentum, but more importantly, Douyin has more than 6 million users!
Many of these users have never tried online shopping and are not familiar with it, but they cannot help but frequently see online shopping information and discounts on Douyin Mall.

After seeing it once, they feel uninterested and don’t want to place an order.

After seeing it twice, they were a little interested, but felt it was unreliable and did not trust online shopping.

But what about the third time?
What about the fourth time?

Moreover, every time they browse the products, they are pushed based on big data. They are all the products they usually pay attention to and need, and the prices are much cheaper than offline.

Can you not be moved?

In 2014, when online shopping was not yet popular, offline goods were still very expensive.

All offline products are sold from the factory to first-level distributors, then distributed to second-level distributors, and then to third-level distributors... and then to local distributors, and finally to stores and shopping malls.

With so many transfers, the transportation cost, labor cost, and rental cost at each stage are all money, right? Don’t you have to make some money at each node?
With this set of clothes, the original factory price of 30 yuan, directly costs 180 yuan when it arrives at the store!

But it is different in the Douyin Mall. For clothes with a factory price of 30 yuan, a first-level dealer can open a store and sell them for 60 yuan!

At this price, dealers can make a profit, and Douyin Mall can also make a little profit, which is enough.

If the factory opens a store directly and sells it for 40 directly, everyone will make a profit!
It is the development of online shopping that has brought down all prices.

Seeing such cheap prices, people who don’t want to shop online will be unable to resist trying it.

In this way, more than 6 million Douyin users will only be continuously converted into Douyin Mall users.

There is no doubt about this.

If things continue to develop in this way, it is only a matter of time before Douyin Mall surpasses Taobao!

And this time point will not be too far away.

Especially in the past few days, the Douyin Mall Division has been reviewing day and night, and new brands and merchants have continuously reached cooperation and settled in the Douyin Mall.

Big brand merchants need to decorate their stores, which takes time.

But small businesses don’t need to do that. They can directly use the template store provided by Douyin, import their products and put them on the shelves directly.

Merchants are responsible for shipping, logistics can be directly carried out through Xingyi Logistics, and payment can be made directly through Changchat Payment. There is comprehensive technical support and there is no difficulty at all.

So in the next few days, Douyin Mall had more and more users, more and more merchants, more and more brands, and more and more products!

An overall prosperous posture.

Watching this scene, Jack Ma felt as if facing a formidable enemy and couldn't sleep at night.

Can't sleep, can't sleep at all!

How can he sleep well when the e-commerce headquarters is about to be blown up?

More importantly, Alibaba has not yet gone public!

Alibaba owns Taobao, Tmall and Alibaba, and is the number one e-commerce giant. So Alibaba has a bright future after its listing, and its market value will be terrifying.

But if it is surpassed by Xingyi Technology and Douyin E-commerce, everything will be different!
Even if it were to go public, Alibaba's valuation and market value after listing would be greatly reduced.

80% of the halo of the entire industry is focused on the leader, and the second place is far behind.

Once Alibaba loses its leading position in e-commerce, its future will become very bleak.

The road to listing will become extremely bumpy.

However, the situation was developing in a direction that Ali did not want to see.

In the following days, the 70 billion red envelope campaign continued to gain momentum, and Douyin Mall saw a large number of new users added every day.

Even though the growth rate slowed down significantly after the fourth day of the Lunar New Year, it still remained above tens of millions!
If things continue to develop at this pace, by the seventh day of the Lunar New Year, the number of Douyin Mall users will exceed 3 million without any surprises.

There is no way, the 70 billion red envelope activity is really awesome.

Even if there are only 7 million cash red envelopes, 1 million every day, it is still real cash red envelopes!
Although not as much as the 8 million red envelopes from the Spring Festival Gala, it is more than ten times the 6000 million!
Most users will be tempted by this, especially new users, who will be able to get a red envelope starting from a few dollars. If they are lucky, they can get a big one.

The subsequent 63 billion discount coupons are also real discounts at the original price, and are accurately pushed based on big data. They are red envelopes that users completely need.

In addition, the Chinese New Year is a special time when people get their salary and year-end bonus, which is the best time to spend.

