Reborn in 2011, 985 missing from two copies

Chapter 612: The king bomb, blew BAT away!
If things continue to develop at this pace, Douyin may not add many new users during this Spring Festival Gala red envelope event.

Tik Tok currently has 6 million monthly active users worldwide and is basically approaching its peak of 7 million, so there is not much room for further growth.

If we want to significantly increase the number of new users, breaking through 8 million or even 9 million, we need the further popularization of smartphones and efforts in the international market!
A single domestic market is extremely difficult.

But the number of users of Douyin Mall will increase rapidly!
To put it bluntly, Douyin does not lack users at the moment, but Douyin Mall lacks users!

The significance of this 8 million cash red envelopes and 22 billion discount coupons event is to convert the 6 million monthly active Douyin users into Douyin Mall users in large numbers!
Let a large number of the 6 million Douyin users gradually accept and get used to consumption in Douyin Mall!
As a result, the number of annual active users of Douyin Mall has increased from 1.5 million to the current 1.7 million, and will continue to grow to 2 million, 2.5 million, 3 million... and even million!
If the number of annual active users of Douyin Mall can reach 3 million, then this Douyin red envelope activity will be a great victory!
To be precise, it was not only the Douyin red envelope activity that was a great success, but also the Douyin Mall that was a great success.

There is no other reason. The current number of annual active users of Taobao and Tmall combined is only about 3 million!
As for the number of JD.com's annual active users, it was originally less than 1 million. With the traffic entrance of Changliao and the strong support of Xingyi Technology, as well as the impact of the listing, the scale of JD.com's annual active users has continued to surge, and now it is only about 1.2 million.

As for other online shopping sites like Vipshop, Suning.com, and Dangdang.com, their annual active users are only 2000-5000 million.

There is no way. Smartphones have only been popular for a few years. Even if the PC version is included, the upper limit of the online shopping group is not high and is very limited.

This is under the premise that Xingyi mobile phones and Wujie mobile phones have been widely popularized, greatly promoting the development of mobile Internet.

The scale of online shopping in the same period in the previous life was even worse!

In the first quarter of 2014, Alibaba’s annual active users were estimated to be only million.

As for JD.com, it only has tens of millions.

The annual active user numbers of Vipshop, Suning.com, and Dangdang have all been halved from the current figures, which are much bleaker than the current figures.

It can only be said that the emergence of Xingyi Technology has not only accelerated the popularization of smart phones, but also accelerated the development of domestic mobile Internet, and promoted the development of e-commerce and online shopping.

It can be said that the popularity of smartphones in China in 2014 has surpassed that of 2015.

The scale of development of domestic mobile Internet and online shopping has also exceeded that of 2015.

But even so, the upper limit of online shopping users is still very low.

According to calculations by the Xingyi Cloud Data Center, the current upper limit of domestic online shopping active users is only around 400 million.

Alibaba's Taobao + Tmall has 3 million annual active users, which is already very impressive. As for monthly active users, it is only about 2 million.

Similarly, if Douyin Mall can reach 3 million annual active users, it will be very successful, on par with Alibaba!

This is why the New Year’s Day and Spring Festival red envelopes are all given to Douyin.

And things are progressing smoothly.

At 30 o'clock in the evening, two hours after the Spring Festival Gala's 5000 billion red envelopes were opened, the number of new consumer users of Douyin Mall exceeded 1.5 million, reaching million.

It has surpassed Dangdang, Suning.com, Tencent Online Shopping, and JD.com!

That’s right, in terms of transaction volume, the relatively immature Douyin Mall may not be as good as mature e-commerce platforms such as JD.com and Tencent Online Shopping, but in terms of user scale, it has completely surpassed them!

Second only to Alibaba's Taobao, it has become the second largest e-commerce platform in the country in terms of user scale!
More importantly, this is just the beginning.

That’s right, 1.5 million annual active users is just a starting point!
As the Spring Festival Gala continues and the 30 billion red envelope campaign continues to gain momentum, the number of users of Douyin Mall will only increase.

And the growth rate is still terrifying!
If this continues, no one knows how much the number of users of Douyin Mall will grow!
Wang Yi was in a good mood about this.

With this wave of operations, Douyin Mall is completely stable.

