Reborn in 2011, 985 missing from two copies

Chapter 629: Even Buffett can’t save Apple, Qualcomm suffers a century-long setback!

“The stock price, which had already hit rock bottom, had rebounded steadily, but it turned out to be plummeting again?”

"How could this be?"

Similar questions appeared in the minds of all Apple executives, and they couldn't figure it out. They just couldn't figure it out at all.

Cook was so angry that his face turned green. If this continued, it would not be a question of whether he would be dismissed or not, but whether he would be finished!

With Apple's stock price falling so much, the major shareholders have suffered heavy losses and he is almost finished.

Cook knew that now that Mr. Jobs was gone, the board of directors could not find a suitable candidate to replace him, otherwise they would have replaced the chairman long ago.

With Cook around, at least the situation can be stabilized, otherwise this mess would be even more difficult to clean up.

After all, when Mr. Job was alive, Apple had suffered consecutive losses. It was Mr. Job who invited Cook to carry out drastic reforms and shut down all overseas factories, which enabled Apple to turn losses into profits.

It can be said that Mr. Steve Jobs made Apple great, and Cook made Apple profitable!
It is precisely because of this that Cook made great contributions. After Mr. Steve Jobs passed away, Cook received the most support and became the new president of Apple.

But unfortunately, Cook's performance was extremely disappointing.

Even major shareholders who support Cook are now starting to have other ideas.

However, Apple is now a sinking ship that is already riddled with holes. Even if someone else takes over, the situation will not be much better.

And not many people are willing to take over this hot potato.

Cook also knew that the outcome he would face was probably not dismissal, but only an accident!

Whenever he thought of this, Cook couldn't sleep all night.

Today, the market value has evaporated by 60% compared to its peak period. It is already the bottom of the valley, the lowest point ever!

But now it has started to plummet again, it's really over.

Cook felt that he was one step closer to an accident.

"Farke! Farke!"

Cook's body was shaking, his back was already soaked with cold sweat, and his eyes looked very strange.

The vice president saw this and knew that the chairman was not in a good state. He quickly looked at the others and shouted:

"You idiot! What are you all just standing there for? Why don't you check it out and find out what's going on!"

"Yes!" The subordinates took immediate action.

"Yes, check it out and see what's going on!"

Hearing this, Cook came back to his senses from his panic and anger.

Soon, the reason was found:
"Chairman, President, this is what happened. Today, someone suddenly broke the news online that some institutions are not optimistic about Apple and have shorted Apple on a large scale, causing our previously stable stock price to start a new round of plunging!"

"Short?"

"???"

"!!!"

Cook was dumbfounded and furious: "Fuck! Fuck!"

"who is it?"

"Who on earth would short Apple at this time? It's like killing someone in the snow!"

anger!
Outrageous!

If it were before, it would be fine. Apple is a big company with outstanding performance and good profits. Even if the notorious Muddy Waters came to short sell, Apple would not be afraid at all.

We even dare to say with full confidence: Come on, as long as we don’t break your bones, we are not Apple!
Apple was so domineering before and was not afraid of short selling by any institution.

But unfortunately, things have changed!

Apple today is no longer what it used to be. How can it withstand such short selling?

More importantly, this time the news came out, it was not just one institution that was shorting, but multiple institutions that were shorting together!
This is a big problem.

"Farke! Farke!"

"With such news coming out at this time and so many institutions shorting us, is there any bottom for our stock price?"

"Gone!"

"Not a bit at all!"

“Don’t even mention a 60% evaporation of the market value. Even a 70% evaporation is possible!”

"Damn, who is it?"

“Who’s shorting Apple at this time?”

Faced with Cook's questioning, the subordinates were also frightened.

This is not just adding insult to injury, but hail on snow!
These are hailstones as big as footballs, the kind that can knock out stock investors and kill apples!
A vice president said in a deep voice: "Could it be muddy water?"

Then someone nodded: "The infamous Muddy Waters can definitely do it."

“Citibank is a possibility too!”

"That's right, Citi was the first one to jump out and downgrade Apple to Sell!"

"Others like Goldman Sachs and Morgan are possible. These bastards are typically ruthless and merciless."

"All A-series consortiums are possible. They love to take advantage of us when we are down."