While the logistics of Taobao and Tmall have been suspended, not only is the logistics of Douyin Mall operating as normal, but those who are lucky enough can also get big discounts. The prices of home appliances have dropped by 100-2000 compared to the daily prices, which is cheaper than the bottom prices of the Double Eleven and Double Twelve promotions. How can you not buy them?

Not only do I have to buy one for myself, I also have to buy one for my parents.

Especially when I go back to my hometown during the Chinese New Year, I see that there is not even an air conditioner in my hometown, and the refrigerator is still an old refrigerator from ten years ago, which is small and consumes a lot of electricity. When it is cooled, the sound is like snoring. How can I tolerate this?
I decided to buy a large double-door borderless refrigerator for 3999.

That’s right. In the past two years, Xingyi Technology has also produced home appliances such as refrigerators and washing machines. However, it is not the Xingyi Technology brand, but Wujie Technology. The main feature is the same quality and super high cost performance.

Large refrigerators are still very expensive these days.

A basic double-door refrigerator with a capacity of more than 500L costs more than 3999 yuan, but Wujie Technology directly reduces the price to !

The main feature is high cost performance.

To put it bluntly, Wujie Technology is following the same route as Xiaomi in its previous life, becoming a price butcher.

Xingyi Technology is taking the Apple + Huawei route.

It has both Apple's high-end quality positioning and Huawei's self-research leading layout.

Xingyi Technology has not entered the field of refrigerators and washing machines, which do not have much technical content or are difficult to achieve significant leadership in the short term. It has directly handed them over to Wujie Technology, which focuses on cost-effectiveness.

Only after achieving outstanding output will we launch Xingyi refrigerators and Xingyi washing machines, focusing on high-end products.

But such outstanding output is not easy.

For example, Casarte’s advanced fresh-keeping technology can be considered an outstanding output, but after all, it is the result of Haier’s many years of technological accumulation, and Xingyi Technology cannot develop it in a short period of time.

This is indisputable, otherwise Casarte would not be sold for more than 10,000 yuan and still have good sales.

Yunmi was the same in its past. When it couldn’t make a breakthrough in fresh-keeping technology, it focused on making its refrigerator smart. It installed a large screen on the refrigerator, which could also be used to run some apps, such as Gobang, Douyin, iQiyi, Kugou Music, countdown, reminder notes, recipes, etc.

But Wang Yi feels that such intelligence is completely useless.

Who would stand in front of the refrigerator and play Gobang? Watch IQiyi? Watch TikTok?

This is not a joke!
The only thing that is somewhat useful is the recipe.

Unfortunately, such large refrigerators are rarely placed in the kitchen. Firstly, they are too small to fit in the space, and secondly, the high temperature in the kitchen will increase the power consumption of the refrigerator.

Even if it is a large apartment with a large kitchen area and a refrigerator, it is placed in the corner, making it difficult to read recipes.

Unless you cook while tilting your head to look at the big screen in the refrigerator...

I can only say that this kind of smart large screen is useless.

For this reason, when someone from the Xingyi Smart Home Division proposed to use a large screen and make the Xingyi smart refrigerator, it was rejected by several other senior executives before it even reached Wang Yi.

Useless, meaningless.

For this reason, the refrigerator project was handed over to Wujie.

The same goes for washing machines.

Any intelligence in this area is useless.

The only somewhat useful function is the timing function, which can also be achieved by non-smart washing machines.

After all, even if the washing machine is smart, you still need to put the clothes in manually and then dry them manually, which is no different from a non-smart washing machine.

As for the washer and dryer machine, the effect is actually very poor, far inferior to a washing machine + balcony drying, or a washing machine + a separate dryer.

It’s nothing, the lint collection of dryer-washer is a big problem.

The fluff produced by a stand-alone dryer can be collected automatically, but the dryer-washer cannot handle it. All of it stays in the air duct, which not only causes secondary pollution but also easily damages the machine.

Similarly, the washing machine was also given to Wujie Technology, focusing on high appearance and cost-effectiveness.