The plan that was originally scheduled for June 6.18 to rank among the top three e-commerce companies will most likely be realized ahead of schedule!

When it comes to e-commerce, users come first.

Even though Douyin Mall is not as mature as JD.com and Tencent Online Shopping, and the number of merchants and brands is far less, as long as the number of users far exceeds the former, even several times more, the transaction amount and volume will continue to surpass them.

It’s simple, as long as there are users, there will naturally be enough merchants.

Faced with the hundreds of millions of users of Douyin Mall, there is no need for Xingyi Technology to promote or invite any of the major brands, merchants, and e-commerce giants. They will all come to seek cooperation and rush to open stores.

There is no doubt about that.

JD.com feels like it is facing a formidable enemy.

Da Qiangzi lost all interest in watching the Spring Festival Gala and immediately held an emergency video conference.

"I can't believe it. It's not Tencent Online Shopping that has surpassed us, but Douyin e-commerce!" Da Qiangzi was filled with emotion:

"We have always been wary of Tencent's online shopping and Tencent's multi-faceted e-commerce layout, but we didn't expect to be surpassed by the inconspicuous existence of Douyin Mall without knowing it!"

Other senior executives also had complicated expressions:

"Yes, originally Douyin Mall only had users, not many products, not many brands, and not many orders. But now, Douyin Mall has gradually matured, the categories have gradually become more complete, and the logistics have also exploded rapidly. Especially the 30 billion red envelope activity during the Spring Festival Gala, the user scale has surpassed our JD.com in an instant."

"The result of JD's years of hard work is actually not as good as the one-year operation of Douyin Mall? It's unfair."

"That's right. I thought Tencent Online Shopping might surpass us, and even Suning.com would threaten us, but I never thought that it would be Douyin Mall that would surpass us in the end. This is unscientific!"

"You have to know that Douyin was originally just a short video platform. Even Mayu Mall and Xingyi Mall only offer vertical products such as clothing, beauty products, and electronic products. How could they surpass JD.com? It's incredible!"

A group of JD.com executives sighed collectively, totally unable to understand how the situation had developed to this point.

It can be said that Douyin Mall is the dark horse of the year!

Last year it was just a minor incident and not worth mentioning.

This year's wave of New Year's Eve red envelope activities was a huge success, and it also took down a series of e-commerce platforms including JD.com, Tencent Online Shopping, Dangdang, Suning.com, Gome, Amazon Xiaguo, etc., becoming the second largest e-commerce giant after Alibaba in terms of user scale.

No matter how you think about it, it's incredible.

Seeing everyone's puzzled expressions, Vice President Ding Qianliu was not surprised at all:
"In fact, everything unexpected is reasonable!"

“It seems that Douyin Mall has only been developed for about a year, but in fact, Xingyi Technology has been preparing for several years.”

"We started preparing from the very beginning with the Mayu Mall, and have been upgrading comprehensively, step by step, from quantity to quality!"

Da Qiangzi became interested: "I will analyze it carefully for everyone."

Ding Qianliu nodded: "Then let's start from the beginning, Meiyou."

"In 2011, the vertical e-commerce Mayu Mall was born. Initially, it only sold clothing, but later expanded to beauty products, tissues, sanitary napkins, maternal and child products, and other pan-female products + maternal and child products. And the subsequent Xingyue brand mainly focuses on sports products."

"And Xingyi Technology has gradually expanded from the initial mobile phones to tablets, TVs, headphones, and smart home appliances."

"The above are all the development of Xingyi Technology's own brand, from point to surface, gradually upgraded and improved."

Everyone nodded, it was indeed the case.

Ding Qianliu continued: "Next, it is the multi-brand strategy. Xingyi Technology uses "smart home" as a breakthrough point and uses the emperor to control the princes."

"With the Xingyi smart home ecosystem as the core, we have expanded from our two own brands, Xingyi Technology and Wujie Technology, to hundreds of large and small white appliance brands such as Midea, Gree, Haier, Hisense, Aucma, AUX, Joyoung, Galanz, etc."

"At this point, Xingyi Technology's comprehensive e-commerce layout has been gradually improved."

"At least in the field of electrical appliances, Xingyi Technology has become a comprehensive e-commerce company."

