Reborn in 2011, 985 missing from two copies

Chapter 611: Stealing from Alibaba, Douyin Mall exploded!

At night, the number of users still increased slowly.

The original plan was to add one million in the afternoon and one million in the evening, for a total of three million on the first day!
But if this trend continues, let alone a million new cases, the maximum number will be 100,000.

The total number of LaiWang users on the first day was probably only 130 million, which is far from the first-day goal of 300 million.

"Could it be that Laiwang is another product that is destined to fail?" Jack was confused.

Mo Yi on the opposite side also fell silent and said nothing.

The other senior executives looked at each other, not knowing what to say.

The atmosphere in the entire conference room was weird to the extreme.

Today is New Year’s Eve!

Logically speaking, all senior executives and numerous employees, except those on duty, should be having reunion dinners at home, sharing the joy of Alibaba's high salaries this year, and giving their juniors some advice and support.

But now, in order to communicate, they all hang out at Alibaba headquarters and work overtime together.

It would be fine if the Laiwang team could be successful, and everyone on the Laiwang team could get a year-end bonus of hundreds of thousands, just like the Changliao team, so naturally there would be no complaints.

But the problem is that the communication is impossible!
The original plan was to add three million new users a day, and exceed ten million in three days!

But now, there are 130 million cases on the first day, and an estimated new cases on the second and third days. It will not exceed million in three days!

What the hell is going on!
For social software, the most important thing is the user base.

Only by building up a user base and having scale can there be a future.

If a social software is only used by two million people, what’s the point?
no point!
I can't find anyone to chat with!
Jack Ma's face was livid. "President Mo, what else can you do now? If we continue at this rate, LaiWang will be ruined with 200 million users in three days! Without a foundation of tens of millions of users, it will be meaningless to import Taobao buyers and sellers in the future."

If there is a basic base of tens of millions of users, Taobao buyers and sellers are still willing to trade with them, and there will be no problem with subsequent imports.

But now there are only two million users, and neither Taobao buyers nor sellers are willing to use it.

If users are forced to use it, they will probably give up shopping on Taobao and choose other e-commerce platforms, and they will not download Laiwang just to buy things on Taobao!

Definitely.

"Chairman, we have been completely banned by Xingyi Technology and Tencent. What we lack most right now is traffic."

Mo Yi said, "Register for Laiwang and grab a 6000 million red envelope. There is nothing wrong with this activity. It is a big gimmick and tempting enough. The biggest problem at the moment is that the promotion channels have been blocked and cut off by Xingyi Technology and Tencent. As a result, the majority of netizens don't even know about Laiwang's 6000 million red envelope activity, so no one has downloaded Laiwang."

"The most important thing at present is to change this situation and increase our traffic. Furthermore, the most important thing is the promotion channel."

"Xingyi Technology and Tencent have banned us. Changchat, Douyin, Mayu, QQ, and WeChat have all been banned. So we can only find a new way out."

"For example, Baidu's Tieba and Weibo, which we invested in."

“Although the traffic of these two platforms cannot be compared with Changchat, Douyin, QQ, and even less than Mayu and WeChat, they are still large platforms and our only chance.”

"Next, I suggest increasing the investment in publicity on Tieba and Weibo, and vigorously promoting Laiwang on these two platforms."

Jack Ma nodded: "Sure, we will also arrange for Zhihu, Douban and the like."

"Okay, but we'll have to spend money on these promotions. We'll have to hire a group of netizens to post and create threads in high-traffic forums to promote them. We'll have to create a hot search on Weibo."

Mo Yi said: "If it were any other time, it would be fine, the price of hot search is not expensive. But now it is New Year's Eve, and tomorrow is the Spring Festival. The hot search is basically arranged clearly, and there are not many positions left to operate. If we want to get on, we can still get a good position with the influence of the major shareholder, but we have to pay some price."

Although Alibaba is a major shareholder of Sina Weibo, it is not easy for a post to become a trending search topic.

On the contrary, they all have to pay a certain price, either in cash or by exchanging resources.

If Alibaba can be on Sina's hot search for free every day, then Sina Weibo will be finished.

"It's okay. You have to pay the price. Money is not a problem. Arrange it quickly!" Jack Ma said generously.