The Borderless washing machine and Borderless refrigerator are more beautiful than those of competitors, but cheaper than those of competitors. The quality is not inferior to that of big brands, and the service is better. There are exclusive stores and warehouses in many towns and villages.

Even if there is no specialty store in a small town, there are warehouses in nearby counties and delivery can be done nearby.

Basically, we can satisfy the situation of placing an order in the morning and having it delivered in the afternoon, or placing an order in the afternoon and having it delivered the next day.

Such high efficiency is deeply loved by users and sales are also very good.

Not only are sales high in urban areas, but sales in rural areas are also high.

When ordinary people go to the market, they see a big refrigerator for only 3999, but then they look at the small refrigerator next door which costs 3000!

Why are you still hesitating?
Just buy a borderless refrigerator.

Seeing that Mr. Li's family had replaced their refrigerator with a big one, Aunt Yang was envious, but she couldn't bear to buy one.

During the Chinese New Year, I mentioned the big refrigerator in Mr. Li’s family. My son took it to heart, and then he saw my mother’s envious eyes. What else was there to say?
I would also silently take out my mobile phone, open the Douyin Mall and search for the borderless refrigerator, only to find out that it is only 3999!

Just when I was about to look at other brands, a 200 yuan coupon suddenly popped up, 3000-200, only 3799! Limited to three days!

What are you waiting for?
Place your order directly.

The next day, the family was having dinner when a phone call came in: the big refrigerator had arrived!
Looking at such a big refrigerator, the two elders couldn't stop smiling, and the son was also full of joy.

3799, in exchange for family happiness!
There is also a large TV.

When I went to pay New Year's greetings, I saw that my neighbors all had 55-inch LCD TVs, but I still had a small 29-inch color TV.

Even if my parents don’t say anything, I will still feel bad.

When I went to college, the tuition and living expenses for one year were tens of thousands, and my parents didn't hesitate at all.

Later, when we got married and bought a house, the betrothal gift was tens of thousands or even hundreds of thousands, and the down payment was hundreds of thousands. My parents emptied their family savings and borrowed money from everywhere to come up with the money.

Nowadays, even parents who like a TV costing thousands of dollars are reluctant to spend money on it. How can children remain indifferent?

Just place an order directly on Douyin Mall.

What's more, the Skyrim X55 is already cheap, and if you get a discount coupon, it will be even cheaper.

Similar scenes occurred across the country.

All I can say is that the Chinese New Year is indeed a good time to stimulate consumption, and it is also the most valuable time.

Wang Yi is very familiar with this.

It’s nothing, he was like this in his previous life.

I am usually busy with work and only stay at home for a day or two. I don’t think too much and just go back to work.

But when the Chinese New Year comes, after staying at home for four or five days, I realize that the luxurious chandelier in the living room has been there for more than ten years, the light bulb has been changed several times, and the second gear still short-circuits. I decisively place an order to replace it with an LED living room light.

Although not as complicated as the previous chandelier, it is simpler and brighter.

You will also find that the refrigerator at home is still a small 192L refrigerator. It has been more than ten years old and it is not enough during the Chinese New Year, so you decisively order a large refrigerator.

There are also things like televisions, which have been used for more than ten years and it’s time to replace them.

According to parents, as long as these things are still usable, they should be used even if they are already outdated.

Of course, I am also reluctant to spend money.

After all, I saved money before to pay the down payment for my son’s house, and I have to continue saving money for him to get married, so I have to save as much as possible.

Most parents of the previous generation were like this.

No matter how hard or tired you are, you have to make your children live a better life. You are stingy with yourself, but very generous to your children.

It’s not that I’m pretending, I’m just poor at home but rich on the road, from the beginning to the end.

It is precisely because of this that children are confident and not inferior from an early age, and also establish good values.

On the contrary, if children are treated badly from a young age, they will easily develop bad values ​​and be easily tempted by something, thus selling out their bodies or dignity...

However, as parents are reluctant to enjoy themselves, children should do more.

This was the case with Wang Yi in his previous life, and so were many other people.

Therefore, the Spring Festival promotion has become the strategic core of Xingyi Technology and a proven winning magic weapon.

And it is a magic weapon for five wins.