"Don't forget, there is Xingyi Technology!"

"Yes, that bastard Wang Yi must be shorting Apple!"

"This guy has shorted many rival companies many times before. This time he is shorting Apple. There is no suspense."

"That's right, Wang Yi is just as hateful as Hunshui. So damn hateful!"

"No wonder when we fabricated the Xingyi mobile phone prism incident, Xingyi Technology took two days to counterattack. I suspect they were preparing to short Apple at that time."

"This doesn't make sense. Such a short period of time, just a few days, is not enough to short Apple."

"Is it possible that Xingyi Technology had already started shorting Apple long before this?"

"That's definitely the case. Xingyi Technology has probably started the short-selling plan for two or three months, or even last year."

"Yes, it started when Xingyi Mobile Phone was fully internationalized."

"That makes sense. But how did Xingyi Technology accurately predict that Apple's stock price would plummet? What if this incident hadn't happened?"

"Yeah, that's hard to say."

"Simple, from sales, market share and profits. Xingyi mobile phone internationalization, Apple's sales plummeted, market share shrank sharply, and profits plummeted. Under this situation, Xingyi mobile phone shorted Apple in advance, there is no problem."

"Fuck, damn Xingyi Technology, I'm afraid that not only they are shorting, but also several other major institutions are shorting together. If that's the case, it will be a big trouble."

"Ah, when I think about it carefully, it is true. Xingyi Technology has made far-reaching preparations and has made steady progress."

"First, the Xingyi mobile phone went global. The Wujie thousand-yuan phone beat the iPhone 5, and the Wujie Note beat the iPhone 5S. This led to the first wave of plunge in Apple's stock price. Then, we fabricated the Xingyi mobile phone prism scandal and the Xingyi Technology statement, which directly exposed Apple's past, and caused the second wave of stock price plunge."

"After these two waves, our stock price has fallen by 60% compared to its peak, leaving only billion US dollars."

"Although the losses were heavy and the share price evaporated by 60%, fortunately it has stabilized."

"Now that the short-selling storm has re-emerged, the third wave of plunge has begun!"

Upon hearing this, all Apple executives fell silent.

Cook's mouth twitched, and after a long while he said:
"From the globalization of Xingyi mobile phones, to the exposure of our past, to the short-selling storm, three consecutive moves, layer by layer!"

"Wang Yi is really going to kill us Apple!"

"Yeah, Wang Yi is too cruel."

"It would be a disaster for Apple to encounter such a rival."

"We can't help it. This time we fabricated the Prism Gate incident and wanted to destroy Xingyi Technology. But we didn't succeed. Instead, we were killed by Xingyi Technology."

"After all, Xingyi Technology is the better one."

"What I am most worried about is whether there will be a fourth wave."

"This……"

Everyone in the room looked at each other and fell silent.

The atmosphere at Apple headquarters became gloomy.

Sure enough, once the short-selling storm broke out, Apple’s stock price, which had finally stopped falling, plummeted again in the next few days and continued to fall.

Even if Apple tries its best to save the market, it will be meaningless.

When the news that many institutions were shorting Apple spread, regardless of whether it was true or false, the majority of investors chose to sell.

It is better to believe that this kind of thing exists than to believe that it does not exist.

The bargain-hunting teams that had rushed in earlier became cannon fodder and had to stop losses in time and leave the market miserably.

Without the short-selling crisis, Apple's market value would still be stable at US$2000 billion.

With the short-selling storm, no one can predict how low Apple’s stock price will fall.

It is more reliable to sell stop loss.

The result was that this wave of concentrated selling triggered another stampede, and Apple's stock price plummeted again.

As of the closing of the US stock market the next day, Apple's stock price was only 28% of its peak period. Its market value, which once reached 1400 billion US dollars, is now only billion US dollars!
However this is just the beginning.

On the third day, Apple's stock price continued to plummet.

Apple's stock price is only 20% of its peak, and its market value is only 1000 billion US dollars.

What concept?
2.5 JD.com!
That’s right, Apple’s market value has shrunk from 15 JD.com to 2.5 JD.com!
It's just that miserable.

Apple headquarters.