There is no way. Alibaba has invested too many resources and energy in this business, and the sedimentation cost is too high.

In addition, the strategic significance of exchanges is so important that Alibaba simply cannot give it up!

With the chairman's order, Mo Yi immediately arranged someone to do it.

But unfortunately, the progress was not smooth.

Things were fine on Weibo. The money was in place and with the face of the major shareholder, they directly arranged it to be the eighth on the hot search list.

It’s not that Alibaba doesn’t want to move forward, it’s just that there is no other way today.

On New Year’s Eve, the Spring Festival Gala alone will occupy several hot searches, and many large companies have spent a lot of money to buy some hot searches in advance.

In addition, naturally there must be two positions reserved for hot searches.

In the end, Ali could only rank eighth.

If it were on normal days, the eighth place on the hot search list would have a good effect, but on New Year’s Eve, it would be useless.

During the Chinese New Year, everyone is watching the Spring Festival Gala and grabbing red envelopes. Who cares about socializing?

What's more, the 6000 million red envelopes exchanged are not worth mentioning at all.

Compared with Xingyi Technology’s 8 million cash red envelopes + 22 billion discount red envelopes, it is not worth mentioning at all.

That’s right, this year’s Spring Festival Gala red envelope sponsorship was once again won by the wealthy Xingyi Technology!

All Internet giants were excited when they saw that Xingyi Technology sponsored the Spring Festival Gala last year and launched the chat red envelope service, which resulted in 1.3 million new chat users added overnight.

For this year's Spring Festival Gala, all major Internet giants took action and rushed to buy sponsorship qualifications.

Prices also skyrocketed.

Last year, Xingyi Technology won a red envelope of 5 million yuan.

This year, Baidu invested 6 million, Alibaba invested 7 million, and Tencent invested 7.5 million!
But in the end, it was acquired by Xingyi Technology for 800 million!

From 500 million to 800 million, such a terrifying increase, BAT had to give up.

There's no way, this has exceeded its actual value.

To put it bluntly, about 5 million yuan can make a profit, but if 8 million yuan is invested, neither BAT nor Meituan or JD.com can make a profit.

The simplest thing is that even if Alibaba spent 800 million red envelopes and promoted Laiwang in conjunction with the Spring Festival Gala, it would not add many users in the end.

Last year, Xingyi Technology increased by 1.3 million, and this year's transactions will be at most to million.

800 million in exchange for 60 to 70 million users, with each new user costing a dozen yuan, is it worth it?
Ten years later, money has depreciated and a dozen yuan for a new user is considered expensive, not to mention that in 2014, it was a sky-high price.

More importantly, among the 60 to 70 million new users attracted, how many of them will actually stay, continue to use Laiwang, and become loyal users of Laiwang?
Not much, not even half!

Then the cost of attracting new users will double again.

In the end, after much deliberation, Alibaba gave up on raising the price further.

The same is true for Tencent, 7.5 million is their upper limit.

In fact, many major shareholders of Tencent no longer agree with the sky-high price of 7.5 and are madly opposing it.

In the end, it was Mr. Ma who made the final decision and forced the amount through.

Unexpectedly, Xingyi Technology directly achieved 8 million!
As for Baidu, it is even less worth mentioning. Its price tag of 6 million yuan has been strongly opposed.

In the end, Xingyi Technology spent a huge sum of 8 million yuan to win the red envelope sponsorship for the 2014 Spring Festival Gala.

But it is not for Changliao, nor for Xingyi mobile phone or Xingyi smart watch, but for Douyin!
That’s right, just like the New Year’s Day red envelopes, this time the red envelope sponsorship is still for Douyin!
However, the difference is that the Douyin red envelopes on New Year’s Day tend to attract new users to the Douyin APP, increasing the number of Douyin users from more than 6 million to million!
The red envelope activities during the Spring Festival tend to be on Douyin Mall!

That’s right, this is the reason why Wang Yi spent 800 million yuan to win the Spring Festival red envelope sponsorship, just for the Douyin Mall.

Now the number of monthly active users of Douyin exceeds 6 million, but the number of active users of Douyin Mall is only about million.

More people still buy things through Taobao, JD.com, and even Amazon than through TikTok.

These people still regard Douyin as a simple short video platform, not an e-commerce platform.

