Reborn in 2011, 985 missing from two copies

Chapter 628: Stock price cut in half, Apple’s tragedy!
Seeing the sudden change in public opinion, Cook's face turned pale!

Then he was furious: "Fuck!"

"Fake!"

"Xingyi Technology's statement is simply pointing at Apple and scolding us!"

“Although there is no mention of apples in the words, every sentence is about apples!”

"It's just a matter of saying that it was all Apple's fault. We are the mastermind behind it!"

"Not only that, he also disclosed all the information about the plummeting sales of our iPhones and iPads, as well as the plummeting stock price!"

"It's simply exposing our past!"

"Do we at Apple have no dignity?"

Cook was furious and roared hysterically: "How dare they?"

"How can you do this?"

"Now, Xingyi Technology has been cleared of all charges, but Apple has been badly criticized, right?"

The vice president sighed, feeling extremely helpless:
"Chairman, we were indeed scolded badly. We were even scolded on the hot search list, and it was a global hot search. The headlines of major portals were also scolding us!"

"Apple has now become a rat crossing the street, everyone is shouting and beating it!"

"What's even worse is that they not only cursed, but also laughed at me!"

"Not only are users scolding us, mocking us, and laughing at us, but major media outlets around the world are also scolding us and mocking us!"

As he spoke, the vice president handed over an iPad, on which were the headlines of major portals:

[The backdoor incident of the Xingyi mobile phone was actually a rumor spread by Apple! The reason is that the iPhone's product strength is too low, and it was severely impacted by the Xingyi mobile phone, and its sales plummeted by 42%, causing Apple to take desperate measures! ]

[iPhone and iPad sales plummeted. Apple spread rumors and slandered Xingyi Technology on a large scale before the launch of Xingyi X1, concocting the "Oriental Prism Gate"! ]

[The company that is the protagonist of the Prism Gate spread rumors that its competitors have backdoors. This is the biggest joke of the 21st century! ]

[Mobile phone and tablet sales have all been halved, revenue and profits have plummeted, and even the stock price has fallen by 37%. Where is Apple's future? ]

[The rumor-mongering and defamation incident was exposed, Xingyi Technology was whitewashed, Apple suffered a huge backlash, sales will be further halved, and the stock price will plummet across the board. 】

[The 37% drop in Apple’s stock price is just the beginning. The smear campaign has been exposed, which further highlights Apple’s decline. It may be completely abandoned by Wall Street, and its stock price will further plummet! ]

Cook broke out in a cold sweat as he read these headlines:
"This is a big trouble! This is really a big trouble!"

"The most serious thing about this incident is not just the smearing and rumor-mongering, but that Xingyi Technology used this to directly expose our Apple's plummeting sales, revenue, and stock price!"

"We were trying our best to cover up these declines, and some shareholders and investors were optimistic about us."

"Now that Xingyi Technology has made such a fuss, I'm afraid everyone knows that our iPhone sales have been cut in half, iPad sales have dropped by more than half, and our revenue and profits have all been cut in half!"

"If this happens, the stock price will plummet on a large scale!"

“This is the biggest problem!”

"Yes, Chairman, we were keeping it a secret before, and the majority of shareholders were slow to react. They thought that Apple was still the glorious Apple with a promising future. But now that everything has been exposed by Xingyi Technology, I estimate that as soon as the market opens, these shareholders will sell in large quantities, and our stock price will plummet again!" The vice president also looked dazed.

Cook's face turned grim: "If those agencies lower our ratings again at this time, it will be really troublesome."

"This..." Other senior executives also broke out in cold sweats and didn't know what to say for a moment.

This critical blow has a huge impact on Apple.

Nowadays, many people trade stocks without understanding the specific market conditions or Apple’s real financial reports. How can they trade stocks then?

Just look at the ratings from more authoritative institutions. If they raise the ratings, investors will buy.

They cut prices and investors sold.

Sometimes, even if a company’s financial report is good and its development is also going well, if some institutions downgrade their ratings, it will cause a huge shock and cause the stock price to plummet.