Looking at the terrible stock price, Cook was horrified and his voice was shaking:
"In just three years, Apple's stock price has fallen by 80% and its market value has evaporated by 80%!"

"I am a sinner, I am finished!"

"We are all finished!"

"I...I...I..."

In an instant, Cook became furious, his body shook, and he fell on the table, holding his chest.

"Chairman!"

"Chairman!"

The other senior executives' expressions changed drastically and they rushed forward.

"doctor!"

"Quick, first aid!"

The entire Apple headquarters was in chaos.

A manor somewhere in the United States.

A white-haired old man sat on the balcony, looking at the sunset outside the window, his mouth twitching:

"I never thought that even a stock god like me would make mistakes and get stuck!"

"Apple's stock price has evaporated by 80%, it's almost back to where it was five years ago!"

Five years ago, in 2009, Apple's stock price was around billion US dollars.

At that time, Buffett looked down on Apple and instead invested heavily in IBM.

Unfortunately, over the years, the world has been developing rapidly, but IBM has remained stagnant or even reversed. As a result, Buffett did not make any money from his investment, but fortunately he did not suffer a big loss, which can be regarded as preserving his reputation.

Seeing that IBM was not performing well, Buffett began to look for a new target.

He is optimistic about Xingyi Technology, but because Xingyi Technology is not listed, he has no chance to invest.

Buffett had no choice but to choose Apple as a second choice.

It’s a pity that in the face of the rapid progress of Xingyi Technology, Apple has been losing ground.

Buffett also gave up his plan to invest in Apple.

Until this time, Apple’s stock price plummeted continuously and was directly cut in half, and Buffett was a little tempted!
Apple stock at its original price is not worth buying, but Apple stock at a 50% discount is worth considering.

However, before Buffett could figure out the outcome, Apple’s stock price collapsed again!

It collapsed from 50% off to 40% off, and even to 70% off at one point!

Wow, Apple stocks at 70% off, that’s really good!

Buffett believes that Apple is the second largest mobile phone giant and tablet giant after Xingyi Technology, and also the second largest mobile ecosystem giant.

There are so many Apple users, which can be said to be extraordinary.

Even if the market goes downhill further, the stock price will not drop by 70%.

So, Buffett acted decisively and became a bottom-picking commando!

Like other investors and shareholders, Buffett believed that Apple stock, which was at a 70% discount, would not go any lower and was definitely worth buying, so he immediately established a position and held a heavy position!

Not surprisingly, with the bottom-fishing by capital and shareholders such as Buffett, Apple's stock price stopped falling and rose instead.

From 70% off at its peak, the price quickly rose back to 40% of its peak stock price and stabilized at 40%.

Now, Buffett's bottom-fishing quickly realized appreciation, and the appreciation amount was as high as 30%!

However, just as Buffett was waiting to make a big money, Apple's stock price, which had finally stabilized, collapsed again.

Not only did it drop from 40% off to 30% off, it also dropped all the way to 20% off!

This is scary!
It's so scary.

Buffett didn't know what to say.

After all, Cook's blood pressure was high and he almost suffocated.

Many of Apple’s major shareholders have also been admitted to the ICU, and the elderly Buffett is also finding it a bit overwhelming.

"Sure enough, the tech world is too complicated!"

Buffett was filled with emotion and immediately asked someone to get his blood pressure medication and take it.

It appreciated by more than 30% yesterday, but fell by 60% today. I’m trapped!
The once unrivaled stock god is now trapped.

You can't do without blood pressure medication.

There is no way. Even the stock god could not have imagined that Xingyi Technology would develop so fast, nor could he have imagined that Apple would collapse so quickly.

Just like Buffett could never have imagined that IBM, which was once at its peak, would suddenly fail.

Buffett was filled with emotion: "Although my investment in IBM did not make much profit, it did not lose much either."

"But when it comes to Apple, the Apple stocks I bought at a 70% discount are all stuck!"

"This apple is really disappointing!"

Even the stock god doesn’t know what to say.

We can only hope that Apple can stand up in the future, especially the next generation of iPhone, which must be subject to large-scale innovation.

If we continue along the previous path, we will inevitably end up dead.

"Cook, Cook, please don't let me down."

