Reborn in 2011, 985 missing from two copies

Chapter 652: The notebooks are in chaos, and all-out war breaks out!
"Reduce the price by 2000!" Director Yang's mouth twitched: "..."

Mr. Chen continued: "The ThinkPad X1 Carbon i5 8G 256G version is too expensive at 9899. It will be reduced by 2400 to 7499, which is 1 cheaper than the Xingyi Ultrabook S500 flagship version. It will sell well."

"The I7 version was 11999, which is even more expensive. Now it is reduced to 9999, which is 1 more expensive than the Xingyi S2000 flagship version. But we have the support of I7 and a 1080P IPS screen, which is completely better than the Xingyi Ultrabook S1 flagship version!"

President Cui retorted, "Not enough. The I7 version is 9999 and it's expensive. I suggest that we go all the way with the I7 version, 8999, which is only 1000 more expensive than the Xingyi flagship version. It has a far superior configuration and will definitely beat them!"

"Good idea. This way, the i5 version will be 1 cheaper than the Xingyi Ultrabook S500, making it competitive."

"The I7 version is 8999, it has 1080P and I7, but it's only a thousand more expensive. With this price, any consumer with a little bit of brains will give up the Xingyi Notebook S1 flagship version and choose our ThinkPad X1 Carbon!"

"We can make less money, but we can't let Xingyi Technology have an easy time!"

"!!!" Director Yang was stunned: "The i5 version is reduced by 2400, and the i7 version is reduced by 3000! Are you serious?"

"This is a broken bone!"

“There’s no such promotion method in the 618 promotion!”

Normally, during the 618 promotion, the i5 version is 7- yuan cheaper than the normal price, and the i version is - yuan cheaper, which is enough.

Now, the I5 version is 2400 cheaper, and the I7 version is 3000 cheaper!

crazy!

Absolutely crazy!

"Chairman, if we don't lower the price like this, we won't be able to sell it!"

"Yes, for products of the same grade, the Xingyi Ultrabook S1 has better performance, better appearance, and is priced 2000 yuan lower than ours. How can we sell it? We have to lower the price."

"Besides, Xingyi Technology not only has a lower price, but also gives away more gifts."

"The Youth Edition comes with a membership worth 450 yuan, the Standard Edition comes with a membership worth 540 yuan, and the Ultimate Edition comes with a membership worth nearly 2000 yuan and an X-controller. What do we give away? A worthless computer bag + a cleaning kit. It's yuan more expensive, so it's a wonder it can sell well."

"But the problem is, with such a huge price cut, how much profit do we have left? Is there any profit at all?" Director Yang asked coldly.

"This..." Everyone was silent.

Profit? If the price drops to that level, there won’t be much left!

There is no other reason. The Xingyi ultrabook uses its own CPU, which is self-developed and produced with low cost, so it doesn’t matter even if the price is low.

The free membership, cloud disk, and controller are all made by the company, so the cost is not much.

Even if the flagship version comes with a gift package worth thousands of yuan, to put it bluntly, this is the selling price to the public. What about the actual cost?
The cost of an X game controller is only a few dozen yuan, and the cost of an annual membership for Xingyi Video, Xingyi Music, and Xingyi Cloud Disk is even lower.

But Lenovo doesn't work.

Whether the CPU is I7 or I5, it is purchased from Intel, and the cost is much higher than that of Xingyi Technology's self-developed and produced ones.

There is no chance of winning in a price war!

Mr. Chen sighed, "The problem now is that if we don't lower the price, we will be 1 more expensive than the Xingyi Ultrabook S2000, and we won't have sales."

"Once the price is reduced by 2000, the profit of the Xingyi Ultrabook S1 will be good, but our cost is much higher than that of the Xingyi Ultrabook, so we will have no profit!"

"Difficult!"

Upon hearing this, Director Yang became confused, and so did the other senior executives.

Dilemma.

The Xingyi S1 flagship version is sold for 7999, but the CPU is self-developed and produced, and this item alone can bring an extra profit of more than !
But Lenovo is different. The i5 8G version has been reduced by 2000 yuan, from 9899 to 7999, the same price as the Xingyi Tablet S1, so Lenovo has little profit.

"If we don't lower the price, our sales will be dismal. If we lower the price, our profits will be dismal!"

"It's a dilemma, it's difficult!"

Director Yang muttered, looking very upset: "What do you think? Should we slash prices to maintain sales or profits?"

