Reborn in 2011, 985 missing from two copies

Chapter 613: The situation has changed, Ali is terrified!

“One hundred million new users in four hours! This is fake, it must be fake, there is no way this many can be possible.”

"It shouldn't be fake. It's linked to the Spring Festival Gala and has the endorsement of CCTV. If Xingyi Technology dares to fake it at this time, it would be courting death."

"That's right. Xingyi Technology wouldn't dare to falsify data on CCTV's Spring Festival Gala. It must be real data."

"Alas, the more real the data is, the scarier it is. The number of Douyin Mall users has reached 2 million. The sky is falling! Taobao and Tmall are both in danger."

"More importantly, this is just the beginning. The 30 billion yuan Spring Festival Gala red envelopes have just ended, and Xingyi Technology has arranged another 70 billion yuan red envelope activity for seven consecutive days. Even if only a small part of the cash red envelopes are used, the red envelopes with a certain amount of discount are very tempting. In the next seven days, how many more users will Douyin Mall have?"

"Xingyi Technology has gone crazy. Is it trying to surpass Alibaba in one fell swoop? Let Douyin Mall successfully surpass Taobao and become the number one e-commerce giant in China? This is impossible!"

"How is it impossible? On the contrary, it is very likely!"

"The Spring Festival Gala added 1 million new users in four hours. In the next seven days, even if the results are poor, there will be no problem adding another 1 million new users in seven days."

"Now there are 2 million, plus another 3 million, wouldn't the number of Douyin Mall users reach million? It will catch up with our Alibaba!"

"We're in big trouble!"

“It’s OK. Even if Douyin Mall has 300 million users, it won’t make much sense to catch up with Taobao. They have fewer products, fewer merchants, and fewer orders from users. They can’t compare to Taobao!”

“Haha, why do you think Douyin Mall is not as good as Taobao?”

"There are few products? There are few merchants? Now the number of Douyin Mall users has exceeded 2 million. Believe it or not, I estimate that the investment promotion phone of Douyin Mall has been blown up. From China to foreign countries, countless brands and merchants are queuing up to contact Douyin Mall, asking for cooperation, to settle in, to open stores, and to put on shelves!"

“That’s for sure. I estimate that a large number of brands and businesses will enter the Douyin Mall every day.”

"As for the claim that users place fewer orders? That's even more nonsense."

"During the Spring Festival, many express delivery services have stopped. Most of the merchants on Taobao are closed and cannot ship goods. What about Douyin Mall?"

"We have our own Xingyi Logistics! We will not stop operating during the Spring Festival, and we guarantee high efficiency!"

"We have stopped shipping on Taobao, and logistics will not resume until the seventh day of the Lunar New Year. However, Douyin Mall will not stop shipping during the spring, and deliver goods with high efficiency, even the same as JD.com, which can deliver the goods the next day! What will this lead to?"

“This will cause a large number of Taobao users to abandon Taobao and choose Douyin Mall during the Spring Festival!”

“That’s right. If we can’t ship the goods, consumers will go to Douyin Mall.”

"Once this starts, even if Taobao's logistics gradually recover after the eighth day of the Lunar New Year, will those lost users come back?"

"Especially since they are used to Douyin Mall not stopping operation during the Spring Festival, and used to next-day or two-day delivery, can they adapt to our Taobao's three-day or four-day delivery?"

"I'm afraid we can't adapt!" Everyone shook their heads.

"That's right. By then, many of our Taobao users will become loyal users of Douyin Mall. Then, we, Taobao, will be in big trouble."

“Plus, Douyin Mall has more than 3 million users, and with more merchants and brands entering the market, it is very likely to threaten Taobao’s position!”

Listening to these words, Jack Ma's face turned pale:

"Xingyi Technology, what a big deal!"

"No wonder they launched another 70 billion red envelope campaign, it's all aimed at killing us!"

"Yes, Chairman, we must deal with it, otherwise it's over."

"Yes, we must deal with it, but how should we deal with it?"

"Let's also push 70 billion red envelopes for discounts. No, let's do 80 billion!"

"It's useless. Ten billion is useless. Twenty billion is useless!"

"Why!"

"Why do you think so? Don't forget, it's Chinese New Year now, and many of Taobao's logistics operations have stopped, merchants are on holiday, and there's no one in the warehouse. At most, some customer service staff are still online."