Douyin Mall sales surge, Xingyi Technology makes money!

Children fulfill their filial duties and gain a sense of accomplishment!

Parents are pleased and their quality of life improves!
At the same time, it also sets a good example for the next generation, setting an example of filial piety to parents through practical actions from an early age!
It also drives consumption, creates GDP, and accelerates the domestic circulation!

Five wins!

There was no surprise that during the seven-day promotion, Douyin Mall saw a surge in orders, sales, and users!
All brand merchants that have joined the Douyin Mall have taken the opportunity to make a fortune.

It’s not just Xingyi Technology’s own products that are hot-selling, but also its own products, including a large number of third-party brands.

For this Spring Festival red envelope event, Xingyi Technology has brought in major brands to participate.

Brands such as Gree, Midea, Haier, Hisense, Skyworth, AUX, Galanz, Joyoung, Supor, etc., which have previously cooperated with Xingyi Technology and settled in Xingyi Smart Home, all joined the Spring Festival promotion as soon as possible.

These brands also contributed a portion of the previous 22 billion red envelopes for discounts and the subsequent 63 billion red envelopes for discounts.

比如满3000-200，减的200元优惠，供应商出60%-80%，也就是120-160。

Douyin Mall offers 20%-40%, which is 40-80 yuan.

It's not just Douyin Mall, but also Taobao, Tmall, JD.com, Suning, etc.

For all big promotions, suppliers pay the majority and the platform pays a smaller portion.

There is no way. When a product is sold, the supplier makes a lot of money, but the platform only earns a little commission from the operation. Since they earn less, they naturally pay out less.

But even so, all suppliers are willing to participate in the promotion and are willing to reduce prices to participate in the promotion.

There is no way, the profit is slightly reduced, but the sales volume has increased greatly and the total profit has skyrocketed!
What's more, January and February are at the critical period of a 'good start'. Both the task of a good start and the annual task depend on this period.

Even in order to achieve the sales target of a good start, you have to participate in the Spring Festival promotion and ship the goods quickly, not to mention that you can make a lot of money.

Why not?
Of course, Douyin Mall is based on the principle of voluntariness. Douyin Mall will not force brands or merchants who do not want to participate.

There is no other reason, there are many products in the same category.

Even if individual merchants do not participate, other brands and other merchants of the same type will also participate, and Douyin Mall will give priority to recommending these merchants participating in the promotion activities and does not care about these at all.

What's more, except for small merchants with low sales, other brands and big merchants will not give up the opportunity to make big money and will actively participate in such promotional activities.

Even the merchants who have just signed contracts and settled in recently have quickly launched links online, participated in activities, and started selling directly!
Some merchants can't even wait for the store decoration, and directly use the "public version" decoration provided by Douyin Mall, put popular products on the shelves, and directly participate in the big promotion and start selling.

No way, time is money.

Having missed the previous 30 billion Spring Festival Gala promotion, you can’t miss this 70 billion Spring Festival promotion!

If you wait until the eighth day of the Lunar New Year when the big sale is over, it will be too late to participate.

With such enthusiasm, the number of brands and products in Douyin Mall has continued to increase rapidly, and the promotion is in full swing.

The order volume and revenue of Douyin Mall have skyrocketed.

Looking at this scene, Jack Ma was so angry that his eyes were bloodshot!

“It’s only the fourth day of the Chinese New Year, and the popularity of Douyin Mall has already surpassed Taobao and JD!”

“If this trend continues, by the eighth day of the Lunar New Year, even if Taobao merchants gradually start to restore logistics, I’m afraid they won’t be as strong as Douyin in the short term!”

Vice President Mo Yi nodded and said, "That's very likely. With the support of Xingyi Technology's 100 billion red envelope campaign, by the eighth day of the Lunar New Year, the number of users of Douyin Mall is likely to reach 3 million, which will be comparable to our Taobao."

"Although their number of brands and merchants is still not as large as Taobao, even less than half of Taobao. But their logistics are fast and their service is good. Especially Douyin's self-operated products, just like JD.com, are shipped from nearby warehouses and arrive the next day. Some products can even be ordered online and shipped from nearby store warehouses within hours! This is something that even JD.com can't compare to, let alone us Taobao."

