Reborn in 2011, 985 missing from two copies

Chapter 655: Intel Crisis, 618 E-commerce War Ends
"Xingyi CPU?"

Intel Chairman Brian Krzanich was confused: "Xingyi Technology is making CPUs? When did it happen? How come I didn't know about it?"

"Well... On June 6, at the Xingyi Technology 11 press conference, the Xingyi CPU made its debut and was released to the market. The relevant report was submitted on the third day..."

Brian Kozaki glanced at the pile of documents on the table, his expression somewhat interesting: "..."

He remembered that there seemed to be such a document, but he didn't take it seriously and just threw it aside.

There are so many documents/reports every day that Brian Kozaki doesn't have time to read them carefully one by one.

"Well, even so, Xingyi Technology's CPU is just a first-generation product. How good can it be? There is a high probability that it will fail, right? How could it take away so much of our market share and cause such a serious impact on us? This is unreasonable!"

Brian Kozaki said coldly: "Could it be that you are deliberately making up excuses for your own incompetence?"

Well, that must be the case!

Can a new brand’s first-generation CPU challenge Intel?

Just kidding!

This bunch of idiots must be afraid of being held accountable because the market share in Xiaguo has dropped so severely, so they deliberately use Xingyi CPU to take the blame!
idiot!

Fake!

Brian Kozaki cursed the relevant senior executives many times in his heart.

The senior executives heard the hidden meaning of Brian Kozaki's words, their faces changed slightly, and they felt extremely aggrieved.

The vice president of the Xia region, who was the first to bear the brunt of the attack, was filled with indignation:
"Chairman, if it were any other brand or company, let alone the first generation of CPUs, even the second generation of CPUs would not have any impact on us."

"But this time it was Xingyi Technology that made the move!"

"Xingyi Technology, the company that punched Samsung, stepped on Google, and caused the stock prices of Apple and Qualcomm to crash!"

"If they take action, anything can happen."

"After all, I don't think Intel is stronger than Qualcomm, Apple, Google, or Samsung."

"This..." Brian Kozaiqi frowned, but couldn't refute.

Is Intel powerful?

Of course it is powerful and it dominates the PC CPU field. AMD is its only rival, but that's all.

Once you leave the PC field, you are really nothing.

After all, Intel's mobile CPU is as bad as it can be, and the baseband is even more of a joke.

Google, Samsung, Qualcomm, and Apple are all stronger than Intel, and their size and market value are many times that of Intel.

Such a giant was defeated by Xingyi Technology. Brian Krzanich suddenly felt that it seemed acceptable for Xingyi Technology to severely damage Intel CPU.

"What's going on? Even if the Xingyi CPU is excellent, it is impossible for the first generation of products to surpass our Intel's fourth generation products!" asked Brian Krzanich.

"Chairman, it's like this. Xingyi Technology's CPU is not as high-end as ours. They don't have products comparable to i7, only products comparable to i3 and i5. And their CPU is similar to the fourth-generation i3 and i5, at most slightly stronger. But the key is the integrated graphics card, their integrated graphics card is very powerful."

"For example, the X3's CPU is not weaker than the fourth-generation I3, and its integrated graphics is comparable to Nvidia's entry-level discrete graphics card GT 630, which completely crushes our Intel integrated graphics by several streets."

Brian Krzanich immediately realized the seriousness of the problem: "So if users buy an X3 CPU, they don't have to buy an entry-level discrete graphics card?"

"Yes, especially for users who use X3 CPUs. Most of them are office entertainment and light gaming users. They don't play 3A games at all. The integrated core graphics performance of X3 is sufficient, saving the cost of entry-level discrete graphics cards. So they gave up Intel CPU and chose Xingyi X3!"

"So that's it." Brian Kozaki suddenly realized.

"As for the X5, its CPU is no worse than the fourth-generation I5, and its integrated graphics card is equivalent to Nvidia GT 740, which is even stronger. It can beat I5, let alone I7."