"Even if you give out 10 billion red envelopes, if there's no one in the merchant warehouse to ship the goods, no one in the logistics department to receive the goods, and only the customer service is there, what's the point?"

"This……"

Everyone was silent.

Yeah, what’s the use!

Douyin Mall has the support of Xingyi Logistics, and it will not stop operating during the Spring Festival, so there is naturally no problem, but Taobao merchants do not have this!

Douyin Mall has already planned the Spring Festival red envelope discount promotion. Not only have warehouses across the country stocked up enough supply, but all the major participating brands have also prepared supply, so naturally someone will deliver the goods! But Taobao merchants don’t!
It’s the New Year holiday, and Taobao can’t copy Douyin Mall’s homework even if it wants to!
This made Jack Ma furious, but he could do nothing about it.

"Damn it! Xingyi Technology is really mean. Every time they attack, it's swift, accurate and ruthless, but they also choose special time like the Spring Festival, a special time when we can't even fight back!"

"How abominable!"

Others were also furious:

"That's true. If it weren't for the Spring Festival, our Taobao merchants wouldn't have had a holiday, and logistics wouldn't have stopped running. We could have fought back in time."

"But now, it's over. Everything is over. It's the fucking holiday. There's no way to fight back."

"Yes, it's too difficult. The only Tmall supermarket has too few products and they are expensive. If you don't buy 59, there will be a delivery fee, which is not very meaningful. However, many merchants in Douyin Mall are open for business and they ship as usual, without any delivery fees!"

“So in this wave, we can only watch Douyin Mall grow bigger and stronger, while we, Taobao, can only stand there and passively take the beating?”

"I don't want to admit it, but it's true. Even if we fight back, it will be after the eighth day of the lunar new year."

"The problem is that it's only the first day of the new year, and there are still seven days left! How many things will happen in these seven days? Will it be too late for us to fight back after seven days?"

"This……"

Silence, wordless silence.

Regarding this question and the current situation, everyone was silent.

For the next seven days, the four express companies stopped operating, merchants went on holiday, and there was no one in the warehouse. There was no way to fight back and they could only watch and passively take the beating.

But by the time seven days pass, the situation will probably have changed drastically.

By then, even if Alibaba fights back strongly, will it be too late?
“Damn it! They didn’t succeed in social networking, but were overtaken by Douyin Mall in the e-commerce field. What a critical blow!”

"Wang Yi is really amazing, so tall, so tall!"

"I, Jack Ma, have never been convinced by anyone, but this time, I am really convinced!"

Jack Ma said this, his expression gloomy to the extreme.

People are more likely to die than others.

Faced with Wang Yi's move this time, he really wanted to die.

There is no way to fight back!
The attack on Xingyi Technology’s social network failed, but Xingyi Technology instead destroyed their own e-commerce base!

It's amazing!

Unlike Alibaba's gloomy mood, netizens are collectively excited:

"Xingyi Technology is amazing! Another 70 billion red envelope! It's invincible!"

"I got a 30-yuan cash bonus during the Spring Festival Gala, a 200-yuan discount coupon to buy an Xphone 3 plus, and a 100-yuan discount coupon to buy a Xingyi fresh air air conditioner. I can't help it, my hometown is too cold without collective heating."

"Is there anyone who can give away an air conditioner during Chinese New Year? Is there anyone who can install it for me?"

"Most of the goods on Douyin Mall are delivered by our own Xingyi Logistics, which will not stop during the Chinese New Year. They are shipped from the Xingyi flagship store warehouse in the county. If you just place an order tonight, they will arrive tomorrow."

"Damn, so fast? I placed an order on Tmall and it took three days for the goods to arrive. I also had to make an appointment for installation. By the time the installation was done, I had already gone to work on the eighth day of the first lunar month."

"Yes, Douyin Mall, Xingyi Logistics, and Xingyi after-sales service are all top-notch."

"The delivery from the warehouse near Douyin Mall's self-operated products is really unbeatable, it's so fast. The Xphone 3 I ordered has arrived. The Ele.me rider just delivered it."

"Oh my god, it's New Year's Eve, don't the riders have a break?"

