Reborn in 2011, 985 missing from two copies

Chapter 651: The Xingyi Ultrabook overturned the table, and Lenovo was anxious!

Price is the primary productive force.

The borderless tablet is not only low in price, but also has excellent performance and powerful system.

The first generation of the 1499 Wujie tablet has an overall experience comparable to that of the old iPads costing over 1 yuan and Android tablets costing over yuan.

That’s right, Android tablets these days are pretty lame and not as cost-effective as iPads.

But with the borderless tablet, everything has changed.

For high-end tablets, choose Xingyi tablets, and for mid-to-low-end tablets, choose Wujie tablets. These are the best choices.

Coupled with the ultra-low price of 1499 for the Borderless tablet, sales took off directly, so it is understandable that Wang Yi is worried about production capacity.

This cheap, powerful and easy-to-use tablet has a bright future.

Zhu Changlin said, "Chairman, the tablet production capacity is sufficient. Our J2 super tablet factory started production in July last year. Now the production capacity of the two factories has been fully utilized, and we can produce 7 million tablets per year."

"The annual sales volume of Xingyi tablets alone is only about 50 million units worldwide, which is far too small to meet the production capacity. Therefore, we used the excess production capacity to produce a large number of cashier tablets for supermarkets last year."

"These tablets are sold to Xingyi, Mayu, Xingyue, Zhenyou flagship stores, specialty stores, franchise stores and Ele.me merchants to absorb excess production capacity. Now with the Wujie tablets, they can just absorb the excess production capacity!"

"That's good." Wang Yi nodded: "But pay attention to the production and sales situation. The Wujie tablet has a very high cost performance and a very low price. It will definitely sell more than the Xingyi tablet. By then, the 9000 million production capacity may explode. You should arrange the production capacity."

The annual global sales of the Xingyi tablet alone is about 1499 million, but the sales of the borderless tablet, which starts at , is impossible to estimate when it goes on sale globally.

It is likely to reach 60 million or even 70 million.

In this way, even if the sales volume of Xingyi tablet drops to 1.1 million, the total sales volume of the two brands combined can reach million units, or even million units.

Under this situation, the 9000 million production capacity that could not be used before will not be enough in the future.

Low price is the catalyst for sales!
Zhu Changlin also wanted to understand this: "Yes, this question is very important. I will keep an eye on the production and sales situation. At present, Xingyi tablets have reserved tens of millions of spot goods in advance, and the factory's production capacity can be tilted towards Wujie tablets."

"Especially the production line of Xingyi Tablet 1, there is no need to dismantle it, it can be directly adjusted to produce the first generation of Wujie Tablet."

After the Xingyi Tablet 2nd Generation was launched, the Xingyi Tablet 1st Generation did not choose to have a big discount promotion. Instead, it made some adjustments and replaced some accessories to make it the Unbounded 1st Generation!
It is definitely not acceptable for the Xingyi Tablet 1st Generation to be directly reduced in price to 1499 and above, as the brand will collapse.

But if it is replaced by the first generation of Unlimited and the starting price is directly raised to 1, the sales volume will increase dramatically, which will not affect the high-end positioning of the Xingyi tablet.

After all, the borderless tablets are sold cheaply, so what does it have to do with my Xingyi tablet?

Wang Yi's eyes fell on the background data, and it was hard not to be excited.

The 2nd generation of Unbounded mobile phone, the S2 series of Unbounded mobile phone, the 1st generation of Unbounded tablet, the 2nd generation of Unbounded TV, the Xingyi bracelet, and the Xingyi ultrabook S1 are all hot-selling.

There are only two CPU desktop versions, and the sales volume is not a big hit, but it is still remarkable.

After all, this was the first time that Xingyi Technology made a CPU, and many people lacked confidence.

It is for this reason that Wang Yi directly launched the Xingyi Ultrabook S1 which integrates its own CPU!

The purpose is to boost the sales of its own CPU and demonstrate the strength of its own CPU.

No matter how good Wang Yi says the Xingyi CPU's performance is, it's useless because many users won't agree with it.

But as long as users buy the Xingyi ultrabook and experience it, they will understand that the performance of the Xingyi CPU is really powerful, and their recognition of the Xingyi CPU will also be greatly improved.

As long as recognition increases, sales of desktop CPUs will also increase significantly, which is a positive impact.

Of course, the screen resolution of the Xingyi Ultrabook S1 is only 768, which does not reach 1080P, which is also in line with the current market conditions.

