Reborn in 2011, 985 missing from two copies

Chapter 610: Ali explodes, Ali is finished!
However, just when Wang Yi was about to enjoy the fireworks, Song Si Ning called:
"What's wrong, Si Ning?"

"I shouldn't have disturbed you during the New Year, but Alibaba has made a big move!" Song Sining said helplessly.

Wang Yi frowned, "Ali is also going to cause trouble?"

"Yes, Chairman. Alibaba has launched a new social software called Laiwang. Not only does it copy all the functions of our Changliao, it also learned from us to send red envelopes to attract users. During the Spring Festival, it launched a 6000 million red envelope campaign to expand the user base."

Song Si Ning explained in detail, with a somewhat angry tone: "If that's the case, it's fine. But they also promote Laiwang through the sharing of chat links to steal our users!"

“You mean to say that Alibaba copied our social products, used our social platform, snatched our social users, and expanded their social platform?” Wang Yidu laughed.

"That's right, Chairman."

"Haha, Si Ning, are we too easy to bully?" Wang Yi said with a smile.

Song Si Ning nodded: "Yes, it's because we are too easy to bully that Ali and his gang are so shameless."

"Okay, you handle it. I'll give you all the authority." Wang Yi said calmly.

Although Laiwang was a product destined to fail, it had not been successful in previous lives.

But Wang Yi will not give Ali any chance.

Social platforms are too important. Changliao, QQ and WeChat are enough. There is no need for a fourth giant.

Especially under Alibaba.

What’s more, Alibaba copied the function of Changchat and used it to attract new users and snatch Changchat users!
There is simply no limit to this.

That's not how it's done.

If Xingyi Technology ignores this, then it's over. From now on, everyone will think that Xingyi Technology is easy to bully, and everyone will do the same.

That's useless.

To this end, Xingyi Technology must demonstrate sufficient counterattacks to ensure its majesty and deterrence.

However, Wang Yi does not need to ask how to do it specifically, Song Sining can just take action.

Sure enough, Song Sining understood what Wang Yi said: “Don’t worry, Chairman, I guarantee that Ali’s dealings will be non-existent!”

"Very good." Wang Yi hung up the phone, looked at the firecrackers on the ground, and lit them.

Bang—whoosh—bang!

Firecrackers exploded in the air.

Although not as stunning as fireworks, it still makes a great first impression!

Song Si Ning acted decisively and immediately made a phone call: "All platforms will block sharing links!"

"Yes!"

Soon, this order was carried out quickly.

Although it is the Chinese New Year, Xingyi Technology still has some staff on duty to deal with emergencies.

Just like now.

If we do a big update, there won’t be enough manpower.

But it would be much easier to just block certain types of links.

The risk control and audit departments are adept at handling this kind of thing.

In the past, there were a lot of unhealthy and non-compliant content on Changchat, which were all discovered, handled, and blocked by the review and risk control departments.

As for blocking incoming and outgoing links, it is easier now that it is so clear.

Ali headquarters.

"Chairman, our 6000 million red envelope campaign was very successful. Since the launch of the campaign, the number of new users has increased rapidly. In just half a day, we have added 100 million users!" Mo Yi looked at the background data and reported with a smile.

"One million in half a day? This growth rate is good, but it is not enough. We need to keep working hard. After all, QQ has more than 6 million monthly active users, and Changliao has as high as 7 million. Even WeChat has more than 100 million monthly active users, and we only have million. We are still very weak." Jack Ma said meaningfully.

In the social field, Xingyi Technology has Changliao, Douyin, and Mayu, Tencent also has QQ and WeChat, and even the disappointing Baidu has a Tieba, but what about Alibaba?

Nothing at all!

Jack Ma dreams of Alibaba developing a social software and a super platform in the social field.

But unfortunately, the opposite happened.

Try again and again, fail again and again.

Fortunately, the communication appeared!

Jack Ma sees hope!

Ali also saw hope!

"Don't worry, Chairman, we will definitely make this communication a success and turn it into a second kind of free chat!" Mo Yi promised, patting his chest.