"Why take a break? Director Wang has tripled the subsidies for all riders, plus the bonus for rushing orders. If we run for eight days during the Chinese New Year, we can earn an extra month's salary!"

"That's right. I have to listen to those bastards pretending to be cool when I get home. I might as well take advantage of the triple delivery fee and run more orders."

"Brothers, just place your order. As long as you place the order, we will deliver it to you as soon as possible."

"It's still better during the Chinese New Year. There are fewer cars and people on the streets, and the delivery is smooth, and they are all large orders."

"I ran all day today and earned 500. I'm done."

"Fuck? Five hundred a day? I only make five hundred a week!"

"Brother, are you short of help? I want to go too."

"Come on, Mr. Wang is very conscientious towards the riders. The delivery time for each order is relatively loose, so there is no need to worry about overtime. Moreover, even if a new rider takes the wrong route and exceeds the time limit, he will not be deducted. The company will compensate the customer."

As for Ele.me riders, Wang Yi has also thought of many ways to improve their treatment.

I even want to pay five insurances and one fund for them.

But after an internal investigation, it was found that many riders do not like the five social insurances and one housing fund.

Once the five insurances and one fund are paid, not only will the company have to pay, but the Ele.me riders will also have part of their salary deducted every month.

For example, a rider with a monthly income of 3000 yuan will have about 600 yuan deducted from his five insurances and one fund every month, leaving him with only 2400 yuan!

Many riders are opposed to this.

There is no way. Many deliverymen these days are in urgent need of money and don’t want to be deducted so much.

For this reason, Wang Yi postponed his plan to pay five social insurances and one housing fund, and instead increased the time limit for delivery.

Allow riders to have more time and deliver orders more calmly.

There is no need to race against time and time in order not to exceed the time limit like in the previous life.

This leads to a high incidence of traffic accidents, which endangers both the drivers themselves and society.

Sure enough, as soon as this regulation was introduced, it was well received by the majority of riders.

For riders, extending the delivery time is the most urgent need.

As for the five social insurances and one housing fund, that is the second most urgent need that some riders oppose.

Most importantly, the five social insurances and one housing fund are only available to full-time riders, and there will also be a series of restrictions, and they must go to work and get off work on time every day. At least they can't work when they want to and rest when they want to like part-time riders. This is impossible.

Wang Yi decided to conduct further research and introduce a new set of five insurances and one fund standards so that full-time riders can choose for themselves.

Or, just let Ele.me take care of everything!
The five insurances and one fund that the riders personally pay for are also fully covered.

This will cost a little more, but the rider will have no worries!

Of course, at that time some people may still say that the wool comes from the sheep.

They would say that even if Ele.me takes on all the five social insurances and one housing fund, they will eventually be deducted from the riders’ wages, and the riders will lose the salary increase they should have gotten… It would be better to give up the five social insurances and one housing fund and use this money directly to increase the riders’ wages…

Wang Yi was speechless about this.

Some things will always have problems no matter how you do them, and they won't always be right. But how to make them work is something that requires some attention.

For example, if we directly introduce five social insurances and one housing fund now, there will definitely be many riders clamoring that the wool should be paid by the sheep, and they do not want the five social insurances and one housing fund, but a direct salary increase.

At that time, the one who will be passive will be Hungry.

However, when other competitors also started doing food delivery, and their treatment was average without five social insurances and one housing fund, while Ele.me's treatment was similar and the five social insurances and one housing fund were fully covered by the company, the superiority of Ele.me became apparent.

There is a gap only when there is comparison.

By then, not many people will say that the wool comes from the sheep, and will say that there is no need for five social insurances and one housing fund, and the salary will just increase directly.

For this reason, the five social insurances and one housing fund still need to be gradually implemented.

After competitors take action and let riders know that capital is sinister, Wang Yi will then launch the company's all-inclusive five insurances and one fund, which will be a big hit.

If it is launched now, the effect will be mediocre or even counterproductive.

In its previous life, JD Takeout achieved a great success when Meituan and Ele.me did not have five social insurances and one housing fund.

Wang Yi had a plan in mind, and he would slowly plan the next step.

This year's Thousand Groups War has reached the final round, and the winner will be decided by the end of the year at the latest.

It is certain that the group buying giants that survive at that time will inevitably enter the food delivery field.