Everyone spoke up, and their opinions were divided into two camps:
"We will definitely maintain our profits. We make notebooks to make money."

"You must be kidding. If we can't even maintain sales, how can we make any profits? Only if we maintain sales can we make enough profits. If sales are gone, profits are nonsense. We must maintain sales."

"Don't talk nonsense. Are we losing money just to gain publicity for the so-called sales volume? We are entrepreneurs, not philanthropists!"

Looking at the two groups arguing endlessly, Director Yang felt overwhelmed.

At this time, a cold voice sounded:

"Chairman, the most important thing now is not to maintain sales or profits, but to reduce inventory!"

"Go get rid of the inventory!" Everyone fell silent, and Director Yang looked over: "Old Chen, tell me something."

Mr. Chen said, "Chairman, to be honest, our ultrabooks have not sold well in the past six months. The higher prices mean that both the i5 and i7 versions have average sales, so there is a large amount of inventory."

“Especially the I7 version, the inventory is huge.”

“Of course, the larger stock is the touchscreen version.”

Hearing this, Director Yang became melancholy.

In recent years, tablet computers, two-in-one notebooks, and touch-screen notebooks have become popular.

Lenovo has also made it, but the two-in-one notebook with touch screen is expensive and priced high.

For example, the ThinkPad X1 Carbon touchscreen version is priced 3000 more expensive than the non-touchscreen version!

ThinkPad X1 Carbon非触屏版本最低配，i5-4300U、4GB、128GB就要8499起的价格，已经够贵了。

The touch screen version starts at 11499!
The top configuration costs 14499!

It’s not selling. It’s not selling at all!
They are all pressed in the warehouse.

There is no way. 2014 is not 2024. The per capita income is not that high and the consumption capacity is not that strong.

In fact, even in 2024, only a very small number of people will buy laptops that cost more than 9000 yuan.

And they mainly buy gaming laptops such as Lenovo Legion, Dell Ranger, ROG, Alienware, etc.

As for ultrabooks that cost more than 9000 yuan, there are even fewer!

For this reason, the Xingyi Ultrabook S1 is priced at 4999, 5999, and 7999.

I’m just afraid that the price is too high and the sales volume is too low.

The Lenovo ThinkPad X1 Carbon ultrabook, with its lowest configuration of 128GB, costs 8499.

The flagship version of Xingyi S1 costs 9899, ​​which is nearly 2000 more expensive, so its sales are even worse.

As a result, all ThinkPad X1 Carbon versions, from non-touchscreen versions to touchscreen versions, are unsaleable, resulting in serious inventory backlogs.

Mr. Chen continued, "Chairman, before the release of the Xingyi Ultrabook S1, our Ultrabook inventory was seriously overstocked. But fortunately, it can still be sold, so we just need to sell it slowly."

"But now that the Xingyi S1 ultrabook has been released, the price is two thousand yuan lower than ours, the performance is better, the appearance is better, and it has dual systems. The sales volume is bound to explode, which directly caused the already poor sales of our ThinkPad X1 Carbon to further decline."

"This has directly resulted in our ThinkPad X1 Carbon inventory, which was already under great inventory pressure, becoming even larger."

"Under this situation, the most important thing is not to maintain sales or profits, but to reduce inventory and ensure no losses!"

"If the inventory continues to pile up like this, with so many ThinkPad X1 Carbons stuck in the warehouse, it will not only be a matter of no sales and no profits, but also a serious loss of inventory!"

Hearing this, the faces of the senior executives became even uglier, but they were unable to refute it.

Director Yang nodded and said, "That makes sense. Digital products are updated the fastest. If they continue to be in stock, they will be even harder to sell. Even if we reduce the price, they will not be able to sell."

"Yes, Chairman. I suggest that we immediately reduce prices and clear out inventory. Even if we don't make any money, we should reduce prices and clear out inventory."

Mr. Chen continued: "If we don't lower the price, we won't be able to clear the inventory and will definitely suffer a serious loss."

"And the big price cuts will definitely help clear out inventory quickly. Even if we don't make money, at least we won't lose money."

"More importantly, after the price reduction, sales will increase. If sales explode, the cost will be further reduced due to the scale effect, and the profit may be higher by then!"