With the rise of Xingyi Technology, the three giants of BAT have all been hit hard and suffered heavy losses.

Especially Alibaba, its e-commerce business is facing huge threats.

Xingyi Technology not only invested in JD.com and competed head-on with Alibaba, but also comprehensively promoted the upgrade of Douyin Mall to a comprehensive e-commerce, which brought new challenges to Alibaba!

If the core e-commerce business faces such threats, what about other businesses?

In desperation, Alibaba had to develop new businesses, and social networking is one of them!

There is no way. Without the traffic from social platforms, Alibaba’s e-commerce business cannot improve!

Previously, we invested in Sina Weibo for traffic, hoping to use Sina Weibo to drive traffic to Taobao and Tmall. However, there were too many advertisements, and the traffic was not effectively driven. Instead, we almost killed Sina Weibo!

This led to many users complaining, logging out and uninstalling Sina Weibo, which scared Sina Weibo so much that it gave up its full cooperation with Alibaba and chose to protect itself.

Seeing that Sina Weibo is unreliable, Alibaba has no choice but to create its own social platform and bet on Laiwang!

Jack Ma sighed, "For Laiwang, we at Alibaba have invested huge human, material, financial and energy resources. Even during the Spring Festival, the entire Alibaba, from the senior chairman to the ordinary employees of the Laiwang department, worked overtime and did not rest during the New Year, just to make Laiwang a success! Therefore, no matter what, I will never allow Laiwang to fail!"

Jack Ma's words were firm and decisive.

Seeing Mo Yi's complicated expression, he quickly expressed his opinion:
"Don't worry, Chairman. The current situation of LaiWang is very good. With the red envelope offensive, the number of new users has exceeded one million in just half a day. By the evening, we can add another two million users. It can be said that on the first day of LaiWang's launch, there is no pressure for the total number of users to exceed three million!"

Mo Yi is full of confidence.

But Jack Ma was a little unhappy: "With the support of red envelopes, Laiwang only adds 300 million users a day? I remember Xingyi Technology's free chat red envelope activity, the number of new users per day was tens of millions, or even hundreds of millions! How could Laiwang have so few? Only million a day?"

The more Jack Ma thought about it, the more he felt something was wrong. During the Spring Festival last year, Xingyi Technology held a red envelope activity, which added 1.3 million users overnight. The number of new users in a single day was tens of millions!
This year's Spring Festival, the amount of red envelopes exchanged only increased by three million in a single day?

The difference is dozens of times, something is wrong!
Even if it is not as good as Xingyi Technology, it can still increase the number of users by one tenth, right? There should be tens of millions of users, right?

How come it’s only three million!

That's a huge difference!

Mo Yi was somewhat helpless: "Chairman, the reasons behind this are complicated."

"First of all, the scale of the red envelopes is different. Xingyi Technology's red envelope activity last year was 5 million in cash + billions of coupons, and it was a real discount on the original price, not a fake red envelope that first raised the price and then discounted it. And our red envelope activity this time is only 6000 million! Our scale is less than one-tenth of theirs, and our growth rate is less than one-tenth of theirs. This is reasonable."

Jack Ma's mouth twitched, but he couldn't refute: "..."

You get what you pay for.

"Secondly, the red envelope chat activity during the Spring Festival last year was a first, novel and fascinating activity, while our red envelope exchange was just following the trend, and users found it boring, which put us at a disadvantage."

"Finally, last year's Changchat red envelopes were linked to the Spring Festival Gala, which had a great influence. We didn't win the Spring Festival Gala sponsorship event, but only shared it through Changchat, WeChat, QQ and other Internet channels, which had limited influence and our growth rate couldn't be compared with others."

Jack Ma was silent: "..."

But I also understand that this is indeed the truth.

Mo Yi changed the subject and began to comfort Jack Ma:

"However, although we are not as wealthy as Xingyi Technology... and not as extravagant as them, with only a 6000 million red envelope campaign, the effect is still very good. Three million users on the first day is actually not bad."

Jack Ma was noncommittal: "How long will it take to reach 10 million users?"