"But at this time, Xingyi Technology still did not directly engage in comprehensive e-commerce. Instead, it was only a multi-dimensional vertical e-commerce in the fields of smart home, electronic products, and maternal and child beauty and clothing."

"Of course, this is also a contractual constraint with JD.com!"

"According to the contractual constraints of the original investment in JD.com, Xingyi Technology cannot engage in comprehensive e-commerce within two years, which will expire in April. By then, Xingyi Technology can fully promote comprehensive e-commerce."

"In addition, Xingyi Technology has been expanding its business over the past period of time, introducing a large number of third-party brands and merchants, and acquiring and investing in many factories and companies. The supply of goods and merchants has gradually increased."

"As for logistics, Xingyi Technology is also busy!"

"Before, many logistics of Xingyi Mall and Meiyou Mall were outsourced to JD Logistics. But in the past year, Xingyi Technology has been reducing its cooperation with JD Logistics, and continuously promoting the construction and development of its own warehousing, gradually replacing JD Logistics with Xingyi Technology's own logistics warehousing."

"It can be said that Xingyi Logistics has also grown bigger!"

At this point, everyone's faces darkened.

Ding Qianliu concluded: "Now Xingyi Technology has integrated all the resources of Mayu Mall, Xingyi Mall, and Xingyi Smart Home to create Douyin Mall. And a large number of third-party brands and merchants have been introduced. Relying on Douyin's huge user scale and terrifying traffic entrance, as well as the fully upgraded Xingyi Logistics, Douyin Mall has been fully upgraded to a comprehensive e-commerce. Everything is ready, and it only lacks the east wind."

"And this tailwind is the conversion of Douyin users into Douyin Mall users. Today's New Year's Eve red envelope event is this tailwind, which has converted tens of millions, or even hundreds of millions of Douyin users into Douyin Mall users."

"Step by step, Xingyi Technology has built Douyin Mall into a comprehensive e-commerce platform, and by the way, it has surpassed JD.com in terms of user scale, becoming the second largest e-commerce giant in terms of user scale!"

After listening to Ding Qianliu's analysis, everyone understood the whole process.

Da Qiangzi's face was livid: "Own brand, third-party brand, self-operated products, factory store, Douyin traffic, Xingyi Logistics!"

"Xingyi Technology's layout for comprehensive e-commerce really started a few years ago, and it has been impeccable step by step."

One executive couldn't help but say, "Douyin Mall is really amazing, and Wang Yi's layout is also amazing. But Xingyi Technology is not fair. According to the agreement, Xingyi Technology cannot engage in comprehensive e-commerce within two years. It expires in April. It's only the beginning of February, more than two months ahead of schedule!"

"That's right, Xingyi Technology has breached the contract. Do you think JD.com is easy to bully?"

"If there is a contract, we must act according to it. Xingyi Technology started to operate a comprehensive e-commerce business two months in advance. We can sue Xingyi Technology!"

But Ding Qianliu shook his head: "It's meaningless. The contract is about to expire, only two months away, Xingyi Technology also has many ways to circumvent it."

"The simplest thing is that they deliberately give up many product categories and refuse to admit that they are a comprehensive e-commerce company. What can we do?"

"More importantly, don't forget that we are dealing with Xingyi Technology. Even if they really breach the contract, what can we do? We can't afford to offend them." "In addition, Xingyi Technology and Mr. Wang hold a large number of JD.com shares. Although a lot of them have been cashed out, there are still some, and they are still major shareholders."

"If we sue Xingyi Technology, we will become enemies. Then Mr. Wang will sell JD.com shares at a low price, causing our stock price to crash. What should we do?"

"Moreover, the largest traffic entrance of JD.com is the first-level page traffic diversion of Changliao. If we sue Xingyi Technology and fall out with Xingyi Technology, this level of traffic entrance will be gone. We will be more passive in the future."

Hearing this, Da Qiangzi's face turned ugly: "Now it seems that we can only turn a blind eye."

"Yes, there is nothing we can do about it." Ding Qianliu said: "All contracts and regulations are restrictions on vulnerable groups. And facing Xingyi Technology, we at JD.com can only be regarded as a vulnerable group."