What’s more, Apple’s current financial report is terrible and its development is a mess.

If the rating is downgraded at this time, it will be really troublesome.

Cook was horrified and said quickly: "Contact those agencies immediately. No matter what method you use, you can't let them downgrade our rating, at least not now! If they downgrade Apple's rating at this critical juncture, it will be fatal."

The vice president nodded quickly: "Yes, I will arrange it myself. Apple is now like a small boat floating on the sea, already riddled with holes, and can no longer withstand any wind and rain."

However, before the vice president left, the secretary rushed in anxiously, with cold sweat on his forehead:

"Chairman, President, this is bad. Citibank has downgraded Apple's rating from 'neutral' to sell!"

"What!" Cook sat up suddenly, completely panicked.

The influence of Citibank is extremely terrifying, and the ratings they give are also a weather vane for the investment community.

Previously, Apple's sales plummeted, and Citibank wanted to downgrade Apple's rating from "buy" to "sell."

Later, Apple and the major shareholder consortium behind it joined forces and mobilized a lot of cash, which made Citibank restrain itself and only downgraded the rating from "buy" to "maintain", which was considered to save face for Apple.

But even so, the downgrade to 'maintain' still caused Apple's stock price to plummet.

The previous plunge of 37% was partly due to this cut.

"Just downgrading it to 'maintain' would cause such a sharp drop. Now it has been downgraded to 'sell'. How low will Apple's stock price fall?"

Cook was horrified and felt terrible.

The vice president was also furious: "Damn Citibank. They just took our money last time and now they are stabbing us in the back. Damn it! Fuck! Fuck!"

Another vice president, however, understood: "There is nothing we can do. Under the current circumstances, if Citibank doesn't downgrade our rating, other institutions will do the same, and then Citibank's professionalism will be questioned."

"Yes, in order to ensure its professionalism, Citigroup will also downgrade its ratings."

“And it’s not just Citigroup. I think other institutions will follow suit quickly.”

Upon hearing this, Cook's face suddenly changed: "Will other institutions also downgrade our ratings? It won't be that bad, right?"

However, what are you afraid of?

One after another, bad news came:

[Independent research firm Moffett Nathanson downgraded Apple's stock rating from 'neutral' to 'sell! ']

[Rosenblatt Securities downgraded Apple's rating from "neutral" to "sell", believing that Apple's stock price will continue to fall by 30%! ]

【Goldman Sachs downgraded Apple's rating to "sell" and predicted that Apple's stock price will fall by more than 50% from its peak. 】

[Morgan Stanley downgraded Apple's rating to sell...]

[Bank of America downgraded Apple's rating to sell...]

[HSBC predicts that Apple’s stock price will be cut in half, and downgrades its rating to sell…]

In less than two hours after Xingyi Technology released its statement, major institutions quickly made public statements and downgraded Apple's ratings.

Regardless of whether it was "buy" or "neutral" before, all were downgraded to "sell!"

And all predict that Apple’s stock price will continue to plummet, with a drop of more than 30% from the current price and more than 50% from the peak price!

Watching this scene, Cook was dumbfounded:

"Farke! Farke!"

"These damn institutions are like blood-sucking bugs. Not satisfied with sucking our blood, they also want to downgrade our rating. This blood is really disgusting!"

"Fuck! Fuck! Fuck!"

Cook's face turned red with anger. He was so angry, so angry:

"So many institutions have downgraded our stock ratings to sell. Who among the retail investors with small capital would dare to continue buying our stocks?"

“Don’t even think about buying. I’m afraid no one would dare to hold on to it anymore. They would sell it right away!”

"The market is about to open. Once it opens, it will be all over. Our stock price will plummet!"

"Damn it! Damn it!"

"Damn Xingyi Technology, damn Morgan, damn Goldman Sachs, damn Citigroup!"

"A bunch of bastards, they all deserve to die, damn it!"