To this end, Wang Yi directly won the Spring Festival Gala red envelope sponsorship and vigorously promoted the Douyin Mall!

During this Spring Festival Gala event, users only need to open Douyin at the top of the hour and shake it to go directly to the Douyin Mall and grab big red envelopes!
Not only are there 8 million cash red envelopes, but there are also 22 billion Douyin Mall red envelopes for discounts!
The total amount of red envelopes adds up to 30 billion!
That’s right, the shake function that Wang Yi set for Douyin is to open red envelopes and jump to the Douyin Mall!
Only in this way can users discover that Douyin also has a mall, and the products are of good quality and low price.

There are also 22 billion discount coupons, you can place an order with just one click!
It is worth mentioning that the red envelopes of Douyin Mall are also discounts on the original price.

Not only all products of Xingyi Technology and Mayu Technology are participating, but also many self-operated products and factory store products of Douyin Mall are all participating.

Since Wang Yi gave the order, the Douyin Mall team has started a series of product selection work.

We have acquired many high-quality factories to create our own products.

We have also invested in some high-quality manufacturers to produce factory store products.

It’s just that it has been developing quietly before and its influence is limited.

Now, with the help of the 30 billion red envelope event of the Spring Festival Gala, it has made a grand debut and amazed the whole country.

8 million cash red envelopes, the highest is 888888, the minimum is 2 yuan, the exact amount depends entirely on your luck.

The 22 billion discount coupons include large-value coupons for various categories and platform-wide coupons.

The former has a larger quota, but limits categories, and all are accurately pushed using big data tags.

If they are still browsing on their mobile phones, we will give them discount coupons for mobile phone purchases over a certain amount.

For example, 5000-200.

The original price of Xphone 5499 was 3, but now it is only 5299!

The original price of Xphone 6499 plus is 3, but after the discount, it is now only 6299!

This price is 200 cheaper than the Double Eleven and Double Twelve promotions!

For this reason, many people took the opportunity to buy it.

Similarly, for the Unbounded S series, there are also coupons worth -3000 for purchases over 150.

Even the first generation of Unlimited has coupons worth 1-999 yuan.

It’s been 7 months since it was launched on the market. This is the first time the price has been reduced, and it’s a huge discount of 100 yuan!
Many people were moved.

Students and young people who have just started working need the 899 Unlimited Generation 1.

The older generation, who just started using smartphones, also needed the 899-yuan 1st generation of Unlimited.

Even those who have worked for many years and have a certain financial strength need to buy a Ultrasurf 1 as a backup phone. Especially when traveling for business, two mobile phones are a must.

If it is two Xingyi mobile phones, the cost will be too high, but one Xingyi mobile phone + one Wujie 1st generation, then it will be a safe choice.

In addition to the red envelopes for discounts, the lowest price for the first generation of Unlimited is 1, so you won’t suffer a loss or be cheated.

Whether it is the main phone for people with limited income, a phone for parents as a gift, or a backup phone, the Ultrawide 1 is the best choice.

It is conceivable that as long as you get this discount coupon, you will place an order directly.

More importantly, in order to promote Douyin Mall, all discount coupons can only be used in Douyin Mall.

This results in users who have won discount coupons being able to only click on the Douyin Mall and place an order!

Once you start shopping on Douyin Mall, you will continue to shop in the future.

There is no other reason. Wang Yi has asked people to prepare a series of activities to cultivate users' good habits of shopping on Douyin.

For example, after successfully placing the first order, you can get an extra chance to shake the red envelope.

If you are lucky, you can directly win a big red envelope of 8 million!
If your luck is average, you may be able to get new discount coupons.

Similarly, this coupon is also based on user big data, pushing discounts on products that users need.

I've been eyeing this product for a while, and suddenly there was a limited-time discount coupon, the price is even lower than that of Double Eleven or Double Twelve!
How can I not buy it?

That must be started.

After you have completed the purchase and successfully placed the order, you will have another chance to shake for a red envelope, which will be another lucky red envelope of 8 million cash or a red envelope with a certain amount of discount.

Of course, a few people receive cash red envelopes, but more of them receive discount coupons based on the precise push of big data.

It is very likely to induce a third order, and then there will be a chance to shake the red envelope for the fourth time!
This cycle repeats itself, the routine continues...