"Alas! This is the biggest problem. We have merchant advantages, and Douyin Mall has logistics and service advantages. We have brand advantages, and they have Douyin's 6 million subsequent users and traffic advantages."

"It's more than 6 million. You don't think that after spending 100 billion, only the number of Douyin Mall users is increasing, while the number of Douyin users has not increased at all, and it is still 6 million?"

"This..." Everyone's face changed.
“Yes, the number of TikTok users is also increasing, but the growth rate is relatively slow.”

“Yes, I estimate that by the eighth day of the Lunar New Year, the number of Douyin Mall users will exceed 3 million, and the number of Douyin users will exceed 7 million!”

"If that's the case, then we're in big trouble. We're worried about how to divert traffic to Taobao and Tmall, but Douyin Mall has 7 million Douyin users, which is the largest traffic! If we don't respond actively, it's only a matter of time before Douyin Mall surpasses Alibaba."

"That's right. If we don't work harder and solve the traffic problem, we may be surpassed by Douyin Mall by the end of this year. Will we still be listed by then? It's a waste of money!"

"Alas, Alibaba was the leading e-commerce company before, so there was no problem with going public. But now, if we are surpassed by Douyin Mall and become the second, even if we want to go public, we won't be able to sell our shares at a high price. It's a big problem!"

Jack Ma's face turned pale and he broke out in a cold sweat.

Many businesses are actually not profitable, and some even make losses every year, but they still continue to invest and burn money. Why?
Just to raise money through listing!

This is true for e-commerce, logistics, group buying, food delivery, and online ride-hailing!
It can be said that this is how the domestic Internet is played.

make money?

Not making any money at all!
It would be nice to lose less money.

Take JD.com for example. It was losing money until it went public. Yes, it was losing money all the time, losing hundreds of millions or even billions of dollars a year.

In the previous life, we suffered losses until 2017, when we finally achieved profitability for the first time.

It is still making losses now, and it only made a big profit thanks to the surge in stock prices after its listing.

The same is true for Alibaba, which doesn't make much money at all.

It only relies on Taobao's advertising and commission model to make a profit, but the profit is not high. Just wait for the listing to make a big profit!
But if it loses its dominant position in e-commerce, the future of its plan to go public and raise money will be uncertain.

“No, e-commerce is the core of Alibaba and a pillar industry. We must not be surpassed by Douyin Mall. Absolutely not!” Jack Ma shouted sternly: “Think about how to respond with all our strength to maintain our dominant position!”

Mo Yi spoke first, and seemed to have regained his fighting spirit from the failure of the previous exchanges:
"Chairman, if we want to maintain our dominant position, we have to defeat Douyin Mall. And the best way to defeat Douyin Mall is to snatch Douyin Mall's users. And if we want to snatch Douyin Mall's users and get them to shop on Taobao Tmall, we must ensure that we have everything that Douyin Mall has. And we also have everything that Douyin Mall doesn't have!"

"Only in this way can we prevent our users from being lost to Douyin Mall and win back many Douyin Mall users!"

Jack Ma nodded: "The idea is right, how to do it specifically?"

"First, we should focus on self-operation. Whether it is JD.com or Douyin Mall, in addition to third-party merchants, their most powerful thing is their powerful self-operation system. JD.com's self-operation is a big threat to us, not to mention that Douyin Mall's self-operation is an even bigger threat."

"This Douyin Mall Spring Festival Gala promotion has boosted our orders, 70% of which are from Douyin's own business!"

"Although we are also self-operated in Tmall Supermarket, our categories are too few, far less than the rich and all-encompassing categories of Douyin's self-operated categories. Therefore, if we want to compete with Douyin Mall, Tmall Supermarket must be fully upgraded to be like JD.com's self-operated, comprehensive and full-category!"

"Second, the logistics have been fully upgraded. Douyin Mall's self-operated products are delivered the next day, or even the same day or within hours. Our Tmall supermarket takes one to three days to deliver, which is too slow and cannot compare to Douyin's delivery efficiency at all!"

(End of this chapter)