Director Yang nodded: "That makes sense. If we don't lower the price, the inventory will be seriously overstocked and we will suffer serious losses. If we lower the price to clear the inventory, we may not make any profit, but at least we won't lose money. If the sales volume explodes, we may even be able to make a profit!"

"Then lower the price, lower it to the lowest point. Even if we don't make any money, we will still compete head-on with the Xingyi Ultrabook!"

"In a word, Lenovo Ultrabooks can not make money, but it must kill Xingyi Technology and Xingyi Ultrabooks!"

"We must nip the Xingyi laptop in the bud and never let it grow bigger and take down Lenovo!"

"Absolutely not!"

"Yes!"

A hammer is fixed.

Lenovo's Ultrabook Division acted quickly and quickly revised the prices for the 618 promotion, with a direct reduction across the board!
i5-4300U/4GB/128GB从8499降到6499！

i5-4300U/8GB/256GB从9899降到7499！

i7-4600U/8GB/256GB 1080P IPS从11499降到8999！

The price of the top-end version with touch screen is reduced from 14999 to 11999!

There is a huge price cut across the board, with a drop of 2000-3000.

Lenovo's crazy price cuts quickly exploded in the notebook circle like a nuclear bomb.

So much so that other friendly companies are no longer calm.

Dell CEO Monty Houston was sleeping when he received a call from his subordinate:
"Fuck! It's not even daybreak yet. Who's calling at this hour? Fuck! Fuck!"

After cursing for a few times, Monty Houston hung up the phone.

But unexpectedly, not long after, the phone rang again.

"Fake!"

Monty Houston was furious, and the slippery woman next to him also made a resentful sound.

"Fuck! I want to see which little cutie disturbs me in the middle of the night."

Monty Houston opened his eyes and answered the phone: "You'd better give me a satisfactory explanation for disturbing me at this time!"

"Chairman, I'm sorry to bother you so late at night. There's a big problem. The entire ultrabook market is in chaos."

"???"

"The ultrabook market is in chaos? What does that mean?"

"You mean tonight, in the morning of Xia Country, Xingyi Technology entered the ultrabook field and released the Xingyi Ultrabook S1, three versions at once? Very good-looking and powerful?"

"That doesn't matter, how many sales can it have?"

"Chairman, sales are crazy, over 25 units sold in one hour!"

"What? How much?"

Monty Houston's sleepiness disappeared and he thought he had heard it wrong.

"In the first hour, online sales alone exceeded 15 units, and offline sales were at least 25 units!"

"Fuck! Are you sure?"

“Sure, there is a lot of data on e-commerce on all major platforms.”

"Farke! Farke!"

Monty Houston was no longer sleepy and understood the situation in an instant: "Why didn't I know anything about this before? You guys are all rubbish!"

"Chairman, Xingyi Technology's CPUs are all self-developed and produced in their own factories. We didn't expect this." "Okay. In other words, Dell's ultrabooks will be severely impacted, and will it be a global impact?"

"Yes. And it's not just us, the entire ultrabook market will be reshuffled. Lenovo has already fallen, and the prices of all versions of ThinkPad X1 Carbon have dropped sharply, directly reducing the price by 2000-3000 compared to the normal price!"

"Crazy! Fuck!"

"Xingyi Technology has gone crazy, and Lenovo has gone crazy too!"

Monty Houston was in a terrible state. No wonder his subordinates woke him up in the middle of the night.

Met two crazy guys!
"We can't help it. The Xingyi Ultrabook has better configuration, stronger performance, better appearance, and is about 2000 yuan cheaper than ours. If we don't lower the price, it won't sell at all! So Lenovo lowered the price, then we..."

"Ugh!"

With a sigh, the phone fell into a long silence.

Monty Houston then asked, "If we follow suit and lower our prices, how much profit will we have?"

“There is basically no profit.”

“What if the price doesn’t drop?”

"With the double impact of the Xingyi Ultrabook and Lenovo ThinkPad X1 Carbon's sharp drop in price, Dell's Ultrabook will be completely unsalable, resulting in a more serious inventory backlog, and eventually all of it will rot in the warehouse, causing serious losses!"

“……”Monty Houston was silent.

"No choice, right?"

"That's the theory."

"Okay, follow suit and lower the price!" Monty Houston's eyes flashed with a fierce look:
"Damn Xingyi Technology. Even if Dell Ultrabooks don't make money, they'll kill Xingyi Ultrabooks!"

"Lower the price, fuck them! Fuck!"