Mo Yi looked at the backend data and said, "Our 2000 million red envelope event will last for three days, New Year's Eve, the first day, and the second day of the New Year, million cash per day. Today is the first day of the event, which is considered a warm-up. Tomorrow will definitely be even more popular."

"Today we have three million new users, tomorrow we will hopefully reach four million, and the same will be true the day after tomorrow."

"So, the total number of users on the first day will exceed 300 million, and will exceed 700 million tomorrow, and 1100 million the day after tomorrow!"

“There’s nothing wrong with that!”

"Okay." Jack Ma nodded with satisfaction: "Ten million users in three days, although not as good as Changliao, but the user scale exceeds ten million, so our relationship can be considered successful!"

"Yes, Chairman." Mo Yi breathed a sigh of relief.

Fortunately, the chairman did not have those unrealistic demands.

If he really wanted to use 6000 million to achieve the same effect as Xingyi Technology's 5 million + billions of discount coupons + first-mover advantage + linkage with the Spring Festival Gala, he couldn't do it!

I really can’t do it!
“But once the red envelope activity is gone after three days, how will LaiWang continue to add new users? How to retain users, do you have a plan?” Jack Ma asked again.

Most of the tens of millions of users in the first three days came for the 6000 million red envelopes.

6000 million cash red envelopes and 3000 million new users, an average of two yuan per person.

If you are lucky, you can get six or seven dollars!
But these users come for the red envelopes, not for the exchanges.

Will we stop using them if red envelopes are gone? Will we continue to use Changchat and QQ?

Also, how many new users can be added without the temptation of red envelopes?

These are big problems!
"Changliao has the first-mover advantage and has so many innovative features, including video calls, voice messages, voice-to-text, Moments, etc., which users like. Even without red envelopes, everyone is willing to continue using it."

"But to be honest, these features of our Laiwang are just copycat chats, and are left over from others. Why would users give up WeChat Changchao and continue to use our Laiwang?"

"Have you thought through these questions?"

Facing Jack Ma's barrage of questions, Mo Yi remained calm, as if he had a plan in mind:

"Chairman, don't worry. Chatting has its advantages, and our exchanges have their advantages."

"Most of the functions you mentioned are innovations of Changliao, and they are also the core advantages of Changliao. We are latecomers, so naturally we can't compare. But Laiwang also has its core advantage, which is linking with Taobao to allow merchants and users to communicate in a friendly manner!" "Changliao focuses on social networking among acquaintances, while Laiwang focuses on social networking among acquaintances + e-commerce social networking!"

"With Changliao, users can only socialize with acquaintances. With Wang, users can not only socialize with acquaintances, but also check the logistics status of the items they purchased at any time and communicate with the sellers. This is our core advantage, which is also the core advantage that Changliao does not have."

"After the three-day red envelope activity, our LaiWang now has a base of tens of millions of users!"

"Once this basic base of tens of millions is stabilized, even if there is no red envelope activity in the future, we can use Alibaba's influence to attract Taobao and Tmall sellers and buyers to settle in Laiwang and conduct buying and selling communications through Laiwang."

"In this way, our exchanges will have a steady stream of new users."

"This is the subsequent growth point after our red envelope activity ends."

"Similarly, in the future, when users want to buy something and communicate with sellers, they will also need to use Laiwang. In this way, Laiwang users attracted by red envelopes will not simply log out and uninstall after receiving the red envelopes. On the contrary, they will keep Laiwang and continue to use it in the future."

"To put it bluntly, we use Taobao and Tmall to bind users to Laiwang. As long as they buy or sell things on Taobao and Tmall, they cannot do without communication and Laiwang!"

“I will continue to install LaiWang, use LaiWang, and become an active user of LaiWang.”

"In this way, LaiWang can continue to grow and become a new social giant."

Jack Ma nodded: "Use Taobao and Tmall to communicate with buyers and sellers and bind them together! This is a good idea and it is feasible."

"Yes, Chairman, this is the only way to go. We can offer some small discounts later. Although I can't say that it can surpass Changliao, there is still hope that it can surpass WeChat."

