Reborn in 2011, 985 missing from two copies

Chapter 656: Tmall fights a last-ditch battle, Xingyi Technology is looted by local people!
With the extraordinary performance of trillion-dollar transactions, the Taobao business unit is still safe.

But for Tmall, which has a transaction volume of only a few hundred billion yuan, it is in danger and can be easily surpassed.

For a moment, the senior executives of the Taobao business unit looked at the senior executives of the Tmall business unit with more sympathy.

Some people even murmured in their hearts: "You Tmall business department people pretend to be cool every day, thinking that Tmall is high-end and superior to Taobao. Now it's over, right? It's all over, right? Hahaha!"

Previously, Tmall’s business unit was highly anticipated, focusing on high-end brands and positioned much higher than Taobao.

Many senior executives are scrambling to go to Tmall.

Those who have successfully entered Tmall are full of energy and enthusiasm, while those who cannot go are listless.

Now things are going well, things are changing.

Tmall business department is about to be in tragedy!
The president of Tmall Business Unit took a deep breath and looked at Jack Ma: "Chairman, we are fighting to the death and will never embarrass Alibaba. However, Douyin Mall is very powerful, and Xingyi Technology has spared no effort to support it. Our Tmall Business Unit also needs a lot of support!"

Jack Ma nodded: "No problem, I will give you enough support and budget, but if you lose to TikTok Mall, you know the consequences!"

“Yes!” The president of Tmall Business Unit instantly felt tremendous pressure and his breathing became heavy.

Other Tmall business unit executives felt the same way.

Once we lose to Douyin Mall, we will all be doomed.

at the same time.

A high-level meeting was held somewhere in the island city.

"Everyone has seen the sales volume of Douyin Mall during the 618 promotion. It not only surpassed Suning.com, but also Tmall and JD.com to become the number one."

"Yes, Xingyi Technology is really amazing. They are so good at e-commerce. I estimate that if it continues like this, it will surpass Tmall on Double 11."

"It is very likely that if Douyin Mall is given some more time, it will not be a problem for it to surpass Taobao."

"It's possible, but it's not easy. Don't forget that Taobao's annual turnover exceeds one trillion yuan."

“So what if it exceeds one trillion? Taobao has only a few users, while Douyin has 7 million. In the future, more and more Douyin users will be converted into Douyin Mall users. The future is limitless.”

"Indeed, I am optimistic about Douyin Mall. It will beat JD.com on 618 and Tmall on Singles' Day. By the year after next, its transaction volume will exceed one trillion yuan and it will have a chance to surpass Taobao."

"It's a pity that the TikTok mall is all in Jeju, so we can't get a piece of the pie."

"I envy Jeju, which has Mayu Technology and Xingyi Technology. Sigh."

“We can’t get a piece of the pie from Douyin Mall, but we can get a piece of the pie from other businesses.”

"You mean... Xingyi Ultrabook?"

"Good idea. The Xingyi Ultrabook is currently produced in the Xingyi Smart Home Technology Park in the island city. Now that the Xingyi Ultrabook is selling so well right after its launch, production will definitely increase in the future. We can grant another piece of land to Xingyi Technology to allow them to expand production!"

"Let me see. Xingyi Smart Home Technology Park is located in Huangdao. There is a lot of vacant land nearby. Let's allocate it directly to Xingyi Technology."

"No problem. We have to draw a bigger picture this time. Last time we had 1800 acres of land, 300 acres for the R&D center, and another 1200 acres for the Xingyi TV and Xingyi Smart Home production bases. The Xingyi notebook only has 300 acres, which is not enough."

"Yes, this time, draw another 500 acres."

"Not enough, 1 acres is too small, draw another 000 acres!"

"???"

Hearing this, everyone was stunned and full of disbelief.

Someone else said: "300 acres, plus 500 or 800 acres of industrial park, is enough to produce Xingyi notebooks. If you add another 1000 acres, it will be 1300 acres directly. It's so big, and it's all used to produce notebooks. It won't be enough, right?"

"That's right. With a 1300-acre notebook production base, there's no way we can use up all the notebooks. Lao Liu, you're wasting resources!"

"Haha, am I really wasting resources?" Director Liu said with a smile.

At this time, the person sitting in the first seat spoke up: "Old Liu, your target is not just the Xingyi notebook, right?"

Hearing this, others also had some guesses:
"Is there a Xingyi desktop computer? Or even a Xingyi all-in-one computer?"