In 2014-2015, 768% of laptops had a 1080 resolution, and very few had a P resolution.

Only some high-end models use 1080P screens, and are equipped with fourth-generation i7 + mid-to-high-end discrete graphics cards, with a price range of ten thousand to twenty thousand.

For example, the Dell Alienware 17, with a 1080P anti-glare screen, fourth-generation I7, NVIDIA GTX 880M discrete graphics card, 16G memory, is priced at 20000.

There are also ASUS ROG G750JM and Apple MacBook Pro 15, which also have 1080P screens and are priced between 15000 and yuan.

There are very few products with 8000P screens priced below 1080 these days.

Even if you force it, it is not an IPS screen.

For example, Shenzhou’s 1080P screen is just a low-end 1080P TN screen.

The 1080P TN screen is not as good as the 768P IPS screen.

All I can say is you get what you pay for. The reason why the price is low is because we save money in other places.

Of course, the most crucial point is that ultrabooks are designed to be thin and light, and they do not have powerful independent graphics cards. Even with the fourth-generation i7 core graphics card, it can only run 720P online games and cannot run 1080P large-scale games.

In this situation, even if you force a 1080P screen, it would just be a small horse pulling a big cart. It would look good but not be practical, and would not be of much significance.

For this reason, the three versions of the Xingyi Ultrabook S1 are priced from 4999 to 7999, and can only use a 768-resolution screen.

When the subsequent Xingyi Ultrabook S1 pro is released, it will be equipped with a high-end CPU X7 7 that is comparable to i4800, and the integrated core graphics performance will be further improved, and it will have a 1080P screen.

Of course, there will also be professional gaming laptops equipped with the X7 4800 CPU and self-developed mid-to-high-end discrete graphics cards, which will be released in the fourth quarter or next year.

High-end CPUs comparable to the fourth-generation i7 and mid-to-high-end discrete graphics cards comparable to NVIDIA's GTX 860, 870, and even 880 are also under development and have made great breakthroughs.

As for the core graphics cards RT 3 and RT 5 integrated in the X630 and X740 CPUs, they are just low-end products made by the graphics card department. Their performance is a bit poor and they are not as good as NVIDIA's latest entry-level graphics cards. They can only be integrated into the CPU as core graphics cards.

The result was the king bomb effect of Tian Ji's horse racing.

RT 630 and RT 740, as independent graphics cards, cannot even beat Nvidia's new entry-level graphics cards.

But as a core graphics card, it is invincible and can instantly kill all the core graphics cards of Intel's fourth-generation i3, i5, and i7.

Even the fourth-generation I7 has an integrated graphics card of HD 4600, which is equivalent to Nvidia's GT 620.

The core graphics cards RT 630 and 740 integrated in Xingyi Technology's two CPUs are equivalent to Nvidia's GT 630 and GT 740 respectively, both of which crush Intel.

In this way, the originally failed graphics card turned out to be the king-level integrated graphics card, which blew up the entire Intel four-generation family!

The effect of Tian Ji's horse racing is so amazing!

Wang Yi believes that it won’t be long before the Xingyi CPU will be recognized by the public thanks to the soaring reputation of the Xingyi ultrabook.

By then, the sales of desktop graphics cards will also increase!

And if it really can't be done, it's no problem. At worst, we can launch the Xingyi desktop computer, and then make a monitor, or even an all-in-one computer. It's not a problem at all.

Afterwards, the entire Xingyi Technology entered a busy phase, coping with the surge in sales and the upcoming 618 promotion!

The period after the press conference is the hot-selling period for new products.

Since this is a newly released product, it is already at its lowest price now and there is no need to wait for the 618 sale in the evening.

More importantly, buy early and enjoy early. If you act too late and the model you like is sold out, you will have no place to cry.

Starting from eight o'clock in the evening, it will be the 618 promotion and hot sales period!
At the same time, news about Xingyi Technology’s 618 press conference was also fully reported and quickly became a hot topic.