Cook was so angry that his body was shaking. He picked up the water cup on the table and threw it to the ground.

Other senior executives were also silent and dared not speak.

After a long time, a vice president dared to break the silence: "This situation is too passive. It's only half an hour before the U.S. stock market opens, and these institutions have already issued downward announcements. I'm afraid that American stock investors who got up early have seen it. We don't even have time for crisis public relations."

"And our crisis PR is useless. Now downgrading Apple's rating has become the only option for all agencies. Any agency that doesn't downgrade would be seen as unprofessional. And there's no time left."

"Yes, Xingyi Technology chose to release the statement before 7 a.m. Eastern Time. It was a perfect timing."

"That's right. We released the statement before 7 o'clock, and it took two hours for it to ferment. Then the agency downgraded the rating. Investors believed it and waited until the market opened at 9:, just in time to sell our stocks!"

"Fuck! Xingyi Technology has calculated it clearly!"

"It's damned, damned, f*ck! F*ck!"

"It's only 20 minutes until the market opens. What else can we do? We can't do anything but wait for the market to open and watch Apple's stock price plummet!"

"No wonder Wang Yi didn't fight back immediately when we fabricated the Xingyi Technology Prism Gate incident. It turns out he was waiting here!"

"Yes, I seriously suspected that he was just trying to collect evidence, research strategies, and deal us a fatal blow. Very good, now they have accomplished their goal!"

"Alas, we lost again in this battle with Xingyi Technology! Fuck, it's hard to even fight back."

"That's true. Xingyi Technology is not listed yet, so it's hard for us to make a fuss. But Apple is a listed company. Xingyi Technology's output has caused us heavy losses. When the stock market opens, the stock price will definitely plummet."

Listening to everyone's words, Cook was extremely depressed: "There is no other way. Raise funds as soon as possible, make preparations, and save the market!"

"If the market is rescued, our stock price may be able to stabilize. If the market is not rescued, our stock price will plummet!"

"That's all I can do, alas!"

"Fortunately, our cash flow is still sufficient, otherwise we would be in real trouble." Amid sighs, Apple began its efforts to save the market.

But unfortunately, the road to rescuing the market was not smooth.

After the U.S. stock market opens, even if Apple tries its best to protect the market, it will be of little significance.

After only three minutes of stalemate, Apple's stock price plummeted.

There is no way. There are too many investors and capital that are bearish on Apple, and they are all selling.

And it’s not just a partial sell, but a complete sell!

This situation has left Apple helpless.

Even if you continue to invest funds to protect the market and force up the stock price, it is meaningless.

There are so many stocks being sold that there are not enough buyers to take over.

In this incident, Apple failed to discredit Xingyi Technology, but instead its true colors were exposed, revealing Apple's plummeting sales, profits, and stock prices. This shook the majority of shareholders and capital, causing them to lose confidence in Apple and believe that Apple's stock price will continue to plummet.

The bearish views of major institutions have successively downgraded Apple's ratings, and the first-rate "sell" has put the final nail in the coffin for the plunge in Apple's stock price.

As a result, it is hard for Apple’s stock price not to plummet.

Even rescuing the market is meaningless.

On the first day alone, Apple's stock price plummeted again by 15%. By the close of the market, the stock price had fallen 46% from its peak!

Although it wasn't cut in half, it was almost there.

Apple was shocked and angry about this, and Cook was so angry that he cursed:

“You’re just trash! I told you to do your best to protect the market, but you caused a 15% plunge!”

"Apple's market value is now only 54% of its peak, almost halved. It's amazing!"

"Trash, it's all trash!"

All the subordinates were scolded severely, but they dared not say anything.

"What's the point of keeping silent, you bunch of idiots? Wait until tomorrow for the stock price to continue to plummet? Another 15% drop? Then our stock price will drop by more than half compared to its peak!"

"Damn it! Fuck!"

Finally, a senior executive couldn't stand it anymore and couldn't help but say:
"Chairman, it's not that we don't work hard enough, it's just the general trend."