"To put it bluntly, Xingyi Technology can breach the contract, but we, JD.com, cannot."

"Xingyi Technology can break up with us, but we, JD.com, don't dare to do so."

"Xingyi Technology can do without JD.com, but JD.com cannot do without Xingyi Technology!"

"Xingyi Technology is ready to completely decouple from us, but we at JD.com are not!"

Just a few simple sentences analyze the relationship between the two parties vividly.

It’s just a little cruel, a little realistic, and a little frustrating.

Just as Ding Qianliu said, without JD.com, Xingyi Technology would be almost unaffected.

80% of the investment in JD.com’s stock has been cashed out, and the remaining 20% ​​can be kept, which will not have much impact.

Xingyi Technology has made tens of billions of dollars from investing in JD.com.

But without Xingyi Technology's chat entrance, JD.com's traffic will be greatly reduced, and the subsequent user growth rate will also plummet across the board.

The tragic experience of today’s exchanges will be JD.com’s tomorrow!
Under this situation, let alone Xingyi Technology's slight breach of contract, what would it matter if it started to operate a comprehensive e-commerce business two months in advance, or even a year in advance?

JD.com still wants to sue?

Can't you really tell the difference between the big and small kings?
All agreements and laws are merely constraints on the weak!

What’s more, the upgrade of Douyin Mall to a comprehensive e-commerce is still in progress, and there are ways to circumvent it.

Da Qiangzi's face was extremely gloomy. "Forget about the breach of contract. We still cannot do without Xingyi Technology. But Douyin Mall has become a comprehensive e-commerce platform. We must also prepare for the worst and prepare to completely decouple from Xingyi Technology."

Other senior executives also spoke up: "Yes, now Changliao's e-commerce portal has been given to us by JD.com, but what about the future? Will it be given to JD.com, or their own Douyin Mall?"

"Needless to say, my son's Douyin Mall will definitely be given priority."

"That's right, we have to find a new traffic entrance. Changliao is unreliable."

"Right now, there are only two traffic entrances: Xingyi Technology's Changchat, Douyin, and Mayu, and Tencent's QQ and WeChat."

"To be precise, only Tencent's QQ and WeChat are no longer as good as before."

"That's right. WeChat originally had nearly 200 million monthly active users. Now the official claim of 100 million is just a cover-up."

"Yes, the 100 million monthly active users of WeChat were a few months ago. I estimate that the latest monthly active users are at most 70 million."

"It would be good to have 70 million, but the actual monthly active users may only be 50 million."

"Damn. So little? No wonder they haven't released specific data for several months."

"There's nothing I can do about it. Ever since WeChat launched the message read function, it's completely useless."

"No wonder they haven't dared to announce it yet. The only traffic entrance we can fight for is QQ? But Tencent has its own e-commerce and Tencent online shopping!"

"Yeah, this is a difficult situation. Changchat is unreliable, and QQ is also unreliable. Is it possible that JD.com will also be in trouble?"

Hearing this, Da Qiangzi felt a chill in his heart. Even though the floor heating was strong enough, he still felt the biting cold.

The e-commerce division of Tencent is also equally frightened.

“Damn, we didn’t surpass Alibaba or JD.com, but were surpassed by TikTok! What should we do?”

"What else can we do? It's not just us. I think even JD.com will be surpassed by TikTok."

"Not really? Douyin Mall just took advantage of this New Year's Eve red envelope event to increase the number of users, but the number of orders and the number of merchant categories are not worth mentioning."

“Indeed, Douyin Mall has just started to become a comprehensive e-commerce company. Its categories, brands, and number of merchants are far behind ours. Even if the number of users exceeds ours, the order volume and revenue are probably just average.”

"You are too optimistic. As long as there are users, there will never be a shortage of merchants. Now the number of Douyin Mall users exceeds 1.5 million, second only to Taobao. Do you think those brands and merchants will just watch and do nothing?"

"This..." Everyone's expression changed drastically:
“The Douyin Mall, which has users but lacks merchants, is simply a fertile and untouched new world!”

“Major brands will rush to Douyin Mall as if they have discovered a new continent, and take the initiative to reach a series of cooperation with Douyin Mall. Those sellers will also rush to settle in Douyin Mall and open stores like crazy!”