[Breaking the bottom price of 4G mobile phones, making a 4G smartphone that everyone can afford. The second generation of Unlimited is coming, only 2! ]

[Industry shock, Unlimited Mobile sells 4G mobile phones for 999, and quad-core smart tablets for 1499! ]

【Boundless TV 2nd generation is launched, 4K version 60 inches, breaking the industry's bottom price. 】

[Domestic CPUs have made a strong breakthrough. Xingyi Technology has released a number of self-developed CPUs, with performance surpassing Intel's fourth-generation i3 and i5! ]

[Xingyi bracelet, more attractive price, higher configuration, more powerful functions, redefine the smart bracelet. 】

[After the 618 press conference of Xingyi Technology, it brought about many industry revolutions, and many friendly companies will have sleepless nights. 】

[The 618 battle has been ignited in advance, Xingyi Technology has already shown its sword, and the transaction volume of Douyin Mall has soared rapidly. JD.com and Alibaba are under great pressure. 】

Similar news appeared on major platforms and quickly became hot searches and headlines.

As a result, many people who are not fans of Xingyi Technology noticed the press conference of Xingyi Technology.

It doesn’t matter if you don’t look at the result, but you’ll be shocked when you do.

The comment section below was completely lively:
"Holy crap, is this true? A 999G phone for 4, this is crazy, this is really crazy!"

"The first generation of the Ultrawide is only 1, which is even crazier. Although it does not support 699G, it is enough as a backup phone and a phone for the elderly."

"Unbounded 1 is very powerful. Of course, Unbounded 2 is even more powerful. It's only a few hundred dollars. You won't be cheated or fooled."

"Many people in our village own a smartphone called Unlimited 1. It is cheap, easy to use and stylish. No wonder 1.3 million units are sold annually."

"The craziest thing is the Unbounded S2, which has similar configurations to the Xphone 3 but costs thousands less."

"S2 pro is even better, selling Kunpeng 906 for 4999, which is incredible. It is at least two generations ahead of Qualcomm."

"The most amazing one is the Xingyi smart bracelet. Look at the smart bracelets from other manufacturers. The ones that cost 1300 or yuan don't even have a screen, and the functions are simple, and they don't even support heart rate. The ones that have a screen and heart rate monitoring cost yuan, but have no other functions."

"Looking at the Xingyi bracelet, it comes standard with a heart rate monitoring screen, fingerprint payment, sedentary detection, receiving chat messages, and controlling Xingyi music. The pro version also has AI support and can control smart home devices, which is simply a dimensionality reduction attack. The price is also lower."

"That's right. After seeing the Xingyi bracelet, I feel that all other bracelet companies can go bankrupt. Really, there is no need to continue selling it."

"Wow! Xingyi Technology has even developed a CPU, and it has powerful performance, better than the fourth-generation I3 and i5. It's amazing, it's amazing! Domestic CPUs have broken the gap!"

"What's the big deal? I'm good enough to compete with I7."

“i7又算个锤子，CPU部分比X5 4700强不了多少，但集成的核显不配给X5 4700提鞋，连X3 4500都不如！”

"That's right, the CPUs are basically in the performance range, and the I7 has no obvious advantage. But the integrated graphics card is very important, and the I7's integrated graphics card is too rubbish. Overall, the X5 4700 beats the I7!"

"I see. Seeing your discussion, I have already placed an order for the Xingyi Ultrabook S1 Flagship Edition in Ice Soul White."

"I also ordered the Ice Soul White color. It has an unbeatable appearance and powerful performance. The price is 1-1500 cheaper than the ThinkPad X2000, and it also comes with a gift package worth thousands of dollars. There is absolutely no reason to refuse."

"Go ahead and buy it. It won't be bad, especially the Ice Soul White. If my budget wasn't limited, I would have gone for the Ultimate Edition."

"Me too. If I had three thousand more, I would definitely buy the Ice Soul White. I just don't have enough money so I can only buy the Youth Edition."

"My fiancée said that we don't need a diamond ring for the wedding. I just want to buy a white Ice Soul and a 1Pro tablet."

"Brother, your wife is so nice, do you want to go out? I want it!" "???"

"What nonsense are you talking about!"

"My friends, do you think giving me a Bingpo White can make the class beauty my date?"

"Brother, give it to me. I'm pretty, so I'll consider it."

"Why bother? If you buy a Bingpo Bai, what else do you need a partner for? Bingpo Bai is your partner!"

"Holy crap! It's only been an hour and the sales of the Xingyi Ultrabook S1 on Douyin Mall have exceeded 5 units!"

"Xingyi Mall has exceeded 30,000."

“Sales volume on JD.com has also exceeded 20,000.”

"Meiyou Mall has also exceeded 20,000."

“Tmall has exceeded 10,000.”

“Amazon has over 5000.”

"Suning platform is also 5000+"

"According to conservative estimates, the sales of Bingpobai have exceeded 15?"