"For most users, the fourth-generation i7 can do the same thing as the fourth-generation i5, so the X5 CPU is enough. The integrated core graphics card beats the i5 and i7, so many users give up the i5 and i7 and directly choose to buy the Xingyi X5 CPU!"

Brian Kozaki was silent: "..."

"Wang Yi knows how to play. The CPU is no match for us. Since we can't make high-end products comparable to the I7, we can just use the integrated graphics to beat us!"

"The problem is that he still managed to do it!"

"A Xingyi CPU is equivalent to an Intel CPU + a low-end Nvidia graphics card! In this case, we really don't have much of an advantage!"

"Farke! Farke!"

"How shameless."

"Yes, this is Wang Yi's plan, sharp and very effective. X3 takes our I3 orders, and X5 takes our I5 and i7 orders."

"Many high-end users have given up on the I7 and bought the cheaper X5!"

"Why do this? To save money and buy a high-end graphics card?" asked Brian Krzanich.

"No, they buy the X5 first, use the X5's excellent integrated graphics, and then wait for Nvidia's new generation of mid-to-high-end graphics cards to be released in September."

"I see." Brian Krzanich suddenly realized: "They bought Intel I5 or I7, but the integrated graphics card is too weak to play games, so they can only buy last year's mid-to-high-end graphics cards immediately, which are not cost-effective. But if they buy X5, the powerful integrated graphics card can play all games except 3A masterpieces, so they can wait until NVIDIA's new GTX 970 and 980 in September!"

"That's right. Even if they buy last year's mid- to high-end graphics cards, they can save a lot of money because the previous generation will be greatly reduced in price after the new generation is released."

Brian Kozaki's expression became complicated. "I see. The powerful integrated graphics of the Xingyi CPU can save non-heavy game users the money of buying entry-level discrete graphics cards, and win over business office entertainment and light game users."

"It can also temporarily extend its life with the powerful integrated graphics card, allowing heavy game users to wait for the new generation of mid-to-high-end graphics cards to be launched. As well as the significant price reduction of the previous generation of graphics cards, it has won the support of heavy game users again!"

"So Xingyi CPU is selling like crazy, taking away the orders and profits that Intel should have!"

"Yes, that's it."

Brian Krzanich frowned and continued, "Then I don't understand. A new CPU will definitely be questioned when it is first released. It has only been a few days. Why do consumers have such high trust in CPUs?"

"It's like this, Chairman. Xingyi Logistics is very fast, especially Douyin Mall, which supports online ordering, nearby store storage centers to distribute goods, and Ele.me riders to deliver goods to your door. Many people got the CPU on the day of sale on June 6, and posted unboxing videos, completed assembly and testing on the same day, and even uploaded evaluation videos."

"The next day, many performance tests of Xingyi CPU appeared on platforms such as TikTok and YouTube. Of course, they were mainly compared with our Intel CPU. The results showed that the performance was very strong and won the support of many users."

"These videos have a lot of traffic and high click-through rates, which attracts more bloggers to shoot review videos and gain fans."

"As a result, there are more and more review videos of Xingyi CPU, the number of views is increasing, consumer recognition is rising, and sales are soaring."

"For example, giving up the i7 and i5 and buying the X5 to prolong life, waiting for the release of Nvidia's new generation of graphics cards, or waiting for the big price drop of the previous generation of graphics cards, these strategies are what those bloggers said, and they have attracted the support of the majority of users."

"There are also light game users and office entertainment users who give up buying Intel I3, i5 + Nvidia entry-level graphics cards and only buy Xingyi X3, x5, thus saving thousands of yuan. This is also a strategy advocated by those bloggers and is also deeply supported by the majority of users."

“So the sales of Xingyi CPUs have skyrocketed, while the sales of Intel CPUs have plummeted!”

Brian Kozaki was silent: "..."

After a long while, he cursed: "Fuck! Can you play like this?"