"As for Apple's stock price, 80% off should be the bottom, it won't continue to fall, right? And I estimate that it won't be long before it rises back to 30% or even 40% off. Then my losing stocks can be preserved, or even profitable!"

The stock god said this secretly, and there was a hint of hope on his face.

It’s just a 30% loss of principal, no big deal.

It will go back up.

Sure enough, the next day, Apple’s stock price did not continue to fall, and remained at around 20% of its peak.

The market value also remains at 20 billion US dollars, % of the peak market value!

Watching this scene, Cook, who had just been discharged from the hospital, breathed a sigh of relief:

"It has finally stabilized. If it continues like this, the price will rise again when Apple's new flagship product explodes."

"Yes, Chairman, everything is going in a good direction."

"Especially our iPhone 6 series, which has started a comprehensive innovation!"

iPhone 4s is Steve Jobs' last masterpiece.

Although the iPhone 5 was released after the death of CEO Steve Jobs, its development began as early as 2010 when Steve Jobs was still alive.

Unlike other mobile phone brands, the research and development cycle of each generation of iPhone is as long as two years!
It can be said that Steve Jobs was deeply involved in the development of iPhone 5, which still uses the traditional design style.

Even the development of iPhone 5s was influenced by Steve Jobs, but not greatly, as it was mostly due to internal issues within Apple.

At that time, Cook had just taken office and wanted to make drastic reforms and imitate the Xingyi mobile phone.

I also want the iPhone 5s to abandon the small screen design and replace it with a large screen.

Unfortunately, Cook, who had just taken office, had limited energy and was unable to comprehensively coordinate the R&D department.

In the end, the iPhone 5S still has Apple's traditional design style, with a 4.0 small screen and a 200-megapixel front camera.

As a result, it was first beaten by the Xphone 3 series, then by the Snapdragon S series, and later by the Snapdragon note series.

Three consecutive waves of abuse directly destroyed the iPhone 5s. Its sales volume was halved, its price kept falling, and Apple’s stock price plummeted.

Cook was so angry that his teeth were itching.

But the good thing is that after this failure, the original conservatives are no longer conservative when it comes to the development of the iPhone 6.

Cook acted decisively and launched comprehensive reforms.

Big screen!

High front!
Big battery!
Arrange all of them!

In a word, whatever Xingyi mobile phone has, Apple should also have it!
The former R&D director had some opinions and wanted to be more conservative, but was directly fired by Cook.

After the new R&D director took office, he followed Cook's instructions to create the new iPhone 6 series, ushering in the era of large screens!
There is no other way. Only by imitating the Xingyi mobile phone and following the path of the Xingyi mobile phone can the iPhone make up for its disadvantage and compete with the Xingyi mobile phone!
Of course, some people inside the company also said that in this way, the iPhone would be no different from other Android phones, as they are all imitating and learning from the Xingyi phone and are highly homogenized.

Cook agreed with this, but there was nothing he could do.

If you change, you can still live. If you don’t change, you will die!

Cook took a deep breath and said: "Our iPhone 6 series has been greatly upgraded. I am not worried about the sales. The only thing I am worried about is that Xingyi Technology has launched another super flagship phone - Xingyi X1!"

The vice president also became melancholy: "If the Xingyi X1 is strong on the outside but weak on the inside, that's fine. But I'm afraid that Xingyi X1 will innovate on a large scale again and come up with a series of far-leading operations. That would be troublesome. Our iPhone series would be in danger."

"Oh! Let's wait and see." Cook sighed, feeling disappointed.

He knew in his heart that if no one was willing to take over Apple's mess and those shareholders would not be able to find a more suitable person in a short period of time, they would have fired him long ago!
And shareholders won't give themselves much time.

If the iPhone 6 series is successful, that's fine.

If the iPhone 6 series fails, it will be the end.

But this is over, it’s not as simple as just leaving get out of class, it’s an accident.

Either succeed or die!
“iPhone 6 series must be a success!”

Cook was filled with emotion: "I hope Xingyi X1 is just a paper tiger with no technical content!"

"I hope so, they'll release it soon!"

The vice president couldn't help but say.

The other senior executives also had complicated expressions and felt uneasy.

Everyone knows that the strength of Xingyi X1 directly determines the sales of iPhone 6 series and determines the life and death of Apple.