"150,000 is too little. Don't forget that this is only online. What about offline?"

"Offline stores are packed with people, queuing up to buy."

"We've sold out of Bingpobai in our store, and the store manager has gone to the warehouse himself to grab some!"

"Damn, doesn't that mean that the sales of Xingyi S1 exceeded 20 units in one hour?"

"Maybe more. Don't forget this is just domestic. What about abroad? Don't foreigners like it?"

"I just saw on the news that a group of Americans lined up to buy it before dawn."

"It's a similar situation in Europe. We're all worried about selling out."

"So, the Xingyi Ultrabook S1 sold 25 units in one hour?"

"25 per hour? Holy crap! This is a notebook, not a phone, how can it sell so well!"

"As expected, the public has sharp eyes. With this appearance, this configuration, this price, and the 618 promotional gift package, it is totally worth it!"

"Xingyi Technology is so powerful. It is the No. 1 in the mobile phone industry. It is also the No. 1 in ultrabooks."

"I think Lenovo and Apple are both crying in the toilet."

Lenovo headquarters.

Chairman Yang was furious when he saw the news:
"25 million units an hour!"

"The Xingyi Ultrabook S1 sold 25 units in one hour!"

"Can anyone tell me if this is true or false?"

All the subordinates were silent, and the marketing director and product director couldn't help but lower their heads.

Instead, the after-sales director said, "It's probably true. I just checked the data from major e-commerce platforms, and it's definitely true. The data from Douyin Mall is probably not fake either. Offline stores are indeed crowded, especially the Ice Soul White, which is very popular. Many stores have sold out of this color."

"Yes, to be honest, the appearance and design alone have formed a dimensionality reduction attack on Lenovo. Even ThinkPad is no match. I am a consumer, and I also bought the Xingyi Ultrabook S1, especially the Ice Soul White."

Director Yang's expression turned very ugly: "So, our situation in the ultrabook market has become even more difficult?"

"Yes, Chairman. The original ultrabook market was highly competitive. Apple MacBook Air occupies nearly 15% of the market share, and Dell occupies 18%-10%. We occupy about 7% of the market share, while Asus is slightly less than us at 5%, and HP is even less at %."

"Normally, with a 10% market share, we can sell 250 million to 300 million units a year. But now, with the launch of the Xingyi Ultrabook S1, the whole situation has changed."

"I personally estimate that the S1's market share will grow by leaps and bounds, and it is very likely to catch up with Apple's MacBook Air and take a 40% market share."

"The Apple MacBook Air will be cut in half to about 20%, and the two companies will account for 60% of the market. We, Asus, HP and other brands will share the remaining 40%, and we will be lucky if we can get 5%."

"What do you think?" Director Yang looked at the others.

Everyone thought about it for a while, and some people supported it: "Mr. Chen's speculation is about right."

"Yes, almost."

"The total global sales of laptops exceed 2 million units, and sales of ultrabooks account for 12%-15%, or about 3000 million. Xingyi S1 is selling like crazy, 25 units an hour, so annual sales of 1200 million units account for 40%, no pressure. Our ultrabook sales will indeed drop to 150 million units."

"Such a huge drop in sales!" Director Yang was very unhappy: "How can a newly emerged brand have such a strong market appeal? Are consumers all stupid?"

"Yes, a mobile phone manufacturer is a layman when it comes to making notebooks. How can the sales volume be so high?"

Mr. Cui from the Marketing Department echoed, "I feel that today, it is the support of the Xingyi 618 press conference, the huge traffic from major media, and the support from fans that have made the Xingyi Ultrabook S1 a hot seller."

"But this enthusiasm will not last long. After a few days, the enthusiasm will pass, consumers will calm down, and their sales will also cool down."

After hearing this, someone else spoke up:
"I support Mr. Cui's point of view. The current hot sales are the result of traffic. With such terrible traffic, other brands can also sell well. As for Mr. Chen's prediction, it is a bit groundless. There is no need to worry about it."

"How is it possible for a new brand, with its first-generation product, to surpass Apple and become the number one ultrabook brand?"

"If they can do it, wouldn't that make us Lenovo losers?"

"Lenovo has been working hard for so many years, but its market share is only 10%, ranking third in the world. Xingyi Technology just started making notebooks, and it has directly stabilized in the number one ultrabook market with a market share of 40%. This is really a joke."

"Old Chen, are you scared by the hot sales of the Xingyi Ultrabook S1 today? Hahaha."