"But even so, it wouldn't take up such a large area!"

Director Liu smiled and said, "What if it is a layout of the entire industrial chain?"

“Full industry chain layout!”

The words are not surprising and die endlessly.

For a moment, everyone's faces changed drastically, and then their eyes lit up, and they all spoke:
"That's a good idea. Jeju has formed a mobile phone industry cluster effect because of the layout of the entire industrial chain of Xingyi Mobile Phones. Now a large number of upstream and downstream mobile phone industry chain supply chains have gone to Jeju and acquired land to build factories near the Xingyi Mobile Phone Super Factory."

"Over the past few years, the area around the Xingyi Mobile Phone Super Factory, which was once a barren wasteland, has now become a mobile phone industry chain factory with astonishing output value. It has created a large number of jobs and GDP for Jeju!"

"There is also our island city's TV industry base, with Hisense and Xingyi TV, which has also created a large number of jobs and GDP."

"But the size of smart TVs is too small to be compared with smartphones."

"Yeah, it's a big difference. But computers are different."

"We can give Xingyi Technology another 1000 acres of land and directly build a complete computer notebook industry chain!"

"In this way, our island city will have both the television industry and the computer industry, which is not much different from Jeju's mobile phone industry!"

"What a great idea! This is a great idea!"

“As long as we build a notebook industry belt, many computer-related upstream and downstream companies will move here, forming an industrial chain aggregation effect. By then, both GDP and employment will be able to go further!”

"Yes, this 1000 acres of land is definitely worth it. It's a computer industry base. Haha, Lao Liu, I wronged you. You are the one who has a bird's-eye view."

"That's right, Lao Liu, your idea is absolutely right. I support it unconditionally."

"support!"

“Absolutely supportive.”

"I object!"

"Well, why?"

"1000 acres is too little. Since it is a full industrial chain, it can be more, such as 1500 acres? Or 1700 acres, to build a full industrial base and build two super factories to produce laptops and desktops respectively!"

"That's right. It's a waste to leave the land vacant. If we give it to other companies, they may not be able to succeed. Xingyi Technology is still reliable."

"Yes, Xingyi Technology is still reliable."

“1700 acres is not a loss!”

"That's right, 1500 acres is not enough. 1700 acres plus the previous 300 acres, a total of 2000 acres, is about right."

"According to estimates, if a semi-full industrial chain model with partial outsourcing is adopted, 2000 mu can produce 6000 million computers per year. If a full industrial chain model is adopted, 2000 mu can produce 4000 million computers per year."

"In that case, we really need to approve another 1700 mu."

"For such a large base, investment is essential. The land is only a few hundred million, and our island city has provided it. However, the tens of billions of investment in factory construction and equipment will have to be borne by Xingyi Technology itself."

"Okay, let's go through the process as soon as possible and get it done as soon as possible."

"You mean, you're worried about other cities taking over?"

"That's right. The first generation of the Xingyi Ultrabook has sold so many units. During the eight days of 618, more than one million units were sold in China and more than two million units were sold worldwide, making it the top seller! Such a good prospect can be seen in our island city and other cities too!"

"That makes sense. We should hold a relevant meeting immediately and follow the procedures."

"it is good!"

at the same time.

Jeju also has its eyes on the prospects of the Xingyi Ultrabook and is discussing strategies:

"We must build another industrial park for Xingyi Computer to create a complete PC industry chain. We in Jeju will give our full support!"

"That's right. The global sales of the Xingyi Ultrabook exceeded 200 million units in eight days. This record is incredible. Even Lenovo's Ultrabook only sold 618 units worldwide during the eight-day promotion on June 50, which is only a quarter of the Xingyi Ultrabook!"

"Let alone Lenovo's ultrabooks, even if you pull out all the Lenovo laptops, they are still not good enough."

"Hey, it's true. Lenovo sold a total of 618 million computers during the 280 promotion, of which 198 million were laptops and only 50 were ultrabooks."

“Even if we count the total number of Lenovo notebooks, the sales volume is not as high as that of the Xingyi Ultrabook.”

"Yes, and by a long shot."

"Lenovo's notebook sales totaled 198 million units, while the Xingyi Ultrabook's sales totaled 200 million units. It seems that the sales of the two are similar, but in fact, they are far apart."