"Yes!" the subordinate replied, not surprised at all.

After the big price cut, only the Ultrabooks are not profitable. Dell's other laptops have not been reduced in price much and are still profitable.

As long as I can kill the Xingyi notebook, everything is worth it!

Apple headquarters.

Cook was even more melancholy: "Fuck!"

"It's fine that Wang Yi crushed us in the mobile phone field, but now he's moving into the notebook field!"

"Once the Xingyi Ultrabook S1 is released, the company that will be most affected is Apple!"

"Yes, Chairman. Users who didn't want to use Windows before will buy Mac laptops because they think it's a novelty. Although they will most likely switch to Windows in the end."

"But now it's good. If you don't want to use Windows, you can buy the Xingyi Ultrabook S1 and use the XOS system!"

"Especially the users and fans of Xingyi mobile phones, as their mobile phones and PCs share the same system, they are secretly happy!"

"It also has dual Windows operating systems, which can be switched with one click, which completely beats our Mac!"

"What's worse is that their price is a thousand dollars cheaper than our MacBook Air 13, and their configuration and performance are better! And their appearance is much better than ours."

"Under this situation, if we don't lower the price much, it will be difficult to sell!"

"Oh, this is a big problem." Cook said sadly: "iPhone and iPad have been overwhelmed. Only Mac has good sales and is the last support to ensure the profits of our Apple Group."

"But now, the release of the Xingyi Ultrabook S1 is hitting Mac's heart directly. It's going to kill off our last profitable business!"

"That's right! Xingyi Technology has gone too far. I seriously suspect that they are doing this on purpose. They are going after Apple, from the mobile phone field to the tablet field, and further to the notebook field! They are here to completely overthrow us, leaving no room for us!"

"What's even more terrible is that those friendly competitors are spineless and have knelt one after another!"

"Lenovo ThinkPad X1 Carbon prices have dropped sharply, from 2000 to 3000 yuan, and Dell has also dropped its price by 2000 yuan!"

"Now it's Apple's turn. If we don't follow suit and cut prices, we will be in a passive position. Our sales and customers will be snatched away by the Xingyi Ultrabook S1, Lenovo, and Dell."

"But if we lower the price, the profit will be less, or even not enough."

"It's difficult!"

Cook also became melancholy: "The most important thing is that sometimes price cuts have limited effect."

"What the chairman said was that our iPhone and iPad sales plummeted in the face of severe impact from the Xingyi mobile phone and Xingyi tablet. The first thing we did was to cut prices for promotion. We cut prices by 500 yuan at a time, and we did it several times a year."

"But what's the result?"

“Are sales really picking up?”

"Of course not! On the contrary, every time the sales volume just started to rise for a short time, it would drop back, and eventually the selling price would be lowered, the profit would be lower, but the sales volume would also be lower."

Everyone nodded, it was true.

This is true from iPhone to iPad.

Every time it was crushed by Xingyi Technology, it had to resort to price cuts.

But every time the price reduction method didn’t work, after a short period of prosperity, it continued to decline…

It's difficult to turn the tide.

"So, lowering prices is not the only way out, and it's not even a good way out. We have learned enough lessons before, and this time, Mac will definitely not be reduced in price!" Cook expressed his opinion.

However, at this moment, the secretary walked in: "Chairman, HP has also followed suit and lowered the price!"

The corner of Cook's mouth twitched: "..."

“How much did they reduce the price?”

“It’s about the same as Dell, 1500-2500!”

“…” Cook’s face turned pale and he looked unwell.

I just said that price cuts are not a good strategy, and HP also cut its prices.

Now, after Lenovo has lowered its prices, Dell has lowered its prices, and after Dell has lowered its prices, HP has lowered its prices.

who is the next?
ASUS?

"Asus hasn't lowered its prices yet, right? There are still some brands that insist on not lowering their prices!" Cook said.

Unexpectedly, the vice president looked at the information on his phone and saw: "ASUS just announced that the price of Ultrabooks will be reduced by 1500-2500..."

"!!!" Cook's face was extremely gloomy.

ASUS has also dropped!
Currently, there are only a few giants in the field of ultra-high-performance graphics.

Apple, Dell, Lenovo, HP, Asus...

As a result, four of the five giants slashed their prices by 2000 to 3000 yuan, leaving only Apple!
In this situation, is there any point in persisting?
It's meaningless and it's a suicidal act!
At present, there is only one thing Apple can do, and that is to follow suit and lower prices!