Others also spoke one after another:
"Yes, Chairman, we tried our best to protect the market. As soon as we pulled back one point, the other side would drop two or even three points. We couldn't stop them."

"Useless! Who is doing this? Is there an organization against us? Deliberately shorting Apple?" Cook couldn't help but ask.

"It shouldn't be, Chairman. If some institutions were shorting and causing our stock price to plummet, that would be fine. The problem now is that no one is shorting, and our stock price has collapsed. It's because the majority of shareholders have no confidence in us. This is the root cause of our stock price plummeting, and it's also the biggest problem."

The corner of Cook's mouth twitched, and he didn't know what to say for a moment: "..."

Just as that person said, short selling by individual institutions or companies causing stock prices to plummet is still a small matter and can be dealt with as long as we can get through it.

But now all shareholders are pessimistic, they are voting with US dollars, and they are selling Apple stocks. That is a big deal and it is impossible to deal with it.

"What should I do?" Cook was worried: "How much will the market fall when it opens tomorrow?"

Faced with the chairman's questioning, the whole room fell into silence.

But everyone knows that tomorrow is the turning point.

Previously, Apple's stock price plummeted again and fell again, but it only fell by less than 40% from its peak and never exceeded half.

But today, Apple’s stock price has fallen by 46% from its peak, and it will definitely fall by more than 50% tomorrow!

By then, Apple’s stock price will officially be halved!
An unprecedented cutting moment!
By then, the market value of the entire Apple Group will be less than half!
This is a big problem.

What’s more troublesome is that when will this plunge end and when will this decline bottom out are all questions!
"Fuck, it's all Xingyi Technology's fault. If they hadn't been so crazy about exposing our past, our stock price wouldn't have fallen so badly!"

One vice president couldn't help but curse.

Another vice president sighed: "If we had known this would happen, we shouldn't have provoked Xingyi Technology. Wang Yi is a guy who doesn't play by the rules, and in the end, it's Apple that suffered the most."

"..." Hearing this, Cook fell silent, feeling extremely painful in his heart.

I will have insomnia again tonight.

Before, I would worry about falling asleep and having nightmares, dreaming that the major shareholders fed me to the fish.

It’s good tonight. No need to worry about nightmares. I can’t sleep. I can’t sleep at all.

Not only him, even the major shareholders behind him couldn't sleep.

No one can sleep well with Apple’s stock price falling like this.

Except for Wang Yi who was on the other side of the ocean, he slept soundly while hugging the soft Lin Shu until dawn.

After breakfast, Wang Yi came to Xingyi Technology and felt that all the employees were refreshed and walked with confidence.

Zhu Changlin came forward immediately:

"Chairman, our offensive whitewashing was too successful. Last night, Apple's stock price plummeted 15%, and it has fallen 46% from its peak. Hahaha! This is under the premise that they are doing their best to protect the stock price. Otherwise, it will only fall worse. I'm afraid it will be cut in half."

"Very good, Apple's stock price will definitely be cut in half tomorrow, and may even drop 55% from its peak!" Wang Yi said with a smile:
"Given Apple's drop today, those shareholders who are still waiting and holding out for hope are completely scared! They will definitely sell everything tomorrow!"

“A 15% drop on the first day will only lead to a bigger drop tomorrow.”

"If this continues, being cut in half will be a small matter. It may even be just the beginning."

Zhu Changlin suddenly realized, and his smile widened: "Haha, this is interesting. Fortunately, there is no limit on the decline of US stocks, otherwise Apple's stock price would not have fallen so badly!"

"Let's wait and see. Apple's stock price will continue to fall in the next few days," Wang Yi said with a smile.

"What if Apple's stock price stabilizes and stops falling in a few days?" Zhu Changlin couldn't help but ask.

Wang Yi had predicted this: "As the unrivalled leader in the mobile phone industry, even if Apple suffers a setback and its stock price plummets, it will not continue to fall."

"Apple's market value will rebound once it falls to a certain level. Although the rebound will not be very high, it will eventually maintain a certain level."