"You can't beat us in CPU, and you can't make a product comparable to I7, so you focus on integrated graphics. How shameless!"

Brian Kozaki became angrier and angrier, but there was nothing he could do.

Even he himself had to admit that this was a very good strategy.

"An entry-level discrete graphics card costs 500-600 yuan. Buying a Xingyi CPU gives you an entry-level discrete graphics card for free, which is equivalent to giving you 500-600 yuan for free. No one can refuse it." Brian Kozaki said with emotion:

"It's just that this new CPU is prone to failure. Aren't those consumers afraid that it will malfunction easily?" The subordinate waved his hand and said, "Xingyi Technology has already considered this issue. In order to reassure users, Xingyi Technology's CPUs are all guaranteed for four years, one year longer than ours!"

Brian Kozaki was silent: "..."

After a long while, he sighed: "Wang Yi is a very well-planned guy. He has made up for all the shortcomings. He deserves that his CPU is selling well!"

"Yes, Chairman, but this will be a tragedy for Intel."

下属语重心长道：“800块钱，买英特尔只能买一个核显废柴的I3。但买星逸CPU X3，不仅有一个不弱于i3-4130的cpu，相当于还送一款价值6百的入门级独显GT 630，相当于800块买了1400块的东西。消费者肯定选X3。”

“同样，1800只能买一个核显废柴的I5，但买星逸CPU X5，不仅有一个不弱于i5-4690K的cpu，相当于还送一款价值7百的入门级独显GT 740，相当于1800块买了2500块的东西。消费者肯定选X5。”

"As a result, Xingyi CPU sales soared, while Intel sales plummeted."

"Most importantly, this phenomenon is currently mainly in Xia Country."

"But as time goes by, consumers in other parts of the world will see this good thing and recognize this reality."

"They will also abandon Intel and choose to buy Xingyi CPU. What will happen in this case?"

Another senior executive couldn't help but say: "In this way, the sales of Xingyi CPUs in other countries and regions around the world will also surge, while Intel's sales will plummet, plummeting worldwide!"

"Then what we lose is not only a large market share in Xia Country, but also a large market share worldwide!"

Brian Kozaki's face changed drastically, and he thought about the consequences in an instant: "So we must do our best to prevent this from happening!"

"Yes, Chairman, we must take action, otherwise Intel will become Apple and Qualcomm, and our market share, revenue, profits, and stock prices will plummet due to Xingyi Technology!"

Brian Kozaiqi nodded: "That's right, do you have any solution?"

"Yes! There are two ways. One is a short-term strategy. We can start with public opinion, reduce the number of positive review videos of Xingyi CPU, and cut off the spread."

"TikTok is Xingyi Technology's platform, and we can't do anything about it. But YouTube, Twitter and other channels can. For example, we bribed YouTube bloggers to delete the positive reviews of Xingyi CPU. We even bribed some bloggers to deliberately make some negative reviews of Xingyi CPU, exaggerate the shortcomings of Xingyi CPU, and discourage users from buying it."

Brian Kozai nodded and said, "Yes, this is a good strategy. We will approve a special fund to run this business. But this is only a temporary solution. Sooner or later, the powerful core graphics of the Xingyi CPU will be well known to everyone. By then, the sales of Xingyi CPU will increase significantly, while our Intel sales will decrease significantly."

"Yes, Chairman. So as a long-term strategy, we must also comprehensively improve the performance of Intel's integrated graphics!"

Brian Kozaki's expression became serious: "Everyone knows this, but how difficult is it to do it?"

Intel’s integrated graphics problem is not something that happened overnight, but is a historical weakness.

Not only is the fourth generation weak, the previous third, second, and first generations are all weak.

And the fifth, sixth, seventh... tenth, and fourteenth generations will all be weak!

It can be said that Intel’s integrated graphics is not powerful from the root.