But the problem is that he just said that lowering prices is not a good strategy and that he would never lower prices. But in less than a minute, he changed his words and overturned his own remarks. Isn't this a slap in the face?

Fortunately, the vice president saw Cook's embarrassment and said:

"Chairman, although lowering prices is not a good strategy, it is a somewhat effective strategy."

"Especially in the current situation, our competitors have all lowered their prices, but we are the only one who does not, which would be even more disastrous."

"Before, only the Xingyi Ultrabook S1 seriously impacted us and took our market share."

"But now, Dell, Lenovo, HP and Asus have all slashed their prices, which will seriously impact us and grab our market share."

"If we continue to choose not to lower prices, we will be besieged by the five giants and have our market share snatched away by them."

“This is a disaster.”

Cook nodded: "What you said makes sense, then... let's lower the price too, there's no choice!"

"Oh, it's all Xingyi Technology's fault!"

"Damn Xingyi Technology!"

Cook's face was livid: "After the price cut, our profits have decreased, or even disappeared. But Xingyi Technology still has profits. They have a good profit from developing their own CPU."

"Yes, to put it bluntly, even if the Xingyi Ultrabook doesn't make much money, its CPU makes money! We can't do that. We have to buy Intel's CPU, and Intel makes all the money!"

"Sure enough, self-developed CPU is still reliable." Cook said in a deep voice.

Mac has always used Intel processors until 2020, when it launched its self-developed M1 processor.

Unexpectedly, the emergence of the Xingyi ultrabook gave Cook an idea in advance: "What would happen if we developed our own Mac processor?"

"This..." Everyone fell silent.

Some people even expressed their opposition directly: "To be honest, Chairman, I am not optimistic about this. I am very pessimistic about this."

"First of all, the cost of self-developed CPU is very high, very high, and it requires a large enough volume to spread the cost."

“If the scale is small, it will only cause serious losses and heavy losses.”

"That is why Xingyi Technology's CPU not only supports the XOS system, but is also compatible with X86. It can be used for self-use and sold to the outside world, thereby increasing sales and spreading costs."

"But what about our own CPU developed by Apple? It is mainly used for our own MACOS system. It is not easy to make it compatible with X86. The technical difficulty is very high."

"This directly leads to the inability to sell our self-developed CPU to the outside world. Of course, Apple's CPU has never been sold to the outside world, whether it is a mobile phone or an iPad."

"But if we don't sell it to the outside world, we will have to bear the research and development costs ourselves."

"If the sales of MAC are as good as in the past, with annual sales of more than 2000 million units, then developing our own CPU can help spread the cost, so there is nothing wrong with developing our own CPU."

"But the problem is that now that Xingyi Technology has entered the computer field, its first product has achieved a huge success, which is bound to take away a lot of our market share. Under this situation, how much sales can we achieve each year in the future?"

"2000 million units? It's difficult, very difficult, or even impossible."

"And there is a high probability that the sales will be the same as the iPhone and iPad, with a 50% or even 40% discount."

"As a result, the annual sales volume is only 800 million units. If we want to develop our own CPU, the cost will be too high. It is even higher than purchasing Intel's CPU."

"So, I don't recommend developing your own CPU."

Cook frowned, but still understood the logic: "You are right. When annual sales cannot be maintained at more than 1500 million units, it is indeed not suitable to develop our own CPU."

"As for the price of MAC, let's lower it a bit to maintain sales first."

"Yes."

Everyone responded.

Apple has also joined the price-cutting movement.

At this point, the five major ultrabook giants have all joined the price-diving movement.

Looking at this scene, Wang Yi was stunned:
"Ultrabooks from Lenovo, Dell, HP, Asus, and Apple have all seen a huge price cut, with prices dropping by 2,000 to 3,000 yuan!"

"Yes, it's true!"

"It's clear that they are not making any money, but they are determined to fight us to the death!"

Zhu Changlin's face was solemn. "That's right. Previously, their products had the same configuration, but the price was two to three thousand more expensive than ours. At the same price, the configuration was inferior to ours. Our Xingyi Ultrabook S1 has an absolute advantage."

"Now, they've slashed their prices to compete with us, and are even cheaper than us. They'd rather not make any money than to kill our Xingyi Ultrabook. This is going to be difficult."

(End of this chapter)