It can be said that during the event, as long as users place an order on Douyin Mall, they will receive continuous discount coupons.

As a result, Douyin Mall's sales and profits have surged. Users get a bargain and develop the habit of shopping on Douyin Mall. They will naturally continue to place orders and shop on Douyin Mall. The number of Douyin Mall users has also surged, with more revenue and higher profits!
This is a virtuous cycle.

It can be said that even if BAT gave them the 8 million cash red envelopes, they would not be able to make back the investment, but Xingyi Technology is not under pressure.

Although 8 million in cash was spent, 22 million in real cash, the revenue and profit brought by the subsequent 8 billion discount coupons, even if only a small part of them are successfully ordered and used, can easily cover the expenditure of the million cash red envelopes.

More importantly, the surge in the number of Douyin Mall users brought about by this is immeasurable.

If this trend continues, it won’t be long before the number of users of Douyin Mall will exceed 200 million or even 300 million.

Even if it cannot beat Taobao and JD.com by then, it will still be no pressure to beat Vipshop, Dangdang, Amazon and the like and become the third giant in e-commerce.

After a period of development, there is hope that we can beat JD.com and Taobao.

This is exactly the goal of Douyin Mall, and it is also the original intention of this joint Spring Festival Gala and the 800 million cash red envelopes.

However, with the 8 million cash red envelopes and 22 billion red envelopes for full-discount purchases from Douyin Mall as the previous examples, the 6000 million cash red envelopes traded seem a little insufficient.

Even if Alibaba spends money and arranges it to be the eighth most searched topic on Sina Weibo, it will not mean much.

After all, Sina’s traffic is limited, far less than that of Tik Tok, Changliao, and QQ.

More importantly, who would leave Xingyi Technology's 8 million cash red envelopes aside and go for the 6000 million red envelopes from Laihuan?
You still have to download and register to communicate!

Isn't this a mental illness?
The result is predictable. Even though LaiWang was on Sina’s hot search, it didn’t mean much and the number of users didn’t increase much.

On the other hand, the number of users of Xingyi Technology's Douyin Mall has increased rapidly.

The order volume and transaction amount have both skyrocketed!

The 22 billion yuan worth of discount coupons were not all issued by Xingyi Technology. Instead, they were jointly issued by Douyin Mall and merchants from major brands.

Douyin Mall contributes part as a platform, and major brands also contribute part.

No one has any objection to this.

Just like the Double Eleven and Double Twelve promotions, although the average order value has dropped a little and the profit has decreased a little, sales have increased!

The end of January marks the end of the lunar year and the beginning of the Gregorian year.

What a great start to January!

Basically, all major brands attach great importance to a good start, and pay attention to sales in January or the first quarter.

There will be a lot of tasks to get off to a good start, and they are often very difficult to complete.

More importantly, it will force major dealers to make advance payments, prepay all orders for the opening day in early January or even December, and stock up on goods.

Especially for dealers, no matter whether you have inventory or not, no matter whether you have money or not, no matter whether you can sell it or not.

We have to complete the tasks, get the payment, and stock up on goods.

There is no other reason, this is called a good start, it must be completed, we have to borrow money to make payments to purchase goods, and we have to complete the task.

If the target is not met, the dealer will be assessed, the commission will be deducted, and the dealer will be fined...

As for how subsequent dealers sell the goods and whether they can sell them all, that is all the dealers’ business.

But the mission of getting off to a good start must be completed!

The typical case of caring about death but not burying it.

All major dealers are troubled by this and are afraid of the "good start" task, but they have no solution.

If the opening mission cannot be completed, the qualification of dealer may not be maintained, so we can only bite the bullet and do it.

But now, Douyin Mall has launched a 30 billion Douyin red envelope discount event in conjunction with the Spring Festival Gala, which just happens to meet the sales task of a good start and gives many developers hope.

Not surprisingly, many major distributors of many brands in various places have actively cooperated with Xingyi Technology and taken the initiative to make concessions and participate in Douyin Mall activities.

As long as you participate successfully, it doesn’t matter if you make less money, at least you can ship on a large scale!
Quickly digest the goods that were held back during the opening ceremony and collect the payment quickly!
If we don’t cooperate with Douyin Mall, we won’t be able to complete the task of a successful start, the goods won’t be sold, the inventory will be large, and it will be difficult to collect payments. The capital chain may be broken, leading to bankruptcy.