"Flowers don't always bloom. After this wave of popularity, the Xingyi Ultrabook S1 will be reduced to its original form."

Mr. Chen frowned: "Do you think I'm exaggerating?"

"joke!"

"Take a look at the configuration, performance, after-sales service, appearance design, color matching, dual systems, price, gift packages, etc. of the Xingyi Ultrabook S1. Which aspects do you think are the shortcomings? Are there any shortcomings?"

"This..." Everyone was speechless for a moment.

"Of course, Mr. Cui just said that their shortcoming is that their first-generation product has no experience in making notebooks, so they may fail."

"Come on! Laptop R&D these days is called R&D, but in reality it's just assembly!"

"Take a look for yourself. Apart from the logo, how many things inside Lenovo notebooks are self-developed by us?"

“It’s just buying parts from the supply chain and assembling them. How difficult can it be?”

"Xingyi Technology can make mobile phones and tablets, and can research and produce its own mobile phone SOC and computer CPU. Why can't they make laptops?"

"Do you think assembling a laptop is more difficult than developing and producing chips?"

"What a joke!"

"This……"

Everyone fell silent again, and their faces turned very ugly.

Just as Mr. Chen said, Xingyi Technology can develop and produce its own chips, so why can’t it assemble laptops?

This is a bit of a joke indeed.

"So the fact is that Xingyi Technology's notebooks are a dimensionality reduction attack, which is not difficult at all."

"Even their quality control is better than ours, which is why they dare to provide a two-year warranty for their first-generation products, with global warranty. We at Lenovo only dare to provide a one-year warranty, and we don't even dare to provide a global warranty."

"Similarly, their software is much more powerful than ours, so they dared to directly use dual systems in their first-generation products, switching between them with one click. Even Lenovo doesn't dare to do that."

"Don't even mention switching between two systems with one click. Our system crashes all the time, and we don't even understand the one-click rescue system function!"

"It can be said that both software and hardware are inferior to Xingyi Technology."

"This..." Everyone remained silent.

Everyone was speechless.

The few people who had been boasting just now were now speechless and unable to express themselves.

Seeing that the situation was getting out of control, Director Yang said, "Mr. Chen is right. The Xingyi Ultrabook is indeed a strong opponent. But we can't be scared."

"If we take proactive measures now, there is still hope to save the situation. Let's all think about what to do."

Mr. Chen spoke first: "Chairman, I suggest adjusting the product line and working harder on the design. The appearance should be comparable to the Xingyi Ultrabook, and the color matching should also be comparable."

Director Yang nodded. "That makes sense, especially the Ice Soul White. Many people buy the Ultimate Edition just for this color. People look for a partner based on appearance, and many people also look for appearance when buying an Ultrabook. R&D department, make adjustments as soon as possible."

“Yes!” the R&D director responded, “But Chairman, even if we tear down everything and start over, we’ll have to wait for the next generation of products. Even if we release it as soon as possible, it will be at CES in January next year.”

Director Yang took a deep breath and said, "Yes, the next generation is easy to say. We can develop it to match the Xingyi Ultrabook S1. The key is how to increase sales of this year's generation of products."

"Chairman, I suggest we compete in different fields. Obviously, we are no match for the Xingyi Ultrabook in the same category, but we can compete in different fields."

"What kind of dislocation method?"

“Focus on high-end, strongly promote the I7 version, and focus on promoting I7!”

Mr. Yang was thoughtful: "Ultrabooks generally don't have independent graphics cards, and their performance depends on the CPU. The CPU of the Xingyi Ultrabook is worse than the fourth-generation i3/i5, but not as good as the fourth-generation i7. We focus on the high-end version of the fourth-generation i7, which is indeed a good way out!"

"Okay, let's do it. Adjust the production line, increase the production capacity of the fourth-generation I7, and emphasize the powerful performance of the fourth-generation I7 in publicity!"

"Chairman, I suggest that we also benchmark Xingyi Technology in after-sales service."

Director Yang thought for a moment and said, "If all products are upgraded to a two-year warranty with global warranty, the cost will be too high. However, in order to deal with the Xingyi Ultrabook, we will upgrade the Lenovo Ultrabook to a two-year warranty with global warranty. The others will still have a one-year warranty."

"Chairman, the selling price also needs major adjustments."

“ThinkPad X1 i5 4G 128G版本8499太贵，没有任何竞争力。直接降2000，降到6499，比星逸超极本S1标准版还便宜500，贴身干他们才行！”

(End of this chapter)