"Very good. It is also very good to surpass WeChat, with over 2 million users and over million active users." Jack Ma nodded.

The number of registered WeChat users has now exceeded 300 million, but the number of monthly active users has decreased instead of increased, to just over 100 million.

There is no way, WeChat and Changchat are too similar, but Changchat is inferior in every way.

Basically, WeChat will follow suit with whatever features Changchat comes out with.

One step behind, every step behind.

In addition, with so many Xingyi mobile phones and Xingyi tablets, all of which have built-in Changliao, WeChat, which was already inferior to Changliao, has become even more declining.

WeChat and Changliao are too similar and not as good as Changliao, so they are constantly abandoned by users.

Even within Tencent, the strategic focus of WeChat has been lowered, and instead all efforts have been focused on QQ.

There is no way. WeChat has been surpassed by Changliao several times, and QQ’s monthly active users have also been surpassed by Changliao. If Tencent continues to fight on two fronts, it will only suffer a complete defeat.

It would be better to concentrate all our efforts to save QQ.

So, WeChat became an abandoned child.

However, Pony Ma did not give up on WeChat completely. On the contrary, he continued to invest in WeChat and used it as a wall to block Changchat and protect QQ's abandoned child!
After all, as long as WeChat is still alive, even if it has 100 million monthly active users, Changliao can reduce 100 million monthly active users.

But if WeChat becomes unpopular, Changliao will make a direct move and attack QQ.

That would be a disaster for QQ.

“Changliao focuses on social networking among acquaintances, QQ focuses on open social networking, and Laiwang focuses on e-commerce social networking!”

Jack Ma smiled and said, "If things continue like this, the world will eventually be divided into three parts, which is not bad."

"That's right, Chairman. This is an opportunity for communication and also an opportunity for us at Alibaba." Mo Yi said with a smile.

"Very good, President Mo. How long do you think it will take for us to reach 100 million LaiWang users? And how long will it take for us to reach 100 million monthly active users?" Jack Ma asked again.

Alibaba has too many failed projects, and Jack Ma has lost his patience.

On the contrary, they always ask directly about detailed plans and target time.

Mo Yi frowned, thought for a while and said:

"It took almost a year for WeChat to reach 100 million users, and it will probably take another year for us to reach 100 million monthly active users, which will take two years or even three years to reach 200 million download users."

This rhythm is the result of Mo Yi's careful consideration.

It is something that can be achieved with some effort, and Jack Ma will not be too opposed.

Sure enough, Jack Ma's eyes lit up: "In one year, the number of users will exceed 100 million, are you sure?"

Mo Yi nodded: "We are sure. By sharing the links of Changchat, WeChat and QQ group to register for the red envelope activity, there will be no problem to attract 10 million users in three days. With this 10 million base, we can subsequently introduce Taobao buyers and sellers, and reach a scale of over 100 million within a year, which will not be a problem!"

"Very good, I will wait for you for a year! I look forward to LaiWang becoming bigger and stronger and becoming the third largest social platform in China!" Jack Ma said with a smile.

But before the smile on his face ended, the secretary rushed in anxiously:

"Chairman, President, something terrible has happened."

"What's wrong?" Jack Ma frowned slightly.

Mo Yi next to him remained calm and composed.

"ChangLiao has completely blocked our communication links!" the secretary said in panic.

"what!"

Upon hearing this, Jack Ma's face changed drastically.

Mo Yi, who was originally calm, stood up and asked in shock: "What's going on?"

"Our LaiWang download and registration red envelope activity is mainly promoted through ChangLiao groups and ChangLiao users' chat sharing, but just now, ChangLiao directly blocked all LaiWang links. Now all the links brought by LaiWang cannot be sent out! The ones that have been sent out have all turned into **** garbled characters."

"Damn it!" Mo Yi couldn't help but say, "Xingyi Technology actually took action. What about Mayu? And what about TikTok?"

"It's the same with Mayu. All links are blocked and can't be sent out at all."