"As a result, the number of merchants and brands on Douyin Mall will increase rapidly. With 1.5 million users, it will be no problem for it to surpass Tencent Online Shopping and JD.com."

"More importantly, this is just the beginning. Now there are 1.5 million users, and the 30 billion Douyin Mall red envelope activity is still going on. By the end of the Spring Festival Gala, will there be 1.7 million users?"

“What about in another two months? Will it reach 2.5 million users?”

“2.5 million users!”

"hiss!"

Everyone gasped.

“If it reaches 2.5 million users, then Alibaba will be in danger, right?”

"Yes, Alibaba's annual active users are only about 3 million. The rise of Douyin Mall is really unstoppable."

"Poor Ali, they are still trying to fix Laiwang and do social networking, but they didn't expect that their home was robbed before they succeeded in social networking, and their e-commerce business is in danger."

Sure enough, Alibaba headquarters finally discovered the problem.

Mo Yi's face changed drastically: "Chairman, I feel that what we should focus on now is not whether Laiwang still has hope. Instead, it is whether our e-commerce business will suffer a fatal blow!"

"???" Jack Ma, who was in a state of panic, frowned: "What do you mean?"

“How can the success or failure of the transaction be related to the e-commerce business?”

"Chairman, tonight Xingyi Technology's 30 billion Spring Festival Gala red envelope event is a Douyin Mall red envelope!"

"Tik Tok Mall!" Jack Ma's face changed drastically, and he looked terrible:

"Damn it, I was focusing on socializing and communicating, but I never thought that Xingyi Technology's strategic goal was Douyin Mall and e-commerce! He is coming for our lungs!"

"That's right." Mo Yi nodded. "Douyin already has over 6 million monthly active users, but not many people use Douyin Mall. Now that the 30 billion Spring Festival Gala red envelope event has broken out and Douyin Mall is fully launched, a large number of Douyin users will become Douyin Mall users and choose Douyin Mall to shop. This is a fatal blow to our Tmall and Taobao!"

"Damn it! This guy Wang Yi really came to steal my house. How many users does Douyin Mall have now?" Jack Ma was completely upset.

"A conservative estimate is more than 1.3 million. By the end of the Spring Festival Gala, it is expected to reach 1.5 million! After a while, it may reach 2 million."

"Damn it! Damn it!"

Jack Ma was furious: "The number of annual active users of Taobao and Tmall is only 3 million, right? He increased it from 1 million to 1.5 million in one night?"

"Are you crazy? This shouldn't be the case, right?"

Jack Ma's expression was extremely complicated, with fear, dread, anger, and melancholy!
Once the annual active users of Douyin Mall reach 2 million, it will definitely be Alibaba’s number one rival, and Alibaba will be in danger.

"I hope the number of users of Douyin Mall will increase slowly!" Jack Ma hoped in his heart.

However, what are you afraid of?

The clock struck 12 in the morning and the Spring Festival Gala came to an end.

But the 3 billion Spring Festival Gala red envelope campaign is still in full swing.

More and more users are participating in the red envelope grabbing activity and becoming Douyin Mall users.

Especially the 22 billion discount coupons, each one is the lowest price, there is absolutely no reason to refuse.

Soon, a piece of news shocked the entire Internet:
[The number of Douyin Mall users has exceeded 2 million. To thank users for their support, Douyin Mall has decided to continue distributing 50 billion red envelopes in the next seven days! 】

[At the same time, Xingyi Logistics will not stop operating during the Chinese New Year to ensure that the products purchased by users are delivered to users as soon as possible! ]

Seeing this scene, the entire Alibaba headquarters was shocked.

“The number of Douyin Mall users has exceeded 2 million!”

"How could it be so fast!"

"How come they are so fast?!" Jack Ma was sweating profusely, full of disbelief.

Other senior executives were also shocked:

"According to our estimates, it would take a long time for Douyin Mall to reach 2 million users, but it has already reached that number in just a few hours! This is terrifying."

"Yeah, is the effect of the Spring Festival Gala red envelope activity so good? In four hours, 100 million new Douyin Mall users were added? Are you kidding me?"

(End of this chapter)