"Yes, Chairman, this is a difficult task. Our self-developed Xe LP architecture is destined to have weak performance. If we want to improve the performance of the integrated graphics card, we have to tear it all down, invest huge amounts of money, and develop a brand new architecture from scratch! A powerful architecture!"

Brian Krzanich took a deep breath and said, "You have a point, but this is a very long process. It requires not only a lot of money and manpower, but also a long time. Most importantly, we are good at developing CPUs, but we are not good at developing graphics cards! We are not AMD, and we cannot develop everything like them."

The subordinate nodded: "That's right. If there were no rivals like Xingyi Technology, we could completely stop focusing on the integrated graphics and concentrate on making our CPU. But with a rival like Xingyi Technology, if we don't focus on the integrated graphics, our fate will be miserable!"

"Ah!" Brian Kozaki sighed deeply. "That's right. Let's invest money to develop a new core graphics architecture. If necessary, we can poach people from NVIDIA and AMD. Oh, and we can also poach people from Xingyi Technology!"

"Chairman Gao! He poached Xingyi Technology's talents to develop our core graphics card. That's a double blow to Xingyi Technology!"

"Go do it."

"Yes."

The subordinate responded and immediately began a series of arrangements.

At twelve o'clock in the evening on June 6th, the 18 promotion officially came to an end.

With a transaction volume of 200 billion, Douyin Mall won the championship of the 618 promotion.

JD.com ranks second with 160 billion.

Tmall 120 billion, third place.

Suning’s online and offline sales total 127 billion.

Looking at this scene, Da Qiangzi was silent:

"I chased him for eight days, but I still couldn't catch up!"

"JD.com started promoting 2010 in 618, and this is already the fifth year. But this year, the 618 we created became a joke, a joke that provided a platform for our competitors."

“It’s become a joke that our competitors have defeated JD.com and are striving for the top spot!”

"Beat JD.com during our JD.com 618 promotion!"

"Very good!"

The senior executives were collectively silent.

The promotion department was even more silent, fearing that the boss would get angry and purge the entire department.

Ali headquarters.

Jack Ma looked at the transaction amount on the big screen with a gloomy face:
“From today on, TikTok Mall will be listed as Alibaba’s number one enemy!”

In the past, Alibaba’s number one enemy was JD.com!
But starting today, Alibaba’s number one enemy is TikTok Mall!

Douyin Mall is rising too fast!

It was so fast that Daqiangzi was confused, and Jack Ma was caught off guard!
"We lost on 618, but we will have to face the next Double !"

"We can't lose!"

“Whether it’s Tmall or Taobao, they can’t lose to Douyin Mall!”

Jack Ma shouted: "Let me be frank with you. From now until Double 11, there are still five months."

“Whether it’s Taobao or Tmall, we can’t lose to Douyin Mall. We must firmly grasp the first and second place in the two e-commerce giants!”

“Whoever loses to Douyin Mall, whether it’s Taobao or Tmall, will have their top executives fired. All senior executives will have their year-end bonuses cut in full, middle-level executives will have their year-end bonuses 70% off, and grassroots executives will have their year-end bonuses halved!”

Upon hearing this, all the senior executives of the two business units were collectively shocked.

The Taobao business unit is fine. It is large in size, with an annual transaction volume of over 1.1 trillion yuan, and has huge advantages. It is not worried about being overtaken by Douyin Mall.

But the Tmall business unit is different.

Last year, the transaction volume of Tmall’s business unit was only 3600 billion yuan. However, it has shown good momentum in the first half of this year, increasing by one third, and is expected to reach billion yuan.

But now with the rise of Douyin Mall, everything is completely different.

Let alone continuing to grow by 33% in the second half of the year, it would be good if the volume does not drop.

By Double Eleven, it is possible that Douyin Mall will overtake it.

Especially in this 618 promotion, having already lost to Douyin Mall, the probability of being overtaken again is even greater.

In this case, the ending that awaits the Tmall business unit will be disastrous!
(End of this chapter)