“For example, it fell all the way to 30% of its peak, then rebounded to 40%, and finally stabilized at around 40% of its peak.”

Zhu Changlin thought thoughtfully: "In this case, Apple's previous peak market value was more than 5000 billion US dollars. Even if it drops to 2000% of its peak market value, Apple's market value is still more than billion US dollars, more than trillion RMB, and it is still a super giant with a market value of one trillion!"

A dead skinny camel is bigger than a horse.

Wang Yi said calmly: "So what we can do is to make Apple's decline cycle longer, the stock price lower, and the market value evaporate more. If Apple's stock price stops falling and tends to stabilize, you can do this... this..."

Upon hearing this, Zhu Changlin's expression became very interesting: "Chairman, this is a bit mean!"

"But Apple has spread rumors and slandered us, so it's only natural for us to return the favor!"

"That's right, and our methods are much more civilized than Apple's." Wang Yi said with a smile: "Next, just wait and see Apple's good show. This is only the first act, there will be a second act and a third act! This time, Apple will be crippled if not dead!"

In the past two years, Apple has returned to its peak and set new records, with a market value of 600 to 700 billion US dollars.

But this time, encountering Xingyi Technology and Wang Yi, it’s all over.

Apple's market value began to decline after the release of the Xingyi mobile phone, but the Xingyi mobile phone had not been internationalized before, so the impact on Apple was limited and the decline was limited.

But now, everything is different.

Sure enough, as Wang Yi expected, Apple’s stock price continued to fall in the following days.

The market value continues to fall.

By the fourth day, Apple's market value had fallen to 30 billion US dollars, only % of its peak!

It can be said to be the lowest price ever seen in history.

But this state did not last long. Many investors and capital took action to buy at the bottom, causing Apple's stock price to rise rapidly.

Apple, the super giant that defeated Nokia, would not be worth only 1500 billion US dollars even if it is terrible!
So investors and capital began to buy at the bottom.

By the time the U.S. market closed that evening, Apple's market value had recovered to more than $2100 billion, a little more than 40% of its peak.

This data is similar to what Wang Yi predicted.

On the fifth day, when the US stock market opened, although Apple's stock price fluctuated and the trading volume was large, the overall stock price did not fluctuate too much, and the market value remained around 2100 billion US dollars.

Wang Yi understood that Apple’s stock price had reached its bottom and was basically stabilizing, so he immediately sent a message to Zhu Changlin.

Afterwards, Wang Yi hugged the soft Lin Shu and fell asleep soundly.

Zhu Changlin then performed a series of operations again.

In the east, night falls and everything is silent.

In the west, the sun rises and a new day begins.

At 9:30 a.m. Eastern Time, U.S. stocks opened again.

Looking at the stabilizing stock price, Cook's expression was extremely complicated:

"It's not easy. The stock price, which had been falling continuously, has finally stopped falling. Although the market value is only 40% of its peak period, it is at least stable."

The vice president also expressed deep emotion: "The market value has dropped from 500 billion US dollars to 200 billion US dollars. It's okay. We can start with a light load and make great progress with our accumulated strength."

"Yes, we can slowly pull the stock price back up when the iPhone 6 series is released in the second half of the year. As long as it doesn't continue to fall, it will be fine."

"Don't worry, Chairman. The stock price won't fall any further. There are as many people who are bearish on Apple as those who are bullish on it. As many investors are clearing their positions as there are investors buying at the bottom. Our stock price has stabilized and won't plummet any further."

"That's good." Cook breathed a sigh of relief: "If I keep falling like this, I can't stand it! Oh!"

But before we could relax for long, bad news came again.

The Apple stock price, which had been stabilizing, began to plummet again, and it was a sharp drop.

"How could this happen?" Cook was stunned!
The vice president was also confused: "Isn't it stable? Why is it plummeting again? What's going on?"

For a moment, the entire Apple headquarters was in chaos.

(End of this chapter)