That night, Apple's top executives and shareholders were all nervously staying up late to watch the launch of the Xingyi X1.

Except for those who are in the ICU and haven't come out yet.

Similarly, many Omi users and fans also stayed up late to watch Xingyi Technology’s new product launch conference.

Xingyi Technology’s official Douyin live broadcast room is already crowded with people, and the comments are flying:
"It's a super flagship phone. I'm really looking forward to it."

"To be honest, the Xphone 3 and Xphone 3 plus are already extremely powerful without any shortcomings. I can't imagine how much more powerful the Xingyi X1 will be."

"It's probably just a gimmick, how much stronger can it be?"

"I agree. Mobile phones have reached the level of Xphone 3 and Xphone 3 plus, which is the limit. How much higher can they be?"

"Please don't raise the price any more. If you do, the iPhone 5s will be even harder to sell. Hahaha."

“Haha, who still buys an iPhone these days? It’s better to buy a Note 1!”

“Yes, the Ultrawide Note 1 is better than the iPhone 5s and cheaper.”

"If you have the money, buy an Xphone 3 or Xphone 3 plus. If you have a limited budget, buy the Ultrawide Note or Ultrawide S series. What is an iPhone? It's nothing."

“Only companies like Xingyi Technology can make us see how backward the iPhone and Qualcomm are.”

"It is said that the Samsung Galaxy S805 Broadband LTE-A version, equipped with Qualcomm's annual flagship processor Snapdragon 5, will be launched soon."

"How's it? Much better than the Snapdragon 801 version of the Samsung S5, right?"

"Of course, after all, the 805 is Qualcomm's flagship processor this year."

"Don't talk nonsense. The latest news is that Snapdragon 805 has failed miserably. It has powerful parameters but generates a lot of heat. Its performance is rubbish and its actual performance is even worse than Snapdragon 801! The Samsung Galaxy S5 Broadband LTE-A version that was supposed to be launched in April has to be pushed to June."

"What? Snapdragon 805 is not as good as Snapdragon 801? Isn't this too weak?"

"What's the big deal? This is not the first or second time Qualcomm has failed."

"Fake news, right? You're obviously a Qualcomm hater."

"What fake news? You are the hater. The news is out, and it's not just Samsung. Motorola has also postponed the launch of its new Snapdragon 805 phones. All new phones using Snapdragon 805 have been postponed. It's because the 805 has a serious failure and cannot be resolved, so it has to be postponed."

"Alas, Qualcomm is really rubbish. I was looking forward to the new Snapdragon 805 phone. Now it seems that Xingyi Technology is still the best choice. It is always stable."

"Yes, the actual performance of the new Snapdragon 805 phone is not as good as that of the Snapdragon 801, and even worse than that of the Xphone 3 and Xphone 3 plus. As for the comparison with the Xingyi X1, there is no comparison at all."

"When buying a mobile phone, it is better to choose Kunpeng chips. Qualcomm chips are useless."

Looking at these opinions, Qualcomm Chairman Jacob, who also stayed up late to watch the press conference, looked livid:

"Has the news of our Snapdragon 805 failure spread all over the world?"

The vice president was speechless for a moment: "..."

The Snapdragon 800 was no match for the Kunpeng 902 processor of the same generation. Qualcomm launched the Snapdragon 801, but it was still no match.

In desperation, Qualcomm directly launched its ultimate weapon and released its annual flagship Snapdragon 805 ahead of schedule to compete with Xingyi Technology's flagship Kunpeng 902 last year.

As a result, the Snapdragon 805 was too radical and it failed again...

"Fuck, if I had known this would happen, I should have been more cautious!" Jacob said in a deep voice, looking at Evers Van Buren, the head of the Snapdragon 805 project, with a murderous look in his eyes.

Evers Van Buren also looked aggrieved: "Chairman, I told you not to be too radical at the beginning, otherwise it would easily fail. Let's be conservative. But Director Honey Nelson didn't listen and kept increasing the stakes, asking me to continuously increase the CPU frequency and upgrade the GPU. He is the group's R&D director, and I am just a project leader. I had to listen to him. As a result, I failed miserably."

(End of this chapter)