"Nothing special. Lenovo only sold 198 million laptops in total. And Xingyi Technology only sold 1 million units of the Xingyi Ultrabook S200 series! They are sold out!"

"As long as there is stock, we can sell 200 million units, not to mention 250 million units!"

"Yes, the Xingyi Ultrabook is simply invincible. If it weren't sold out, no one knows how much they can sell! Now many people are paying more to buy the Xingyi Ultrabook S1!"

"Really? The price of the standard version has increased by 2000, and the price of the ultimate version has increased by 3000!"

"Two million units of sales is the limit for Lenovo notebooks, but not for the Xingyi Ultrabook."

"We must allocate more land to Xingyi Technology to build a highland for the PC industry."

“Not only do we need to approve the land, we also need to provide preferential policies!”

"This is not enough. We are not the only ones eyeing Xingyi Computer. We can only show greater sincerity. For example, we can guarantee Xingyi Technology, provide low-interest loans, and help Xingyi Technology build its computer base."

"That's no problem. I fully support it." "Okay, I'll go to the provincial party committee to ask for policies!"

Similar scenes have occurred in many second-tier cities across the country. The only differences are the investment policies, subsidy levels, and time limits.

Wang Yi didn't know about this.

Instead, a high-level meeting was held at headquarters:
"During this 618 promotion, Douyin Mall defeated Suning.com, Tmall, and JD.com to become the top shopping site in the 618 promotion. This is cause for celebration!"

“The e-commerce department deserves great credit!”

"Although it didn't reach the middle of the year, it was a great contribution and deserves a big award."

"In this way, the e-commerce department will issue a special mid-year incentive award!"

"Similarly, this special incentive award is not a one-size-fits-all approach, but rather an assessment and rating."

"30% of employees with the best performance will receive a four-month annual bonus."

“30% of the outstanding employees will receive a three-month mid-year bonus.”

"30% of employees receive two-month mid-year bonuses."

"The last 10% of employees will receive a one-month annual bonus."

If it were before, Wang Yi might have cut it all off and given three months’ bonus.

But now, Wang Yi has changed his strategy: the more you work, the more you earn!

Even if both win awards, there is a difference between one month and four months!
Only in this way can we better motivate subjective initiative.

“The chairman is awesome!”

The e-commerce department is completely excited.

Other companies only pay out year-end bonuses a few months later, but Xingyi Technology is only in June and has paid out bonuses for three or four months.

It’s more than many companies’ year-end bonuses!

Wang Yi continued: "But you can't be too proud. This is just the beginning. We still have the tough battle of Double Eleven to fight next."

“Then we will not be facing JD.com, but Tmall and Taobao, which will go all out!”

"This 618 promotion is originally a JD.com promotion. This is the first time Tmall has participated. It doesn't matter if we crush them. The key is still the Double Eleven battle!"

“If you beat Tmall and JD again in the Double Eleven battle, we will give you another big prize!”

"But if I lose, I'm sorry, I'll lose the grand prize and the year-end bonus."

"Are you confident?"

"Have!"

Everyone responded in unison.

Wang Yi nodded with satisfaction: "Next, the notebook division."

"In just eight days, the sales of the Xingyi Ultrabook S8 series exceeded 1 million units, and all our stocks were sold out. Very good, very good."

“Applause for the notebook division!”

“Applause to the Xingyi Ultrabook development team!”

"Wow!"

Thunderous applause filled the entire venue.

People in the notebook division are even more energetic and in a good mood.

This wave of victory was so beautiful, it really punched Lenovo and kicked MAC, and knocked down Dell, HP, and Asus!
"During this 618 promotion, the sales of all other brands of ultrabooks combined are not as high as the Xingyi ultrabook!"

"What a beautiful win!"

Wang Yi was in a good mood: "No more words, just give out the prizes."

"Like the e-commerce division, the Xingyi Ultrabook R&D team also has a special incentive mid-year bonus of 2-4 months!"

"Congratulations to them!"

Thunderous applause resounded throughout the venue again.

"But then we encountered a serious problem, that is, the Xingyi Ultrabook is sold out!"

Wang Yi changed the subject: "Although we prepared 180 million Xingyi Ultrabooks, it is still not enough to sell."

"How are you going to deal with this?"

Hou Weitao, president of Xingyi Notebook, said: "Chairman, regarding the out-of-stock issue, we have issued a statement and opened pre-orders for full payment, and will ship in the order of payment. As compensation, all gifts during the 618 promotion, whether it is audio and video membership, cloud disk membership, or X-sensing controller, will continue to be given away!"