For example, Baidu Nuomi and Alibaba’s Koubei.com both provide food delivery.

Dianping, which is invested by Tencent, may also take action.

As for Meituan, needless to say, if Xingyi Technology was not a major shareholder of Meituan, Wang Xing would have started doing food delivery long ago.

But even so, Meituan still wants to do food delivery, but Wang Xing has not figured out how to explain this to Xingyi Technology.

After all, food delivery is the big brother's business, and it is with the support of Xingyi Technology that Meituan can compete with the three major group buying giants supported by BAT, and even have a slight advantage.

Without the support of Xingyi Technology, Meituan may not be able to last long in the face of the support of BAT.

In its previous life, Meituan couldn't hold on any longer, so it made peace with Tencent. Then Alibaba was out, and Meituan and Dianping merged into one to become the Tencent system.

But it is hard to say how it will develop this time.

However, both Baidu and Alibaba are considering the food delivery business and have even begun to lay out its plans.

Wang Yi could not and would not stop this.

The food delivery market is so large that it is impossible for Xingyi Technology to monopolize it. It is bound to have one or two competitors.

This is true whether in the past life or now.

Alibaba’s Koubei Takeaway and Baidu’s Nuomi Takeaway are both good competitors.

Well, despite its weak strength and poor prospects, it can prevent Xingyi Technology from being monopolized, which is simply perfect.

But if Meituan comes, it’s hard to say, because Meituan’s strength far exceeds that of Baidu Nuomi + Alibaba’s reputation.

Of course, it doesn’t matter even if Meituan really starts doing food delivery. Now, with the support of Xingyi Technology, Ele.me has taken over most of the cities in the country and has almost monopolized the market.

Even if Meituan enters the market, it can only be others and will not be able to make much waves.

In addition, paying five insurances and one fund for the riders is a big gift that Wang Yi has prepared for them!
But at this point in time, all food delivery companies have to face a serious question: should they follow suit?
Follow! The five social insurances and one housing fund are not a small amount, and the cost of the enterprise will soar.

If you don’t follow, you will be scolded to death by the public, and even BAT will not be able to bear it.

Of course, Xingyi Technology also faces a problem. Once it pays five insurances and one fund for Ele.me’s full-time riders, then AutoNavi’s full-time car-hailing drivers must also pay five insurances and one fund, right?

Keep things fair!
This way, the cost will be much higher.

But it doesn’t matter. Wang Yi doesn’t expect to make much money from the food delivery and online car-hailing business.

As an entrepreneur, while making profits, sometimes you also have to think more about giving back to society and benefiting society.

The two groups of online ride-hailing vehicles and riders have had a hard time and deserve more feedback.

In addition, once online car-hailing drivers are also required to pay five insurances and one fund, it will also be a critical blow to competitors.

Right now, Baidu and Tencent are both planning to develop online ride-hailing services, and they are definitely going to get a piece of the pie.

Tencent, in particular, has integrated the underlying data of NavInfo over the past year, and the new Tencent Maps has been completely transformed, surpassing the previous Baidu Maps.

Not only should there be underlying data, but there should also be upper-level navigation.

Tencent has invested such a huge amount of money, and it would be a bit unreasonable if it did not take the opportunity to focus on 020 and not engage in taxi-hailing and food delivery.

As for the timing, it is most likely this year.

It is even possible that Tencent has already established an online ride-hailing business department!

There is no other way. We have spent so much money on the map business. It would be a shame not to cash out actively!

Seeing that the number of Douyin Mall users exceeded 2 million, Wang Yi felt relieved and fell into a good sleep, but the Douyin Mall division was extremely busy.

"President Chen, the hotline has been flooded with calls from brands and businesses that want to apply for cooperation."

"President Chen, my mailbox is full too. I have also received applications from brands and merchants for cooperation..."

Chen Chuanqing smiled and said, "Good, very good! Director Wang is indeed very accurate in his predictions. It's only been 12 o'clock and all the major brands and businesses can't sit still and are scrambling to enter the Douyin Mall!"

Other senior executives were also overjoyed: "Yes, before we were still worried that Douyin Mall had users but no orders, no merchants, and no brands. Now it's all good. The number of users has doubled, the orders have exploded, and merchants and brands have also settled in. We will be busy next."