By cooperating with Douyin Mall, giving more discounts and shipping products quickly, not only can the task of a successful start be completed, but also inventory can be cleared quickly and payments can be collected quickly. Although the average order value is lower, it is still profitable.

Should I hold on to inventory, not make any profit, and wait for bankruptcy, or should I collect payments quickly and make less profit?
Anyone with a brain knows how to choose.

Therefore, many domestic and foreign brands participated in Douyin Mall’s 30 billion Spring Festival discount event.

Even Apple and Samsung participated!
There is no other way. Distributors of major brands have sales targets for a good start. Failure to complete them will have serious consequences, so they have no choice but to participate.

Xingyi Technology naturally welcomes this with open arms.

With the entry of these brands, Douyin Mall can develop rapidly and be completely established.

But in comparison, Ali's dealings are bleak.

Until 124 o'clock in the evening, the total number of users coming and going was only million.

Excluding the 110 million users in the morning before the ban by Xingyi Technology and Tencent, from noon to ten o'clock in the evening, a full ten hours, Laiwang added 14 new users!

Such a speed made Mo Yi speechless.

Jack Ma was even more confused: "Did we buy the Weibo hot search in vain? Did we waste our money? Why does it feel like it's useless?"

Mo Yi sighed: "When we bump into Xingyi Technology's 8 million Douyin Mall red envelopes and 22 billion discount coupons, our 6000 million red envelopes have little effect. Weibo hot searches are not very effective either."

"What about Tieba? Baidu Tieba should be effective, right?"

One of the subordinates sighed: "Chairman, just now, Baidu Tieba also blocked our communication links."

"!!!" Jack Ma was silent, not knowing what to say.

The subordinate was not surprised: "We hired Internet users on Baidu Tieba to promote Laiwang's 6000 million red envelope campaign. All the money went to the Internet users. Baidu Tieba can't make money, so it will naturally ban us. Moreover, as a competitor, Baidu's social networking has failed, and they don't want to see our Ali Laiwang succeed."

Jack Ma was very sad: "What should I do? Could it be that the transaction really failed?"

Mo Yi spread his hands and said, "Anyway, I have used all the tricks I can."

Jack Ma was startled: "..."

I held back the words I wanted to say to get angry.

He could see that Mo Yi was about to give up.

When people try their best but still fail over and over again, even a god of war will lose his fighting spirit and give up completely.

And this is the case with Mo Yi right now.

More importantly, there are not just one or two people with this mentality, but many.

At present, many of Alibaba's businesses have been hit hard by Xingyi Technology, and it has been defeated step by step, and it is even difficult to describe.

The relevant persons in charge also started to give up.

Can't beat it, can't beat it at all.

Before, Jack Ma could threaten them with layoffs and salary cuts to intimidate them and force them to give their all.

But now, everyone is in despair, they have given up, and they are not afraid at all.

Just like Mo Yi now, at worst you can remove me and let someone else take over the project.

Can you find someone, a vice president or executive, who is willing to take over this mess? Is he willing to confront Xingyi Technology's Changliao?
Obviously, no one wants to be in this kind of lose-lose situation.

As long as Mo Yi gives up, no one else can take over.

In this case, Jack Ma didn't dare to do anything and had to calm Mo Yi down and let him keep working hard and not give up!

But the communication is really useless.

In contrast, the headquarters of Douyin Mall is bustling with people.

In just two hours since the start of the Spring Festival Gala, the number of new users clicking on the Douyin Mall exceeded 1.5 million, and the number of new users placing orders exceeded million!
A conversion rate of 30% is extremely terrifying.

And it’s still growing!
Even the order volume from new users has exceeded 1 million!

Even if the average profit per order is 20 yuan, 20 million orders would be billion!
In just two hours, the 8 million cash red envelopes not only recovered the investment, but also made a profit of more than 12 billion!
More importantly, this is just the beginning.

These 50 million new users of Douyin Mall will not place only this order, they will continue to place orders in the future.

Similarly, this red envelope activity has only started for two hours, and will continue to bring more new users to the Douyin Mall, increase more new orders, revenue and profits.

(End of this chapter)