"As for the TikTok group chat, it's the same thing, it's been blocked. Even the videos promoting the exchanges have lost traffic!"

“Damn it.” Mo Yi’s face was grim. “From Changliao to Mayu, to Douyin! Xingyi Technology is trying to completely ban us from interacting with each other!”

"What should we do?" Jack Ma was also panicking. "Among the one million new users we added this morning, more than 60 were promoted through Changliao, Douyin, and Mayu, right? Now that Xingyi Technology has completely banned it, won't the growth rate of our Laiwang users drop directly by %?"

"Doesn't that mean that our website originally had 10 million users every three days, but now it has only 4 million users?"

"I..." Mo Yi was speechless for a moment, and quickly said: "It's okay, Chairman, I have a plan B!"

"What plan B?"

Mo Yi smiled mysteriously: "I had expected that Xingyi Technology might take action to block our shared links. So I asked someone to develop a new short link sharing."

“Short link sharing?”

"That's right. The previous links were all long links, which have been blocked by Xingyi Technology. But we still have short links, so Xingyi Technology can't block them."

Mo Yi smiled and said, "The advantage of short-link links is that as long as the core short-link is correct, the other parts can be randomly generated and modified at will. This way, it will not be easy for Xingyi Technology to ban it."

"Very good, promote it as soon as possible. Ten million users in three days, there must be no problems."

"Yes!" Mo Yi nodded: "Start short link sharing immediately!"

Soon, as short link sharing came out, the originally banned download links became popular again.

The number of new users that had been declining in the backend began to soar again.

"It's safe this time!" Mo Yi was in a good mood.

"Very good, you still have a way." Jemark was very satisfied.

I am lucky to have subordinates like this who have the means, the ability to predict, and the ability to respond!
However, the two did not have long to be happy, as the surging growth rate backstage slowed down again.

"What's wrong again?" Jack Ma frowned.

At this time, the assistant came in: "Chairman, President Mo, short link sharing has also been completely banned!"

Jack Ma: "..."

Mo Yi: “…”

The two looked at each other, both with strange expressions.

"President Mo!" Jack Ma was intimidating without even getting angry.

Mo Yi's face changed drastically, and he quickly said: "It's okay, Chairman, I still have Plan C! Even if they use powerful AI recognition technology to block long links and short links, I still have the QR code to share!"

“I don’t believe they can ban QR codes too!”

"it is good!"

But unfortunately, the QR code was blocked in less than half an hour.

Jack Ma was silent: "..."

Mo Yi also lowered his head: "..."

"President Mo, what do you say now?"

Jack Ma's face was cold: "Your plan C also failed, don't you have a plan D?"

Mo Yi's expression was extremely complicated: "Chairman, it's okay. Although Changliao, Douyin, and Mayu have banned us, we still have QQ and WeChat. Next, we can focus on QQ and WeChat. These two platforms also have a large number of users. Especially QQ is also a platform with 6 million monthly active users. It is still very easy to share through QQ groups."

"Okay, I hope you can succeed this time." Jack Ma said.

However, at this moment, bad news came again:
"Chairman, President Mo, QQ and WeChat have completely blocked our communication, and Tencent has also taken action!"

Jack Ma: "..."

Mo Yi: “…”

"How could this happen!" Mo Yi's mouth twitched: "Once Xingyi Technology and Tencent jointly ban it, it will be difficult for Laiwang to promote it."

Even if there are red envelope exchanges, it doesn’t mean much.

After all, it will only be effective if users know about the Laiwang red envelope activity through platforms such as Changchat, WeChat, QQ, and Douyin, and click on the link to download Laiwang.

But now, all sharing channels have been blocked, and many users don’t know about Laiwang’s red envelope activity. If they don’t know about Laiwang, how can they download Laiwang!

As for the Alipay mobile version, there are also not many users at the moment.

In particular, Changliao was the first to launch functions such as scan code payment and Yu'ebao, getting ahead of Alipay, and not many people use Alipay anymore.

As you can imagine, throughout the afternoon, the original plan to add one million new users ended up with only 10 new users!

(End of this chapter)