"Okay." Wang Yi nodded with satisfaction.

Originally, these gift packs were the first-release gift packs during the 618 promotion. After the promotion is over, they will no longer be given away.

But now they are out of stock. In order to compensate consumers, we will continue to give out 618 gift packages!
It's also a sign of sincerity.

For example, the Xingyi Ultrabook S1 flagship version is priced at 7999, which is much lower than other brands, and it comes with a gift package worth 1000 yuan, which can be said to be full of sincerity.

"What about the production capacity issue?" Wang Yi asked again.

"Chairman, the Xingyi Ultrabook production line has been fully expanded. The current monthly production capacity is 200 million units. It will increase to 300 million units in half a month. There will be no problem with sales."

"At present, two batches of Xingyi Ultrabooks have rolled off the production line and are being delivered to warehouses across the country. The number is as high as 50 units, which can also solve the urgent problem."

"It won't be a big problem to increase production capacity later, after all, the 618 shopping spree has already consumed a lot of purchasing power."

Wang Yi nodded: "Okay, as long as you can catch it."

During the 618 promotion, 200 million Xingyi ultrabooks were sold in eight days, but subsequent sales will not be so explosive.

To put it bluntly, the consumption potential has been almost exhausted.

Of course, these two million Xingyi ultrabooks not only consume the consumption potential of the Xingyi ultrabooks, but also consume a lot of the consumption potential of the ultrabooks of friendly competitors.

“But we can’t be careless. June, July, August, and September are very special months, so we still need to produce more. Even if we can only produce a little to stock up, it won’t be a problem. We must avoid running out of stock again,” Wang Yi instructed.

The college entrance examination is over in June, and a large number of high school graduates are going to college.

Before school starts, many families will buy notebooks for their children.

You should know that the number of college entrance examination candidates this year exceeded 900 million, the highest in history.

The total number of admissions is nearly 700 million.

When these people go to college, most of them have to buy laptops!

It can be said that high school graduates can generate consumption of five or six million!
Adding purchases from other groups, the market demand in just a few months could exceed tens of millions of units.

These few months are the best time to sell laptops.

The Xingyi Ultrabook S1 series, priced at 4999-7999, is the best choice.

If you have limited financial resources, buy the Youth Edition for 4999 yuan; if you have certain requirements for performance, buy the Standard Edition for 6999 yuan; if you pursue high-end, go directly to the Flagship Edition for 7999 yuan!

The sales volume of this 618 promotion exceeded 200 million, thanks to the golden period after the college entrance examination.

This is also the original intention of Wang Yi to choose 618 to launch the Xingyi Ultrabook S1.

In the eyes of parents, it is not necessary to buy a good mobile phone, as long as it can be used.

But you have to buy a good computer.

The use of computers in college is a rigid demand and we cannot lag behind.

at the same time.

A certain place of the Provincial Party Committee.

Director Liu met with his old leader and said, "Leader, the Xingyi Ultrabook is a global hit this time. We sold 8 million units in 200 days, ranking first and having a bright future. We held a meeting to study a plan. We plan to plan another 2000 acres of industrial land on the north side of the airport for Xingyi Technology to build the Xingyi Computer Headquarters. Then we can build a full industrial chain layout of notebooks, desktops, all-in-one computers!"

"Let's build a computer industry cluster centered around Xingyi computers in addition to the mobile phone industry cluster centered around Xingyi mobile phones in Jeju."

The leaders in the room looked at each other and nodded:

"Good idea, good strategy, good vision, I support it!"

"I support it, and that's what we should do."

"Our current industry in Shandong Province is too backward and heavily dependent on heavy industry, steel, oil refining, etc. There are still too few high-tech industrial clusters. Jeju has mobile phones and tablets, and the island city has smart TVs and smart homes, but it is still not enough. You want to build a computer industry cluster in Jeju, which is very good, and I have no objection."

"This is a good thing, and I support it. Please study the plan as soon as possible, and we will give the green light all the way."

“Yes, the province can still provide some support to help the Xingyi computer industry cluster grow bigger and stronger.”

"Great!" Director Liu was delighted and quickly took out a document and slapped it on the table: "Leader, the plan is ready, please sign it!"

"..."

The leaders looked at each other, all stunned.

(End of this chapter)