"I'm not just busy, I'm extremely busy! I don't even plan to celebrate the Chinese New Year this year."

"Me too. Everything has been arranged at home. This year I will be working on the front line with my brothers in the TikTok business department!"

Just like Alibaba’s LaiWang Division, on this New Year’s Eve and this Spring Festival, the Douyin Mall Division also worked overtime collectively, with all employees on duty!

There is no way, now is the critical period for the Douyin Mall Division to explode.

The parent company has invested 8 million in cash and linked with the Spring Festival Gala to fully support the Douyin Mall Division. If the Douyin Mall Division does not live up to its expectations and cannot handle this wave of large traffic, it will be useless.

Therefore, even if everyone works overtime, there is no complaint.

There is no other reason, everyone knows that this is an opportunity!

What a huge opportunity!
As long as this wave of traffic is caught, Douyin Mall will surely be reborn and advance by leaps and bounds, from its current A-level positioning, directly becoming an SSS-level business unit comparable to Changliao!

By then, everyone's salary and performance will be taken to a higher level, and the future will be bright!

What's the point of working overtime during the New Year?
Other departments want such good things, but they don’t have any chance!
There is even a saying within Xingyi Technology that whichever department can work overtime during the New Year is bound to have great development!

This was the case with last year's Changchat department and this year's Douyin Mall department.

Chen Chuanqing looked at the high morale of the crowd and nodded with satisfaction:

“Very good. Everyone is clear-headed and can see the development of the group and the future of Douyin Mall! This is very good.”

"I, Chen Chuanqing, can express my views here. On the contrary, people with vision can understand how big, important and crucial the opportunity is right now!"

“People who want to develop and have a future know how to seize this rare opportunity and go all out to make Douyin Mall bigger and stronger! Let the order volume and transaction volume of Douyin Mall surpass Tencent Online Shopping and JD.com, and compete with Taobao!”

"Only when the Douyin Mall is well done can each of us develop better and get higher pay."

"Everyone knows this. If you work harder now, your year-end bonus will definitely be higher, but that will be a year later. Let's talk about this month's performance! I can guarantee that as long as the Douyin Mall performs well, everyone's performance will be much higher than last month! One, two, or even three times. But how many times the performance you can get depends on how hard you work!"

"The president is awesome!"

Everybody was very excited, and those who were a little sleepy instantly became energetic.

In the R&D department, the R&D cycle is relatively long, and it often takes half a year, a year, or even several years to produce results. The incentive strategy mainly depends on the year-end bonus.

However, the Douyin Mall Division is more market-oriented, and its incentive strategy depends on the performance bonuses every month and every quarter.

If your performance is outstanding, you will be awarded high performance this month. If your performance is poor, you will get nothing.

Only in this way can we best motivate everyone.

Chen Chuanqing nodded:

"Okay, everyone, please work hard over the next few days. Immediately activate the merchant rapid review mechanism. Merchants will submit their information according to the system prompts. We will review it and directly approve those that comply with the regulations, allowing them to open and renovate their stores."

"The same is true for brands. Major brands submit their own information, and we review them in batches, and then sign contracts together. After the review, we can open permissions in advance and let the brand decorate the store first, so that the products can be put on the shelves in advance."

"Yes!" Everyone responded one after another.

The entire Douyin Mall division was brightly lit and began to work at a rapid pace.

Even though other office buildings in Mayu Technology Park have become dim, the office building where Douyin Mall is located is still brightly lit.

So many brands and merchants submitted their information and applied for cooperation overnight, and the Douyin Mall Division could only review, approve and arrange follow-up cooperation overnight.

To this end, the entire business unit was divided into three parts, working in three shifts to conduct rapid reviews day and night.

For TikTok Mall, timing is everything.

The goal is to win over more brands and merchants and get them to move into the Douyin Mall and open stores before the eighth day of the Lunar New Year and before Taobao launches a major counterattack.

As long as this strategy is implemented, it will be too late for Taobao to fight back after the eighth day of the Lunar New Year!

By then, Douyin Mall will have become the second largest e-commerce giant. Even if Alibaba wants to force some merchants and brands to take sides and choose between the two, it will be too late.

Timing is everything!
(End of this chapter)